July 27, 2016

Top Reasons Employees Love Working at SPC!

Author : Morgan Simon

spc10_fireworks_blogimageYou read that right folks, Schaaf-PartnerCentric is officially 10 years old! In celebration of our anniversary, we will be starting a monthly series for the rest of 2016 where we will share some of the SPC behind-the-scenes story. Our focus as a company is on building meaningful relationships, and we truly believe that is what has allowed us to reach this milestone. We are eternally grateful to you; our employees, clients, affiliates, technology partners, and industry supporters for helping us get here. 

Last month we shared our 10 top client quotes, and this month we wanted to share a bit more about what motivates our employees to provide such great service to our clients. Here are the Top Reasons our employees love working at Schaaf-PartnerCentric…

Fun Personalities

“The helpfulness, fun personalities and incredible knowledge of all the employees at SPC is why I enjoy working here!” – Kristine Kirschke, Affiliate Program Manager/ REACH Team Lead

Eager to Help Out

“I love the team! Everyone is so wonderful to work with and eager to help one another out.” – Erinn Groh, Affiliate Program Manager

Work/ Life Balance

“I LOVE so many things about working here, the people, the autonomy to be trusted to do what I do best, ability to work remote, but most importantly I love that around lunch time or random times of the day I can take a quick break to go downstairs and give my little boys a quick kiss and play with them.  That will never get old!” – Lisette Howard, Director of Client Services, Performance

Constantly Learning

“I love working at SPC because I love our smart, hard working, fun team. I love that we are a small company and it’s pretty easy to get to know everyone and that I’m constantly learning! Everyday!” – Adrienne Erreca, Director of Client Services, Operations

Willing to Try New Things

“I love that our leadership team supports trying new techniques and strategies – both for our clients and our own company. We are able to have creative freedom as employees, which in turn, makes us more innovative as a company.” – Morgan Simon, Senior Marketing and Business Development Manager

Direct Results

” I love working at SPC because of  my fantastic, supportive colleagues with a great senses of humor! I also love seeing direct results from my tasks (i.e. recruiting and optimizing a certain affiliate in a client’s program that ends up being a top performer!)” – Megan Sabo, Affiliate Program Manager

We Get Results

“I love working at SPC because great people work here!  We have a supportive environment, positive culture and celebrate success. We provide the highest level of service, work hard and get results.” – Angela Stockman, Affiliate Program Manager

Productive, Fantastic Team

“First and foremost, this is a fantastic team.  We really try to protect the culture — if there’s a bully, if there’s someone who’s not up to snuff, or if they are just not aligned with our values, we take action.  What that creates is a really strong team of talented, productive, like-minded people who really respect and like each other.  A lot of this team has been with each other for years and years.  I myself have been here for years and years.  This is a company that wants to make this place so good that an A player wants to stay forever.  And to that end, it’s a great work/life balance, while still being dynamic and interesting and fun.  We do our team and family retreats and you can see  how excited people are to see each other and get closer with their families.  This is a special thing and I think it takes a special company to invest in that kind of bonding and rapport-building.” – Stephanie Harris, CEO

Now that you know why our team loves working here, we’d love to chat with you. If you are interested in experiencing our rock star team first hand click here to setup your complimentary program audit. We want to work our magic for your company, too! 

July 20, 2016

Trends and Moves: July

Author : Tom Rathbone

Trends and Moves by Schaaf-PartnerCentric

We don’t want to brag, but at Schaaf-PartnerCentric, when it comes to employees, we have the best. You’ve likely heard us mention that our Affiliate Managers have an average of 10 years in the industry, but have you heard about our technology team? From program implementation to solving tracking issues to addressing attribution, they are performance marketing experts through and through. We’ve been keeping their expertise to ourselves and our clients, and have decided it is time we share their wealth of knowledge with the world. We will be doing this through a new monthly series called ‘Trends and Moves’ where Tom Rathbone, Schaaf-PartnerCentric Head of Technology, will share news stories and updates on where the industry is headed.


