February 29, 2012

Brook Schaaf to Discuss Daily Affiliate Program Management at Meetup Tonight

Author : Tom Rathbone

Schaaf-PartnerCentric CEO Brook Schaaf will be sharing his thoughts about Daily Affiliate Program Management tonight with attendees of the Affiliate Summit Meetup in Austin.

Brook’s presentation will include his insights on affiliate recruitment, affiliate program optimization and compliance issues as they relate to affiliate marketing.

The Affiliate Summit Meetup takes place at 6 p.m. tonight at Beets Living Food Cafe, located at 1611 West 5th Street No 165 in Austin. You can get more information and RSVP here.

Brook got started in performance marketing in 2000. He served as the affiliate program manager for Zappos.com, Shoes.com and Edmunds.com, growing one of the programs from $25,000 to over $1,000,000 in monthly sales in less than two years. Today Brook is CEO of Schaaf-PartnerCentric, an outsourced affiliate program management agency that employs a team of experienced affiliate managers who manage more than 50 affiliate programs.

Brook has spoken at Commission Junction University, Affiliate Summit, Affiliate Convention, Google Affiliate Network Summit, ad:tech’s Content Revenue Strategies, and DOMAINfest. Recently he was featured as the Affiliate Marketing Guru at the DMA 2011 Conference.




Brook Talks Affiliate Management at Austin’s Affiliate Summit Meetup

Author : Tom Rathbone

brookmeetup Schaaf-PartnerCentric CEO Brook Schaaf shares his presentation, “Daily Affiliate Program Management: Recruitment, Optimization, Compliance,” at the Affiliate Summit Meetup that took place tonight at Beets Living Food Cafe in Austin.




February 28, 2012

CheapAir Flying High on Surge of Positive Press Notices

Author : Tom Rathbone

We’re happy to report that people are singing the praises of CheapAir.com, especially because CheapAir.com is the only travel website that shows you which flights have WiFi, live TV and other cool amenities.

From Mashable to The Boston Globe, people are saying CheapAir.com is the place to go when searching for your next flight. Read all about it here: http://www.cheapair.com/blog/cheapair-com-in-the-news/

CheapAir.com’s affiliate program has only just launched under the management of Schaaf-PartnerCentric. To learn more or to apply to join the program, visit https://www.schaafpc.com/client/cheapaircom.

What do YOU think of CheapAir.com? Share your thoughts here: http://www.cheapair.com/blog/cheapair-com-in-the-news/




February 23, 2012

E-commerce Merchants Gain Much From Working with Coupon Affiliates

Author : Tom Rathbone

We sometimes hear from e-commerce merchants who have concerns about working with coupon affiliates. This article is meant to address those concerns, outline the many benefits of working with coupon affiliates while also dispelling common misconceptions about coupon affiliate relationships.

Working coupon affiliates ensures that your brand remains competitive in one of the fastest growing sectors of e-commerce: online coupons.

More than 50% of U.S. Internet users (that’s 92.5 million consumers) say they plan to use online coupons this year. And the majority of these online coupon shoppers – 74% – say they search multiple coupon sources each and every week.

Coupon affiliates have a share in this tremendous traffic – and your brand will, too, if you make coupons available through your affiliate program.

Here are some things you need to know about online coupons:

Online coupons stimulate purchases from customers who otherwise wouldn’t buy.
In other words, a coupon gets you a customer you would not have found otherwise.

Online coupons encourage faster purchases or impulse buys.
People who would normally take more time to hit the Buy button will act quickly in order to get a special savings. Helpful tip: A coupon’s expiration date increases the compulsion to “Act now!”

Online coupons encourage brand loyal customers to try the competition.
Consumers may prefer Coke, but if Pepsi is selling at half price, customers will be tempted to try it.

Online coupons can increase the average order size.
If your AOS is $100, you can offer a coupon for orders of $150 or more to boost your AOS and total items purchased.

Online coupons give your brand added oomph in overseas markets
Coupon sites are growing in popularity overseas. Consider this about online coupon traffic:
– up 79% year over year in Canada
– up 22% year over year in the United Kingdom
– up 260% year over year in the Netherlands
– up 162% year over year in Europe overall

If you’re basing your decision about coupons in the affiliate channel on your experience with coupons in other channels, you should know that online coupons have the highest redemption rate of all other channels:
– Online coupons – 263% redemption rate
– Direct mail – 69% redemption rate
– Magazine pop-up – 51% redemption rate
– Electronic checkout – 39%
– Free-standing insert – 36%
– In Store Ad – 27%

You should also consider the benefits of online coupons to consumers:

Online coupons are convenient
The consumer must simple do a search online deals online. Comparing coupons is easier than ever – no more digging through magazines or catalogs.

