January 29, 2010

Affiliate tax one step closer to reality in CO

Author : Tom Rathbone

The Colorado House Finance Committee has passed language for an affiliate tax as part of HB 1193 by a 6-5 vote and with only a slight amendment, mostly in reference to appropriation. The bill isn’t law yet but if ratified could be in effect as soon as March 1, 2010.

The Performance Marketing Association is leading our industry’s fight against such legislation in Colorado and other states. It’s not too late to get involved and turn this around. For more information, visit the Performance Marketing Association online.

N-fini Shape hires PartnerCentric to manage Affiliate Marketing, Social Media Channels

Author : Tom Rathbone

PartnerCentric announced today that N-fini™ Shape has hired the company, a full-service Internet marketing agency, to manage its affiliate and social media marketing channels in order to increase awareness and attract new customers for the N-fini Shape line of women’s shapewear, body shapers, sports bras and playwear.

Everyone is buzzing about N-fini Shape, which has earned rave reviews in such media outlets as Casual Living, Women’s Wear Daily (known in the industry as WWD), Splendicity.com, The Capital Fashionista blog and The Lingerie Post. The company’s new affiliate program will enable web site publishers to promote the N-fini Shape line to customers and earn commissions for sales.

“We’re excited to be able to introduce the N-fini Shape body shaping line to a wide audience,” said Stephanie Lewis, Director of Client Services for PartnerCentric. “N-fini Shape has everything affiliates are looking for – in-demand products that you can’t get anywhere else – of exacting quality and with an excellent pedigree.”

After coming across line after line of shapewear and body shapers that didn’t fit the wearer’s needs, N-fini™ creator and 20-year industry veteran Martha Istefanidis decided to launch her own line that the average woman could wear all day, one that tones the body without sacrificing comfort.

As Martha explains: “I want the wearer of N-fini to be able to wear any of our styles all day, and be so comfortable that she doesn’t want to rush home and take it off when she walks in the front door.”

Following two years of product development, design and testing, N-fini™ debuted in August 2007 to rave reviews in the fashion and apparel industry, becoming an instant success. Clearly this is NOT your grandmother’s girdle!

N-fini Shape is going to be very attractive to affiliates because it meets the needs of such a large segment of the population – namely women who are looking for shapewear solutions for virtually every part of the body – from the utmost lift, shape, support and comfort,” Lewis said. “We look forward to bringing this amazing brand and its large line of products to the affiliate space.”

PartnerCentric will also manage the N-fini Shape brand presence on social media sites such as Facebook, Twitter and YouTube in order to open new avenues of communication and interaction between the brand and its customers.

N-fini Shape manufactures all of its products in-house at the brand’s Tampa Bay, Florida plant. The high-end shapewear brand offers a wide range of flattering styles, ranging from strapless, tank, thong, scoop neck, and cami styles to shaper bras, bustiers, torso trimmers and long-sleeve tops. For the lower half of the body, thigh shorts, capris and leggings come available in both regular and high-waisted styles.

Innovative features such as Non-Invasive Micro-Fiber Elastic Trim, Breathable Upper-Arm Plush Adjustable Straps, Upper-Arm Trim Shapers and All Day Comfort Wear can be found throughout the collection. Made with LYCRA®, freshFX® fabric and LYCRA® fiber, each style comes available in S/M, M/L, L/2XL, 2X/3X, and 3X/4X to fit every body type, in black and nude to be worn unnoticed under any garment. All shapewear products have been tested and certified by Invista. LYCRA® freshFX® fabric and LYCRA® fiber are trademarks of Invista.

About N-fini Shape
N-fini™ Shape Creator and Owner Martha Istefanidis is a garment business veteran with more than 20 years in the business. After receiving a Business Management education from the Jorge Tadeo Lozano University and a Fashion Design degree from the Arturo Tejada Cano School of Design, both located in Bogotá, Martha attended the International Academy of Merchandising and Design in Tampa, Florida, receiving yet another Fashion Design degree as well as a scholarship award for graduating first in her class. After honing her skills at various internships and assistant positions at prestigious design houses, Martha founded MGI Graphics, Inc. in 1995. The vertical apparel manufacturing company located in Largo, Florida, with an impressive in-house design team who have previously designed and developed lines for various major designer brands.

In 2001 Martha added Santoni (seamless) technology to the mix, making MGI Graphics a leading manufacturer in the seamless business, and the N-fini™ brand was born. Its first line, N-fini™ Playwear, launched in 2001, consisting of seamless, colorful mesh cover-ups that many customers purchased and wore as lingerie. It only seemed natural to continue in this direction, and in August 2007 N-fini™ Shape arrived on the marketplace, becoming an overnight success and already rivaling top shapewear competitors. Realizing there was a need in the marketplace for truly functional undergarments, Martha made it her mission to identify the customer’s needs and wants in her approach to the design and creation of N-fini™ Shape, spending two years developing and testing the line on women of different ages, shapes, and lifestyles. For more information, visithttp://www.n-fini.com.