We’re halfway through 2016 and we continue to see a focus on “Personalization,” which essentially is the idea that merchants tailor advertising and offers to the target customer. Generally, the actual implementation of personalization strategies across the marketing mix does not seem to have taken hold, but the investment into solutions that will allow this certainly has.

Successfully implementing personalization requires a full understanding of what your customers are uniquely looking for as individuals. This requires the collection of a lot of data points, followed by the technology to utilize those data points.

At Schaaf-PartnerCentric, we continue to ask ourselves how we can increase the data we operate with for our clients and how we can develop personalization techniques that apply specifically to the affiliate channel.

Personalization in the News


The growth of video as an advertising medium and the continually increasing use of mobile devices are directly tied together. And it’s not just video on social networks – digital video engagement is outpacing social network engagement.

It brings up the question, why has mobile growth outpaced video until now? The answer is simply a matter of bandwidth. In regions where mobile bandwidth is plentiful, we can expect video to continue to grow rapidly. In other regions, we can expect moving images, such as .gif’s, to connect more.

For us at SPC, this brings up the question of how much of our focus is on video and mobile affiliates. Are we staying ahead of the trends and incorporating video and mobile affiliate strategy into our clients programs in a timely and cost-effective manner?

Video in the News

July 13, 2016

Performance Marketing: The First Wave of 2016 (Infographic)

Author : Dana Pezzin

As we all know, performance marketing is an ever-changing industry. There is no shortage of new trends, changes, acquisitions and surprises. We’ve already seen some really exciting things happening in 2016 and thought an infographic would be a great way to share it all with you…


July 06, 2016

SPC Case Study: Publisher Commission Strategy

Author : Morgan Simon

Publisher Segmentation Case Study

We’ve mentioned on more than one occasion how much we love our clients. There isn’t any greater feeling of accomplishment than successfully growing our client’s programs, saving them money and increasing ROI. When we find a way to do this that is both innovative and scalable, we want to share it – which is exactly the case with our most recent case study.

Check it out to find out how the Schaaf-PartnerCentric team helped elevate the success of a reputable water filtration company in only two months.

And don’t forget, if you’d like us to produce similar results for you, click below for your free audit!


June 29, 2016

Five Content Ideas for Summer by Affiliate Window

Author : Morgan Simon

At Schaaf-PartnerCentric, one of our favorite things about the affiliate marketing industry is the fantastic partnerships we’ve been able to form. Affiliate Window is one of those, and today we are excited to have PR & Marketing Coordinator, Courtney Lowenthal, guest posting on our blog. Continue reading to find out five summer content ideas!


With the lack of gifting holidays during the summer months, this time of year tends to lend itself as a slow period for both advertisers and publishers. Although this season can be quieter than others, the warmer weather brings the opportunity for consumers to participate in more activities and events, most of which require new purchases. So, if you’re a publisher and looking to beat the heat (and summer slump), check out these content ideas from Affiliate Window, sure to boost sales over the next few months.

Sporting Events and Equipment
No matter which state or country you are in, summer is a time full of major sporting events. Aside from the typical MLB season, this summer will be jammed packed with events including the UEFA Euros, Wimbledon, Tour de France and of course, the Rio Olympic Games which begin in August. Although many of these events are hosted internationally, all provide the opportunity for people to come together and watch games, purchase gear and host parties for family and friends. From decorations and recipes, to jerseys and décor to cheer on their favorite teams, publishers have an abundance of content topics to choose from that will help your readers enjoy the games.  Why not create a guide on ‘How to host an Olympics party’ or ‘Wimbledon Party Essentials’, to name a few.

The warmer weather also increases consumer’s involvement in outdoor activities such as cycling, tennis, hiking and golf. Publishers can create blog posts on their favorite local golf courses, or gather reviews of equipment for more experienced athletes.

