October 30, 2013

Domain.com Affiliate Program Live on CJ Under Schaaf-PartnerCentric Management

Author : Tom Rathbone

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The Domain.com affiliate program is now accepting affiliate applications on the CJ affiliate network. Domain.com, which delivers high quality, reliable domain name registration and web hosting services, offers a full range of site services including email, SSL certificates, site design and email marketing.

Joining the Domain.com affiliate program gives you the flexibility to promote the right products to the right audience. Not only do you have the option to promote Domain.com, but you also have access to promote the sister companies, Dotster and MyDomain. You can choose to promote one brand or all three!

Links and banners are available after signup. Domain.com is committed to providing fresh creative to its publishers. Also included are exclusive coupon codes, 120-day cookies and regular performance bonus incentives.

Schaaf-PartnerCentric Senior Affiliate Program Manager Dan Fink is managing the Domain.com affiliate program and welcomes your questions or comments.

Domain.com is perfect for small businesses, startups, entrepreneurs, and creative professionals looking to get online. The company has been helping individuals become successful since 2000,

Apply to join the Domain.com affiliate program today.

HDIS Affiliate Program Live on eBay Enterprise Affiliate Network

Author : Tom Rathbone

HDIS, which delivers high quality bladder control products to customers’ doorsteps, has just launched an affiliate program on the eBay Enterprise Affiliate Network under the management of Schaaf-PartnerCentric.

HDIS strives to make incontinence products convenient, affordable and less embarrassing to purchase. There are no shipping fees inside the continental U.S., and only a small order charge of $1.95, no matter how big your order is!

The company carries a large and varied selection of only the highest quality adult incontinence products including popular brands like Depend®, TENA®, Attends®, Serenity®, and Reassure® that you already know and trust, plus many specialty products.

The HDIS affiliate program is being managed by Schaaf-PartnerCentric Affiliate Program Manager Tessa Szymkiewicz, who welcomes your questions.

Affiliates may apply to join the HDIS affiliate program.

October 26, 2013

Catch Up on the Latest Industry News and Tips

Author : Tom Rathbone


Welcome to another Friday – and another edition of Affiliate Marketing Digest. We’d like to send a shout-out to those of you who are now enjoying the last day of ShareASale Think Tank in Denver. If you weren’t able to attend you can follow the fun on Twitter at #thinktank13.

First, let’s all just take a moment to ponder this statistic: 102.5 million adults will use online coupons this year (an 11% increase over last year).

At the risk of being called Captain Obvious, we’re sharing the news that mobile devices will play a big role in holiday shopping this year (duh!) because the statistics within this story are worth noting.

You already know that Alibaba is a huge player internationally. Now the action has crossed oceans as the company launches an e-commerce investment group in the United States.

While we’re on the topic of money, Twitter is expected to raise more than $1 billion with its upcoming IPO.

If Google+ is part of your marketing mix, you’ll be interested to read this article about how the social media outlet drives very little traffic.
You can also read about how companies waste big bucks on their paid search campaigns.

We’re all in the midst of Q4 mania, so it’s a good time to check out these infographics about the Q4 push for profits.

Check in with Affiliate Marketing Digest each week to get all of this and much more – and tell your friends, too.
They can subscribe today to receive the Digest every Friday.

Where You’ll Find Us in 2014 (Trade Shows!)

Author : Tom Rathbone

The busy 2014 affiliate marketing trade show season is off and running. Affliate Summit West, New Media Expo, PubCon Austin and Rakuten LinkShare Symposium have already come and gone – and we have many more opportunities to meet you, network, learn and share knowledge.

Here’s the roster of affiliate marketing trade shows we’re planning to attend in 2014:

Affiliate Summit West 2014
When: Jan. 12-14
Where: Paris Las Vegas
Get the scoop: affiliatesummit.com
Read our Affiliate Summit Wrapup here

LinkShare Symposium West 2014
When: Jan. 29-30
Where: San Francisco (Intercontinental Hotel)
Get the scoop: http://www.linkshare.com/events/

Pubcon Austin 2014
When: Jan. 28
Where: AT&T Conference Center @UT campus
Get the scoop: http://www.pubcon.com/pubcon-regional-austin-2014-conference
Our CEO Brook Schaaf was a featured speaker.