January 28, 2010

Overstock threatens to drop Colorado-based affiliates

Author : Tom Rathbone

As it has done in the past, Overstock.com is threatening to terminate all Colorado-based affiliates in an attempt to stall advertising tax legislation now being considered in the state of Colorado.

Colorado state bill HB 1193, introduced on January 22nd, 2010, would establish responsibility for collection of sales tax for out‐of‐state retailers if those out‐of‐state retailers use Colorado‐based affiliate relationships as a method of advertising. The bill is set to be heard by the Colorado House Appropriations Committee this morning.

Overstock’s tactic has inspired others to act similarly in the past, and some affiliates have actually
been dropped only to be brought back later. This seemed to work in California when Gov. Arnold Schwarzenegger vetoed that state’s version of the bill. In fact, the Governator even mentioned Overstock when explaining his mindset prior to the veto.

To find out more about what’s happening in Colorado, visit the Performance Marketing Association.

What follows is Overstock’s letter, issued yesterday:

January 25, 2010

Dear Affiliate:

Overstock.com values your advertising efforts on our behalf, and we hope to be in a position to continue our business connection for years to come. However, we are writing to inform you the Colorado state
legislature has introduced a bill which puts our continued relationship in jeopardy. HB 1193 (Concerning the Collection of Sales and Use Taxes on Sales Made by Out‐of‐State Retailers) was introduced on January 22, 2010. We are told the bill is moving quickly. This bill is modeled on a bill first passed in New York. The legislation attempts to establish responsibility for collection of sales tax for out‐of‐state retailers if those out‐of‐state retailers use Colorado‐based affiliate advertisers. We believe such bills are not only harmful to business, but unconstitutional and contrary decisions by the U.S. Supreme Court.

More importantly, if HB 1193 passes, Overstock.com will have to sever relationships with Colorado Affiliates before the bill becomes law. We have done this in each state where such legislation has passed: New York, North Carolina and Rhode Island.However, in at least 3 states last year, the voices of local affiliate advertisers were heard. They pointed out that such legislation was unconstitutional, would be bad for local business and would not increase state revenues. Those bills were either not passed or vetoed by informed governors.

You may want to make your voice heard on the matter. Currently, we have information that the bill is on the agenda of the House Appropriations Committee for hearing Wednesday, January 27, 2010 at
8:30AM. It is uncertain if the Committee will hear public comment at the meeting, but they may, and you may want to attend the hearing. If you cannot, but would like to voice your opinion, you may do so by contacting the bill’s sponsor Rep. Jack Pommer (jack.pommer.house@state.co.us; (303) 866‐2780) or your local legislator.

Again, Overstock.com values your work, and we are confident that, like other states recently examining and rejecting this legislation, Colorado will also see that this bill is bad for business and bad for Colorado.


Jonathan E. Johnson III
Overstock.com, Inc.

Multi-Channel Marketing drives success in 2010

Author : Tom Rathbone

By 2012, 50% of customers will be using multiple channels – including retail stores, land line and mobile phones, catalogs and websites – for shopping and buying. Businesses that effectively manage multi-channel marketing marketing will gain customers who are 25 to 25% more profitable than single-channel customers. Learn more from our White Paper, Managing Multi-Channel Marketing to Increase Customer Acquisition.

January 27, 2010

Update yourself on the affiliate tax situation

Author : Tom Rathbone

When was the last time you read about the affiliate tax debate? If it’s been a while, you owe it to your business – and the affiliate marketing industry – to catch up on the latest news. We’re referring all questions about the affiliate tax to the Performance Marketing Association, which is leading our industry’s response to this legislation as it develops state-by-state.

Seven states are currently considering affiliate tax legislation, including:
* Alabama
* Colorado
* Connecticut
* Hawaii
* Maryland
* Minnesota
* Tennessee

For more information, or to get involved in the fight to stop such legislation, visit the Performance Marketing Association website.

January 21, 2010

eBay wins Exceptional Merchant Pinnacle Award

Author : Tom Rathbone

The eBay Partner Network was awarded the Affiliate Summit Pinnacle Award in the Exceptional Merchant category on Jan. 19 at Affiliate Summit West 2010, which took place at the Rio All-Suite Hotel & Casino in Las Vegas.

