Our industry’s first official watchdog group, the Performance Marketing Alliance (PMA), announced today that it has elected its new board of directors, filling the slots with a who’s who of industry heavyweights.
The nine-member board includes:
* Chris Henger, head of Google Affiliate Network
* Scott Jangro, co-founder and CEO of MechMedia
* Will Martin-Gill, director of internet marketing at eBay, Inc.
* Kim Riedell, VP of client development for Commission Junction
* Brook Schaaf, founder and partner of Schaaf Consulting
* Steve Schaffer, founder and CEO of Offers.com
* Jason Spievak, co-founder and CEO of RingRevenue
* Tim Storm, CEO of FatWallet
* Brad Waller, VP of business & affiliate development at EPage, Inc.
Board directors will guide the Performance Marketing Alliance in fulfilling its mission to further the growth of the performance marketing industry.
PartnerCentric extends congratulations to the newly elected directors, many of whom we work with on a regular basis. Our company is committed to doing everything it can to support the efforts of the Performance Marketing Alliance.
PartnerCentric is pleased to announce that Stamps.com, a leader in online postage sales, just reported $20.2 million in total revenue for the second quarter of 2009. The Stamps.com affiliate program is managed by PartnerCentric.
“In the current tough macroeconomic environment, we were happy with the strength in our earnings this quarter,” said Ken McBride, Stamps.com president and CEO. “We continued to experience growth in our PC Postage business outside of the enhanced promotion channel, albeit at a slower rate than we did before the current economic downturn. We are also making good progress in our strategic investment areas of enterprise and shipping.”
Stamps.com’s total PC (online) postage revenue, including service fee
revenue, store revenue, and insurance revenue, was down 2 percent compared to the same 2008 quarter, but still generated a solid $18.2 million for the company.
We started offering social media management as a service more than a year ago. It’s really a no-brainer. We’re in the relationship-building business, and social media is quickly becoming THE place to be when it comes to relating to people – including family, friends, co-workers and, yes, customers.
Creating a social media presence is so important for EVERY business. It’s about throwing open the doors, raising the curtains and tearing down walls so that your current and future customers can see what you do (and what you do best) and interact directly with your brand.
It’s important to be honest and open – and to be there. Join the community. Enter the conversations – and help shape them. Bring your expertise and experience to the conversation. Your social media presence should ADD VALUE – not take it away or hit your would-be customers with phony gimmicks or tricks.
How is your business managing its social media presence?
TKNO.org affiliates are now able to sign up for Commission Junction’s Pay-Per-Call platform! With this technology, we are able to track sales generated by phone calls that affiliates send to our call center with a unique 800 number assigned directly to each affiliate.
How it works
Once accepted as a CJ affiliate, you simply need to sign up at www.cj.com/paypercall and fill out the appropriate information. Affiliates then receive a unique toll-free trackable phone number that feeds into TKNO’s call center and pays commission for each eligible call!
Affiliates will be able to advertise their phone number on their own website, in keyword information and offline. There are also additional banners available with and the unique phone number placed directly in the creative. Now when a potential client calls this unique phone number, affiliates will earn commission! ($4.00 per call and $6.00 per call over 5 minutes)
This is the best way for affiliates to earn commission with TKNO so we encourage everyone will take advantage of this opportunity right away!
Fathead has released many new products that we’d like to share with you. Starting with two products from Disney’s Mickey Mouse Clubhouse, Mickey Mouse, Minnie Mouse, and Pluto come with one set with Goofy, Donald Duck, and Daisy Duck round out our other set of great graphics!
Today, Fathead is excited to announce the release of Dora the Explorer, who joins SpongeBob Squarepants and iCarly as part of the Nickelodeon REAL.BIG. Wall Graphic prodcuts. Dora comes with Dora, Backpack & Boots – all on one sheet – making this a fantastic value!
For sports fans this week, we’ve had a number of new releases, including our NBA Legends Wall Graphics featuring Clyde Drexler, David Robinson, Dominque Wilkins, Hakeem Olajuwon, Isiah Thomas, Karl Malone Larry Bird, Patrick Ewing, Scottie Pippen, and Dr. J – Julius Erving. Also new this week, we’ve released a limited edition REAL.BIG. Wall Graphic of Sidney Crosby holding the Stanley Cup. Perfect for Penguins fans and a great collectors item!
To offer these products and more to your customers, sign in to Commission Junction today and browse through links – or contact Adam to help customize your own!
If you have not signed up with the Fathead Affiliate Program, we’d love for you to join us. Details about the program and a sign up form are available here!
Shoppers looking for Back to School deals will find tremendous value in the Reading Horizons at Home program! One of the best ways to motivate our children to head back to school is to empower them with the confidence that they have the tools and strategies necessary to handle any word they read and to give them the opportunity to experience consistent, measurable success. Reading Horizons at Home aims to offer children a reading program that guarantees they will make fast gains to experience success in their efforts.
Reading Horizons at Home is currently offering a 25% off coupon from August 1st through August 30th for all orders. Customers simply need to use coupon code “rewards” to take advantage of this fantastic offer!