December 30, 2014

Join the iS3 Affiliate Program Today!

Author : Dana Pezzin

We are happy to announce that the Schaaf-PartnerCentric team has recently taken over the management of the iS3 Affiliate Program which includes Commission Junction (CJ), AvantLink, and Avangate networks. iS3, Inc. is a software company that provides security products for Windows and Android platforms.

iS3’s goal is to turn customer satisfaction into ‘Complete Customer Satisfaction’. At the heart of their efforts is an uncompromising commitment to quality of our software and services.

iS3 Affiliate Program Highlights:

  • Commission: Up to 50%
  • Cookie Duration: 90 days
  • Paid Search Policy: No Bidding on the following keywords: iS3, STOPzilla, STOPzilla AntiVirus, STOPzilla AntiMalware, STOPzilla Mobile, and any misspellings and variations
    • Trademark + Term: Only with express permission from iS3.
    • Use of display URL and Use of TM in title and body of ad: Not Permitted
    • Recommended Keywords: Antivirus, Antimalware, Android Security, PC optimization software (or variation of), PC Virus, Malware, Spyware, PC security, Computer virus, Infected PC, PC infection, Android Virus, Android Malware, {dynamic “virus name” keywords}.

The iS3 affiliate program is being managed by Affiliate Program Manager Megan Sabo.

If you’re interested in determining how Schaaf-PartnerCentric might help your affiliate program, please request a consultation.



About iS3


Since 2001, iS3 has been providing consumers and businesses with a suite of security products to keep users safe from different forms of online security treats including Malware, Spyware and Viruses. In addition to providing top rated antivirus and PC optimization software, iS3 also performs Tune-ups, Optimizations and PC cleanup remotely and offers SAAS software services.


iS3 has developed STOPzilla. STOPzilla is a robust AntiVirus and AntiMalware product that is 100% developed, maintained and supported in the USA. This product is effective; easy to use that does not monopolize all the resources and slow down a computer. To date, STOPzilla has protected over 9 million users worldwide.

The Cookie Bake Off & Exchange Results Are In!

Author : Dana Pezzin

In 2011, we started the Schaaf-PartnerCentric cookie exchange. 
We asked each team member to submit their favorite cookie recipe then we had
them baked, packaged, and gingerbread capturesent to our beloved clients, publishers & industry friends. This cookie sharing experience became tradition ever since.

This year we invited you to share your most cherished recipes for our first ever, Schaaf-PartnerCentric Cookie Bake-Off & Exchange. We assembled a panel of judges from our team to taste-test over 50 of your recipes. But before the testing we interviewed them to see if they had what it took to rank the top 10 recipes!

snowflake 1 capture

The judges endured many cookie comas but in the end decided on the top 10 which would be again baked, packaged and sent to you and your family. The wait is over and the results are in. Click below to see if your recipe made it into the top 10!

Interested in snagging more cookie recipes? Click here to view the other tasty submissions.heart cookie capture

Thank you to everyone who participated in the Schaaf-PartnerCentric Bake Off & Cookie Exchange. We wish you happiest of holidays and a wonderful new year in 2015!

The Worst Ideas We’ve Ever Heard About Dealing with Affiliates Abusing Coupon Codes

Author : Dana Pezzin

Coupons in Affiliate ChannelThe discussion about coupons and coupon codes being abused in the affiliate channel is one that comes up often. Most often, advertisers with affiliate programs want to do one of these:

  • Boot all coupon affiliates from the affiliate program
  • Discontinue using coupons site-wide
  • Remove access to codes from all affiliates
  • Reverse affiliate commissions without warning affiliates of a policy change
  • Reacting instead of creating a plan
  • There’s nothing you can do! Coupon abuse inevitable.
  • Blame the affiliates and categorize it as a “necessary evil”

Cutting out a whole segment of affiliates is not going to help your affiliate program or enhance your online revenue. There are ways to work with this segment and all of your publishers as a whole better.

First a strategy for coupon use on your site should be tested and developed. As a merchant, you need to check your coupons and ensure the ones you are issuing have a positive ROI, what product or brand exclusions should be stated, etc. to protect your bottom-line.

Then, a plan to communicate to publishers the coupon policy should be established. A few ways to communicate to publishers is through an update of your terms and conditions and a newsletter to all publishers. In your tracking platform, create a Terms and Conditions document or insert a paragraph into your Terms and Conditions that describes ways publishers can promote your affiliate program. For example, explain that only affiliate exclusive codes are to be used for promoting that brand and that use of other codes may cause the reversal of commissions. Some tracking platforms, like Impact Radius, will assist you in protecting your coupon codes. Another strategy could be to exclude certain codes from being commissionable or allow commissions for certain publishers who promote certain codes. If your tracking platform doesn’t have this feature, then it might be a good idea to give exclusive codes to affiliates that include the affiliate’s site name in the code. When you do issue codes, monitor your coupon publisher’s sites and ask them to remove codes that are not compliant. Another way to combat consumers from leaving your site to even look for codes in the first place is to remove the “Enter your coupon code here” box unless the page is directly tied to an approved coupon affiliate.


If you’re interested in learning more about the role of coupons in affiliate, download our free introductory slide deck.



December 23, 2014

Join the affiliate program today!