Online coupons save time and money.
Consumers who use online coupons not only save money on purchases – they also have the time to comparison shop to ensure they’re getting the best deal.

In our experience, some merchants have concerns about working with coupon affiliates for a variety of reasons. Here are answers to some common concerns we hear about working with coupon affiliates:

A merchant has little or no control over coupons offered in the affiliate channel.
Not true. You control the context and the content of each coupon offer, and you as merchant have the final say in all terms of the coupon offer.

Coupons are a drain on profits.
This is a concern only if you fail to plan. If you’re selective about your coupon offers, your coupons will help, not hurt, your bottom line and provide a competitive advantage.

Coupons cheapen a brand.
That might have been true 20 years ago, but today even the top brands make wise use of coupon affiliates. And it’s easy to see why: those consumers who earn $100,000 or more per year represent the biggest percentage of online coupon consumers.

Coupons cost us money on sales we would have made anyway.
Not at all true. Studies have shown that more than half of consumers say they made their only purchase only because of an online coupon offer. That’s because coupons create urgency and increase your conversion rates.

Coupons are a flash in the pan from one-time shoppers.
We’re happy to report that the vast majority (90%) of consumers say they prefer to shop on retailer sites that offer coupons. Failure to work with coupon affiliates means you’ll be competing for the 10% of consumers who don’t value online coupons. Our experience has taught us that online coupons actually create customer loyalty and engagement.

The Reality: Online Coupon Offers Make Affiliate Programs Stronger

If you offer a compelling series of online coupons, you will create a stronger affiliate program for your brand. The key to success begins with knowing your competition. You have to know what the competition is doing because if your coupon offer doesn’t compare well with the competition, your results won’t be as strong as they could be.

Make sure your offers are clear and easy for affiliates to use. Most affiliates receive merchant offers via the monthly/weekly affiliate newsletter.  This is where you should state all restrictions and dates for the offer as well as any links, banners, and coding for the affiliate to grab right then and there.

Scheduling is another key factor to consider for your online coupons. You should schedule your coupon offers around seasons and holidays.

Of course, communication is another key component of your online coupon offer. You need to be clear about the offer and communicate if as early as possible to affiliates who might want to promote the offer. Be clear about the offer, the coupon code, the offer duration and any other pertinent details.

Coupons are probably the most important marketing tool for a merchant’s affiliate program. We know that the best way to attract potential customers and convert them is to offer a coupon.

Sources: Statistics found in this article were originally reported by Commission Junction, comScore and Internet Retailer




February 22, 2012

Emma Stine Chic Accessories Offers $15 Off when you spend $75

Author : Tom Rathbone

Your visitors can shop with Emma Stine Chic Accessories to have a unique, dynamic shopping experience. Our inventory is refreshed daily so your customer can always be on the cutting edge for jewelry and accessory trends.

Our FREE SHIPPING  on Emma Stine VIP Exclusive products has been extended! A great tip for your visitors is to purchase an item from VIP and the regular site, and they will get FREE SHIPPING on the entire order!

Also, remember, drive at least $100 in sales in Feb, and get an increased commission for March to 12%! There is still plenty of time to qualify for this promotion.

If you’re not already joined to the Emma Stine program, please click on the link below to join:
http://www.google.com/affiliatenetwork/joinprogram?advId=389593

You can access the links through this URL but link IDS and descriptions are also below for quick reference
http://www.google.com/affiliatenetwork/viewlinks?advId=389593
LINKID: 41000613802218857: ITEM OF THE WEEK – INDIGO BOHO SOPHIA EARRINGS
Light and dreamy and intricately laser cut, the Fan is gorgeously accented with faceted cut Cabochon and Seed Beads, finished with tiny laser cut leaf clusters.
LINKID: 41000613802107763:  VIP Exclusive: All VIP Deals are updated every Friday and Wed at 4PM CST. FREE SHIPPING FOR A LIMITED TIME.
LINK ID: 41000613802107030: Main Site Promotion

This is the link for our main site promotion that will be updated automatically according to the run dates below
RUN DATE:  Feb. 20 2012 – March. 20 2012

Enjoy $15 off your purchase of $75 or more. Applied before taxes and shipping. Use code WINTERLOVE at checkout.

