March 29, 2014

Affiliate Marketing Digest: What We’ve Got for You Today

Author : Tom Rathbone


So much of the news we have to share with you in today’s Affiliate Marketing Digest has to do with industry trade shows. We’re just back from Affiliate Management Days, which took place last week in San Francisco. Did you go? It was a great show. We look forward to the AMDays London next month.

It has just been announced that ShareASale ThinkTank will take place Oct. 19-21 in Charlotte, N.C.

And Brook Schaaf has just selected to speak at Affiliate Summit East, which takes place Aug. 10-12 in New York City.
Check out the full show agenda for the lineup of sessions and speakers.

If you’re planning to attend any of these conferences or would like more information, let us know. We’d like to coordinate and schedules and hope to see you at some of these shows!

Topping our news share this week is an info-filled deck from Business Insider called The Future of Retail 2014– and the big take-away here is that e-commerce is capturing a larger share of sales than ever before – much more than experts had expected.

We’ve also got a Q&A about the recent CJ Conversant rebrand.

You’ll also want to read this great case study about how one company used promoted Tweets to heat up sales during the Polar Vortex (that’s newspeak for winter storm).

Eric Nash at Stamps has something to share with us this week. just made a blog post that compares delivery times, packing tracking and shipping costs for USPS, FedEx and UPS.  It is focused on package delivery for e-commerce sellers and we wanted all of our Digest readers to have this information.

One last item: As a reward for meeting a big goal we set for ourselves as a company in February, the entire team took a Half Day to Play last week. The only requirements were that we each did something for ourselves – and that we share a photo of the fun. We invite you to check out our Half Day to Play photo gallery.subscribeAMD

Half Day to Play: Reward for Meeting a Company Goal

Author : Tom Rathbone


The entire team at Schaaf-PartnerCentric has been focused on some big goals for 2014. So far we’ve met or exceeded them all, and as a reward each member of the team was awarded a half day off last week – a Half Day to Play!

There were only two stipulations. First, you had to do something for yourself – something you don’t have time to do in a typical week. Second, you had to take a photograph of your chosen Half Day to Play activity.

The reward was a big hit with employees, who enjoyed leisure activities that included lounging on the beach, at the lake, enjoying an afternoon picnic, practicing yoga, getting a pedicure or, for one international employee, visiting a famous landmark – the Coliseum in Rome.

We invite you to view our “Half Day to Play” photo gallery.

March 27, 2014

Looking back at Affiliate Management Days San Francisco

Author : Tom Rathbone


Our team is just back from last week’s Affiliate Management Daysconference in San Francisco, and they’re full of takeaways from the event, which took place March 19-20 at the San Francisco Marriott Marquis.


Affiliate Management Days was two days of great, though-provoking sessions covering hot topics such as Affiliate Compliance by Ifrah PLLC Attorney Rachel Hirsch, Performance Analytics by Cameron Stewart of HasOffers and attribution by TagMan’s Chris Brinkworth.


Our CEO, Brook Schaaf (pictured at right), was joined by CC Mullen, CEO of Compensation & Organization Solutions, in presenting “Hiring, Firing and Compensating Affiliate Managers.”

A highlight of the session was a keynote panel called “The Future Affiliate Network” and included Michael Jones, Head of Affiliate at eBay Enterprise Affiliate Network, Brian Littleton, Founder & CEO of ShareASale, Todd Crawford, Co-Founder of Impact Radius, Charles Calabrese, VP of Operations at Performance Horizon Group and Jeff McCollum, Founder and President of CAKE.

It was a good show that highlighted once again the importance of implementing affiliate attribution tracking to ensure affiliate managers have the ability to review sales data and use that data to adjust individual commissions whenever possible.

Brook was joined at the conference by our Director of Affiliate Management, Julie Ávila, and Affiliate Manager Julie Stepkowski. Thank you to those clients who were able to meet with us during the conference or who joined us for the dinner we hosted on Wednesday night. It was great to spend time with Teresa Arnellof VSPGuilia Lukach of Cost Plus World MarketJennifer Nuckles and Sasha Martinez of Plum District,Pranav Nayak and Chelsey Langan of Nolo and special guest David Rodnitzky.

Our thanks to Geno Prussakov and his team for a great conference. We were happy to attend, to speak and to serve as lanyard sponsor for the second year running. A great show. We’re looking forward to AMDays London, which takes place May 13-14, 2014. Early bird pricing can save you $300 on registration but it ends Friday – so register this week to save!


March 14, 2014

Affiliate Marketing Digest Has News for You

Author : Tom Rathbone


Hello and welcome! We’ve got a LOT of great things to share in today’s edition ofAffiliate Marketing Digest. Are you ready?

First, a confession. Our team is geeking out about the statistics shared in VigLink’s their first-ever Content Commerce report. VigLink analyzed click performance and EPC paid to publishers by merchants in Q4 for 2013. VigLink: You had us at EPC. Don’t miss this report!

We also think you’ll find a new series by Adotas to be quite interesting. We’ve got part 1 of their three-part series about the business benefits of social media. This article approaches the topic from a best use case perspective, offering advice and practical examples about which social platforms work best for various brands.

