August 17, 2016

SPC Turns 10: Team Volunteer Day

Author : Morgan Simon

spc10_fireworks_blogimage

You read that right folks, Schaaf-PartnerCentric is officially 10 years old! In celebration of our anniversary, we will be starting a monthly series for the rest of 2016 where we will share some of the SPC behind-the-scenes story. Our focus as a company is on building meaningful relationships, and we truly believe that is what has allowed us to reach this milestone. We are eternally grateful to you; our employees, clients, affiliates, technology partners, and industry supporters for helping us get here. 

Last month we shared the Top Reasons that Employees Love Working at SPC, and this month we wanted to thank both our employees and our community by having a Schaaf-PartnerCentric Gives Back Day in honor of our 10th Anniversary. All employees were given a half day on July 21st to volunteer for a cause that was near and dear to their hearts. Because of our remote work environment, we have employees across the country and our team was able to devote time to a variety of organizations. Here are just a few of our favorite pictures from the day…

Cleaning Up the Local Lakes and Beaches

IMG_4229

Serving at Animal Shelters

IMG_6492 IMG_6489 IMG_6488 IMG_6487

Volunteering with CASA

IMG_0044 IMG_0042




Meet the Team: SPC MVPs

Author : Dana Pezzin

mtt_spcmvpIf you’ve ever met anybody from our team in person, you can probably tell that the Schaaf-PartnerCentric team is one big, happy family.  We’re incredibly proud of our employees and wanted to give you; our valued clients and partners, the chance to get to know our team on a deeper level. In this monthly series, Meet the Team: SPC MVPs, we highlight a few of our team members to give more insight into who they are and how our company functions. This month we are excited to introduce you to Alexis, Daniel and John!

Alexis in Fredericksburg, Texas

Alexis Simek-

Marketing and Business Intelligence Analyst, soon to be Project Manager of Technology

How long have you worked for SPC?

2 years!

What does your typical day look like?

Depends on the day honestly.  However typically, I start the day by answering publisher inquiries.  Then I move to completing analytical reports, recruitment updates, completing reversals, jumping on a client call or answering ad hoc requests.

What do you enjoy most about the industry?

I love that it’s always changing.  The learning curve is always there.  New challenges await us every day!

Is there anything else you want readers to know about you?

In addition to starting a new position with SPC very soon, my husband and I are about to become foster parents.  Lots of fun changes on the horizon!

What is your most embarrassing moment?

I would have to say in college when I fell down the stairs in front of a crowded room of onlookers.  I was feeling confident in my fun outfit, and the fall knocked the wind right out of my sails!

Daniel, Katie, and Percy enjoying some time on the lake

Daniel Bryant-

Affiliate Program Manager

How long have you worked for SPC?

8 years

What does your typical day look like?

It varies. I have a list of tasks and routine maintenance items that I run through daily, and I try to prioritize the other ad-hoc requests and various projects that are thrown my way throughout the day.   

What do you enjoy most about the industry?

The industry is very dynamic, so you have to be creative and forward-thinking to stay ahead of the curve. My profession also allows me to work with clients across a wide variety of verticals, giving me insight into some other very interesting industries.

Is there anything else you want readers to know about you?

I enjoy long walks down the fairway and a nice medium-rare ribeye, but I rarely hit the fairway and I sometimes overcook the steak.

What song lyric would best describe your life?

“I may be a real bad boy, but baby I’m a real good man” – Tim McGraw

The Bleecker Family adventuring in Jemez Springs, New Mexico

John Bleecker-

Compliance & Internal Support Manager

How long have you worked for SPC?

About a year and a half

What does your typical day look like?

No two days are ever alike, just the way I like it. There are always new and different problems needing to be solved.

What do you enjoy most about the industry?

The flex and the flux. I appreciate that we have clearly defined goals without rigidly defined means to achieving them. There is still a lot of room for creative thinking.  

Is there anything else you want readers to know about you?

There is too much to tell, and probably none of it is all that interesting.  I am full of stories, though, and will gladly share them with anyone who’s curious…

What song lyric would best describe your life?

“I’ve always been crazy, but it’s kept me from going insane” -Waylon Jennings

 

That’s all, folks! Tune in next month to get to know your SPC family a little better!