RUN DATE:  March 21 2012 – April 21 2012
Free Shipping on all orders over $60. Use Code PostFree60 at checkout.




February 21, 2012

Moosejaw.com Offering Buy One, Get One 50% Off on All Winter Hats and Gloves

Author : Tom Rathbone

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Moosejaw.com is known for its outdoor clothing and gear sales – and now YOU can join the madness. Now through Sunday when you buy a winter hat or pair of gloves, you get another at 50% off using coupon code WINTER.

Moosejaw affiliates can promote this using landing pagehttp://www.moosejaw.com/moosejaw/shop/home____ and Link IDs:
Commission Junction Text Link: 10906659
Avantlink Text Link:  “B1G1 50% off – All Winter Hats and Gloves”

If you’re not already a Moosejaw affiliate, visit https://www.schaafpc.com/client/moosejaw.




Save 10% on orders totaling $50+ at LittleMissMatched

Author : Tom Rathbone

Now through Feb. 26, you can save 10% on orders totaling $50+ at LittleMissMatched.com. Just use coupon code LMMTENOFF50 to get this special savings.

LittleMissMatched is the brand that blends fun, creativity, style and expression because – of course – your kids didn’t think of wearing mix-matched socks. Oh, no! It’s all part of the genius of LittleMissMatched.com, which first declared that socks don’t need to match because matching is mundane. Mixing is monumental – and color is cool.

It’s become a mix-match revolution – and affiliates of the LittleMissMatch program now have this new promotion to spread the word.
If you’re not already part of the Little Miss Matched affiliate program, you may apply to join here:https://www.schaafpc.com/client/littlemissmatched




February 20, 2012

TABCOM.com Offers Pet-Related President’s Day Deals

Author : Tom Rathbone

TABcom.com’s pet product brands are offering special savings for President’s Day. The deals start today and run through Feb. 26, 2012.

Dog.com is having a February Food Sale that starts today and runs through Feb. 26. Save up to 15% on your dog’s favorite food brand.

Horse.com is offering 10% off your order when you spend $100 or more – PLUS you can save up to $100 on Western Saddles or get 15% off English Saddles.

StateLineTack.com is also offering $15 off on orders of $100 or more and FREE shipping on orders of $150 or more.

Ferret.com’s February Food Sale starts today, too. Save up to 10% on ferret food. This offer starts Feb. 21 and runs through Feb. 27.

Garden.com is also offering President’s Day savings that start today and run through Feb. 26, 2012.
Get 10% off your order.
Save 10% when you buy two or more hanging planters.
And get 10% off pre-emergence weed control.

Not promoting TABcom.com?
You can learn more about the TABcom.com pet product brands and apply to become an affiliate athttps://www.schaafpc.com/client/tabcom.




February 18, 2012

Doba Affiliate Incentive: For Every 25 Leads, Get $25 Bonus!

Author : Tom Rathbone

Doba is offering an Affiliate Performance Incentive now through March 15th. For every 25 leads, get a $25 bonus! It’s that easy … and the sky is the limit! Just another way that we hook you up at Doba!

If you’re already a Doba affiliate, you know that Doba offers a huge wholesale product catalog with 1.5 million wholesale products from more than 300 drop ship suppliers.

If you’re not, you can apply to become a Doba affiliate today.

Doba is recognized as a leader in the drop ship product sourcing industry. Founded in 2002, Doba has the largest single product catalog of this type for online retailers looking to source drop ship products. Doba continues to not only increase the size of its product catalog by adding new suppliers but also to enhance the technology features contained in the catalog.




February 16, 2012

We’ve Just Launched CheapAir.com Affiliate Program on CJ

Author : Tom Rathbone

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We’ve just launched a brand new affiliate program in the travel category on the Commission Junction affiliate network. The CheapAir.com affiliate program is a new opportunity for affiliates to earn commissions while promoting an innovative travel brand.

CheapAir.com has helped over three million people buy plane tickets and has radically simplified the way people search for travel deals. The proprietary air fare shopping engine does all the work for the consumer using a patented algorithm that scours the web for the lowest prices on the planet. CheapAir shows fares in a simple, easy to navigate site with all the best flight amenities to bring some joy to your trip planning.

The affiliate commission structure varies by product:
$8 for air referrals
$5 for air insurance
5% for hotel referrals
5% for car rentals

Apply to join the program on CJ. Read more about the program at https://www.schaafpc.com/client/cheapaircom.