We’ve also got a call to action for you related to two big industry trade shows. Today is the last chance tovote for the Affiliate Summit East sessions you want to see this summer in New York. Schaaf-PartnerCentric has three sessions for your consideration. Also, the Affiliate Management Days conference takes place next Wednesday and Thursday in San Francisco. Register today using our exclusive coupon code SPCAMDSF14 and you’ll save 10%.

SXSW 2014 has been chock full of digital media sessions. We wanted to make sure you saw this article about content marketing. Some nice food for thought here as you refine your content marketing strategies.

If you missed the article Impact Radius shared this week about Preventing Affiliate Fraud, here’s your chance to catch up.

Big changes are coming to brand pages on Facebook. Get the scoop.

And we’ve got some great tips this week, too. Our favorite – seven ways to be the most interesting person in the room! Definitely worth a read (and a chuckle).

Happy Friday – and we hope you have a great weekend. Don’t forget to wear something green on Monday for St. Patrick’s Day!


March 13, 2014

Celebrating a Net Promoter Score of 67!

Author : Tom Rathbone

In our most recent Client Satisfaction Survey, Schaaf-PartnerCentric received a Net Promoter Score of 67.

To put that into perspective, any score over 50 is considered strong. The Net Promoter Score is used to gauge customer loyalty and satisfaction. NPS leaders include Apple laptop (76), Amazon (69), Southwest Airlines (66). Even Netflix, which in recent years has suffered some public missteps, scored a 50 in its most recent NPS survey.

Here’s our infographic to help you understand how to calculate your company’s Net Promoter Score:


Schaaf-PartnerCentric sends out a survey to clients twice a year to assess client satisfaction and obtain a Net Promoter Score from each client.

“Our NPS score indicates that our clients have a high level of comfort with our team and the services we provide,” said Schaaf-PartnerCentric CEO Brook Schaaf. “It’s very gratifying to know that our clients trust us enough to recommend our work to friend and colleagues. In fact, client referrals is one of the top ways we gain new clients.”

The Net Promoter Score is achieved by asking a simple question – How likely are you to recommend [insert company name here] to a friend or colleague? Answers are given on a scale with 1 to 10 (with 10 being the highest rating).

Based on the answer to that question, customers fall into one of three categories: Promoters, Passives, and Detractors. Promoters, those whose answer fell between 9 and 10) are your loyal customers. Passives, those whose answers fell between 7 and 8) are satisfied but unenthusiastic customers. Detractors, those whose scores fell between 0 and 6) are unhappy customers who might leave and who can damage your brand through negative comments.

“We find this survey to be an important way for our clients to communicate their level of satisfaction with our services,” said Julie Ávila, Schaaf-PartnerCentric’s Director of Affiliate Management. “Even after all of the other ways we’re communicating with our clients, it’s really important to ask: ‘Are you comfortable enough with us to recommend our services to others?’ and to listen to what clients are saying.”

To calculate your Net Promoter Score, take the percentage of customers who are Promoters and subtract the percentage who are Detractors. As an example, let’s say you receive 100 responses to your Net Promoter Score survey. Of these, 70 respondents are promoters, 20 are passives and 10 are detractors.  Calculate the percentages: 70% are promoters, 20% are passives and 10% are detractors. Subtract detractors (10%) from promoters (70%) and you get your Net Promoter Score, which is 60.

March 08, 2014

Here’s the Affiliate Marketing News of The Week

Author : Tom Rathbone


Thank you for joining us for Affiliate Marketing Digest and the weekly roundup of the latest affiliate marketing news.

We’re looking forward to seeing some of you tonight at the Affiliate Marketing Happy Hour at SXSW here in Austin. We’re sponsoring the event along with Affiliate Summit’s Shawn Collins and Missy Ward and David Vogelpohl of Marketing Clique, TapFire Mobile and We Move WP.

Voting opened this week for the sessions you’d most like to attend at Affiliate Summit East 2014. Schaaf-PartnerCentric has a few sessions under consideration, and we’d appreciate your vote. Find out how to vote here.

Today we’ve got insights from the latest study to emerge from The Pew Internet & American Life project. For many years now the Pew study has been painting a picture about how the Internet is seeping into our culture. The latest Pew survey finds that 89% of respondents said that they use the Internet to research products before purchasing. Not exactly breaking news, of course, but consider that in 1995 Pew found that just 14% of American adults were using the Internet.

The so-called Millennial generation, the first to grow up with the Internet, seems tailor-made to support e-commerce. Three-quarters of them own a smartphone, want the latest technology and are willing to shop around for the best deal, which includes visiting affiliate websites.

Which brings us to the good news that e-commerce continues to grow year over year. A new report says itgrew 23% in Central Europe last year. Mobile commerce accounted for 30% of e-commerce last year, according to a new study.

