January 31, 2014

Will We See You at Affiliate Management Days?

Author : Tom Rathbone


We’re attending a lot of trade shows this year – and we hope to see you there!Affiliate Summit West and PubCon Austin have come and gone. We’re at LinkShare Symposium right now. And coming up soon we’ll be at another great event – Affiliate Management Days 2014, which takes place March 19-20 in San Francisco.

If you’re planning to attend (and you should be!) – this is the last week to get the early bird pricing. If you register this week (deadline is Jan. 31) – you can combine the early bird discount with our exclusive coupon code to save more than $600 on your passes.

If you’re in charge of affiliate marketing strategy, affiliate program management and or affiliate marketing operations, you need to attend this conference to gain insight into how other online retailers and affiliate marketing professionals are successfully implementing and managing their affiliate programs.

Our CEO Brook Schaaf will be speaking
 at the conference on Day 2 (Thursday, March 20). As a featured speaker he’s able to offer you a special discount for your AMDays registration. Get 10% off when you use our exclusive coupon code – SPCAMDSF14 –
during Affiliate Management Days registration.AMDSF14_SchaafPC

January 30, 2014

Case Study: Recruiting Affiliates for a Fun Brand

Author : Tom Rathbone


Affiliate recruitment is one of the key functions and responsibilities of any affiliate manager, and it’s the
subject of a case study we wrote based on our management of the Moosejaw affiliate program.

Moosejaw is a long-standing client. Great brand. Great products. And a great approach to everything
they do under the “Moosejaw Madness” theme.

In this case study, our affiliate management team talks about the challenges we faced when we started
management of the Moosejaw affiliate program back in 2007. That challenge was finding the right
affiliates for the brand.

We ne

eded to find affiliates who were a good fit with Moosejaw culture. Stephanie Harris, who managed
the affiliate program for five years, said, “Our real job was to get affiliates excited about this merchant
and to let them see that this merchant is willing to offer contests and promotions. We look for affiliates
who have a sense of humor and who match the Moosejaw culture.”

The recruitment effort was successful – and  today the Moosejaw affiliate program continues to thrive
and grow. Read our Moosejaw case study.

January 28, 2014

Brook Schaaf Speaking at PubCon Austin 2014

Author : Tom Rathbone


For those of you who’ll be attending PubCon Austin tomorrow at the AT&T Conference Center on the University of Texas campus, we hope you’ll check out Brook Schaaf’s session on “Affiliate Space Hot Topics” from 1:15 to 2:25 p.m. He’ll be joined by David Vogelpohl in a session moderated by Dennis Yu.

If you haven’t yet registered, you may do so today and save 20% on your PubCon Austin registration. Use code rc-7269320 when registering for Pubcon.

If you can’t make the session but want to connect with Brook at PubCon, let us know today and we’ll arrange a meeting.

Pubcon features multiple educational session tracks that cover the latest social media and search-related research. Attendees will also enjoy networking opportunities during breakfast and lunch. Regional PubCon events such as PubCon Austin provide you with a more intimate and intensive conference. It’s the place to learn and network.

January 25, 2014

Your Affiliate Marketing Digest is Here

Author : Tom Rathbone


Hello – and welcome to yourAffiliate Marketing Digest.

Affiliate Summit West is over but the busy performance marketing trade show season has only just begun. You can check in with AffiliateSummit.com to see the official photos from Summit West. What’s better than Googling yourself? Looking for yourself in the trade show galleries of course!

It’s never too late to start planning for future trade shows. If you’re hoping to be a speaker at Affiliate Summit East, you can submit your speaker proposal here: http://www.affiliatesummitspeakers.comSubmission deadline is Friday, Feb. 28.

And speaking of deadlines – today is the last day to get early bird pricing when you register for Affiliate Management Days, which takes placMarch 19-20 in San Francisco. We can also offer you our exclusive coupon code – SPCAMDSF14 – to save you 10% on registration. Register today at affiliatemanagementdays.com.

Big news this week is a post by Commission Junction’s Kerri Pollard called Four Ways Coupon Sites Help Retailers Better Engage Customers. The article is based on insights gained from CJ’s recent study of 1,000 coupon site users to better understand the influence coupon sites have on shoppers.

More good news continues to pour in regarding e-commerce results for 2013. Rakuten LinkShare reportsdouble-digit growth during the holiday shopping season, and SkimLinks says it drove $500 million in e-commerce last year.

