June 24, 2014

Going Global with Your Affiliate Program: Things to Consider When Attracting Cross-Border Traffic

Author : wade

Going global with your affiilate programBy Peter Bexelius,
International Team Leader,
Schaaf-PartnerCentric

The United States alone is a large online marketplace.  In numbers, roughly $260B of e-commerce goods and services were transacted in 2013*.  And according to Forrester, the forecast for 2017 is $370B**.  While that’s a large and impressive number, did you know that in terms of growth, western European will outpace US in the next few years and grow by a  compound annual growth rate of 11% (vs. 9% in the US) to reach an estimated $260B by 2017.**

Ecommerce in Asia-Pacific is projected to surpass North America as a region this year, and China alone is expected to surpass the US by 2016.***

If we’ve managed to convince you that “There’s gold in them there hills’, or at least an opportunity worth considering, where do you begin?
Before targeting international online traffic for your affiliate program, ask yourself if:

1.  You sell products or services that serve multiple markets (such as consumer electronics, fashion or software) that are not highly localized.  Examples of products not readily generating vast international sales, could be thermometers in Fahrenheit, or say a Green Bay Packers Cheese Head (http://thecoloradoobserver.com/wp-content/uploads/2012/06/cheesehead.jpg).

2.  You see web traffic from other countries (5%+).  This % is not a hard and fast rule, but more of an indication that there is a demand for your products outside of the US.  If possible, you could track the demand by region, to plan and prioritize your global expansion efforts.

If you’re unsure about either of these two factors, then you probably need to re-evaluate the potential of international traffic.  On the other hand, if the answer to both of those questions is yes, then the following list of considerations is helpful for planning purposes:

3. You’ll need to ship to local markets:  How will your product reach it’s global destination?  Some countries may require a different carrier.  Must have.

4. You’ll want a local language landing page:  Will you translate your product page to other languages?  Not a Must, but helpful, particularly in some regions where English is not as accepted, ex.  France, Germany, Italy.

5. You’ll want a functional shopping cart. Not only do shoppers prefer to complete the shopping in their preferred language, keep in mind the shopping cart address fields will need to be adjusted to capture and recognize international address conventions.  The former is not a Must, but the latter is a Must.

6. You’ll need to account for currency and total price in your shopping cart:  Buyers prefer to see the total price in their local currency, including S&H, and taxes and duties.  Must have.

7. You’ll need to offer global payment options in your shopping cart:  Not all countries have the same credit card adoptions as the US.  Other countries offer a variety of payment methods including payment on delivery, bank transfer, or eWallets to name a few.  Must
have.

8. You’ll want to consider providing local language support: Does your site provide checkout FAQs in various languages?  Not a Must.

All of the above factors are intended to make the consumer feel as comfortable as possible with overcoming the fact that they’re buying from US merchant rather than a domestic competitor.

The above are mainly merchant specific considerations.  But affiliates will have some additional considerations, in order for them to gauge the opportunity:

  • Payment mechanism and currency for publisher payouts:  Will publishers get paid in their preferred currency?  And through what payment type (check, EFT, PayPal, etc)?
  • Creative/feeds in local language:   For best results, banners and links should be localized, including language, currency and date formating.
  • Affiliate program Ts&Cs in local languages:  This helps publishers understand what you accept and don’t.
  • Regional Pricing:  Some markets may differ from your default US commission structure.

With these items addresses, you’re ready to take advantage of the opportunity and demand outside of the United States and start going global with your affiliate program.  And we’re here to support you all the way. Contact Peter Bexelius, Schaaf-PartnerCentric’s International Team leader, to discuss your plans for global expansion today.

 Sources:
* http://www.emarketer.com/Article/Total-US-Retail-Sales-Top-3645-Trillion-2013-Outpace-GDP-Growth/1010756
** http://mashable.com/2013/03/12/forrester-u-s-ecommerce-forecast-2017/
*** http://www.emarketer.com/Article/Global-B2C-Ecommerce-Sales-Hit-3615-Trillion-This-Year-Driven-by-Growth-Emerging-Markets/1010575




June 20, 2014

Make Your Nominations for 2014 CJU People’s Choice Awards Awards

Author : wade

2014 CJYou AwardsIt’s time to nominate your favorite advertiser and agency for the 2014 CJU People’s Choice Awards, which will be presented at CJ University 2014 (Sept. 9-11 in Santa Barbara).

CJ University want YOUR nominations for the CJU People’s Choice Awards, which gives you a chance to name the agency and advertiser you enjoy working with the most. We would love for you to show Schaaf-PartnerCentric some love and give us your nomination in the agency category.

Submit your nominations today. The deadline for award nominations is Friday, June 27.




June 17, 2014

Affiliate Recruitment from the Trenches

Author : wade

Schaaf-PartnerCentric affiliate recruitment presentation
Schaaf-PartnerCentric’s affiliate recruitment presentation at Performance Marketing Summit Denver.

Carrol Lee, one of our business development gurus, shared her insights about affiliate recruitment today at Performance Marketing Summit in Denver. The event is a single-day series of sessions sponsored by Affiliate Summit.

In her presentation, “Affiliate Marketing from the Trenches,” Carrol discussed the affiliate recruitment process from identifying qualified prospects and doing your outreach to getting commitments and gaining new productive affiliates.

Among the key takeaways from the presentation was Carrol’s recommendation that you need to read your prospective affiliate’s blog to learn more about the business so that you can personalize your communication.

Other topics covered include vetting prospective affiliates to ensure you’re recruiting the right publishers as well as best practices in affiliate recruitment and tracking your affiliate recruitment efforts.