You know how we love to share actionable tips. This week we’ve got seven proven secrets of high-converting checkouts.subscribeAMD

March 07, 2014

Promoting VSP: What You Should Know about Vision Insurance

Author : Tom Rathbone


Here are some helpful things to know if you’re an affiliate who is promoting the VSP affiliate program:

  •     The Affordable Care Act, also known as Obamacare, doesn’t mandate health care plans must cover vision coverage for adults.
  •     Most adult’s eyesight deteriorates after 40.
  •     Regular eye exams can also reveal common conditions such as cataracts, retinal degeneration and glaucoma.
  •     Through eye exams doctors can detect early stages of diabetes, hypertension and even life-threatening conditions like a brain tumor.
  •     More than 150 million Americans wear corrective eyewear
  •     Americans spend $15 billion a year on eyewear, which includes glasses and contact lenses.
  •     Those dollars spent could be reduced if more people had vision insurance.
  •     About 62 million people don’t have any kind of vision coverage.

VSP Direct offers the best care, value and choices in individual and family vision plans for as little as $16 per month. VSP® Direct is available to all individuals and their families who currently do not have vision coverage through their employer, are self-employed, use to have vision insurance through VSP, but employer has now moved to another carrier. VSP ® Direct is also a great option for those consumers who are at or nearing retirement and want to continue their doctor/patient relationship. Consumers can be retirees falling off of a company group plan or a COBRA plan and now need vision coverage.

What VSP Offers:

  •     Low Out-of-Pocket Cost: typical savings of $200+ a year
  •     WellVision Exam®: fully covered after a small copay (includes a diabetic exam and glaucoma screening)
  •     Lens Options: single vision, lined bifocal, and lined trifocal lenses fully covered after a small copay
  •     Frames: $150 retail frame allowance every plan year
  •     Contacts (instead of frames): $150 allowance for contacts and the contact lens exam fitting and evaluation every plan year.
  •     Easy Enrollment: Enrolling in an individual plan is a simple process.

We’re dedicated to your success and we are looking forward to working with you on this exciting program. As always, please do not hesitate to reach out with any feedback or requests. We have flexibility with increase commissions in exchange for placement. We want to help you make as much money as you can! Contactaffiliate program manager Tessa Szymkiewicz for any help you might need as a VSP affiliate. If’ you’re not already a VSP affiliate,  visit to learn more about the VSP affiliate program and to apply to join.

March 06, 2014

Vote for the Sessions You Want to Attend at Affiliate Summit East 2014

Author : Tom Rathbone


Affiliate Summit has just opened the voting to enable you to vote for the sessions you want to attend at Affiliate Summit East 2014 this summer in New York. Voting is open through March 14.


Visit to see the speaker proposals (including session title, description and speaker). Vote for the sessions you’d like to see by clicking the “Vote” button next to the session or sessions you like. There’s no limit to the number of sessions you can choose.


Create an account now and start voting if you are attending Affiliate Summit East 2014. Click the Register link and then submit a user name and email. A password will be emailed to you.


Schaaf-PartnerCentric has submitted three session proposals for ASE14. Please vote for our sessions:


Why Commission Segmentation Matters to You
Attribution analytics have made it possible to design commission segmentation strategies that cut costs while rewarding publishers who drive quality results.
Who Should Attend: Advertisers
Presented by: CEO and Co-Founder Brook Schaaf


Affiliate Recruitment That Fits the Advertiser’s Brand
Seeking publishers who can drive high volume traffic for your affiliate program is the primary focus of affiliate recruitment, but it’s not the only consideration. Brand exposure is equally important.
Who Should Attend: Advertisers
Presented by: Chief Operating Officer Stephanie Harris


I’ve Got Content So Where Are My Commissions?
Content publishers can’t rely on a “if you post it, they will come” mentality. Learn how content publishers can successfully monetize their content through affiliate marketing.
Who Should Attend: Publishers (especially content publishers and bloggers)
Presented by: Director of Affiliate Management Julie Ávila


March 04, 2014

Promote the Leader in Bathroom Remodeling Products by Joining the Modern Bathroom Affiliate Program Today

Author : Tom Rathbone


Modern Bathroom, an online leader in bathroom remodeling products, has hired  Schaaf-PartnerCentric to manage its affiliate program, which has been active on the CJ affiliate network for three years.

The company offers the best prices, selection and service for bathroom remodeling products including vanities, sinks, faucets, bathtubs and storage solutions in modern and traditional styles.

Modern Bathroom’s affiliate program compensates affiliates on a tiered 4-8% commission structure. The program does offer a datafeed and has a return policy of 120 days.

If your audience includes homeowners, people interested in home improvement or do-it-yourselfers – the Modern Bathroom affiliate program is a great way to monetize your website or blog while giving your visitors great product offerings.

Why Do Customers Love

• FREE shipping on all orders

• Factory-direct discounts of up to 70% off retail price

• Wide selection of bathroom remodeling products from brands like Virtu, Design Element, Toto, MTI, Danze and more

• Visually appealing and easy-to-use website

• Informative product reviews on most items

• Special eco-friendly and clearance shopping sections

The Modern Bathroom affiliate program is being run on the CJ Affiliate by Conversant network.
To get more information, and to apply to join today, visit