August 16, 2016

Press Release: Schaaf-PartnerCentric Joins Pepperjam as Inaugural Preferred Agency

Author : Dana Pezzin

pjpa

Schaaf-PartnerCentric Joins Pepperjam as First Preferred Agency

Performance Marketing Company with World’s Largest Affiliate Network names Schaaf-PartnerCentric a Pepperjam Preferred Agency

AUSTIN, Texas – August 16, 2016 – Schaaf-PartnerCentric announces that Pepperjam has designated Schaaf-PartnerCentric Agency as an inaugural Pepperjam Preferred Agency. As a “preferred agency,” Schaaf-PartnerCentric enjoys access to Pepperjam’s unparalleled performance marketing solutions, including exclusive publisher distribution, technology development, and strategic planning to deliver better pay-for-performance results.

Offering the largest affiliate network worldwide, Pepperjam empowers advertisers and publishers to reach the omnichannel consumer with the content and offers they want. “Pepperjam is excited to work with Schaaf-PartnerCentric as a newly designated Preferred Agency,” said Michael Jones, CEO, Pepperjam. “Our Agency Partner Program is designed so that agencies gain unique access to tools and opportunities that can bolster advertisers’ abilities to track KPIs and attain their sales goals.”

According to the National Retail Federation, 38% of marketers call affiliate marketing one of the top customer acquisition methods.

Due to expert management and growth strategies, SPC has a proven track record of acquiring new revenue for their clients.  Last year alone, SPC grew client revenue by 14%. Schaaf-PartnerCentric CEO, Stephanie Harris, says, “As innovators in our space, we are always looking to advance in the newest technologies for our clients and partners. As part of this promise, dedication to working closely with the agency team at Pepperjam and their cutting-edge technology has resulted in Schaaf-PartnerCentric becoming the first certified agency in the Pepperjam Network. This certification program will allow us to provide the highest ROI possible for our clients when working within Pepperjam, and gives our team the tools they need to maximize Pepperjam to full effect.”

 

About Schaaf-PartnerCentric

Schaaf-PartnerCentric offers the highest level of service for affiliate program management and consumer engagement. Their deep expertise provides the knowledge, insight, and resources to effectively manage affiliate programs and build brands online. For more information on Schaaf-PartnerCentric, visit http://www.schaafpc.com.

About Pepperjam

Pepperjam provides brands and retailers with the resources and confidence needed to promote their brand and grow their business. With products and services supported by decades of commerce experience, and the leading affiliate network in the world, it connects data and analytics across all performance channels and devices to generate creative solutions.

Headquartered in Wilkes-Barre, Pa., Pepperjam is a global provider with offices in London, New York, Philadelphia, Santa Cruz, Sydney, Tempe, and Toronto. Pepperjam is a portfolio company of Banneker Partners and the Permira Funds.




August 15, 2016

3 Tips for Back-to-School Sales & Marketing

Author : Julie Stepkowski

schoolsupplies

It’s that time of year again! Families are taking last minute vacations and enjoying end of summer BBQs with friends and neighbors. The long days of summer are quickly coming to a close and everyone knows that means back to school time is upon us! Moms and dads everywhere are prepping for the return of the school year shopping for a long list of essentials needed for a successful year and hoping they don’t forget a crucial item. Now, how can advertisers help back to school shoppers get everything on their list and capitalize on this huge retail holiday?

First, advertisers need to recognize the massive opportunity that back-to- school shopping presents. According to The Shelf, $828 billion is spent annually on back-to-school shopping in the U.S. alone! From the essentials like backpacks and a fresh wardrobe to items geared towards older kids like computers, tablets, electronics, and dorm room furniture, advertisers need to identify which of their products will be in high demand.

Second, consumers are becoming more and more discount savvy and are spending time hunting down the best possible deal. Ensuring that a discount is available is key to capturing the attention of shoppers and converting them into buyers.

Lastly, advertisers should also understand that the shopping path consumers take is evolving and changing. Consumers are relying more heavily on social sites like Pinterest and Instagram to get ideas, engaging in comparison shopping on their mobile phones while shopping, and are looking online for coupons they can easily take in-store to redeem. Because the shopping behavior is shifting, advertisers need to cover all their bases by working with bloggers and influencers, making sure their prices are competitive and launching omni channel deals that can be used both online and in-store.

