January 31, 2012

Brook Schaaf To Talk About Affiliate Lead Generation Best Practices at DOMAINfest Global 2012

Author : Tom Rathbone


Schaaf-PartnerCentric CEO Brook Schaaf will be discussing “Affiliate Lead Generation Best Practices” as part of a panel on the topic Tuesday atDOMAINfest Global 2012, which takes place Jan. 31-Feb. 2 at Fairmont Miramar Hotel & Bungalows in Santa Monica.

The session is for affiliates (also known as publishers) who want to know more about how to select an affiliate network or advertiser affiliate program. Brook will be joined on the panel by moderator James Keating and panelists Jay Weintraub, Peter Hamilton and Eoin Matthews.

“We’re going to be offering some great information for affiliates about how to create offer campaigns that resonate,” Schaaf said. “I’m looking forward to talking about best practices for designing an offer, finding quality traffic and tools and techniques that will help you improve conversation rates.”

A question and answer will follow the discussion, which begins at 3:30 p.m. Tuesday, Jan. 31, in the Fairmont Miramar Hotel’s Starlight Ballroom.
DOMAINfest attracts internet entrepreneurs who are passionate about technology and winning. For more information, visit http://domainfest.com/DOMAINfestGlobal2012/agenda.

About Brook Schaaf
Brook is the CEO of Schaaf-PartnerCentric, an outsourced program management (OPM) firm that oversees the affiliate marketing programs for more than 50 e-tailers. Brook has been in the performance marketing industry since 2000. He was the Affiliate Program Manager for multi-million dollar programs at Zappos.com, Shoes.com, and Edmunds.com, growing one from $25,000 to over $1,000,000 in monthly sales in less than two years. Brook has presented at Commission Junction University, Affiliate Summit, Affiliate Convention, Google Affiliate Network Summit, eComXpo, ad:tech’s Content Revenue Strategies, and the DMA. Brook is the past president of the board of the Performance Marketing Association and a current member of Entrepreneur’s Organization. For more information, visit https://www.schaafpc.com.

January 28, 2012

Great news: Pennsylvania Puts Affiliate Nexus Tax on Hold until Sept. 2012

Author : Tom Rathbone

We’ve just received welcome news from our friends at the Performance Marketing Association: The Pennsylvania Department of Revenue is delaying enforcement of its Affiliate Nexus Tax law until September 1, 2012.

For the time being advertisers will be able to continue to work with Pennsylvania-based affiliates, and the PMA is vowing to continue the fight against such a law in the state. The PMA favors federal sales tax reform rather than a state-by-state approach.

This means advertisers can keep their Pennsylvania-based affiliate partnerships for now.

As Pennsylvania Revenue Secretary Dan Meuser said: “We heard from a number of e-commerce businesses that companies are willing to comply with their Pennsylvania sales tax obligations, but our original Feb. 1 compliance deadline is impractical from operational and technical standpoints. In the interest of being reasonable and respecting the difficulty of tailoring sales tax software to Pennsylvania’s complicated sales tax rules, we believe extending the compliance deadline is the fair thing to do.”

To join the fight against the affiliate nexus tax, visit the PMA’s site athttp://www.performancemarketingassociation.com.

January 27, 2012

Emma Stine Preview of Upcoming Promotions

Author : Tom Rathbone

Participate in the the Emma Stine Fashion Jewelry Affiliate Program and earn great commissions! We loaded new ads into Google Affiliate Network this week, so check ’em out. If you’re not already joined to the Emma Stine program, please click on the link below to join:


Here are details of promotions coming in the next few months:

RUN DATE: Jan. 30 2012 – Feb. 18 2012
Buy 2 pieces and Get 1 Free. Use Code EmmaLove at checkout.

RUN DATE:  Feb. 20 2012 – March. 20 2012
Enjoy $15 off your purchase of $75 or more. Applied before taxes and shipping. Use code WinterLove at checkout.

