August 18, 2012

2012 Affiliate Summit AffStat Report Offers Useful Insights, Surprising Statistics


The 2012 Affiliate Summit AffStat Affiliate Marketing Benchmarks Report is now available, and as promised it delivers some surprising insights into the preferences, practices and strategies employed by affiliate marketers.

More than 1,400 affiliates were surveyed for the report, which includes demographic data about affiliates – who are predominately male (66% compared to 34% female)  and degreed (54% have an undergraduate degree).

AffStat delivers some surprises. For those who are under the impression that the industry is full of familiar faces with few new additions, consider this: 17% of respondents say they’ve been an affiliate marketer since 2011 with an additional 11% saying they’ve been an affiliate since 2010.
SEO remains the No. 1 way (more than 70%) affiliates drive traffic to their sites followed by leveraging social networks (60%), blogging (60%).

AffStat always asks for the top three factors that influence an affiliate’s decision about whether or not to select a merchant’s program. The top responses were:
– Commission (19%)
– Market Reputation (13%)
– Product or Service Relevancy (11%)

The AffStat Report also includes insights into such topics as how affiliates prefer to be contacted, how they prefer to learn about affiliate programs and which affiliate networks they have joined.

Download the full 2012 Affiliate Summit AffStat Report at

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