August 20, 2014

We’re Now Managing Gardener’s Home Garden Affiliate Programs

Home and garden is a popular and lucrative category for affiliates – and the opportunity to turn your customers’ green thumbs into green cash money just went into full bloom. Schaaf-PartnerCentric is pleased to announce that we are now managing affiliate programs for two of Gardener’s properties.

Gardener’s, if you don’t already know, has been the No. 1 source of products for home gardeners for more than 30 years. This company is the largest direct marketer in the gardening industry. With your help,
Gardener’s would like to continue to grow its online business through these two affiliate programs. is the No. 1 online destination for pots, planters and planter accessories. has unparalleled access to unique, often exclusive, gardening products, and have earned reliable industry backing to support to help them reach their ambitious growth targets. offers the biggest and best selection of raised beds, elevated gardens, DIY garden accessories, and best in class garden products, including many exclusive and propriatery products. is committed to offering the best value proposition in the industry, including a guarantee on the lowest order cost and free shipping on almost everything being sold. Raised beds is the fastest growing segment in the gardening industry during the past four years.

Both of these affiliate programs are under our management on the ShareASale network. Affiliates earn a 7% flat commission, and the VIP commission may go as high as 11%. This affiliate program offers a datafeed that is updated daily.

Learn more about these affiliate programs and apply to join and today.

August 19, 2014

Join 99designs Affiliate Program and Promote Crowdsourced Graphic Design!

We’re pleased to announce that we’re now managing the 99designs affiliate program. This opportunity is a great fit for any publisher whose customers need logos or other graphic design elements for work or pleasure.

99designs is the premier marketplace for crowdsourced graphic design, and as a 99designs affiliate, you can enjoy great commissions on sales placed at 99design’s logo store, as well as on any design projects that you refer!

Earn the highest commissions in the industry. We now offer $75 per design contest and 25% commission on ready-made logo purchases.

99designs offers great designs at competitive prices. Join the 99designs affiliate program today and start promoting this great brand. The 99designs affiliate program offers 60 day cookie terms and custom banner and link creation. Just ask, and 99designs will supply you with the best producing ads for your site.

Learn more about the 99designs affiliate program and apply to join today.

August 18, 2014

Join ADASA Affiliate Program to Connect Shoppers to Women’s Fashions

We’re excited to announce a new client – – that’s a perfect fit for publishers who specialize in women’s fashions. offers a marketplace that aggregates products from women’s contemporary boutiques, connecting shoppers with today’s most coveted labels. The company has partnerships with America’s best independent and designer boutiques. This innovative and engaging fashion community delivers unique edits and signature style.

Consumers are able to shop one or many boutiques with one simple checkout and the best in boutique-style personal service.

Join the affiliate program today!

August 04, 2014

Affiliate Marketers Leading the Work from Home Revolution

Telecommuting Since 2005, the number of workers who telecommute has increased by more than 60%, according to Inc. Magazine. Today more than 2 million Americans work from home at least part time, and the affiliate marketing industry has long been a leader in this shift away from traditional office jobs.

According to the 2014 Affiliate Summit AffStat Report, the majority (45.5%) of affiliate marketers work from home, while 21.6% of affiliate markers surveyed commute to an office and 32.8% do a combination of the two.

If recent surveys are to believed, these numbers will continue to grow. Inc. Magazine also reports that 69% of all office workers said they would work from home at least part-time if their companies allowed it.

While companies might once have been inclined to believe telecommuting was the domain of parents and slackers, the numbers paint a picture of increased productivity among those who work from home.

Stanford University conducted a study last year in which some call center employees were allowed to telecommute. Those work from home employees were 13% more productive than those who remained in the office.

Here are some more statistics that might inspire employers to re-think strategies regarding telecommuting:

  • Telecommuters with creative jobs are, on average, 20% more productive than their office-bound peers.
  • Telecommuters are twice as likely to work more than a 40-hour work week.
  • Employers can save as much as $11,000 per employee if the individual telecommutes even half the time.

Check out our Infographic: Home Work on the Rise for current facts and figures about telecommuting as the new way of doing business.

