December 12, 2014

Brook’s Birthday Surprise

Author : Hansi Holzhammer

This year, we set out to surprise Brook Schaaf for his birthday. We tried to think of a surprise only a Paleo (and sometimes Gluten-free) man would appreciate…What could this surprise be you ask?

Why, a pinata filled with buffalo jerky & gluten-free lollipops of course!

Then we created this educational video where Brook demonstrates how to properly destroy a pinata. Enjoy!




December 10, 2014

3 Misconceptions about Coupon Cannibalization in the Affiliate Channel

Author : Dan Fink

coupon sites blowing affiliate budget

Throughout our industry merchants are deciding that coupon sites have either less value or no value when compared to other publishers in their affiliate programs. This assumption is leading to lower commissions and outright exclusion from programs for these types of publishers. While the argument of whether or not coupon sites have value has been, and will continue to be, discussed like a hot-button political issue, there are a few misconceptions about their role in the affiliate channel and how we can interact with them to continue to build profitable relationships.

#1 Channel cannibalization is only affiliate related
If affiliate marketing is the red-headed stepchild of a company’s marketing channel spread, then coupon sites are quickly becoming the slingshot that is used to cause trouble in the executive’s eyes. Much like affiliate marketing in general, coupon sites are not given a fair shake right out of the gate and many allowances made for other channels are not given to coupon sites. The bottom line is that in order to make the right decision for your program it is very important to approach the issue with an open mind.

#2 Cannibalization of the affiliate channel via coupon sites is uncontrollable
The largest misconception is that cannibalization of the affiliate channel via coupon sites is uncontrollable. Many networks actually have quite an array of tools at your disposal now that can help you control a coupon publisher’s footprint. Impact Radius, for instance, allows you to control what codes are assigned as commissionable or not, allowing for tighter control of channel promotions. You can also utilize tracking technology to assign commissions based on at what point that consumer makes his purchase in the channel funnel.

#3 The best way to deal with the issue is to cut commissions or the entire vertical as a whole from the program
Finally, the best way to keep coupon sites from taking sales from the affiliate channel and other channels is to control the messaging on the coupon sites through the promotions you offer. Many programs simply make cuts or completely take coupon sites out of the program, but in doing so they leave a lot of meat on the table. Leverage your coupon publisher’s ability to get promotions out to consumers by creating strong promotions for areas in your offerings you’d like to see more sales. Do you have a product that isn’t performing well through all channels? Create a special promotion for it and push that offer out to only coupon publishers, any sales you see will be incremental.

If you’re interested in learning more about the role of coupons in affiliate, download our free introductory slide deck.

 

 




December 04, 2014

2014 Schaaf-PartnerCentric Cookie Stuffing Contest Judge Interviews

Author : Hansi Holzhammer

Every holiday season Schaaf-PartnerCentric delivers pounds of cookies to our adored clients, partners, & affiliates. These cookies usually come from team-submitted recipes. This year we’ve switched it up..and are happy to have our first ever Cookie Stuffing Contest!

Team members, clients and affiliate friends were asked to submit their favorite cookie recipe. We had close to 50 recipe submissions, with a panel of 7 judges to decide on the Top 10 recipes to make the cut for this year’s Cookie Stuffing gift box. We interviewed our judges to see if they really know cookies! Watch the video to meet our judges!

2014 Schaaf-PartnerCentric Cookie Stuffing – Judge Interviews from Hansi Holzhammer on Vimeo.




December 03, 2014

Cyber Week Affiliate Promotion for Spartan Race – 20% Off Races and Shop Apparel

Author : Jessica Griffin

Hey Spartan Race Affiliates – we wanted to give you a heads up on a great offer from Spartan Race that will be valid through 12/5.

Offer:

SAVE 20% OFF ALL U.S. Reebok Spartan Races AND Spartan Shop Products with code CYBER20

Promotion details:
+ Valid through 11:59pm EST THIS FRIDAY 12/5/14unnamed
+ Valid for US races only, including Hawaii. Cannot be retroactively applied or combined with any other offers including GovX
+ Valid for all heats

If you’re not joined to the Reebok Spartan Race Affiliate Program, you can join through Commission Junction or Rakuten Marketing (previously LinkShare).
Any questions about the Spartan Race Affiliate Program, please contact Megan Sabo at msabo@schaafpc.com.

If you’re interested in determining how Schaaf-PartnerCentric might help your affiliate program, please request a consultation.




December 02, 2014

3 Tricks to Working with Coupon Affiliates

Author : Tessa Szymkiewicz

coupon affiliates

Coupon and deal sites have exploded in popularity over the past few years, as online shoppers have adopted a habit of looking for coupon codes for their favorite online stores. For a merchant with an affiliate program, this causes some contention as a coupon site will often receive affiliate credit in a last-cookie wins scenario. Merchants feel this is unfair, as they often feel that the coupon site did not drive the sale. Other merchants are concerned that if they don’t have coupons, they risk losing the sale to a competitor who has a coupon. It’s possible for a coupon code from a competitor to sway the consumer to hit the “purchase now” button to convert the sale on their site instead. There is an argument to be made for both stances but if you decide that using coupons works with your business model, here are a few tricks to employ to ensure a mutually-beneficial relationship with your coupon affiliates:

1. Clearly state your coupon policy within your affiliate program terms within the network and on any affiliate information page hosted on your site.