“Recruiting your new content affiliates is only half the battle,” Carrol said. “Driving conversions is the second half.”

You can view Carrol’s presentation on SlideShare.

A Performance Marketing Summit event took place recently in Austin, and another event is planned
on Sept. 30 in Salt Lake City.

For more information about affiliate recruitment and how Schaaf-PartnerCentric can help you succeed with affiliate marketing, contact us today.

Thanks to everyone who attended Performance Marketing Summit.
Here’s what attendees are saying about our affiliate recruitment presentation on Twitter.

Performance Marketing Summit Denver

Follow the post-conference discussion on Twitter.

 




June 09, 2014

We’re a Finalist for OPM Agency of the Year Golden Link Award

Author : wade

LinkShare Golden Link Award 2014We just learned that we’re a finalist for a LinkShare Golden Link Award in the OPM Agency of the Year category!

Schaaf-PartnerCentric received a nomination due to the work of affiliate manager Tessa Szymkiewicz in managing the Cyberswim affiliate program on the LinkShare network.

“We’ve made huge gains for Cyberswim on LinkShare by finding the right publishers, and the program is seeing off-the-charts revenue gains,” Tessa said. “The program has experienced a significant increase in sales year-over-year.”

Cyberswim has the largest collection of Miraclesuit® Swimwear. Through the Cyberswim affiliate program on the LinkShare network, affiliates can earn while promoting more than 3,600 SKUs.

Winners will be announced and recognized at the Golden Link Awards cocktail event from 6:30 to 10 p.m. on Wednesday, June 25 at the Edison Ballroom in New York City. Our Chief Operating Officer, Stephanie Harris, will be in attendance.

For more information about the LinkShare Golden Link Awards, including the full list of finalists, visit http://www.linkshare.com/events/golden_link_awards/. To learn more about the Cyberswim affiliate program on the LinkShare network, visit https://www.schaafpc.com/client/cyberswim.




June 05, 2014

Join Schaaf-PartnerCentric in Booth 572 at IRCE 2014

Author : wade

IRCE 2014Representatives from Schaaf-PartnerCentric, the agency that manages affiliate programs for some of the best and brightest brands in e-commerce, will attend IRCE 2014 June 10-13 at McCormick Place West in Chicago.

IRCE is the world’s largest e-commerce trade show and a networking and learning opportunity for online retail professionals. Members of the Schaaf-PartnerCentric team will be available in Booth 572 to discuss affiliate marketing opportunities.

“In my experience affiliate seems to be one channel that gets neglected or mistreated more often than the others. With most of the affiliate programs I look at the opportunity for growth in revenue is significant with just a few changes.” said Joe Swint, a Schaaf-PartnerCentric representative who will be attending the conference. “I’m looking forward to speaking with different advertisers and finding ways to help them improve their current strategy.”

Schaaf-PartnerCentric clients generate hundreds of millions of dollars in annual revenue with the help of more than 15,000 productive publishers on more than 15 affiliate networks.

“Affiliate marketing is a huge opportunity, but it’s also a huge challenge for advertisers whose programs are under-managed,” said Kris Ritchie, an affiliate program manager for Schaaf-PartnerCentric who will also be attending IRCE. “We look forward to talking with advertisers about their specific challenges and how we can help them overcome them.”

For more about the agency’s affiliate program management service and the team of affiliate mangers and marketers, visit www.schaafpc.com.

Want to schedule a meeting next week while our team is in Chicago? Contact Joe Swint today at joe@schaafpc.com or (512) 787-5571 or Kris Ritchie at kristine.ritchie@schaafpc.com or (609) 614-0680.




June 04, 2014

HandyBook Affiliate Program Now Under Our Management

Author : wade

Handybook’s affiliate program is now being managed by Schaaf-PartnerCentric on the CJ Affiliate by Conversant network. The affiliate manager is Tessa Szymkiewicz.120x60-blue

Handybook is quite simply the easiest way to get stuff done around the house. Within a couple of minutes, you can book a pre-approved cleaner or handyman for whatever time you like. All you have to do is tell us what you need to get done, where you live, and what time works for you, and we do the rest!  The Handybook affiliate program offers publishers a 20% commission on all booking types and has different promotions every month.

Learn more about the Handybook affiliate program and to apply to join.




June 03, 2014

Majority of Business Leaders Turn to Newsletters for Their News

Author : wade

https://www.schaafpc.com/page/subscribe-affiliate-marketing-digest-0When business executives seek the news that will fuel their days and decisions, they first look to newsletters, according to a new survey by the Quartz marketing team.

When asked to identify their primary source for news, 60% of respondents said “newsletters.” The study included 940 executives from a wide range of industries that included management consulting, finance, tech and media and advertising.

Sixty percent. That’s more than twice the number of executives who first seek news on a mobile news app (28%), Twitter (23%), Facebook (19%) or LinkedIn (12%).

Among the other insights gained from the study:

  •    75% of respondents spend at least 30 minutes a day catching up with news. And 44% say they focus most highly on news first thing in the morning.
  •     61% subscribe to newspapers and magazines, but only 3% use print as a primary news source.
  •     37% of executives pay for digital news, with those in the finance industry being most likely to subscribe at 47%.
  •     91% say they share work-related content with colleagues.
  •     80% say they share interesting content via email, 43% via Twitter, 30% via Facebook and LinkedIn, 22% in person and 18% via IM or chat.

The full study is available at Quartz.

Affiliate Marketing Digest