We’re attending a lot of trade shows this year – and we hope to see you there!Affiliate Summit West and PubCon Austin have come and gone. We’re at LinkShare Symposium right now. And coming up soon we’ll be at another great event – Affiliate Management Days 2014, which takes place March 19-20 in San Francisco.
If you’re planning to attend (and you should be!) – this is the last week to get the early bird pricing. If you register this week (deadline is Jan. 31) – you can combine the early bird discount with our exclusive coupon code to save more than $600 on your passes.
If you’re in charge of affiliate marketing strategy, affiliate program management and or affiliate marketing operations, you need to attend this conference to gain insight into how other online retailers and affiliate marketing professionals are successfully implementing and managing their affiliate programs.
Our CEO Brook Schaaf will be speaking at the conference on Day 2 (Thursday, March 20). As a featured speaker he’s able to offer you a special discount for your AMDays registration. Get 10% off when you use our exclusive coupon code – SPCAMDSF14 –
during Affiliate Management Days registration.
Affiliate recruitment is one of the key functions and responsibilities of any affiliate manager, and it’s the
subject of a case study we wrote based on our management of the Moosejaw affiliate program.
Moosejaw is a long-standing client. Great brand. Great products. And a great approach to everything
they do under the “Moosejaw Madness” theme.
In this case study, our affiliate management team talks about the challenges we faced when we started
management of the Moosejaw affiliate program back in 2007. That challenge was finding the right
affiliates for the brand.
eded to find affiliates who were a good fit with Moosejaw culture. Stephanie Harris, who managed
the affiliate program for five years, said, “Our real job was to get affiliates excited about this merchant
and to let them see that this merchant is willing to offer contests and promotions. We look for affiliates
who have a sense of humor and who match the Moosejaw culture.”
For those of you who’ll be attending PubCon Austin tomorrow at the AT&T Conference Center on the University of Texas campus, we hope you’ll check out Brook Schaaf’s session on “Affiliate Space Hot Topics” from 1:15 to 2:25 p.m. He’ll be joined by David Vogelpohl in a session moderated by Dennis Yu.
If you haven’t yet registered, you may do so today and save 20% on your PubCon Austin registration. Use code rc-7269320 when registering for Pubcon.
If you can’t make the session but want to connect with Brook at PubCon, let us know today and we’ll arrange a meeting.
Pubcon features multiple educational session tracks that cover the latest social media and search-related research. Attendees will also enjoy networking opportunities during breakfast and lunch. Regional PubCon events such as PubCon Austin provide you with a more intimate and intensive conference. It’s the place to learn and network.
Affiliate Summit West is over but the busy performance marketing trade show season has only just begun. You can check in with AffiliateSummit.com to see the official photos from Summit West. What’s better than Googling yourself? Looking for yourself in the trade show galleries of course!
It’s never too late to start planning for future trade shows. If you’re hoping to be a speaker at Affiliate Summit East, you can submit your speaker proposal here: http://www.affiliatesummitspeakers.com. Submission deadline is Friday, Feb. 28.
And speaking of deadlines – today is the last day to get early bird pricing when you register for Affiliate Management Days, which takes place March 19-20 in San Francisco. We can also offer you our exclusive coupon code – SPCAMDSF14 – to save you 10% on registration. Register today at affiliatemanagementdays.com.
We spent a very productive afternoon with the crew at SHOEBACCA last week at their offices in
Irvine, Texas. Multiple UPS trucks come and go each day carrying the thousands of pairs of shoes
that leave their warehouse for delivery. Schaaf-PartnerCentric Affiliate Program Manager Kristiné
Kirschke (far left) and CEO Brook Schaaf (third from left) spent some quality time with SHOEBACCA’s
Ryan Schlachter (second from left) and Randy Carlson (far right).
Nolo, a resource for consumers and small business owners who need access to legal information or legal advice, has hired the affiliate program management agency Schaaf-PartnerCentric to manage its affiliate program on Commission Junction.
The Nolo affiliate program enables affiliates to promote this legal resource to consumers and small business owners. The vast Nolo Network includes more than 50 web properties and is one of the web’s largest repositories of free legal information.
The Nolo do-it-yourself products make legal information and advice accessible to consumers and small business owners in the form of books, eBooks, online forms and software.
