September 28, 2013

Affiliate Marketing Digest: News You Can Use

Author : Tom Rathbone

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Welcome to another edition ofAffiliate Marketing Digest, the weekly newsletter for affiliate marketers chock-full of news, articles and actionable tips.

Our friends at the Performance Marketing Association filed an amicus curiae brief (friend of the court) this week with the U.S. Supreme Court, supporting petitions filed by Amazon and New York, requesting the Court hear their challenges of the New York Affiliate Nexus Tax law. You can read the brief.

We’ve also got news of the latest State of the Mobile Web report by web company Opera Software, which examines these types of weekly usage patterns, using information about the type of sites visited by Opera Mini users in the United States. It’s a fascinating look at mobile content consumption.

You’ve know doubt heard the buzz about Hummingbird, Google’s latest algorithm update, which affects 90% of all search results.

This week we’re also sharing a cautionary tale for anyone who still thinks posting fake product reviews is in any way a good idea. Just ask the SEO companies that have just been fined for posting such reviews.

We love actionable tips. Who doesn’t? This week we’ve got Four Ways the Search Industry Has Changed andFour Old School Ways to Thrive in Any Economy.

Check in with Affiliate Marketing Digest each week at SchaafPC.com to get all of this and much more orsubscribe today to receive Affiliate Marketing Digest each week in your e-mail Inbox.




September 21, 2013

News You Can Use: Affiliate Marketing Digest

Author : Tom Rathbone

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Welcome to another edition of Affiliate Marketing Digest, the weekly newsletter for affiliate marketers chock-full of news, articles and actionable tips.

Topping the news in this week’s Digest is a story that has big ramifications for the performance marketing industry. Google likely will ditch cookie tracking in favor of an anonymous identifier or AdID that the company is developing to track Web browser activity.

We’ve also got an infographic for you this week – and who doesn’t love a good infographic? This one – about the meteoric rise of mobile – is not only fun but informative. Did you know that people check their smartphones 150 times each day? While your pondering that – here’s another tidbit: 44% of cell phone users have slept with their phones because they don’t want to miss anything overnight.

As much as we use our smartphones, a new Pew study reveals that only 8% of cell phone users check in or share their location.

Speaking of studies, Nielsen has a new one that shows people’s trust in online advertising is increasing.

We always like to share actionable tips, and this week we have several including Four Ways to Turn Customer Frowns Upside Down Via Social Media (and no, sharing videos of kittens is not one of them).

We’ve also got another fascinating article from Neurosciencemarketing.com about the right way to reward your customers. Did you know that customers find unearned rewards to be socially embarassing?

Our friends on the Performance Marketing Association Compliance Council has just published an in-depthwhite paper and guide on evaluating network compliance. Compliance is always a hot topic – and it’s good to stay informed.

Check in with Affiliate Marketing Digest each week at SchaafPC.com to get all of this and much more
or subscribe today to receive Affiliate Marketing Digest each week in your e-mail Inbox.




Cost Plus World Market Unveils Some Great New Deals

Author : Tom Rathbone

World Market

Cost Plus World Market has some great deals on tap now for affiliates to promote:

World Market’s annual rug caravan sale!
Your customers can save up to 50% on all rugs at World Market. No coupon code needed. This offer is valid Sept. 21 through Oct. 20. Use CJ link ID: 11460894 or eBay Enterprise ID: 118391.

5-day sale on all harvest wreaths, garland and decor
Take advantage of the 5-day sale at Cost Plus World Market! Save 25% off ALL harvest wreaths, garland, stems & hanging décor. No coupon code needed. Offer is valid Sept. 23 through Sept. 27. Use CJ Link ID:11489105 or eBay Enterprise ID: 119148.

Free 12oz. World Market coffee
Get a free 12oz. World Market coffee when you buy any 24oz. World Market coffee. No coupon code is needed. This offer is valid Sept. 21 only. Use CJ Link ID: 11488061 or eBay Enterprise ID: 119147.

Fall Finds!
Save up to 50% on Fall Home decor. No coupon code needed. Offer is valid Sept. 21 through Oct. 27. Use CJ Link ID: 11489102 or  eBay Enterprise ID: 119149.

For more information about the Cost Plus World Market affiliate program managed by Schaaf-PartnerCentric, and to join today, visit https://www.schaafpc.com/client/cost-plus-world-market.




September 17, 2013

First Look at Our New Austin Office

Author : Tom Rathbone

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Schaaf-PartnerCentric has made a lot of memories at our headquarters in Austin, Texas. New hires. New clients. New bruises from the mechanical bull.

Soon we’ll be making more memories from a new office (at right), which is now being configured for our growing company. We anticipate making the move in mid-October.

Our company relocated to Austin from California in July 2011, and 919 Congress, Suite 460 has served as our headquarters for the past two years.

Here are a few fun Austin facts:

  • Austin is host to the country’s largest urban bat population (1.5 million bats live under the Congress Avenue bridge alone!).
  • The South by Southwest (SXSW) festival is the highest revenue-generating event in the city, accounting for $167 million in 2011. If you’re a local, you call the event “South by.”
  • Because of the large number of high-tech companies in the city, American Airlines nicknamed its San Jose to Austin flight the “nerd bird.”
  • Austin residents use the Internet more than the residents of any other Texas city, which tends to add credence to the reference to nerds in the previous sentence.




September 14, 2013

A Week’s Worth of Industry News Right Here in Affiliate Marketing Digest

Author : Tom Rathbone

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Welcome to another edition ofAffiliate Marketing Digest, the weekly newsletter for affiliate marketers chock-full of news, articles and actionable tips.