2. Actively police codes on all of your coupon publishers’ sites. Other affiliate partners get upset when they see another affiliate promoting a coupon that is against the program terms.

3. When providing codes, be clear about how they are allowed to be used such as start date, an end date, and any other restrictions.

Another strategy is to give specific coupons to certain affiliates, such as for specific items or product categories. Generic codes are great, but an exclusive code that is meant for one publisher offers that publisher a competitive advantage above everyone else.

Pro tip: You can often use an exclusive code as a bargaining chip for extra exposure like a site placement or a newsletter inclusion.

If you’re interested in learning more about the role of coupons in affiliate, download our free introductory slide deck.






 

 




November 25, 2014

Affiliate Summit Pinnacle Award Nominations Close on November 30

Author : Jessica Griffin

Schaaf-PartnerCentric

If you’re in the affiliate industry, please submit your nominations for the Affiliate Summit Pinnacle Award by Sunday, November 30, 2014. We would be honored for your nomination in the category of Best OPM / Agency of the Year.

As a company, our clients come first and foremost. We seek to develop the most innovative affiliate program on their behalf, often driving industry-wide changes in strategies and technologies. We aim to build credible relationships between merchant and affiliates, thereby forwarding the channel as an honest way for merchants to drive revenue.

In 2014, Schaaf-PartnerCentric was ecstatic to acquire a competitive agency, rocketing our client list to 80+ accounts. In addition, Schaaf-PartnerCentric gained a strong foothold in international affiliate program management, launching affiliate programs across four continents.

Our roster includes 21st Century, Tommy Hilfiger, the Quidsi family of brands, Cost Plus World Market, and LightInTheBox. We have deep expertise across many verticals, with the ability to strategically grow affiliate programs from a start-up to an international perspective.

Our highly experienced team leverages long-standing personal relationships with top affiliates to ensure consistent and accurate communication, a tactic not easily executed in our industry. We consider our affiliate managers to be some of the most experienced in the industry. If one of our team members has performed outstanding program management on your behalf, please feel free to nominate him or her as Affiliate Manager of the Year. In addition, you can email our CEO directly at Brook @ Schaafpc dot com.

We appreciate your support. We have enjoyed working with all of our clients and partners to develop strong relationships, and look forward to many more successful years.




We Are Now Partnered with GAWMiners to assist with their Affiliate Program!

Author : Hansi Holzhammer

We are happy to announce that the Schaaf-PartnerCentric team has recently partnered with GAWMiners to assist with their Affiliate Program in the HasOffers network.

gaw-miners-logo-300

 

GAWMiners is the world’s most trusted and recognized cryptomining service providers. We stand by our word and support our community when there is a problem with Bitcoin or other cryptocurrencies. We provide much more value with the Hashlet than any other miner in the world through innovation and constant upgrades. The Hashlet was designed from the start to be the easiest, most convenient miner to own. There are no wires or settings to deal with – just use ZenCloud’s fun and easy to use interface, to name your Hashlets, manage your profits, and earn bitcoins. If you can open an email, you can operate a Hashlet in ZenCloud.

GAWMiners Affiliate Program details:
Commission: Up to 10%
Average Order: $50
Cookie Duration: 14 days
Paid Search Policy: No Bidding on the following keywords: GAW Miners, gawminers, gawminers.com, zencloud, hashlet, hashbase, hashcoin, paycoin, hashbase.com, including TM+ and any misspellings or variations. No direct linking.
Signup Link: http://www.gawminers.com/pages/partners

Please feel free to email Megan Sabo with any questions or concerns about their affiliate marketing efforts.

If you’re interested in determining how Schaaf-PartnerCentric might help your affiliate program, please request a consultation.


 

About GAWMiners

GAWMiners is the world’s most trusted and recognized cryptomining service providers. We stand by our word and support our community when there is a problem with Bitcoin or other cryptocurrencies. We provide much more value with the Hashlet than any other miner in the world through innovation and constant upgrades. The Hashlet was designed from the start to be the easiest, most convenient miner to own. There are no wires or settings to deal with – just use ZenCloud’s fun and easy to use interface, to name your Hashlets, manage your profits, and earn bitcoins. If you can open an email, you can operate a Hashlet in ZenCloud.