Infographic: Telecommuting on the Rise

We Hope to See YOU at Affiliate Summit East 2014

Schaaf-PartnerCentric is sending a large crew to the Big Apple later this week for Affiliate Summit East 2014, which starts Sunday at the New York Marriott Marquis.

We’ll be taking meetings in our suite throughout the three-day conference. If you’d like to set up a time to meet with us, you can email us today and we’ll schedule a time.

If you’re attending sessions, you can hear our CEO, Brook Schaaf, present at a session called “Advertisers: Why Commission Segmentation Matters to You” from 2 – 3 p.m. on Monday, Aug. 11 in the hotel’s Majestic Complex.

Here’s who will be attending Summit East. Look for us there!

July 30, 2014

Affiliate Manager Tips for Getting YOUR Affiliate Program Ready for Q4

Is your affiliate program ready for Q4?Between now and 2018, Forrester Research Inc. expects purchases made online to reach $414 billion, up from $294 billion this year. Is your business ready to capitalize on the tremendous growth that’s coming through e-commerce in the coming months and years?

There’s no time like the present to start planning for the future. Based on our years of experience driving strong Q4 revenue through affiliate program management, our team offers affiliate manager tips for getting your affiliate program ready for Q4 and the holiday shopping season.

Have a Toolbox of Exclusive Offers Ready to Go
A great way to get organized for Q4 now (and avoid stress later) is to create a toolbox of multiple exclusive offers that you can disseminate during Q4 in exchange for placements. Publishers will be requesting exclusives, and we recommend you have at least seven exclusive offers ready to go. “Creating your exclusive offers now gives you as the advertiser a chance to really think about the type of exclusives you can offer,” said Schaaf-PartnerCentric Affiliate Program Manager Julie Stepkowski. “Consider what types of offers would allow you to stay profitable while also enticing the customer to make the purchase.”

Secure Your Placements Now
Placements are to affiliate marketing what location is to real estate. In other words, Placements! Placements! Placements! We recommend that you secure your placements as early as possible. “To be ahead of the game, set your budget for Q4 now and start booking placements today to ensure you get prime spots,” said Senior Affiliate Program Manager Lisette Howard. “Some publishers even provide discounts for booking so far in advance.”

Be Ready for Cyber Week
Q4 is the busiest shopping season of the year, and within that mania is Cyber Week, which includes Black Friday and Cyber Monday. If there’s ever a time to make sure you have bases covered, this is the week. Do you have enough staff? Exclusives? Bandwidth? Check out how Schaaf-PartnerCentric performed for clients during Cyber Week 2013 and you’ll get a better sense of why Cyber Week is such a big deal:

Affiliate Manager Tips for Q4Affiliate Manager Tips for Q4

Do Your Homework by Taking a Look at the Trends
E-commerce trends from Q4 2013 are a good barometer for how things might go this year – so take a look back at your analytics and those within the larger online landscape. But don’t stop there. “Try to read as much as you can about this year’s forecasts within your niche or category,” said Affiliate Program Manager Tessa Szymkiewicz. “How is your vertical trending this year? Are there any trends you should be planning for now?”

Don’t Forget About Mobile
If you’re going to capitalize on Q4 this year, your strategy must include a mobile component. In 2014, tablet orders are expected to approach 15% of total Q4 orders, while mobile phones will make up 10%. “This is not a time to leave mobile consumers out in the cold,” said Affiliate Program Manager Tessa Szymkiewicz. “If you do, you’ll be missing a big opportunity.”

Review Past Q4 Successes
Reviewing past holiday performance can help you assess what placement to pursue for the best ROI. “When reaching out to publishers to secure Q4 placements, I’ve found that sharing what we did the prior holiday season that worked and didn’t work helped us come to a more thought-out plan for the future,” said Senior Affiliate Program Manager Tracie Gross. “We can eliminate placements that underperformed and optimize and test areas that we know have been successful.”

Design Creative that Highlights Your Hottest Products
Q4 is a busy time for you AND your affiliate partners. Help them out by making them aware of your best-selling products or services, and provide them with banners and text links to promote those hot products. “This is the time to put forward any inventory you’re looking to move in Q4,” said Affiliate Program Manager Kristiné Kirschke. “A unique landing page featuring these products is also a good idea.”