For additional tips and tricks on making the most of your sales and marketing this back-to-school season, check out this fabulous infographic from The Shelf!

 

Courtesy of: The Shelf




August 10, 2016

Check Off Your Back to School List

Author : Larissa Feuerstein

Check Off Your Back to School List_spc

At Schaaf-PartnerCentric, one of our favorite things about the affiliate marketing industry is the fantastic partnerships we’ve been able to form. FMTC is one of those, and today we are excited to have OPM and Agency Liaison, Larissa Feuerstein, guest posting on our blog. Continue reading to find out program management tips and tricks for the upcoming back to school season!

It’s time for families to gear up for back to school, and time for affiliate managers to gear up for Back to School sales and promotions. Students and parents will be shopping soon (if they aren’t already!) so make sure they know everything you have to offer. Here are a few tips to help promote your back to school deals and get an A+ on revenue!

Get Creative on Your BTS Deals

Even if you don’t have “school supplies” necessarily, many products can be used for BTS promotions.

Here are a few examples:

  • Household – College students are preparing move into their dorms, so they need household goods to make it feel like home. You can promote bedding, decor, kitchen supplies, microwaves, mini-fridges, and anything else for their new place.
  • Clothing & Accessories – Everyone wants the trendiest clothes, shoes, and accessories for the new school year! Highlight fashionable pieces for kids and teens. You can even put together outfit ideas.
  • Glasses & Contacts – Make sure students can see the board and read their books without eye strain! Offer new contacts or stylish glasses for the school year.
  • Computers & Electronics – Students may need a laptop or tablet to take notes and work on assignments, or they may want a new phone! Put together some of your must-have electronics.
  • Gifts – Loved ones can send gift baskets and care packages to students to brighten their day. Pick some examples of great gifts for students and mention why they’ll love it.

The sky is the limit on what you can include in your back to school offers! You can also create a back to school code for the season, even if you don’t have school specific products, like BACKTOSCHOOL10, BTS20, or COOL4SCHOOL.

Make Your Offers Stand Out

Codes – Catch the eye of customers and publishers with fun codes, like the ones mentioned above. Don’t forget to include Back To School in your deal info, especially if your program is integrated with FMTC. Data engineers will select Back To School as a seasonal category, which will help affiliates searching for BTS specific offers.

Free Shipping – Any offer with free shipping is always a hit – so don’t forget to either add a free shipping or flat rate shipping offer. Promos with free shipping or a code attached to it will be picked up by more publishers using FMTC.

Short Term Deals – Want to create a sense of urgency? Have your offers only last for a few days or a week max. Don’t forget to put an expiration date on your deal.

BTS Posts & Pages – Another great way to promote all your Back To School products is to write a blog post that highlights your top items, linking to each product. Create a whole new Back To School page with all the items already in one spot, making it easy for shoppers. Have all these products on sale or limit it to a select few. If you’re adding a coupon, make it valid for everything listed on that page and readily visible. Shoppers don’t like hunting for deal eggs all year round!

Once you’ve created all of your awesome BTS offers and posted them on the network, be sure to include them in your newsletters to spread the word!




July 27, 2016

Top Reasons Employees Love Working at SPC!

Author : Morgan Simon

spc10_fireworks_blogimageYou read that right folks, Schaaf-PartnerCentric is officially 10 years old! In celebration of our anniversary, we will be starting a monthly series for the rest of 2016 where we will share some of the SPC behind-the-scenes story. Our focus as a company is on building meaningful relationships, and we truly believe that is what has allowed us to reach this milestone. We are eternally grateful to you; our employees, clients, affiliates, technology partners, and industry supporters for helping us get here. 