The Performance Marketing Association has opened its doors to guest bloggers. Learn more about the opportunity and apply today.

In our Tips section this week we have some pointers on reducing the risk of reputation nightmares for your brand and how to leverage Google trends.subscribeAMD

Flash Sale Today at EasyCanvasPrints.com!

Author : Tom Rathbone


EasyCanvasPrints.com‘s Flash Sale is going on now – and you can save 60% site-wide all day today.
Sale ends 12:00 a.m. Central Time on Saturday, Jan 25th.

We have three programs that you can pull this offer! In each scenario, be sure to replace UserID
with your account ID!

Commission Junction
CJ LINK ID: 11675031
CJ Tracking URL: http://www.kqzyfj.com/click-UserID-11675031

SAS DEAL ID: 184518
SAS Tracking URL: www.shareasale.com/u.cfm?d=184518&m=31562&u=UserID

Link Connector:
LC Tracking URL: Please log into Link Connector to pull the code.

Learn more about the EasyCanvasPrints affiliate program and apply to join today.


January 24, 2014

Spending A Day With SHOEBACCA

Author : Tom Rathbone


We spent a very productive afternoon with the crew at SHOEBACCA last week at their offices in
Irvine, Texas. Multiple UPS trucks come and go each day carrying the thousands of pairs of shoes
that leave their warehouse for delivery. Schaaf-PartnerCentric Affiliate Program Manager Kristiné
Kirschke (far left) and CEO Brook Schaaf (third from left) spent some quality time with SHOEBACCA’s
Ryan Schlachter (second from left) and Randy Carlson (far right).

SHOEBACCA.com is a full-scale online retail footwear company dedicated to helping customers
and their families lead active, healthy lifestyles. With thousands of styles from the world’s most
popular brands, it’s easy to find your SOLE mate at SHOEBACCA.com.
Learn more about the SHOEBACCA affiliate program and apply to join today.

January 22, 2014

Legal Resource Nolo.com Affiliate Program Now Under Schaaf-PartnerCentric Management

Author : Tom Rathbone


Nolo, a resource for consumers and small business owners who need access to legal information or legal advice, has hired the affiliate program management agency Schaaf-PartnerCentric to manage its affiliate program on Commission Junction.

The Nolo affiliate program enables affiliates to promote this legal resource to consumers and small business owners. The vast Nolo Network includes more than 50 web properties and is one of the web’s largest repositories of free legal information.

The Nolo do-it-yourself products make legal information and advice accessible to consumers and small business owners in the form of books, eBooks, online forms and software.

Nolo is a wholly owned subsidiary of Internet Brands and its network includes some of the Internet’s first legal sites including Nolo.com, Divorcenet.com and AllLaw.com. These sites were combined with the ExpertHub technology platform in 2011 to form the Nolo Network.

Nolo got its start in 1971 with the publishing do-it-yourself legal guides. Nolo has evolved with technology, developing do-it-yourself software and building the Nolo network.

Get more information about the Nolo affiliate program and to apply to join as an affiliate.

January 21, 2014

Are You Winning the Race to Engage on Pinterest?

Author : Tom Rathbone


Apologies to Charlie Sheen but these days you’re not #Winning unless you’re #Pinning!


Using Pinterest, that is.


A new study from Digital Trends says that Pinterest pins are now worth more than Facebook likes to retailers.  Also, the Pew Research Center reports that for the first timePinterest is more popular than Twitter among U.S. adults who use the Internet. According to the report, 21% of U.S. online adults said they use Pinterest, up from 15% a year earlier, compared to 18% of online adults use Twitter, up from 16% a year earlier.


Pinterest has 70 million users, 80% of whom are women, so we’re not talking about a small opportunity here. Long story short, retailers should be engaging with consumers on Pinterest as much as possible.


We did an audit of our clients, who are a collection of savvy brands. Not surprisingly, the vast majority of our clients (86%) are making use of Pinterest to promote their products and services – and to encourage pins from consumers.


One of our most prolific Pinterest clients is Cost Plus World Market, which has more than 130,000 followers.World Market’s Pinterest page does a great job of organizing its products around themes such as “Laundry Shop,” “Dreaming of Desserts,” “Vintage Cool” and “Gifts for Him!”


