Every week we see an article that declares the death of search engine optimization. Hogwash! Respondents to Affiliate Summit’s
2013 AffStat Report say otherwise. Nearly 80% of affiliates who took the survey said they use SEO to drive traffic to their websites,
making SEO the most popular method. You can read the full AffStat Report today.
Under the Influence: What Makes an Influential Brand?
As Google and Amazon beat Apple and Facebook in Ipsos Mori’s
Top 100 Most Influential Brands study, Jessica Davies takes a look
at what makes an influential brand. The survey of 1,000 UK consumers
centered on five overarching themes: trustworthiness, leading edge,
corporate citizenship which included environmental responsibility,
engagement and presence.