Overview of Coupon Affiliates

Not long ago, positive year-over-year affiliate revenue numbers provoked approving nods from around the conference room. “Get top spots on some of the big coupon sites and you’ll be golden,” I heard in the hallway.

Today, merchants pull down codes, commission rates are scrutinized and advertisers are leery of coupon affiliates. So, what happened? Are coupon sites suddenly bad for merchants?

Inquiring affiliate managers with better internal and network analytics are uncovering patterns in attribution that lead them to question the incremental value of some affiliate sales. However, before we start slashing commissions and expiring publishers, we need to understand the whole landscape.

Research Confirms the Value of Coupons

More than 50% of U.S. Internet users (92.5 million) say they plan to use online coupons this year, according to eMarketer.com, and 74% of these online coupon shoppers say they search multiple coupon sources each and every week. Consumers who earn $100,000 or more per year represent the biggest percentage of online coupon consumers. The vast majority of consumers (88%) who visit coupon sites say that coupons “close the deal” when they are undecided on a purchase, according to a 2011 report conducted by Forrester Research on behalf of WhaleShark Media.

What are the Options?

Many brands have a coupon box within their checkout—inviting consumers to leave in search of a coupon. Before cracking down on coupon affiliates, consider testing this coupon box. What happens if the box is hidden? What coupons do your competitors offer? Are there certain products that can’t support a price cut? Perhaps adding exclusions or lowering the discount may allow your codes to stay profitable.

Assess Your Traffic from Coupon Sites

Some large coupon sites may have only a few minutes between the click and the sale – suggesting consumers got a coupon code during the purchase process. Other coupon publishers may have a delay between click and sale – suggesting greater incremental value. Publishers using paid search, social media, newsletters or blogs to promote their sites may reach consumers earlier in the buying process. Compare the data on publishers appearing on page one in natural search for keywords such as “[Your Brand] coupon” versus “Shoe coupon.” Perhaps it makes sense to increase commission or offer a vanity code for certain coupon publishers in exchange for category and newsletter placements to improve brand awareness. Perhaps it makes sense to split commissions more fairly to account for the value of each action in the sales funnel. One of our client’s chose this route.

If you’re interested in learning more about the role of coupons in affiliate, download our free introductory slide deck.

October 08, 2014

Join the Highster Mobile & Easy Spy Affiliate Programs today!

We are happy to announce that the Schaaf-PartnerCentric team is now managing the ILF Mobile Affiliate Program in the Avangate network, featuring 2 popular brands of cell phone monitoring apps, Highster Mobile and Easy Spy. Highster Mobile is a remote Cell Phone Tracker that safely monitors your children, employees and loved ones with the top cell phone monitoring solution! Available on Android, iPhone, iPad, iPod, and Tablet. Cost: $69.99, and downloads directly to your device! Easy Spy is the most powerful and easy-to-use program for tracking cell phones, iPads and Tablets you will find anywhere…Guaranteed! Available on Android devices and iPhone.

Learn more about the Highster Mobile & Easy Spy affiliate programs and apply to join today!

September 18, 2014

Engagement Announcement!

Our CEO, Brook Schaaf is engaged! He popped the question on a hike at Topanga State Park in Topanga, CA. Please join us in congratulating Brook and his fiancé, Allison Stevens on their new journey together.


September 09, 2014

Rakuten to Acquire Ebates for $1 Billion

Rakuten acquires ebatesWow. It’s big news Tuesday. Rakuten has just announced that it’s agreed to acquire cash-back shopping site Ebates for $1 billion. We just heard it direct from Dr. Evil: One beeeelllliiiooon dollars!

“The combination of Rakuten and Ebates is entirely unique and will revolutionize e-commerce,” commented Rakuten, Inc. founder and CEO Hiroshi Mikitani. “This is all about the consumer and we are excited to be able to empower our members with even more ways to enjoy shopping on Rakuten and Ebates. Combined, Rakuten and Ebates will be able to offer our members access to what will undoubtedly be the world’s largest selection of products across the broadest range of categories. It will also give our members the greatest incentives to keep shopping.”

Rakuten said it believes that the combination of the two companies will help create the world’s most attractive and innovative membership-based, loyalty-driven marketplace for consumers.

Read the full announcement here.

September 08, 2014

CJBanks Merges with Expanded ChristopherandBanks.com

ChristopherandBanks.com will be expanding its assortment and launching a new, improved website. The plus-size assortment currently found only on CJBanks.com has been added onto ChristopherandBanks.com. Shoppers can look forward to more sizes and a better shopping experience.

• All clothing sizes are going to be in one place, allowing for more consumer choices

• Larger image sizes will improve the visual design & customer experience

• The new navigation will allow her to immediately chose her size: Missy, Petite or Women

• Check-out process has been simplified and will be easier than ever

Join today!