While You’re At It, Refresh ALL Creative
It’s great to have creative ready for your top-selling products but Q4 is, for most merchants, the biggest sales push of the year. “Don’t let outdated creative stand in the way of selling your products or services,” said Affiliate Program Manager Tessa Szymkiewicz. “This is the time to have all creative links performing at the most optimal level possible.”

Block Out Your Holiday Schedule in Advance
While you’re making preparations for Q4, keep in mind that many of your employees will be taking time off during the holidays. “It’s important to make sure you have coverage throughout the busy holiday shopping season,” said Julie Ávila, Schaaf-PartnerCentric’s Director of Affiliate Management. “Take the time now to plot out your employees’ days off so you can make a plan for days when your team is spread thin.”

Contact Schaaf-PartnerCentric today if you’d like to discuss creating a plan for your affiliate program in Q4.


July 24, 2014

Download the 2014 Affiliate Summit AffStat Report

2014 Affiliate Summit AffStat ReportThe 2014 Affiliate Summit AffStat Report is now available for download. The report includes insights from 1,800 affiliates who were surveyed about their methods, preferences and strategies. Download the report at

The AffStat Report is a great barometer year over year about what affiliates are thinking and doing – and what they’re promoting and why.

Here are some key takeaways from the AffStat Report (including the top five responses for each):

What methods do you use to drive traffic to your website?  
Search Engine Optimization – 72.4%
Blogging – 50.8%
Leveraging Social Networks – 48.5%
Email Marketing – 38.8%
Pay Per Click – 37.3%

What are the top five categories you typically promote?
Computer and Electronics – 34.3%
Clothing and Apparel – 32.8%
Health and Wellness – 27.6%
Business – 28.4%
Online Services – 25.4%

When selecting a merchant to promote, what is the top factor that sways your decision?
Product or Service Relevancy – 21%
Brand Awareness – 16%
Affiliate Program Reputation – 15%
Affiliate Network or Tracking Platform – 10%
Commission  – 10%

Which of the Cost Per Sale Affiliate Networks do you belong to?
CJ Affiliate – 59%
Rakuten LinkShare – 52.2%
ShareASale – 50.7%
LinkConnector – 48.5%
ClickBank – 34.3%

What could your merchants provide you with to help you generate more business for them?
The most common responses were:
More Creative
Keyword Analytics
RSS Feeds

The 2014 Affiliate Summit AffStat Report also includes insights into affiliates themselves including how many affiliate programs they promote, how much they earn, education level, whether they work from home or office and more. You can download the full report at

July 22, 2014

Affiliate Partners Give Schaaf-PartnerCentric Net Promoter Score of 73

Affiliate management reviewSchaaf-PartnerCentric just completed a survey among its affiliate publishing partners, asking a range of questions to gauge satisfaction with the affiliate program management agency’s services. Affiliates gave Schaaf-PartnerCentric a Net Promoter Score of 73.3%.

The Net Promoter Score is used to gauge customer loyalty and satisfaction. To put Schaaf-PartnerCentric’s score into perspective, any score higher than 50 is considered strong. NPS leaders include Apple laptop (76), Amazon (69), Southwest Airlines (66).

The Net Promoter Score is determined by asking “How likely are you to recommend Schaaf-PartnerCentric to a friend or colleague.” Answers are given on a scale of 1 to 10 with 1 being least likely and 10 being most likely.

Based on the answer to that question, customers fall into one of three categories: Promoters, Passives, and Detractors. Promoters, those whose answer fell between 9 and 10) are your loyal customers. Passives, those whose answers fell between 7 and 8) are satisfied but unenthusiastic customers. Detractors, those whose scores fell between 0 and 6) are unhappy customers who might leave and who can damage your brand through negative comments.
Schaaf-PartnerCentric had no detractors.

One respondent wrote, “The Schaaf-PartnerCentric teams does a great job participating in promos, keeping us informed about offers or things that we should know about in the industry.”