Wedding Season
Love it or not, wedding season is upon us which means consumers are evaluating their party attire and searching for gifts. According to data from eBay, searches for ‘wedding presents’ and other wedding related items are set to surge this month, as June 2015 saw a 33% increase compared to the two months prior. To stand out from the traditional wedding bloggers, tailor your content to include gift ideas on a budget, DIY gifts or alternative wedding attire options.

BBQs and Gardening
There’s nothing better than firing up the grill for the first barbecue of the summer! Grilling equipment, outdoor furniture and summer recipes are great ways to target this market. Why not get even more creative and suggest ways how to spruce up gardens, make the most of smaller outdoor spaces, and garden on a budget.

Last Minute Travel
The peak travel booking season may be in January, but that doesn’t mean that all consumers have booked their summer vacations yet. Now is a great time for publishers to put together a list of the best last minute travel bargains on destination near and far. For those readers who are well prepared and have booked their travel in advance, create a guide full of the essential items they will need on their trip: beach apparel, sunscreen, travel adapters, headphones, car rentals, airports transfers…the list goes on!

Activities for Children
While summer is an exciting time of year for most people, let’s think about the parents who now have to keep their children entertained for two months! Here is where you can step in with a list of activities and toys perfect for a hot summer day, such as pools and trampolines, as well as trips to local theme parks, zoos, festivals, museums, and more. For most publishers, the more local the offers, the better as this will ensure you are targeting the correct audience. For those with larger amounts of traffic, try contacting local businesses directly to enquire about a partnership. If you don’t ask, you will never know what they can offer!

Slow season? I think not! With all of these content ideas, plus countless more possibilities, publishers have an endless number of ways to keep readers engaged this summer.  

Thanks Courtney, and if you’d like to read more great performance marketing tips and tricks head over to the Affiliate Window blog

June 28, 2016

10 Favorite Client Quotes in Honor of SPC’s 10th Anniversary!

Author : Morgan Simon


You read that right folks, Schaaf-PartnerCentric is officially 10 years old! In celebration of our anniversary, we will be starting a monthly series for the rest of 2016 where we will share some of the SPC behind-the-scenes story. Our focus as a company is on building meaningful relationships, and we truly believe that is what has allowed us to reach this milestone. We are eternally grateful to you; our employees, clients, affiliates, technology partners, and industry supporters for helping us get here. 

To kick off the celebrating, we’d love to share 10 of our very favorite client quotes from the past 10 years…

One Step Ahead

“The best part about working with Schaaf has been the day to day communication with our account manager.  She is always one step ahead of us in shaping goals for our affiliate program.  She’s always very responsive and doesn’t hesitate to look in to any issues that arise.  I also have gained full trust in her and Schaaf that they’re putting our best interests first and won’t do anything we’re not comfortable with.”

Going Above and Beyond

“I wanted to reach out and inform you about the outstanding job done by [your account managers] recently. We were are all collaborating on a large project recently, but then the [New York Office] was hit by Hurricane Sandy followed up by a major snow storm. When I was finally able to return back to work I was overjoyed to see that they took all responsibilities upon themselves to manage the entire project. They clearly went above and beyond to ensure the mission was completed. Having employees like these two ladies says a great deal about the quality of Schaaf-Partner Centric. I want to thank you and them for helping us out when we needed it most.”

Great Partnerships

“We really enjoy doing business with Schaaf-PartnerCentric and their clients. They consistently keep adding to their great portfolio of advertisers, and I have been extremely impressed with the knowledge and dedication of their account teams. We have great partnerships with many of their clients and are looking forward to expanding our business with them. We have a big presence in the software sector and Schaaf-PartnerCentric has played a key role in our growth.”

True Professionals

“It has been an absolute pleasure to work with our Account Manager and Schaaf-PartnerCentric over the last several years. They are true professionals and understand what it takes to create win-win partnerships.”

Dedicated to Producing Results

“Schaaf-PartnerCentric has been one of the most responsive and data-driven agencies we’ve worked with. The Program Managers at Schaaf-PartnerCentric are always open to testing new strategies for optimization, and they’re dedicated to helping us grow our programs and producing results. We’re grateful for our relationship with Schaaf-PartnerCentric, and we’re excited to continue to grow our business with their help!”

