January 20, 2015

Free Webinar On-Demand: Best Practices to Grow Your Digital Marketing Funnel

Author : Jessica Griffin

Digital Alley Webinar

Industry Experts Debate on the Best Ways to Drive and Convert Traffic

Businesses want to understand their customers’ journey prior to a purchase being made. They need to know which marketing channels are most effective in moving the customer through the sales funnel.

The same holds true in the affiliate channel: Are certain affiliates more valuable and influential in the sales process? Are there other more effective strategies to drive traffic?

Watch this webinar from January 7, 2015 to hear industry experts such as:

Brook Schaaf – Affiliate Marketing Expert and CEO of Schaaf-PartnerCentric
Daniel Scaduto – CEO of iS3
Stephen Polinsky – COO at Ve Interactive
Shannon MacLeod – Senior Director of Conversion Rate Optimization at Avangate

View the on-demand webinar through Avangate.

 

If you’re interested in determining how Schaaf-PartnerCentric might help grow your affiliate program, please request a consultation.





January 13, 2015

Schaaf-PartnerCentric Named as Finalist for OPM/Agency of the Year

Author : Jessica Griffin

Pinnacle Award - Affiliate Agency of the Year

Schaaf-PartnerCentric is honored to be named as a finalist for the Agency/OPM of the Year Award for the 9th annual Affiliate Summit Pinnacle Awards.

The Affiliate Summit Pinnacle Awards celebrate affiliate marketing’s leaders in the space. Award finalists are recognized because they are innovative leaders with vision and influence.

The Pinnacle Awards are open to all attendees of Affiliate Summit West 2015, and will be presented in Las Vegas, prior to the keynote from Noah Kagan, Founder of AppSumo.

In addition, Schaaf-PartnerCentric CEO and Co-Founder, Brook Schaaf, will be participating in the panel, Putting the Brand First, De-Coupling Services & Technology, at ASW on Monday, January 19, at 10a.

You can also catch our team at Avangate’s Digital Alley during the show or schedule a one-to-one consultation:


 




January 07, 2015

Baby Announcement!

Author : Hansi Holzhammer

We are happy to announce the newest member of the Schaaf-PartnerCentric family has arrived. Stephanie Harris gave birth to Ava Sophia Harris on Tuesday, December 23rd 2014. Congratulations Stephanie, Scott, Lila, & Zachary on your beautiful baby girl!

image  image (1)

 

 




January 06, 2015

[WEBINAR] Brook Schaaf to Debate on Best Digital Marketing Tactics with Industry Experts

Author : Jessica Griffin

 

Digital Alley Webinar

Brook Schaaf has been selected to participate on a panel to debate the best ways to drive and convert traffic in the “Best Practices to Grow Your Digital Marketing Funnel” webinar.

The webinar will be held on January 7, 2015 from 10:00 – 11:00 AM PDT.

About the webinar:

Businesses want to understand their customers’ journey prior to a purchase being made. They need to know which marketing channels are most effective in moving the customer through the sales funnel.

The same holds true in the affiliate channel: Are certain affiliates more valuable and influential in the sales process?

Are there other more effective strategies to drive traffic?

Join the webinar on January 7th to hear industry experts such as:

+ Brook Schaaf – Affiliate Marketing Expert and CEO of Schaaf-PartnerCentric
+ Brian Cotter – CEO of Tech Live Connect
+ Daniel Scaduto – CEO of iS3
+ Stephen Polinsky – COO at Ve Interactive
+ Shannon MacLeod – Senior Director of Conversion Rate Optimization at Avangate

Several others debating on customer engagement models and best practices to drive prospects into the sales funnel.

Please use #DigitalAlley to spread the word about this webinar on your social channels.

If you’d like to know more about Schaaf-PartnerCentrc and how it might help your company, please request a consultation.


 




January 05, 2015

Schaaf-PartnerCentric Launches Sister Company, coreOPM

Author : Jessica Griffin

coreOPM Launch

Schaaf-PartnerCentric is pleased to announce the launch of its sister company, coreOPM. coreOPM provides low-cost, high-value affiliate program management for small businesses.

coreOPM realized that affiliate management services are often not a financially viable option for small businesses, and set out to offer the “core” services needed to effectively launch and grow an affiliate program. “coreOPM allows advertisers to leverage the affiliate channel, for a fraction of the cost of traditional management,” said Brook Schaaf, CEO of Schaaf-PartnerCentric. Current coreOPM client, David Grocer, President of PaperStyle.com, explained, “Like it or not, 10% of our customers prefer to refer to affiliates before purchasing. We rely on coreOPM to ensure that our offers are current and accurate. This allows affiliate shoppers to be confident they are getting a great deal. By leaving it to coreOPM, I can focus on other priorities knowing that dozens of affiliates are properly promoting our programs.” For online retailers, absent or under-managed affiliate programs represent ongoing revenue loss and exposure to potential fraud. coreOPM focuses on developing top-line revenue, with proper compliance measures in place to ensure incremental affiliate sales.