To calculate your Net Promoter Score, take the percentage of customers who are Promoters and subtract the percentage who are Detractors. As an example, let’s say you receive 100 responses to your Net Promoter Score survey. Of these, 70 respondents are promoters, 20 are passives and 10 are detractors.  Calculate the percentages: 80% are promoters, 20% are passives and 10% are detractors. Subtract detractors (10%) from promoters (80%) and you get your Net Promoter Score, which is 70.

“We feel it’s very important to get regular feedback from clients and affiliates to ensure we’re delivering everything they expect and need to be successful,” said Julie Ávila, Director of Affiliate Management at Schaaf-PartnerCentric. “We received great feedback and will be acting on the suggestions and ideas our affiliate partners shared with us.”

July 17, 2014

Schaaf-PartnerCentric Acquires Paulson Management Group

Schaaf-PartnerCentric and PMGWe’ve got some exciting news to share today: we’ve just acquired Paulson Management Group, Inc. Our combined companies now manage more than 75 affiliate programs and will continue to operate as Schaaf-PartnerCentric.

As our CEO and Co-Founder, Brook Schaaf, said when making the announcement: “We are thrilled to announce this deal with Heather. We have had good conversations with her team and clients, whom we look forward to continuing to serve.”

Paulson Management Group was founded in 2007 and is based in Boulder, Colorado.

PMG President Heather Paulson expressed her satisfaction with the acquisition when she said, “I’m pleased to support this acquisition to the benefit of all PMG® clients and associates. Brook Schaaf and his associates will continue our service offerings by enriching a legacy that was born out of passion and will continue to thrive under Schaaf-PartnerCentric management and guidance.”

You can read the full announcement here.

July 16, 2014

FeedFront Magazine’s Latest Issue is Available Now Online

FeedFront Magazine coverThe latest issue (No. 27) of FeedFront magazine, the official magazine of Affiliate Summit, is now available online.

Affiliate Summit Co-Founder and FeedFront Co-Editor, Missy Ward shares a poignant personal story, “Succeed in Spite of Your Disability,” about her struggle with ADHD (Attention Deficit Hyperactivity Disorder) and offers empowering advice for others who are coping with ADHD or ADD (Attention Deficit Disorder) while trying to succeed in the business world.

And Missy’s fellow Affiliate Summit Co-Founder and FeedFront Co-Editor, Shawn Collins, offers an equally personal and helpful article about “4 Essentials for My Sanity and Productivity.” Taking his cue from the Dead Milkmen (really, shouldn’t we always do that?), Shawn writes about four things he does every day (no spoilers here) to stay on top of his game. Check it out.

Our Senior Technical Solutions Specialist, Tom Rathbone, contributed an article called “Creating a Robust Multi-Market Ecosystem” in which he shares solutions to the technical challenges an advertiser faces when expanding the business internationally. If you’re planning a global expansion, Tom’s got some great advice about things you can do to ensure a smooth transition – from working with international networks and payment processing to anticipating technical needs and capturing data.

Rachel Honoway of FMTC tackled a hot topic, “Making Affiliate Marketing Attractive to Bloggers,” that our business development team (whose focus is affiliate recruitment) has been passing around as gospel. Preach it! Rachel is right on the money. We all want to work with bloggers, yet bloggers don’t always see affiliate marketing as the great opportunity that it is. Check out her pointers for reaching bloggers and helping them get on board with affiliate marketing.

And that’s just the tip of the iceberg. As always there’s a lot of great content in FeedFront whether you’re an affiliate or an advertiser. Natalie Mauro of writes about “Tips for Building a Better Affiliate Program,” and Casey Pavlick of Atlantic Coast Media Group covers “3 Characteristics of a Great Affiliate.”

The issue also includes advice on multitasking, getting more out of your presence on LinkedIn, optimizing for mobile, boosting SEO with help from Pinterest and capitalizing on hot markets.

If you’re not already a FeedFront subscriber, sign up for your free subscription today. The magazine has 42,000 subscribers and will be hitting mailboxes later this month or in early August. It will also be distributed at Affiliate Summit East next month in New York City.

Speaking of Affiliate Summit, Schaaf-PartnerCentric will be attending the conference, and we hope to see you there. If you’d like to meet with us during Summit, contact us today to schedule a meeting.