October 30, 2014
Recently, we gifted our team members with mystery boxes from fancy.com. Nick Montrose, Joe Swint, Julie Ávila, & John Wong are battling it out for the Schaaf-PartnerCentric version of “Who Wore it Best?” using items from the mystery boxes.
So tell us, who do you think wore it best? Share on Facebook & Twitter!
October 27, 2014
Stamps.com has chosen ShipWorks as it’s second shipping software to be acquired in recent months.
Read the full article here via Internet Retailer
Stamps.com provides online-based mailing and shipping services. Instantly buy and calculate exact postage then print your own labels right at home!
Learn more about the Stamps.com affiliate program today!
October 23, 2014
Thinking of traveling over the Thanksgiving holiday? CheapAir‘s CEO, Jeff Klee gave Today Money some great tips for finding those coveted cheap Thanksgiving flights.
Get in the know here.
Have you joined the CheapAir Affiliate Program? Learn more about the program here.
Not long ago, positive year-over-year affiliate revenue numbers provoked approving nods from around the conference room. “Get top spots on some of the big coupon sites and you’ll be golden,” I heard in the hallway.
Today, merchants pull down codes, commission rates are scrutinized and advertisers are leery of coupon affiliates. So, what happened? Are coupon sites suddenly bad for merchants?
Inquiring affiliate managers with better internal and network analytics are uncovering patterns in attribution that lead them to question the incremental value of some affiliate sales. However, before we start slashing commissions and expiring publishers, we need to understand the whole landscape.
Research Confirms the Value of Coupons
More than 50% of U.S. Internet users (92.5 million) say they plan to use online coupons this year, according to eMarketer.com, and 74% of these online coupon shoppers say they search multiple coupon sources each and every week. Consumers who earn $100,000 or more per year represent the biggest percentage of online coupon consumers. The vast majority of consumers (88%) who visit coupon sites say that coupons “close the deal” when they are undecided on a purchase, according to a 2011 report conducted by Forrester Research on behalf of WhaleShark Media.
What are the Options?
Many brands have a coupon box within their checkout—inviting consumers to leave in search of a coupon. Before cracking down on coupon affiliates, consider testing this coupon box. What happens if the box is hidden? What coupons do your competitors offer? Are there certain products that can’t support a price cut? Perhaps adding exclusions or lowering the discount may allow your codes to stay profitable.
Assess Your Traffic from Coupon Sites
Some large coupon sites may have only a few minutes between the click and the sale – suggesting consumers got a coupon code during the purchase process. Other coupon publishers may have a delay between click and sale – suggesting greater incremental value. Publishers using paid search, social media, newsletters or blogs to promote their sites may reach consumers earlier in the buying process. Compare the data on publishers appearing on page one in natural search for keywords such as “[Your Brand] coupon” versus “Shoe coupon.” Perhaps it makes sense to increase commission or offer a vanity code for certain coupon publishers in exchange for category and newsletter placements to improve brand awareness. Perhaps it makes sense to split commissions more fairly to account for the value of each action in the sales funnel. One of our client’s chose this route.
If you’re interested in learning more about the role of coupons in affiliate, download our free introductory slide deck.
October 15, 2014
Handy is one of the quickest, most reliable ways to book household service providers. Recently, Handy made headlines as it hit $1 million per week in bookings. Read the full article here via TechCrunch
Are you signed up?
October 09, 2014
Affiliate Summit is giving away FREE t-shirts for Affiliate Summit West 2015. We will be attending, will you?
Click here to order your FREE t-shirt
October 08, 2014
We are happy to announce that the Schaaf-PartnerCentric team is now managing the ILF Mobile Affiliate Program in the Avangate network, featuring 2 popular brands of cell phone monitoring apps, Highster Mobile and Easy Spy. Highster Mobile is a remote Cell Phone Tracker that safely monitors your children, employees and loved ones with the top cell phone monitoring solution! Available on Android, iPhone, iPad, iPod, and Tablet. Cost: $69.99, and downloads directly to your device! Easy Spy is the most powerful and easy-to-use program for tracking cell phones, iPads and Tablets you will find anywhere…Guaranteed! Available on Android devices and iPhone.
If you’re an affiliate, learn more about the Highster Mobile & Easy Spy affiliate programs and apply to join today!
If you’re a merchant and interested in learning more about Schaaf-PartnerCentric’s affiliate program management services, please request a consultation.