February 28, 2014
Affiliate marketing and Austin go together like peanut butter and jelly. You knew that, right? Well – now you do. And you’ve got two chances to hang with other affiliate marketing-type people in the coming months.
The first affiliate marketing event you won’t want to miss is the 2014 Affiliate Marketing Happy Hour at SXSW, which takes place from 4 to 8 p.m. on Friday, March 7. If you’re coming to Austin for SXSW (and you should be!), this is a great place to mingle. The event is hosted by Affiliate Summit’s Shawn Collins and Missy Ward, David Vogelpohl of Marketing Clique, TapFire Mobile, We Move WP and Schaaf-PartnerCentric’s Brook Schaaf.
R.S.V.P. for this event today. You’ll need the password (highperformance) because this event is intended for affiliate marketers only
But wait! Austin isn’t JUST about SXSW. There’s another affiliate marketing event in April. The
Performance Marketing Summit takes place Wednesday, April 23 at South Austin Trailer Park and Eatery.
The Performance Marketing Summit in Austin will be limited to 50 people. All sessions will take place in one room and will be just 18 minutes long.
February 27, 2014
Congratulations to client LightInTheBox, which has announced a 46.2% increase in web sales for 2013. The good news doesn’t stop there.
– Online sales alse grew 46.2% from $200 million in 2012 to $292.4 million in 2013.
– Also, the number of customers served grew 73.1% year over year.
– And mobile revenue grew more than five times faster than PC business revenue in 2013.
The company is forecasting an increase in revenue of 6% to 9% in Q1 2014.
LightInTheBox.com sells Chinese electronics and other products at wholesale prices, shipped anywhere in the world. LightInTheBox.com is changing the way people buy and sell their products all over the world.
Learn more about the LightInTheBox affiliate program managed by Schaaf-PartnerCentric and apply to join today.
February 26, 2014
By the very nature of the performance marketing industry, affiliate marketers spend a lot of time chasing the latest trends. There are, however, constants in affiliate marketing – things that were as true on day one as they are now. These constants are as important today as they were when the industry was born.
Here are the affiliate marketing constants:
Affiliate Marketing is People
There’s a reason the industry once flirted with calling itself “Partnership Marketing.” Affiliate marketing is all about people and partnerships. Success in this industry has always come down to the partnerships you make and the trust you build with those partners over time. How you engage with customers matters. How you communicate offers and opportunities with affiliates translates to the success or failure of a campaign.It’s important to communicate regularly with the affiliates to keep them interested in your brand, your affiliate program and your offers.
Success in affiliate marketing never comes easy (another constant). Success comes in being the best in your niche. For advertisers this means knowing what your competitors are doing, not just in the products they offer and the commissions they pay but also in the way they engage, interact and satisfy customers. Don’t forget that promotions drive your affiliate program. They help secure additional exposure for advertisers and their brands. If you’re not offering promotions, your competition will.
Create Engaging Content
One of the constants is so constant that it’s become a cliché – but here it is: content is king. This gets expressed through various means but year after year it remains true: If you expect to do well you must have strong original content.
Test, Test and Test Again!
Websites are never finished – they are abandoned. It’s very important for affiliate marketers to remember that user experience is vital to conversions. If your site isn’t fully optimized and hitting on all cylinders, you’re going to miss out on purchases. Study your site analytics. Look for problems to fix and opportunities to optimize. Remember – user experience is the ultimate metric. Use it to measure everything. The affiliate channel is the perfect channel to test new strategies because you only pay for performance. Study metrics and compare results in order to discover what performs better.
February 22, 2014
Welcome to your weekly infusion of affiliate marketing news! This week inAffiliate Marketing Digest we’ve got a lead story that speaks to something we recently discussed internally here at Schaaf-PartnerCentric. What IS an affiliate? And are the terms publisher and affiliate interchangeable? As it turns out, the term “affiliate” has four different definitions across the industry.
While we’re answering questions – here’s another one. Have you noticed the increasing number of top 10 lists that are permeating the online landscape?
Turns out there’s a science to these lists – and a reason why we as humans want to have everything boiled down David Letterman-style.
Mobile commerce is saturating the globe, and as we learn this week, 60% of global mobile use mobile deviceas their primary or exclusive means of going online, and 83% of them say they will make a purchase on a mobile device in the next 12 months.
This week the buzz was centered on Facebook’s acquisition of WhatsApp. Did you miss the story?
For those of you who follow e-commerce on the international scene, you won’t want to miss this report about how fashion is outperforming all other e-tail categories in the UK.
So far in 2014 we’re seeing as much emphasis on the importance of good content as we are on mobile commerce. So, let’s brush up on that shall we with five tips to be
become a successful blogger and simple techniques for writing copy that converts online.
February 20, 2014
Today Geno Prussakov polled speakers at his upcoming Affiliate Management Days event to find out which three sessions they were most looking forward to attending during the conference, which takes place March 19-20 in San Francisco.
The three sessions that have been mentioned most frequently were:
(1) Bryan Eisenberg’s Performance Secrets of Amazon’s Success keynote
(2) Brook Schaaf’s and CC Mullen’s Hiring, Firing, and Compensating Affiliate Managers
(3) The Value of Working with Different Affiliate Types, the Need to Diversify by Choots Humphries.