RUN DATE:  March 21 2012 – April 21 2012
Free Shipping on all orders over $60. Use Code PostFree60 at checkout.

LINK ID: 41000613802063966: ONGOING COUPON – EXTENDED! VALID NOW TO 1/31/12
Get 10% off any size purchase at Emma Stine! Use code EMMA at checkout. Valid now through 1/31/12.

January 24, 2012

Moosejaw Offers up to 30% Back in Reward Points!

Author : Tom Rathbone

Moosejaw.com – where all the best outdoor brands come home to roost – is now offering up to 30% back in Rewards Points on almost everything you buy (15% back on sale items). Use code 3XREWARD at checkout on Moosejaw.com.

This special offer lasts until Feb. 1, so check it out now athttp://www.moosejaw.com/moosejaw/shop/home____. This coupon may not be combined with other promotional codes.  Excludes Gift Cards, Patagonia, Burton and Marmot.

Affiliates may promote it using the following Link IDs:
Commission Junction Text Link:  10906659
Avantlink Text Link:  “Up to 30% back in Rewards Points at Moosejaw!”

If you’re not already a Moosejaw affiliate, apply to join today at https://www.schaafpc.com/client/moosejaw

January 21, 2012

Exciting News for Affiliates: The Sharper Image Affiliate Program Wants You!

Author : Tom Rathbone


Schaaf-PartnerCentric is excited to announce that it is now managingThe Sharper Image affiliate program, which is now live on theLinkShare network.

The program is accepting affiliate applications and represents a significant opportunity for affiliate partners who  specialize in the entertainment, electronics, gifts and home office categories. Apply to join the program today athttps://cli.linksynergy.com/cli/publisher/registration/registration.php?mid=518.

SharperImage.com offers customers a state of the art website for the ultimate shopping experience with extensive product search functionality, informative video clips, product reviews and rankings and real-time, toll-free customer support.

As an affiliate of The Sharper Image program, you can earn as much as 8% commission on sales referred from your links – and 15% on all e-gift certificates. The merchandiser feed is updated daily – and vanity coupon codes are available as well.

The Sharper Image program allows you to create links to SharperImage.com in the form of banners, text links, product links, search boxes and store fronts.

Learn more about The Sharper Image opportunity – and apply to join – on the Schaaf-PartnerCentric site athttps://www.schaafpc.com/client/sharper-image.

January 18, 2012

We Hope to See You at LinkShare Symposium

Author : Tom Rathbone

Schaaf-PartnerCentric is being represented at LinkShare Symposium – and we hope to see you there, too! If you have time for a quick chat or meeting – you should contact Tessa Szymkiewicz, who’s leading our presence at this Symposium.

LinkShare Symposium is your opportunity to see the LinkShare Network come to life! Experience a full day of education, business planning and most importantly networking. The theme for this year’s event is Think Forward. Learn the about the latest e-commerce trends and how consumer behavior is evolving.

LinkShare Symposium starts today in San Francisco and runs through Thursday. For more information, visit

Earn Great Valentine’s Day Commission at Emma Stine Fashion

Author : Tom Rathbone

Participate in the the Emma Stine Fashion Jewelry Affiliate Program and earn great commissions as Valentine’s Day approaches! Our VIP Exclusive deals, that are always 30% off feature some great designers this week, so check it out!!

If you’re not already joined to the Emma Stine program, please click on the link below to join:

You can access the links through this URL but link IDS and descriptions are also below for quick reference

LINKID: 41000613802107763:  VIP Exclusive: All VIP Deals are updated every Friday and Wed at 4PM CST.
Emma Stine VIP Exclusive offers are always 30% off! Here is a sneak peek into our themes this week!

Mon. – 1/15 – Courtney Kay designer spotlight

Wed. – 1/17 – Personal Touch – initials and edgy totes

Fri. –  1/19 – Rocci Rumani – Chic Italian Bags

LINK ID: 41000613802107030: Main Site Promotion

This is the link for our main site promotion that will be updated automatically according to the run dates below:

RUN DATE: January 1st – January 31st:
Winter Bash on Rings & Bags! 20% Off all Rings & Bags. Use Code WinterBash20 at checkout.