Professional and Responsive

“Schaaf PC has been an amazing partner to work with for a number of merchants we have across our sites. They’re entire team is always very professional, very responsive, and always ensures that the relationships forged through affiliate benefit all parties involved. I would not hesitate to recommend them to any brand at any level that wishes to grow their business through the affiliate marketing channel.”

Impart Confidence

“Working with Schaaf-PartnerCentric gives me confidence while running marketing campaigns. Their expertise is undeniable! It’s great to have a partner that helps me help achieve goals and investigate new opportunities in a friendly and timely manner. I can depend on Schaaf-PartnerCentric to come through when I need it.”

Passionate about Performance Marketing

“Schaaf-PartnerCentric is always reliable with their passion, which makes you happy during work and their professional way of conducting business. They have such magic power to have you believe that you can count on them. And it always turns out you can indeed.”

Understands the Industry

“The Schaaf-PartnerCentric Team is communicative, flexible and understands the multi-channel options within affiliate marketing. The team is friendly and open to new ideas that benefit both the merchant and the publisher. Whether on the phone, via email or meeting face-to-face, their team instills pride in their merchants, partnerships and emphasis on relationship building.”

Overcome Barriers

“Schaaf-PartnerCentric has helped us overcome barriers in recruiting new categories of publishers. Through dedication and perseverance Schaaf-PartnerCentric has helped us tap into new categories to help expand our affiliate program and reach a wider audience.

The team at Schaaf-PartnerCentric has made our life easier as an advertiser in many ways. We can trust Schaaf-PartnerCentric to recruit the best publishers for our program on a daily basis. With their knowledge and network of affiliates they’re a key asset in growing the amount of active publishers in our different campaigns.”

Now that you know why our clients love us, we’d love to chat with you. If you are interested in experiencing our rock star team first hand click below to setup your complimentary program audit. We want to work our magic for your company, too! 


June 24, 2016

Farm Fresh to You Chooses SPC to Manage its Affiliate Program

Author : Dana Pezzin


SPC welcomes Farm Fresh To You to the SPC family!  Farm Fresh to You is a second-generation organic farm that got its start in the Coastal Range’s Capay Valley, 90 miles northeast of San Francisco and 35 miles west of Sacramento. Founded by Kathleen Barsotti and Martin Barnes in 1976, Farm Fresh to You marked the early stages of the organic foods movement. Understanding the sometimes harmful methods of modern agriculture, they realized that there was a niche for quality organic produce grown the way that nature intended it to be – organically. They deliver organically grown fruits and vegetables to doorsteps and offices in both Northern and Southern, CA.

Program Benefits:

  • Flat Commission Payout of $25 per order
  • Monthly Affiliate Newsletter
  • Professional and consistently updated selection of creative banners and text links
  • Promotional Coupon Code
  • Managed by Schaaf PartnerCentric

Sign up for the Farm Fresh to You Affiliate Program here.

Learn more about Farm Fresh to You.

The Farm Fresh to You Affiliate Program is professionally managed by Daniel Bryant.

June 23, 2016

Dromma Is Getting Cozy with Schaaf-PartnerCentric!

Author : Dana Pezzin


SPC is excited to welcome DrommaBed to the Schaaf-PartnerCentric family! Dromma has revolutionized the mattress industry by offering what many are calling “The most comfortable bed I’ve ever slept on” at a price you can actually afford. DrommaBed.com is one of the newest players in the exploding “Bed-in-a-Box” online mattress industry. They manufacture a high-quality, ultra comfortable memory foam bed, made from sustainable, Eco-friendly materials. All Dromma products are 100% sourced & manufactured in the USA.

Sign up for the DrommaBed Affiliate Program here!

Find out more about DrommaBed.