Last month we shared our 10 top client quotes, and this month we wanted to share a bit more about what motivates our employees to provide such great service to our clients. Here are the Top Reasons our employees love working at Schaaf-PartnerCentric…

Fun Personalities

“The helpfulness, fun personalities and incredible knowledge of all the employees at SPC is why I enjoy working here!” – Kristine Kirschke, Affiliate Program Manager/ REACH Team Lead

Eager to Help Out

“I love the team! Everyone is so wonderful to work with and eager to help one another out.” – Erinn Groh, Affiliate Program Manager

Work/ Life Balance

“I LOVE so many things about working here, the people, the autonomy to be trusted to do what I do best, ability to work remote, but most importantly I love that around lunch time or random times of the day I can take a quick break to go downstairs and give my little boys a quick kiss and play with them.  That will never get old!” – Lisette Howard, Director of Client Services, Performance

Constantly Learning

“I love working at SPC because I love our smart, hard working, fun team. I love that we are a small company and it’s pretty easy to get to know everyone and that I’m constantly learning! Everyday!” – Adrienne Erreca, Director of Client Services, Operations

Willing to Try New Things

“I love that our leadership team supports trying new techniques and strategies – both for our clients and our own company. We are able to have creative freedom as employees, which in turn, makes us more innovative as a company.” – Morgan Simon, Senior Marketing and Business Development Manager

Direct Results

” I love working at SPC because of  my fantastic, supportive colleagues with a great senses of humor! I also love seeing direct results from my tasks (i.e. recruiting and optimizing a certain affiliate in a client’s program that ends up being a top performer!)” – Megan Sabo, Affiliate Program Manager

We Get Results

“I love working at SPC because great people work here!  We have a supportive environment, positive culture and celebrate success. We provide the highest level of service, work hard and get results.” – Angela Stockman, Affiliate Program Manager

Productive, Fantastic Team

“First and foremost, this is a fantastic team.  We really try to protect the culture — if there’s a bully, if there’s someone who’s not up to snuff, or if they are just not aligned with our values, we take action.  What that creates is a really strong team of talented, productive, like-minded people who really respect and like each other.  A lot of this team has been with each other for years and years.  I myself have been here for years and years.  This is a company that wants to make this place so good that an A player wants to stay forever.  And to that end, it’s a great work/life balance, while still being dynamic and interesting and fun.  We do our team and family retreats and you can see  how excited people are to see each other and get closer with their families.  This is a special thing and I think it takes a special company to invest in that kind of bonding and rapport-building.” – Stephanie Harris, CEO

Now that you know why our team loves working here, we’d love to chat with you. If you are interested in experiencing our rock star team first hand click here to setup your complimentary program audit. We want to work our magic for your company, too! 




July 20, 2016

Trends and Moves: July

Author : Tom Rathbone

Trends and Moves by Schaaf-PartnerCentric

We don’t want to brag, but at Schaaf-PartnerCentric, when it comes to employees, we have the best. You’ve likely heard us mention that our Affiliate Managers have an average of 10 years in the industry, but have you heard about our technology team? From program implementation to solving tracking issues to addressing attribution, they are performance marketing experts through and through. We’ve been keeping their expertise to ourselves and our clients, and have decided it is time we share their wealth of knowledge with the world. We will be doing this through a new monthly series called ‘Trends and Moves’ where Tom Rathbone, Schaaf-PartnerCentric Head of Technology, will share news stories and updates on where the industry is headed.

Personalization

We’re halfway through 2016 and we continue to see a focus on “Personalization,” which essentially is the idea that merchants tailor advertising and offers to the target customer. Generally, the actual implementation of personalization strategies across the marketing mix does not seem to have taken hold, but the investment into solutions that will allow this certainly has.

Successfully implementing personalization requires a full understanding of what your customers are uniquely looking for as individuals. This requires the collection of a lot of data points, followed by the technology to utilize those data points.

At Schaaf-PartnerCentric, we continue to ask ourselves how we can increase the data we operate with for our clients and how we can develop personalization techniques that apply specifically to the affiliate channel.

Personalization in the News

Video

The growth of video as an advertising medium and the continually increasing use of mobile devices are directly tied together. And it’s not just video on social networks – digital video engagement is outpacing social network engagement.

It brings up the question, why has mobile growth outpaced video until now? The answer is simply a matter of bandwidth. In regions where mobile bandwidth is plentiful, we can expect video to continue to grow rapidly. In other regions, we can expect moving images, such as .gif’s, to connect more.

For us at SPC, this brings up the question of how much of our focus is on video and mobile affiliates. Are we staying ahead of the trends and incorporating video and mobile affiliate strategy into our clients programs in a timely and cost-effective manner?