RUN DATE: Jan. 30 2012 – Feb. 18 2012
Buy 2 pieces and Get 1 Free. Use Code EmmaLove at checkout.
LINK ID: 41000613802063966: ONGOING COUPON – EXTENDED! VALID NOW TO 1/31/12
Get 10% off any size purchase at Emma Stine! Use code EMMA at checkout. Valid now through 1/31/12.

Apply to join the Emma Stine affiliate program today at https://www.schaafpc.com/client/emma-stine.

January 17, 2012

Moosejaw Offers Up To 20% Off Sale Items

Author : Tom Rathbone

Moosejaw is offering additional savings on sale items. Customers will receive up to an extra 20% off sale items at Moosejaw.com with coupon code JACKSON. Here’s the deal:

Buy 1 sale item get an additional 10% off.
Buy 2 sale items get an additional 15% off.
Buy 3 sale items get an additional 20% off.

This offer is good now through Jan. 22, 2012. See site for full details or visit the sale landing page athttp://www.moosejaw.com/moosejaw/shop/search_Sale____

Affiliates may promote this sale using Link IDs:
Commission Junction Text Link: 10709593
Avantlink Text Link: “Up to an extra 20% off sale items”

January 14, 2012

Wrapping Up Our Experience at ASW 2012

Author : Tom Rathbone

Our team has returned from Affiliate Summit West 2012 at Caesars Palace in Las Vegas with a lot of great things to say about the sessions and the meetings. We’re still buzzing about all of the great conversations and meetings we had – and pondering the take-aways from a show that was perhaps a good indicator of things to come this year to the industry.

We know you always want a take-away – something you can learn from the Summit whether you were there or not. Perhaps the biggest take-away we have from this Summit was the urgency with which affiliates seem to be expanding their blog networks. Mommy bloggers, especially, were mentioned for the value they bring to the equation.

For us, Summit was a great opportunity to meet with clients and a good number of affiliates and make plans for working together in 2012 and beyond. We hosted two dinners – Sunday night at Eiffel Tower Restaurant and Monday night at Old Homestead Restaurant (new to Las Vegas but well-known in New York for its yummy steaks).

oldhomestead From Left: Schaaf-PartnerCentric affiliate program manager Lisette Gonzalez, eBay Search Engine Marketing Manager Saquib Pasha and Peter Bexelius, Schaaf-PartnerCentric’s Affiliate Program Director / eBay Partner Network team, enjoy conversation at dinner on Monday night at Old Homestead Restaurant / Caesars Palace.

We enjoyed seeing so many of you at Summit – and we hope you had a great time, too.

January 12, 2012

Payless Offers Buy One, Get One Half Off Everything

Author : Tom Rathbone

Payless ShoeSource is offering a great deal – buy one item and get the second item of equal or lesser value at half off the Payless ShoeSource marked price. The entire Payless stock is included in this sale while supplies last. End date to be determined.

Affiliates may promote this sale using the following link IDs:
Text: 10554754
125×125: 10544408
120×60: 10544406
468×60: 10544411
100×100: 10544405
234×60: 10544409
120×90: 10544407

Payless ShoeSource is the largest footwear company in the world, offering fashionable, stylish, and affordable shoes for the whole family. With its wide variety of sales and promotions, national marketing campaign support, and exclusive offers just for affiliates, the Payless ShoeSource program is a great way to get into the fashion and shoe industry.

Payless offers a well-known portfolio of brands including Airwalk®, Dexter®, Champion®, American Eagle by Payless and Zoe&Zac®. We also boast designer labels such as Lela Rose for Payless, Christian Siriano for Payless™ and Isabel Toledo for Payless.

If you are not already a Payless affiliate, apply to join the program athttps://www.schaafpc.com/client/payless