November 13, 2014

Meet Our New Affiliate Program Manager – Elia Badran

Author : Hansi Holzhammer

Elia Badran just has joined Schaaf-PartnerCentric’s roster of Affiliate Program Managers, where he manages the day to day strategies and operations of various affiliate programs.

headshot_EB2

Elia comes to us from CJ Affiliate, where he first started working in the industry as a Client Support Representative, and was later promoted to Senior Account Manager in their Client Development department, managing various advertisers’ affiliate programs including AT&T, GUESS, Garmin, Discount Tires, and MacMall.

We sat down with Elia today to chat about his new position as a Schaaf-PartnerCentric affiliate program manager and his experiences in nearly a decade in the industry.

 

Q: Hi Elia! How are things going for you so far at Schaaf-PartnerCentric?

A:  So far, it’s been fantastic!  Everyone has been so accommodating with my myriad of questions, and I could not believe all the welcome IMs and emails I received on DAY 1!  I definitely started feeling like a part of the team as soon as I started.  You guys are awesome…

 

Q: What do you enjoy most about working in the affiliate industry?

A:  The affiliate industry is ever changing, and keeps me on my toes. I love the visibility I get from the various advertiser verticals I have the opportunity to manage, as well as the plug and play of what publisher distribution works with one advertiser vs. another.  I keep learning and growing with my clients, and I love that.

 

Q: In your seven years in the industry, what has remained as true on day one as it is today?

A:  The people.  Regardless of the side of business I am working with, one thing has remained constant, and that is the multitude of kind, collaborative, and intelligent people I have had the pleasure of knowing and working with.

 

Q: What advice do you find yourself regularly giving to advertisers in the space?

A:  Think outside the box and test, test, test!  There have been many a time I had been speaking with a client who was, for one reason or another, apprehensive about trying a new publisher model within their affiliate program.  The biggest recommendation I give these clients it to think through whatever objections they may have, and work WITH the publisher to appease any questions or concerns.  It’s important for our clients to remember that our publishers want to work with us, and not infringe on any in-house efforts.  Trying a new model, with set campaign controls, on a test basis, could yield fantastic results, but the fear of trying new ideas can be a debilitating one for a client’s program.

 

Q: This is also your first time working from home, correct?

A:  That is correct!  And I’m ecstatic to report that I have yet to have a single unwashed dish since I started working from home!

 

We’re happy you’re here, Elia!

 

If you’re interested in learning how Elia or Schaaf-PartnerCentric might help your affiliate program, please request a consultation.







November 10, 2014

Schaaf-PartnerCentric is Now Managing the Bigcommerce Affiliate Program!

Author : Hansi Holzhammer

Schaaf-PartnerCentric is happy to announce affiliate program management services for the Bigcommerce Affiliate Program in the Commission Junction and Impact Radius networks.

big commerce logo

Bigcommerce Affiliate Program details:
Commission: Up to $400 one-time commission
Cookie Duration: 45 days
Paid Search Policy: No bidding on the following keywords: bigcommerce, BigCommerce, big commerce, bigcommerce.com
Signup Link: https://www.bigcommerce.com/partners/affiliates/

Please feel free to email Megan Sabo with any questions or concerns about their affiliate marketing efforts.

If you’re interested in determining how Schaaf-PartnerCentric might help your affiliate program, please request a consultation.




About Bigcommerce

Bigcommerce is the leading SaaS e-commerce platform, helping power over 50,000 stores to more than $1 billion in sales. We’re an easy-to-use, all-in-one solution that gives small businesses everything they need to sell online. We’ve been featured in Forbes, TechCrunch, The New York Times, Practical Ecommerce, Inc. and Internet Retailer. Bigcommerce software creates beautiful and completely customizable online stores with powerful features. With the ability to sell products online, process and ship orders, and track inventory, Bigcommerce has everything an online business needs.




November 06, 2014

Blogger’s Guide: Maximize Your Q4 Revenue

Author : Jessica Griffin

piggy

The fourth quarter is crucial to success, in business and in sports. The biggest challenge is finding those winning deals to put together your final plays of the year so you can get the most out of the holiday season. Here are a few tips from our playbook to yours:

  • Train for success: Offer paid placements on your site (Insider’s note: you can often get affiliate commission increases for these as well!)
  • Write unique content: Coordinate a review to post when the item or site has a big sale. Create a gift guide for men, women, kids of various age ranges, and grandparents, and market it to your readers and to the merchants you work with.
  • Have the best gear:
    • Set up a holiday page on their site so users can find deals quickly. Maybe even add a Holiday tab to your top navigation so your readers can find the information easily
    • Make sure you have a search bar on your site. Often someone will see a deal and want to go back and look for it
  • Play to your team’s strengths: Look for deals that resonate with your readers – You should know your site demographics, the types of deals they are seeking, and what retailers interest them.
  • Put in the VIPs: Reach out to the merchant partners you have worked with all year and ask for exclusive deals. You might even ask them for an increased commission for the fourth quarter too.

At the end of the season, analyze what worked, what didn’t work, and what you didn’t have time to try and put together a game plan early for next year.

If you’re a merchant interested in working with more bloggers through your affiliate program, please reach out for a management consultation.