Affiliate Management Days 2014
When: March 19-20
Where: San Francisco Marriott Marquis
Get the scoop: affiliatemanagementdays.com
Our CEO Brook Schaaf is a featured speaker.

eTail West 2014
When: March 3-6
Where: JW Marriott San Antonio
Get the scoop: http://www.wbresearch.com/etailusawest/home.aspx

LeadsCon 2014
When: March 25-56
Where: The Mirage Hotel & Casino Las Vegas
Get the scoop: leadscon.com

ad|tech San Francisco 2014
When: March 26-27
Where: San Francisco
Get the scoop: http://na.ad-tech.com/sf/

PubCon New Orleans
When: March 17-20
Where: New Orleans
Get the scoop: http://www.pubcon.com/pubcon-new-orleans-2014-announces-return-to-the-big-easy

eTail Canada 2014
When: May 5-7
Where: Toronto, Ontario
Get the scoop: http://www.wbresearch.com/etailcanada/home.aspx

Internet Retailer 2014
When: June 10-13
Where: McCormick Place Convention Center in Chicago
Get the scoop: http://www.internetretailer.com/conferences/

LinkShare Symposium East 2014
When: TBA
Where: TBA
Get the scoop: http://www.linkshare.com/events/

Affiliate Summit East 2014
When: Aug. 10-12
Where: New York Marriott Marquis
Get the scoop: http://www.affiliatesummit.com/14e-conference/

eTail East 2014
When: Aug. 11-14
Where: Philadelphia Marriott Downtown
Get the scoop: http://www.wbresearch.com/etailusaeast/home.aspx

CJU 2014
To Be Announced
Get the scoop: http://www.cj.com/cju

ShareASale Think Tank 2014
To Be Announced

Shop.org Summit 2014
When: Sept. 29-Oct. 1
Where: Washington State Convention Center
Get the scoop: http://summit14.shop.org/

PubCon Las Vegas 2014
When: Oct. 6-9
Where: Las Vegas Convention Center
Get the scoop: http://www.pubcon.com/pubcon-2014-events

October 25, 2013

Best Brands to Work With Through the Holidays

Author : Tom Rathbone

We’re making a list (and checking it twice) of all the affiliate programs we manage that will be running special promotions this holiday season. If you’re not already decking the halls with these great brands, never fear. There’s still time to get on board for the holiday shopping season!

Here’s the list of clients who have holiday deals for you to promote:

October 22, 2013

We’re Back in Business in Illinois!

Author : Tom Rathbone

Thanks to the Performance Marketing Association and the Illinois Supreme Court, advertisers are now free to work with Illinois affiliate marketers again.

Late last week the Illinois Supreme Court upheld the circuit court ruling that the state’s Affiliate Nexus Tax law is unconstitutional. Advertisers and publishers have been making announcements ever since that they’re open for business in Illinois once again.

Today several of the merchants whose affiliate programs are managed by Schaaf-PartnerCentric announced that they, too, are once again accepting applications from Illinois affiliate marketers.

The advertisers who are now accepting applications from Illinois affiliates are:

BuildASign, a leading online custom printing provider, is now accepting applications here.

EasyCanvasPrints, which helps customers turn photos into canvas works of art, is now accepting applications here.

DrJays, the urban fashion leader, is now accepting applications here.

DJPremium, the destination e-tailer specializing in premium denim and trendsetting contemporary apparel, isnow accepting applications here.

Joss & Main, a premier members-only site that offers limited-time sales on the world’s best brands for your home and life, is now accepting applications here.

October 19, 2013

This Just In: A Week’s Worth of News for Affiliate Marketers

Author : Tom Rathbone


Happy Friday to you! We’ve got another week’s worth of news and tips for you in the Affiliate Marketing Digest.

We start this week’s update with a confession: that the Schaaf-PartnerCentric team is still a bit dazzled by the company retreat we had earlier this month at DisneyWorld Orlando. We explore the lessons we learned – and the memories we made – in our post, “There’s Room for Magic Here, Right?”

We’re also sharing a think piece from ClickZ about flaws in the attribution modeling mindset. Definitely worth a read given the strong emphasis being placed on attribution these days.

The latest issue of Affiliate Summit’s FeedFront magazine (can it really be issue 24 already?) is now available online. Lots of great articles this time including Missy Ward’s safety tips for those of us who work from home. Our own Matt Bell writes about optimizing long tail affiliate relationships.

If you’re a leader in the industry who has time to get more involved, here’s a great opportunity. The PMA is now accepting nominations for its Board of Directors.