The Affiliate Summit Pinnacle Awards are affiliate marketing’s most prestigious, competitive honor for the leaders in the space. Award winners are recognized because they are innovative leaders with vision and influence. Also nominated in the category were Amazon.com and BowlingShirt.com.

January 20, 2010

Promote Vitamin World for healthy earnings in 2010

Author : Tom Rathbone

It’s a new year and a new chance to get healthy. For affiliates, it’s a new chance to join the Vitamin World affiliate program and promote the whole inventory of high quality vitamins, minerals, herbs and nutritional supplements.

Vitamin World affiliates earn up to 12% commission while promoting more than 1,000 products with a 120 return day policy that ensures you get the credit you deserve. This merchant has more than 40 years experience in the industry and offers regular promotions and special offers along with a product data feed.

Join the Vitamin World program today and help your customers make 2010 a healthy year.

January 16, 2010

Undergear January Offers

Author : Tom Rathbone

Undergear has great new offers for January! First, save up to 50% during Undergear’s Winter Sale! Also, treat your visitors to a FREE 2010 Calendar with their order of $50 or more. Please see details below:

Please make sure to replace the default PID with your own


Text Link 10567404 Get HTML
120×90 10406680 Get HTML
125×125 10536186 Get HTML
468×60 10404849 Get HTML

Free Calendar Offer:

12 Months of PERFECTION! Get a 2010 Calendar FREE with your purchase of $50 or more at Undergear! – Enter promo code CALENDAR at checkout



Please make sure to replace the default PID with your own

Domestications January Offers

Author : Tom Rathbone

The Annual Essentials Sale is back at Domestications with savings up to 30%. We’ve added banners and links (below) to help get you started! Also, Domestications is offering $5 OFF Your ENTIRE Order! Please see details and grab one of the links below:

$5 OFF your ENTIRE Order* – Code: D10AFF01 – Ends 1/31/201010530757-55

Text Link 10418134 Get HTML
120×60 10404706 Get HTML
120×90 10404707 Get HTML
125×125 10530757 Get HTML
468×60 10413822 Get HTML

Annual Essentials Sale


Text Link 10407136 Get HTML
120×60 10741547 Get HTML
120×90 10741551 Get HTML
125×125 10741553 Get HTML
468×60 10741554 Get HTML

*Discount applied to new orders of in-stock merchandise only, excluding tax, delivery and service charge. One time use only. Offer does not apply to past purchases, as payment on any credit card account, to the purchase of Sale or Clearance items, gift cards, or Club Memberships, and may not be combined with any other offer (except your Domestications Buyers Club discount). Must use source code D10AFF01 at checkout. Offer expires at 11:59 p.m. ET 01/31/10

January 15, 2010

FlirtCatalog.com Updated Promotions

Author : Tom Rathbone

    • Happy New Year! Please see below for all current promotions:

      Just Added Promotions! 

      • Free Shipping over $50! 
      • Winter Clearance up to 60% Off!
      • Spend $50+ on a Dress, Get 25% off Any Shoes!
      • Buy any 2 bra & panty sets, get 20% off!
      • Buy any 2 plus size lingerie pieces, get 20% off!
      • Buy any two pieces of hosiery, get 15% off; Buy 3+ pieces of hosiery, get 25% off!
      • Take 20% off any Sweater, Hoodie or Jacket Take an Extra 20% off any sale costume!
      • Buy a $50 gift card, get a $10 gift card! Buy a $100+ gift card, get a $25 gift card!
      • Buy a $250+ gift card, get a $75 gift card!
      • Buy Pants, Get 20% off

      Extended Offers! 

      • Buy 2 Pairs of Boots & Shoes, Get 20% off.
      • Buy 3 Pairs, Get 30% off Buy 3 panties, get 15% off & Buy 5 panties, get 30% off 
      • Deal of the Day – 50% off 5 Select Items!
      • Sign Up for FlirtCatalog.com Emails, Win a $50 Gift Card
      • Become a fan of FlirtCatalog.com on Facebook & leave a comment for a chance to win a $50 Gift Card!

      New Datafeeds Added to CJ!Flirt Catalog is now offering 5 different datafeeds for you to choose from:  

    • FlirtCatalog: All items – 10696913
    • FlirtCatalog: Conservative items only – 10739275
    • FlirtCatalog: Costumes only – 10739277
    • FlirtCatalog: Sale/Clearance items only – 10739400
    • FlirtCatalog: Plus-Size items only – 10739401

*To utilize the datafeeds, log into your CJ account > click on the Account tab > Services > Create Product Export

      Please contact us with any special creative or coupon requests – we’re here to help you!

Thank you,
Nicole and Tracie