Details about the coreOPM:
• Headquartered in Austin, Texas
• Clients include online retailers and software companies
• Currently manages 19 affiliate programs on 7 tracking platforms
• Management starts at $750 per month

If you’d like to know more about coreOPM and how it might help your company, please request a consultation.


 

About coreOPM
coreOPM, a Schaaf-PartnerCentric company, provides low-cost, high-value affiliate program management for small businesses.

About Schaaf-PartnerCentric
Schaaf-PartnerCentric provides premium affiliate management services to retail and lead advertisers looking for top line growth, bottom line profit, or optimal technical implementation. Established in 2006, Schaaf-PartnerCentric manages dozens of affiliate programs.




December 30, 2014

Join the iS3 Affiliate Program Today!

Author : Hansi Holzhammer

We are happy to announce that the Schaaf-PartnerCentric team has recently taken over the management of the iS3 Affiliate Program which includes Commission Junction (CJ), AvantLink, and Avangate networks. iS3, Inc. is a software company that provides security products for Windows and Android platforms.

iS3’s goal is to turn customer satisfaction into ‘Complete Customer Satisfaction’. At the heart of their efforts is an uncompromising commitment to quality of our software and services.

iS3 Affiliate Program Highlights:

  • Commission: Up to 50%
  • Cookie Duration: 90 days
  • Paid Search Policy: No Bidding on the following keywords: iS3, STOPzilla, STOPzilla AntiVirus, STOPzilla AntiMalware, STOPzilla Mobile, and any misspellings and variations
    • Trademark + Term: Only with express permission from iS3.
    • Use of display URL and Use of TM in title and body of ad: Not Permitted
    • Recommended Keywords: Antivirus, Antimalware, Android Security, PC optimization software (or variation of), PC Virus, Malware, Spyware, PC security, Computer virus, Infected PC, PC infection, Android Virus, Android Malware, {dynamic “virus name” keywords}.

The iS3 affiliate program is being managed by Affiliate Program Manager Megan Sabo.

If you’re interested in determining how Schaaf-PartnerCentric might help your affiliate program, please request a consultation.


 

 

About iS3

iS3.comLogo

Since 2001, iS3 has been providing consumers and businesses with a suite of security products to keep users safe from different forms of online security treats including Malware, Spyware and Viruses. In addition to providing top rated antivirus and PC optimization software, iS3 also performs Tune-ups, Optimizations and PC cleanup remotely and offers SAAS software services.

logo-stopzilla

iS3 has developed STOPzilla. STOPzilla is a robust AntiVirus and AntiMalware product that is 100% developed, maintained and supported in the USA. This product is effective; easy to use that does not monopolize all the resources and slow down a computer. To date, STOPzilla has protected over 9 million users worldwide.




The Cookie Bake Off & Exchange Results Are In!

Author : Hansi Holzhammer

In 2011, we started the Schaaf-PartnerCentric cookie exchange. 
We asked each team member to submit their favorite cookie recipe then we had
them baked, packaged, and gingerbread capturesent to our beloved clients, publishers & industry friends. This cookie sharing experience became tradition ever since.

This year we invited you to share your most cherished recipes for our first ever, Schaaf-PartnerCentric Cookie Bake-Off & Exchange. We assembled a panel of judges from our team to taste-test over 50 of your recipes. But before the testing we interviewed them to see if they had what it took to rank the top 10 recipes!

snowflake 1 capture

The judges endured many cookie comas but in the end decided on the top 10 which would be again baked, packaged and sent to you and your family. The wait is over and the results are in. Click below to see if your recipe made it into the top 10!

Interested in snagging more cookie recipes? Click here to view the other tasty submissions.heart cookie capture

Thank you to everyone who participated in the Schaaf-PartnerCentric Bake Off & Cookie Exchange. We wish you happiest of holidays and a wonderful new year in 2015!