We don’t want to overthink this but it’s very excited to know that the presentation our CEO will be making is among the most-anticipated for this conference. If you haven’t already registered for Affiliate Management Days, we urge you to do so today.
Affiliate Management Days is a great event for affiliate managers. If you’re responsible for your company’s affiliate marketing strategy, management and operations, you’ll find your kind of people and your choice of topics at this event. Register today.
Here are details about all of the affiliate marketing experts who will be speaking and the important topics on the agenda that they’ll be talking about at this year’s Affiliate Management Days.
February 19, 2014
Modern Bathroom, an online leader in bathroom remodeling products, has just hired Schaaf-PartnerCentric to manage its affiliate program, which has been active on the CJ affiliate network for three years.
ModernBathroom.com offers Wyndham as well as its own line of bathroom remodeling products including vanities, sinks, faucets, bathtubs and storage solutions in modern and traditional styles.
Modern Bathroom’s affiliate program compensates affiliates on a tiered 4-8% commission structure. The program does offer a datafeed and has a return policy of 120 days.
If your audience includes homeowners, people interested in home improvement or do-it-yourselfers – the Modern Bathroom affiliate program is a great way to monetize your website or blog while giving your visitors with great product offerings.
Why Do Customers Love ModernBathroom.com?
• FREE shipping on all orders
• Factory-direct discounts of up to 70% off retail price
• Wide selection of bathroom remodeling products from brands like Virtu, Design Element, Toto, MTI, Danze and more
• Visually appealing and easy-to-use website
• Informative product reviews on most items
• Special eco-friendly and clearance shopping sections
The Modern Bathroom affiliate program is being run on the CJ Affiliate by Conversant network.
To get more information, and to apply to join today, visit the Modern Bathroom affiliate program detail pageon Schaaf-PartnerCentric’s site.
February 15, 2014
Happy Valentine’s Day!
We hope you feel the love all day today – and we’re giving you a head-start with today’s Affiliate Marketing Digest. Because, truly, who doesn’t like to be told, “You’re the best!” That’s why we put Charles Ngo’s article,“Why Affiliate Marketers are the Best Digital Marketers,” front and center today. Perhaps we forget that it is indeed affiliate marketers who pioneered muchof the technology, strategy, and principles we use today as online marketers.
If you missed the article our own Stephanie Harris wrote for FeedFront magazine’s last issue, we wanted you to see it this week. Stephanie spearheaded an effort here at Schaaf-PartnerCentric to have the whole team take part in the DiSC assessment. The experience was transformative for us, helping us understand what inspires and motivates every individual on the team. Here’s our DiSC story.
Rakuten just purchased chat app Viber, which is one of the five most downloaded smartphone phone call and messaging apps. The app makes it possible for Rakuten users to use Viber’s instant messages to contact an online store while considering a purchase. The app is one of the top five most downloaded smartphone phone call and messaging apps, and it’s big on the international front with Russia and Australia among its biggest markets.
Affiliate Window is offering details about the 154 publishers that have been removed from their network. Many (71%) of these publishers were removed due to ‘deceptive practices’ including telling potential customers that there was a sale, when there wasn’t, or providing them with other incorrect information.
For your tip of the week we’ve got communication tips from some of the world’s best interviewers.
February 07, 2014
Sure – we all love Valentine’s Day. For affiliate marketers, this is one of the first online shopping events (cynics call it a pseudo-holiday) of the year.
There’s plenty to be excited about this year. Here’s our infographic showing what lies in store for retailers and e-tailers this Valentine’s Day.
Retail spending in the U.S. is expected to hit $17.3 billion for the Valentine’s Day holiday, according to the National Retail Federation.
The average U.S. consumer is expected to spend $133.91 on Valentine’s Day gifts this year. That’s up 2.2% from last year.
Here’s the rub: the percentage of consumers who plan to shop online for Valentine’s gifts has dipped slightly YOY. This year 26.1% of consumers are planning to hit the online stores compared to 26.3% in 2012.
If you’re an affiliate looking to promote Valentine’s Day offers this year, check out our Valentine’s Day Promo Guide to learn about the special offers being offered by our clients this year.
February 06, 2014
Spread the Love with These Valentine’s Day Offers from Our Clients
February 6th, 2014 | Posted by Wade Sisson
February 01, 2014
It’s week’s end – time to catch up on the news of the week with today’s edition of Affiliate Marketing Digest.
With Valentine’s Day a mere week away, Internet Retailer has insights into the preferences of Valentine’s Day shoppers – 59% of whom prefer to buy their Valentine’s Day gifts online.
While we’re talking Valentine’s Day, check out our infographic, Valentine’s Day E-Commerce Outlook, with the latest data from the National Retail Foundation, which says the average U.S. consumer will spend $133.91 on Valentine’s Day gifts this year.
We’ve got the success story of client Fathead.com, which has seen sales on smartphones increase 538% and revenue from non-phones up 25% after deploying a responsive design site. Another success story isRetailMeNot, which had a strong Q4 in 2013.
And for your tip this week, we’re sharing ClickZ’s 10 Tips for Inspiring Email Love and Long-Lasting Subscriber Devotion.