This week our friends at PeformanceIn.com sat down with Groupon’s V.P. of Global Partner Marketing, Sean Smyth, who explained why the deal-of-the-day giant created its own affiliate network, Groupon Partner Network.

PerformanceIn.com also has an insightful post from an anonymous contributor regarding what super affiliates really want in their dealings with agencies, advertisers and vendors.

Our team is just returning from CJU 2013 in Santa Barbara. Check out our photo updates from the conference on Facebook. It doesn’t get any better than Santa Barbara, even when they’re in the middle of a heat wave.

Marketers always want to know more about the influencers who hold sway over what others think, do and buy. A new study offers revealing data about the preferences and habits of the most affluent influencers.

Are you keeping up with all the buzz about real-time bidding?

Beyond the headlines, Affiliate Marketing Digest exists to give you actionable tips and ideas. Among the best this week:

The Kind of Videos You Should Create For Your Business

Six Keys to Success for E-Commerce Holiday SEO Keyword Optimization

Three Ways E-Commerce Websites Can Grow or Maintain Organic Search Traffic

We’ll leave you with one last kernel – this a quote from comScore Chairman Gian Fulgoni:
“One out of every 10 consumer e-commerce dollars is now spent using either a smartphone or tablet.”

Check in with Affiliate Marketing Digest each week at SchaafPC.com to get all of this and much more
or subscribe today to receive Affiliate Marketing Digest each week in your e-mail Inbox.




September 10, 2013

Key to Trade Show Success: Preparation

Author : Tom Rathbone

SPCkeysThe key to trade show success is preparation, and in this case we’re taking it quite literally.
Schaaf-PartnerCentric USB keys are ready to be shared with everyone we meet at CJU, which
begins tomorrow at Bacara Resort & Spa in Santa Barbara.




Team Enjoys Seaside Dinner on CJU Eve

Author : Tom Rathbone

CJUteampicOn the eve of CJU 2013 members of the Schaaf-PartnerCentric team enjoyed a festive dinner at El
Encanto’s terrace, which features an amazing ocean view. From left: Schaaf-PartnerCentric’s Director
of Affiliate Management, Julie Ávila, CJ Agency Account Representative Caroline Rowland,
our Senior Technical Solutions Specialist, Tom Rathbone, Senior Affiliate Program Manager Dan Fink,
Affiliate Program Manager Tessa  Szymkiewicz, Director of Operations Matt Bell and CJ’s
Senior Channel Partner Account Manager, Marie Lundbom.




September 06, 2013

Get the Latest Industry News in This Week’s Affiliate Marketing Digest

Author : Tom Rathbone

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It’s always great to end the week on a high note – and this week’s Affiliate Marketing Digest hits it with room to spare thanks to encouraging news about the upcoming holiday shopping season.

Read all about a new eMarketer report that projects Online Holiday Sales Will Increase 15% over last year.
Mobile commerce is expected to account for a larger share of that spending, with more holiday shopping on tablets than smartphones.

Speaking of mobile, eBay has just unveiled its first M-Commerce App For Galaxy smartwatch.

If you’ve got your eye on the future you’ll want to stay on top of developments in the app world, including this week’s news that
Europe Accounts for Just Over a Fifth of Global App Production and Revenues.

We’ve also got a few great tips for you this week including 10 tips for writing the first draft10 Quick Time-Saving Excel Shortcuts and Mouse Tricks for Marketers and a site called Topsy that Allows You to Search Twitter for Every Tweet Ever Published.

We hope you all had a productive Affiliate Summit East in Philadelphia. You can check out the official photos from the event. Plans are already underway for future Summits. Now through next Friday you can vote for the Affiliate Summit West 2014 sessions you want to attend next Jan. 12-14.
And the votes are in – Affiliate Summit East will return to New York City in 2014.

Check in with Affiliate Marketing Digest for the latest news and tips in performance and affiliate marketing.Subscribe to Affiliate Marketing Digest today to get all of this news and more in your e-mail Inbox each Friday!

If you’re going to be in Santa Barbara for CJU next week we hope to see you there!




September 05, 2013

Miraclesuit/Miraclebody Affiliate Programs Live on LinkShare Network

Author : Tom Rathbone

MiraclesuitSwimwear

The affiliate programs for Miraclesuit, the ONLY swimsuit that makes you Look 10 pounds lighter in 10 seconds, and Miraclebody, jeans and tops that slim and shape every body, are now live on the LinkShare network under Schaaf-PartnerCentric management.

Affiliates may now apply to join these programs and start earning commissions for sales made on behalf of the brands.

Miraclesuit swimwear  was created with the vision of how women see themselves and how they would like to be seen when they put on a swimsuit. Figure-flattering and awe-inspiring, Miraclesuit swimwear delivers fit, form and function with style.

Every suit is crafted from our unique Miratex fabric to give a women’s body the support, fit and shaping it needs regardless of her flaws or size.
Miraclebody’s lightweight premium denim offer ideal stretch for an all-over perfect fit. Discrete tummy control panel for a slimming front. Slightly higher mid-rise cut to eliminate muffin top and back gap. Shaping inner liner for smoothing the torso and shaping the bust.

The affiliate programs are being managed by Schaaf-PartnerCentric affiliate program manager Tessa Szymkiewicz. For more information about these affiliate programs, and to apply to join, visit Miraclebody athttps://www.schaafpc.com/client/miracle-body and Miraclesuit at https://www.schaafpc.com/client/miracle-suit.