The Worst Ideas We’ve Ever Heard About Dealing with Affiliates Abusing Coupon Codes

Author : Tessa Szymkiewicz

Coupons in Affiliate ChannelThe discussion about coupons and coupon codes being abused in the affiliate channel is one that comes up often. Most often, advertisers with affiliate programs want to do one of these:

  • Boot all coupon affiliates from the affiliate program
  • Discontinue using coupons site-wide
  • Remove access to codes from all affiliates
  • Reverse affiliate commissions without warning affiliates of a policy change
  • Reacting instead of creating a plan
  • There’s nothing you can do! Coupon abuse inevitable.
  • Blame the affiliates and categorize it as a “necessary evil”

Cutting out a whole segment of affiliates is not going to help your affiliate program or enhance your online revenue. There are ways to work with this segment and all of your publishers as a whole better.

First a strategy for coupon use on your site should be tested and developed. As a merchant, you need to check your coupons and ensure the ones you are issuing have a positive ROI, what product or brand exclusions should be stated, etc. to protect your bottom-line.

Then, a plan to communicate to publishers the coupon policy should be established. A few ways to communicate to publishers is through an update of your terms and conditions and a newsletter to all publishers. In your tracking platform, create a Terms and Conditions document or insert a paragraph into your Terms and Conditions that describes ways publishers can promote your affiliate program. For example, explain that only affiliate exclusive codes are to be used for promoting that brand and that use of other codes may cause the reversal of commissions. Some tracking platforms, like Impact Radius, will assist you in protecting your coupon codes. Another strategy could be to exclude certain codes from being commissionable or allow commissions for certain publishers who promote certain codes. If your tracking platform doesn’t have this feature, then it might be a good idea to give exclusive codes to affiliates that include the affiliate’s site name in the code. When you do issue codes, monitor your coupon publisher’s sites and ask them to remove codes that are not compliant. Another way to combat consumers from leaving your site to even look for codes in the first place is to remove the “Enter your coupon code here” box unless the page is directly tied to an approved coupon affiliate.

 

If you’re interested in learning more about the role of coupons in affiliate, download our free introductory slide deck.

 

 




December 23, 2014

Join the My7s.com affiliate program today!

Author : Hansi Holzhammer

We are happy to announce that the Schaaf-PartnerCentric team has recently partnered with My7s.com to assist with their Affiliate Program in the Impact Radius network!

my 7's test

SS Choice, LLC has established a commitment to creating unsurpassed quality electronic cigarettes that supports a vast product portfolio of vaping related accessories. Partner with us to receive competitive compensation and ongoing dedicated support!

Find out more on our brand here.

PROGRAM HIGHLIGHTS

  • 15%  commission on qualified products
  • Data Feed
  • 120 day cookie durations
  • Reliable online tracking
  • Promotional tools including text links, banner ads, and more
  • Monthly newsletters with program updates, promotions, and contests
  • Dedicated management and support

The My7s.com affiliate program is being managed by Affiliate Program Manager Elia Badran.

If you’re interested in determining how Schaaf-PartnerCentric might help your affiliate program, please request a consultation.


 

About My7s.com

Founded in 2008, SS Choice, LLC has grown to be a global supplier and manufacturer in the electronic cigarette industry. The company has established a commitment to creating unsurpassed quality electronic cigarettes that supports a vast product portfolio of smoker related accessories. Our business acumen continually strives to exceed our customer’s expectations. We combine the “Best of Everything” to bring our electronic cigarette smokers one of the most advanced electronic cigarettes in the market.

 

 




December 22, 2014

Free Webinar On-Demand: The Modern Truth About Attribution

Author : Jessica Griffin

Attribution WebinarThere is no consensus among advertisers about the use of big data in attribution. Marketers should be well-versed on attribution techniques and models to help achieve marketing goals. In this live webinar Brook Schaaf from Schaaf PartnerCentric and Todd Crawford from Impact Radius will explain how marketers could effectively leverage attribution data to optimize their affiliate programs.​

Key Takeaways

  • ​What is attribution and why would you need it
  • What are the most common attribution models
  • How to effectively leverage attribution data
  • How to avoid mistakes in using attribution data
  • What are the most common obstacles

SPEAKERS:
Todd Crawford, Co-Founder & VP Strategic Initiatives, Impact Radius
Brook Schaaf, CEO and C-Founder, Schaaf-PartnerCentric

View the on-demand webinar through the American Marketing Association.

 

If you’re interested in determining how Schaaf-PartnerCentric might help your affiliate program, please request a consultation.