June 20, 2016

Top 5 Affiliate Program Pillars for Success

Author : Morgan Simon

Affiliate Program Success

Have you ever wondered what it takes to build a successful affiliate program? Of course you have, it is one of the questions most commonly asked to our team. Schaaf-PartnerCentric has partnered with Avangate to bring you a webinar that answers all of your top performance marketing questions:

  • How should I handle my affiliate program technical implementation?
  • What kind of payout structure is best for my affiliate program? How will I know if the payout I offer my affiliates is competitive?
  • What are the best practices to prevent fraud in my affiliate program?

The webinar is available on demand so watch at your own convenience here.

After watching, if you determine it is time to jump start your own affiliate program, our team would love to help. You can sign up for your complimentary affiliate program audit below!


June 16, 2016

Deals to Help Beat the Summertime Blues

Author : Angela_Stockman


You know the lyrics – sometimes I wonder what I’m a gonna do, but there ain’t no cure for the summertime blues…   Sure enough, we’re here, at the start of those beautiful, warm, magic days of summer. Thoughts of swinging lazily on your hammock with a glass of ice cold lemonade in the breeze or swimming in the lake are likely clogging your mind. Who wants to spend long hours working when there is so much fun to have?

We’re here to tell you that you can have your sunshine and beat the blues! From BBQ’s on the beach, to traveling the world, we’d love to share some amazing summer-time activities and how you can set yourself up as an affiliate to earn commissions while enjoying much needed pool time.  We at SPC have a few tips for making this summer work for you…

Head Out on a Trip!

Summer is considered peak season for a lot of major destinations in the travel industry. Be “in the know” for amazing deals to the world’s top travel spots!

Now is the perfect time for embracing or escaping the heat and having fun! Tours4Fun has you covered with amazing travel deals to your favorite destinations.  Check out our 4th of July celebration with Red, White & Blue worthy prices!

If you’d like to sign up for the Tours4Fun affiliate program you can do so here

If Island life is more your style, why not spend 7 days in the Azores at an amazing, too-good-to-be-true price!  An outdoor lover’s paradise, experience valleys, flowers, mountains and lakes, like you’ve never seen them before. Enjoy not only the land beauty, but the ocean wonders too! Guided whale watching and dolphins that cross our oceans through all year. AzoresGetways offers deals at $699 per person including flight and accommodations for 6 nights!

If you’d like to sign up for the AzoresGetaways affiliate program you can do so here

Spend a lazy day in the pool!  

The right pool toys and floats can add to the fun and relaxation of owning a pool! In the Swim offers thousands of swimming pool products in stock with exciting brand new items arriving every season. From the sleek selection of luxury pool loungers, elegant inflatable swans, to Pirate Island Adventure Sets, In The Swim has everything you need for endless swashbuckling fun!

If you’d like to sign up for the In the Swim affiliate program signup here

Stay Healthy!

People simply want to look good and feel great when the summer comes. Live better, feel better and go with natural, healthier choices. E-hydrate’s products provide your body the nutrients required to stay strong and keep your mind sharp, no matter what your fitness level or intensity of your workout.

If you’d like to sign up for the E-hydrate’s affiliate program you can do so here

As the days heat up, it’s important to also adapt your nutritional needs as the season changes. Whether you’re a nutrition novice or a health guru, Vitamin World (vitaminworld.com) can help guide you on your journey to becoming your best self. Get to know the wellness enthusiast inside you.

If you’d like to sign up for Vitamin World’s affiliate program here

Hot Summer Fashion!

It’s a beautiful day and we’re feeling beachy, so let’s dive into our favorite for swim brands, South Moon Under (southmoonunder.com)!  A fashion forward company that offers an eclectic mix of men’s and women’s clothing, swimwear, accessories, jewelry, and gifts for the home.  South Moon Under offers unique styles with a laid back and free spirited mindset that inspires self expression through the art of fashion.

If you’d like to join the South Moon Under affiliate program, sign up here

Remember, finding the perfect summer products to promote can be a bit tricky at first. But if you start with the basics and look for items that you are already using personally, what can seem like an overwhelming task suddenly becomes fun and profitable.