Nolo is a wholly owned subsidiary of Internet Brands and its network includes some of the Internet’s first legal sites including Nolo.com, Divorcenet.com and AllLaw.com. These sites were combined with the ExpertHub technology platform in 2011 to form the Nolo Network.
Nolo got its start in 1971 with the publishing do-it-yourself legal guides. Nolo has evolved with technology, developing do-it-yourself software and building the Nolo network.
Pinterest has 70 million users, 80% of whom are women, so we’re not talking about a small opportunity here. Long story short, retailers should be engaging with consumers on Pinterest as much as possible.
We did an audit of our clients, who are a collection of savvy brands. Not surprisingly, the vast majority of our clients (86%) are making use of Pinterest to promote their products and services – and to encourage pins from consumers.
One of our most prolific Pinterest clients is Cost Plus World Market, which has more than 130,000 followers.World Market’s Pinterest page does a great job of organizing its products around themes such as “Laundry Shop,” “Dreaming of Desserts,” “Vintage Cool” and “Gifts for Him!”
Constant Contact uses Pinterest to create powerful content streams organized into themes such as “Quotes for Small Businesses,” “Grow Your Email List” and “Mobile Tips and Facts.” The brand has more than 20,000 followers on the Constant Contact Pinterest page.
LightInTheBox brands itself as a “chic within reach” company on Pinterest and does everything to back that up by the way it organizes its pinboards around themes such as “Hot Bridal Hairstyles,” “Rings We Admire,” “Happy Customers” (because of course sharing testimonials is a natural fit for social sharing sites like Pinterest), “Prom Queen” and “Wedding Inspiration.” The LightInTheBox Pinterest page has nearly 5,000 followers.
Moosejaw’s irreverent and conversational style carries through to Pinterest, where consumers are able to “embrace the madness” through inviting pinboards such as “Moosejaw’s Most Amazing Hair Contest,” “Things I Have Nightmares About” and “What I Want to Be When I Grow Up.” The Moosejaw Pinterest page has more than 3,300 followers checking out their collection of jackets, clothing and outdoor gear.
If you’re a retailer who’s looking to get more active on Pinterest, it helps to see what other brands are doing. You can check out what all of Schaaf-PartnerCentric’s clients are doing on Pinterest:
This Affiliate Summit set a record as the BIGGEST ever with more than 5,400 people attending – and it was certainly a successful show for us at Schaaf-PartnerCentric!
We had more than 45 meetings over the course of two days in our two suites upstairs, including one(pictured at left) with Isabelle Shi of LightInTheBox and Bumsoo Kim of CouponPal. These meetings are a chance to talk about plans for the new year with our clients and with the publishers who will be promoting them.
International growth in the performance marketing space was a big topic of discussion, which gave us the perfect opportunity tointroduce everyone to Peter Bexelius, who is now leading our international outreach efforts. We’re looking to expand our business internationally – and Peter met several publishers and clients who are eager to be part of the expansion to other countries. If we missed you at the show, you can set up a time to talk with Peter.
We also took meetings with a number of content and blogger affiliates including wisebread.com and pocketyourdollars.com. Blogger and content affiliate outreach is a particular focus of ours this year, one that’s being fulfilled by Carrol Lee, our new Business Development Specialist.
Our meetings including conversations with all of our network contacts to ensure we’re up to speed on all new and future product enhancements so that we may continue to grow our clients’ programs.
Speaking of clients, Affiliate Summit West was our first opportunity to share the stellar results we were able to share in our 2013 Benchmark Report data. The majority of our clients saw 171% average growth YoY in 2013 – all while experiencing a decrease in their cost of sale by an average of 26%.
We want to thank all of the people who spent time with us during Affiliate Summit West. We look forward to seeing you all again soon. In the meantime, let’s stay connected in as many ways as we can!
CheapAir agreed to pay for Heidi’s flight to Affiliate Summit West this week in Las Vegas in exchange for three blog posts about her experiences with CheapAir.com.
Greg Samson, CheapAir Vice President of Marketing and Business Development for CheapAir, met with Heidi, one of the brand’s biggest fans, today at Affiliate Summit West(photo at right).
As Heidi writes in her first blog post about CheapAir.com, “Recently I came across CheapAir, and let’s just say I’m in love! They had some amazing prices on my trip to Las Vegas and I jumped at the tickets when I found them on their site for just under $300!”
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