Video in the News




July 13, 2016

Performance Marketing: The First Wave of 2016 (Infographic)

Author : Dana Pezzin

As we all know, performance marketing is an ever-changing industry. There is no shortage of new trends, changes, acquisitions and surprises. We’ve already seen some really exciting things happening in 2016 and thought an infographic would be a great way to share it all with you…

2016PMtodate_infographic_compressed




July 06, 2016

SPC Case Study: Publisher Commission Strategy

Author : Morgan Simon

Publisher Segmentation Case Study

We’ve mentioned on more than one occasion how much we love our clients. There isn’t any greater feeling of accomplishment than successfully growing our client’s programs, saving them money and increasing ROI. When we find a way to do this that is both innovative and scalable, we want to share it – which is exactly the case with our most recent case study.

Check it out to find out how the Schaaf-PartnerCentric team helped elevate the success of a reputable water filtration company in only two months.

And don’t forget, if you’d like us to produce similar results for you, click below for your free audit!

audit




June 29, 2016

Five Content Ideas for Summer by Affiliate Window

Author : Morgan Simon

At Schaaf-PartnerCentric, one of our favorite things about the affiliate marketing industry is the fantastic partnerships we’ve been able to form. Affiliate Window is one of those, and today we are excited to have PR & Marketing Coordinator, Courtney Lowenthal, guest posting on our blog. Continue reading to find out five summer content ideas!

summercontent

With the lack of gifting holidays during the summer months, this time of year tends to lend itself as a slow period for both advertisers and publishers. Although this season can be quieter than others, the warmer weather brings the opportunity for consumers to participate in more activities and events, most of which require new purchases. So, if you’re a publisher and looking to beat the heat (and summer slump), check out these content ideas from Affiliate Window, sure to boost sales over the next few months.

Sporting Events and Equipment
No matter which state or country you are in, summer is a time full of major sporting events. Aside from the typical MLB season, this summer will be jammed packed with events including the UEFA Euros, Wimbledon, Tour de France and of course, the Rio Olympic Games which begin in August. Although many of these events are hosted internationally, all provide the opportunity for people to come together and watch games, purchase gear and host parties for family and friends. From decorations and recipes, to jerseys and décor to cheer on their favorite teams, publishers have an abundance of content topics to choose from that will help your readers enjoy the games.  Why not create a guide on ‘How to host an Olympics party’ or ‘Wimbledon Party Essentials’, to name a few.


The warmer weather also increases consumer’s involvement in outdoor activities such as cycling, tennis, hiking and golf. Publishers can create blog posts on their favorite local golf courses, or gather reviews of equipment for more experienced athletes.

Wedding Season
Love it or not, wedding season is upon us which means consumers are evaluating their party attire and searching for gifts. According to data from eBay, searches for ‘wedding presents’ and other wedding related items are set to surge this month, as June 2015 saw a 33% increase compared to the two months prior. To stand out from the traditional wedding bloggers, tailor your content to include gift ideas on a budget, DIY gifts or alternative wedding attire options.

BBQs and Gardening
There’s nothing better than firing up the grill for the first barbecue of the summer! Grilling equipment, outdoor furniture and summer recipes are great ways to target this market. Why not get even more creative and suggest ways how to spruce up gardens, make the most of smaller outdoor spaces, and garden on a budget.

Last Minute Travel
The peak travel booking season may be in January, but that doesn’t mean that all consumers have booked their summer vacations yet. Now is a great time for publishers to put together a list of the best last minute travel bargains on destination near and far. For those readers who are well prepared and have booked their travel in advance, create a guide full of the essential items they will need on their trip: beach apparel, sunscreen, travel adapters, headphones, car rentals, airports transfers…the list goes on!

Activities for Children
While summer is an exciting time of year for most people, let’s think about the parents who now have to keep their children entertained for two months! Here is where you can step in with a list of activities and toys perfect for a hot summer day, such as pools and trampolines, as well as trips to local theme parks, zoos, festivals, museums, and more. For most publishers, the more local the offers, the better as this will ensure you are targeting the correct audience. For those with larger amounts of traffic, try contacting local businesses directly to enquire about a partnership. If you don’t ask, you will never know what they can offer!

Slow season? I think not! With all of these content ideas, plus countless more possibilities, publishers have an endless number of ways to keep readers engaged this summer.  

Thanks Courtney, and if you’d like to read more great performance marketing tips and tricks head over to the Affiliate Window blog