Constant Contact uses Pinterest to create powerful content streams organized into themes such as “Quotes for Small Businesses,” “Grow Your Email List” and “Mobile Tips and Facts.” The brand has more than 20,000 followers on the Constant Contact Pinterest page.


Tommy Hilfiger also bundles products around central themes such as “Street Style,” “Holiday Wish List 2013,” and “Nautical Prep.” The Tommy Hilfiger Pinterest page now has more than 9,800 followers.


LightInTheBox brands itself as a “chic within reach” company on Pinterest and does everything to back that up by the way it organizes its pinboards around themes such as “Hot Bridal Hairstyles,” “Rings We Admire,” “Happy Customers” (because of course sharing testimonials is a natural fit for social sharing sites like Pinterest), “Prom Queen” and “Wedding Inspiration.” The LightInTheBox Pinterest page has nearly 5,000 followers.


Moosejaw’s irreverent and conversational style carries through to Pinterest, where consumers are able to “embrace the madness” through inviting pinboards such as “Moosejaw’s Most Amazing Hair Contest,” “Things I Have Nightmares About” and “What I Want to Be When I Grow Up.” The Moosejaw Pinterest page has more than 3,300 followers checking out their collection of jackets, clothing and outdoor gear.


If you’re a retailer who’s looking to get more active on Pinterest, it helps to see what other brands are doing. You can check out what all of Schaaf-PartnerCentric’s clients are doing on Pinterest:



Schaaf-PartnerCentric is an affiliate program management agency that drives growth
for more than 60 affiliate programs. If you’re a retailer looking to grow your business
through affiliate marketing, request a consultation today to learn how Schaaf-PartnerCentric
can help you.


January 17, 2014

Did You Reach the Summit? We Did!

Author : Tom Rathbone

This Affiliate Summit set a record as the BIGGEST ever with more than 5,400 people attending – and it was certainly a successful show for us at Schaaf-PartnerCentric!  asw2litb

We had more than 45 meetings over the course of two days in our two suites upstairs, including one(pictured at left) with Isabelle Shi of LightInTheBox and Bumsoo Kim of CouponPal. These meetings are a chance to talk about plans for the new year with our clients and with the publishers who will be promoting them.

International growth in the performance marketing space was a big topic of discussion, which gave us the perfect opportunity tointroduce everyone to Peter Bexelius, who is now leading our international outreach efforts. We’re looking to expand our business internationally – and Peter met several publishers and clients who are eager to be part of the expansion to other countries. If we missed you at the show, you can set up a time to talk with Peter.

We also took meetings with a number of content and blogger affiliates including wisebread.com and pocketyourdollars.com. Blogger and content affiliate outreach is a particular focus of ours this year, one that’s being fulfilled by Carrol Lee, our new Business Development Specialist.

Our meetings including conversations with all of our network contacts to ensure we’re up to speed on all new and future product enhancements so that we may continue to grow our clients’ programs.

Speaking of clients, Affiliate Summit West was our first opportunity to share the stellar results we were able to share in our 2013 Benchmark Report data. The majority of our clients saw 171% average growth YoY in 2013 – all while experiencing a decrease in their cost of sale by an average of 26%.

We want to thank all of the people who spent time with us during Affiliate Summit West. We look forward to seeing you all again soon. In the meantime, let’s stay connected in as many ways as we can!

January 14, 2014

CheapAir Sponsors ASW Trip for Content Blogger

Author : Tom Rathbone


Heidi Gray of the blog Save More, Spend Less with Heidi fell in love withCheapAir.com, and the rest, as they say, is her-story.

CheapAir agreed to pay for Heidi’s flight to Affiliate Summit West this week in Las Vegas in exchange for three blog posts about her experiences with CheapAir.com.

Greg Samson, CheapAir Vice President of Marketing and Business Development for CheapAir, met with Heidi, one of the brand’s biggest fans, today at Affiliate Summit West(photo at right).

As Heidi writes in her first blog post about CheapAir.com, “Recently I came across CheapAir, and let’s just say I’m in love! They had some amazing prices on my trip to Las Vegas and I jumped at the tickets when I found them on their site for just under $300!”

Save More Spend Less with Heidi is an eclectic place where you can find coupons, sales, freebies, samples, reviews, giveaways, recipes and more.

For more information about the CheapAir affiliate program managed by Schaaf-PartnerCentric, visithttps://www.schaafpc.com/client/cheapaircom.