Our clients are leaders in the space themselves and often offer valuable lessons for others. This week is no exception. Paper Style has managed to effectively steer their SEO efforts through the latest Google Panda and Penguin updates – and they have advice to share. Stamps.com has just been named to Forbes Magazine’s list of America’s Best Small Companies, and The Gallery Collection Earns 2013 BizRate Circle of Excellence Award

The holidays are nearly upon us. Here’s a great infographic that offers a profile of a holiday shopper. And we ‘ve got Five Tips to Get Your Product Feed Ready for the Holidays.

We hope you enjoy these updates and the rest in this week’s Affiliate Marketing Digest.

Breaking News: PMA Illinois Lawsuit Victory Upheld

Author : Tom Rathbone

The Performance Marketing Association has just announced that the Illinois Supreme Court has upheld the circuit court ruling that the state’s Affiliate Nexus Tax law is unconstitutional. The PMA will share more information as the details become available, but this is another victory for the industry association as it continues to fight nexus tax legislation across the nation.

It was on April 25, 2012 that Judge Robert Lopez Cepero issued a ruling stating that the Affiliate Nexus Tax in Illinois is unconstitutional and violates the Internet Tax Freedom Act.

The nexus tax was passed in Illinois in 2011. More than 9,000 Illinois affiliate marketers were adversely affected by the decision, which meant that 9,000 online businesses lost advertising agreements with more than 1,000 out-of-state retailers, who stopped working with Illinois affiliate marketers to avoid the burden of having to collect Illinois sales tax.

For updates visit the PMA site often.

October 18, 2013

There’s a Place for Magic Here, Right?

Author : Tom Rathbone


Magic is not a term we often hear in our industry – but you’re probably hearing it more often in recent communications from your affiliate managers at Schaaf-PartnerCentric. We should probably explain why this is the case.


We’re just back from a company retreat at DisneyWorld  – and magical is THE adjective whenever you spend time at Disney. You can share in the fun in ourFlickr PhotoStream of the retreat.


Disney offers many lessons for any business – including ours. Much care goes into everything. Cast members are routinely asked to contribute their thoughts to the overall running of “the show.” After all, who better to understand how best to keep lines moving or manage tons of laundry than the very people who do that work day in and day out.


The lessons weren’t limited to our day of talking and touring. With the wonderful dinners and days of fun we had at the DisneyWorld parks, we also realized that we’re pretty blessed. It’s a rare day when our whole team (some members of which work in the Austin office; the rest working remotely from home) comes together under one roof – but when we do, you have a sense that you are among friends.


In fact, our CEO Brook Schaaf felt “at home” enough to treat us all to an evening serenade, singing a few classic rock hits for us before dinner.


So, there you have it. You may hear us talking about “magic” in the future – and this is why. Yes, magic is possible for any company in any line of work. You’ll hear more about this from us, surely. You may even hear us humming Disney tunes, too, and if you see us dressing up as Disney characters, feel free to alert the appropriate authorities.


October 12, 2013

Don’t Miss Affiliate Marketing Digest

Author : Tom Rathbone


Our Affiliate Marketing Digest is here with the latest news and tips for you.

Halloween continues to grow as a commercial holiday – and it’s posed for another great year according to industry estimates. We’ve got a look at creative marketing that is helping retailers make the most of Halloween. Don’t miss the list of the most-searched Halloween costumes this year. Hint: minions are hot! We want a minion, already.
You can also take this opportunity to review the forecast for Q4 and holiday sales.

Forrester has a new study that suggests that while apps have consumer attention, in-app advertising is far from perfect.

We’ve got a fresh update on FCC regulations that might affect your business. If part of your marketing efforts includes auto-dial telemarketing, you should read about the latest FCC requirement.

For those of you who like to think about the future (you know who you are) we’ve got an interesting piece on digital wallets, which most adults expect to replace physical money according to a new survey.

This week’s actionable tips includes two must-reads: four words that double persuasion. Can you guess what they are? We’re told they are even MORE effective than a Jedi mind trick. You should also read the five reasons why you should embrace rejection (aside from the obvious reason: that rejection fuels inspiration for that country song you’ve been meaning to write).

We also announced a new client this week. Schaaf-PartnerCentric is now managing thePaper Style affiliate program on the CJ network.

One last thing: Affiliate Summit is now accepting nominations for your favorite affiliate marketing blogs. There are a lot of great blogs out there – and if you enjoy this weekly Affiliate Marketing Digest, which is a big part of our blog offering, we ask that you include the Schaaf-PartnerCentric blog among your favorites. You can submit your nomination(s) for your favorite industry blog(s) directly to Affiliate Summit.

If you’re not subscribed to receive Affiliate Marketing Digest in your email Inbox each Friday, you may sign up to receive it today.