The Taxbrain Affiliate Team would like to thank all of our affiliates for an excellent season this year. We are already planning for next season so if you haven’t joined our program yet: Join the team http://www.affiliates.partnercentric.com/taxbrain/
William Martin-Gill, director of Internet marketing at eBay, will join host Linda Woods for a live edition of theAffiliate Marketing Insider podcast today on WebmasterRadio.fm.
The two will discuss the new agreement PartnerCentric has signed with Ebay to help support the more than 100,000 affiliates within the eBay Partner Network. PartnerCentric will work with about a dozen eBay employees in the United States who focus on top accounts such as EarthLink and AT&T.
Martin-Gill will also be discussing some of the new resources eBay is investing in their affiliate program.
Affiliate Marketing Insider is a weekly podcast that features professionals within Internet and affiliate marketing and covers hot topics and trends. The podcast is broadcast at noon Pacific (3 p.m. Eastern) each Thursday on WebmasterRadio.fm.
PartnerCentric, a leading Internet marketing agency, announced today that it has partnered with the eBay Partner Network to help support the network’s affiliate program in the United States.
PartnerCentric will work closely with eBay’s in-house team to recruit new affiliates and work directly with current affiliates to make those partnerships more successful.
“Our team is excited to be joining forces with the eBay Partner Network,” said PartnerCentric President Linda Woods. “We know that success depends on the strong relationships we’ll be building with the network’s affiliates, and we have a lot planned to help improve the quality of traffic that affiliates drive to eBay.”
In addition to affiliate recruitment and activation, PartnerCentric will also be helping the eBay Partner Network increase the number and frequency of posts on its blog.
PartnerCentric’s team of Internet marketing professionals, each with more than five years of experience managing affiliate programs, will share their expertise to bring on guest bloggers who will talk about SEO, website design and optimization and other topics of interest to affiliates. Blog posts will include videos and podcasts that highlight strategies for affiliate success.
The partnership between PartnerCentric and the eBay Partner Network builds upon the successful relationship eBay Partner Network established with ROEye in the United Kingdom in 2008. Just as ROEye offers increased support and expertise to eBay affiliates in the UK, PartnerCentric will do the same for eBay affiliates in the United States.
PartnerCentric is a full-service Internet marketing agency that specializes in affiliate program management. The agency also offers such services as search engine marketing, social media marketing management, video marketing and website design and development. For more information, visit www.partnercentric.com.
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As the affiliate marketing industry continues to fight affiliate taxation legislation at the state level on multiple fronts, we’ve just learned that the federal government might soon play a trump card of its own.
Congress is expected to introduce a bill this week that would force e-tailers to start collecting sales taxes on behalf of states from people who shop online or through mail order.
Our industry has for weeks been fighting affiliate taxation legislation in the state of California, but a federal bill would supercede that bill and others being drafted in several states.
The bill, which is being drafted by the National Conference of State Legislatures, is citing a recent study that says by the end of 2008 state sales tax collections had fallen to their lowest levels in 50 years.
The federal bill will likely be introduced this week by Sen. Mike Enzi, R-WYO, and Rep. Bill Delahunt, D-MA.
The latest ad:tech conference starts today in San Francisco. PartnerCentric is among the companies sending representatives to the conference, and we’ll be sharing highlights with you here.
Among the highlights of the conference is Wednesday’s session called The State of the Industry that is being presented by Interactive Advertising Bureau (IAB) President Randall Rothenberg. The IAB estimates that online advertising will surpass $20 billion this year.
The session will cover:
the recession and its impact on media and advertising
digital media’s viability in the current climate
the shift toward performance-based marketing programs
Marketers are spending more on Internet ads than on other media, and online advertising will grow 10 percent in 2009, according to projections just released from eMarketer.
U.S. online advertising revenues for 2008 were $23.4 billion, up 10.6 percent compared to 2007. Search was the leading category, increasing almost 20 percent over 2007.
This upward trend began before the recession, eMarketer notes, but industry experts expect online advertising to grow even more intensely in the economic downturn.
There are several reasons why online advertising is in growth mode even now. First, online advertising is immediate. Unlike all other forms of media (TV, radio and print), online ads are easily measurable in real-time. This means online ads can also be adjusted in real-time to address any issues uncovered by the analytics coming over in real-time.
Finally, online ads make buying easy. Customers get the information, the value and the ability to buy all in one location. Traditional media can’t touch the immediacy of online advertising.