Author : Dana Pezzin

We are happy to announce that the Schaaf-PartnerCentric team has recently partnered with to assist with their Affiliate Program in the Impact Radius network!

my 7's test

SS Choice, LLC has established a commitment to creating unsurpassed quality electronic cigarettes that supports a vast product portfolio of vaping related accessories. Partner with us to receive competitive compensation and ongoing dedicated support!

Find out more on our brand here.


  • 15%  commission on qualified products
  • Data Feed
  • 120 day cookie durations
  • Reliable online tracking
  • Promotional tools including text links, banner ads, and more
  • Monthly newsletters with program updates, promotions, and contests
  • Dedicated management and support

The affiliate program is being managed by Affiliate Program Manager Elia Badran.

If you’re interested in determining how Schaaf-PartnerCentric might help your affiliate program, please request a consultation.



Founded in 2008, SS Choice, LLC has grown to be a global supplier and manufacturer in the electronic cigarette industry. The company has established a commitment to creating unsurpassed quality electronic cigarettes that supports a vast product portfolio of smoker related accessories. Our business acumen continually strives to exceed our customer’s expectations. We combine the “Best of Everything” to bring our electronic cigarette smokers one of the most advanced electronic cigarettes in the market.



December 22, 2014

Free Webinar On-Demand: The Modern Truth About Attribution

Author : Jessica Griffin

Attribution WebinarThere is no consensus among advertisers about the use of big data in attribution. Marketers should be well-versed on attribution techniques and models to help achieve marketing goals. In this live webinar Brook Schaaf from Schaaf PartnerCentric and Todd Crawford from Impact Radius will explain how marketers could effectively leverage attribution data to optimize their affiliate programs.​

Key Takeaways

  • ​What is attribution and why would you need it
  • What are the most common attribution models
  • How to effectively leverage attribution data
  • How to avoid mistakes in using attribution data
  • What are the most common obstacles

Todd Crawford, Co-Founder & VP Strategic Initiatives, Impact Radius
Brook Schaaf, CEO and C-Founder, Schaaf-PartnerCentric

View the on-demand webinar through the American Marketing Association.


If you’re interested in determining how Schaaf-PartnerCentric might help your affiliate program, please request a consultation.


December 12, 2014

Brook’s Birthday Surprise

Author : Dana Pezzin

This year, we set out to surprise Brook Schaaf for his birthday. We tried to think of a surprise only a Paleo (and sometimes Gluten-free) man would appreciate…What could this surprise be you ask?

Why, a pinata filled with buffalo jerky & gluten-free lollipops of course!

Then we created this educational video where Brook demonstrates how to properly destroy a pinata. Enjoy!

December 10, 2014

3 Misconceptions about Coupon Cannibalization in the Affiliate Channel

Author : Dan Fink

coupon sites blowing affiliate budget

Throughout our industry merchants are deciding that coupon sites have either less value or no value when compared to other publishers in their affiliate programs. This assumption is leading to lower commissions and outright exclusion from programs for these types of publishers. While the argument of whether or not coupon sites have value has been, and will continue to be, discussed like a hot-button political issue, there are a few misconceptions about their role in the affiliate channel and how we can interact with them to continue to build profitable relationships.

#1 Channel cannibalization is only affiliate related
If affiliate marketing is the red-headed stepchild of a company’s marketing channel spread, then coupon sites are quickly becoming the slingshot that is used to cause trouble in the executive’s eyes. Much like affiliate marketing in general, coupon sites are not given a fair shake right out of the gate and many allowances made for other channels are not given to coupon sites. The bottom line is that in order to make the right decision for your program it is very important to approach the issue with an open mind.

#2 Cannibalization of the affiliate channel via coupon sites is uncontrollable
The largest misconception is that cannibalization of the affiliate channel via coupon sites is uncontrollable. Many networks actually have quite an array of tools at your disposal now that can help you control a coupon publisher’s footprint. Impact Radius, for instance, allows you to control what codes are assigned as commissionable or not, allowing for tighter control of channel promotions. You can also utilize tracking technology to assign commissions based on at what point that consumer makes his purchase in the channel funnel.

#3 The best way to deal with the issue is to cut commissions or the entire vertical as a whole from the program
Finally, the best way to keep coupon sites from taking sales from the affiliate channel and other channels is to control the messaging on the coupon sites through the promotions you offer. Many programs simply make cuts or completely take coupon sites out of the program, but in doing so they leave a lot of meat on the table. Leverage your coupon publisher’s ability to get promotions out to consumers by creating strong promotions for areas in your offerings you’d like to see more sales. Do you have a product that isn’t performing well through all channels? Create a special promotion for it and push that offer out to only coupon publishers, any sales you see will be incremental.

If you’re interested in learning more about the role of coupons in affiliate, download our free introductory slide deck.



December 04, 2014

2014 Schaaf-PartnerCentric Cookie Stuffing Contest Judge Interviews

Author : Dana Pezzin

Every holiday season Schaaf-PartnerCentric delivers pounds of cookies to our adored clients, partners, & affiliates. These cookies usually come from team-submitted recipes. This year we’ve switched it up..and are happy to have our first ever Cookie Stuffing Contest!

Team members, clients and affiliate friends were asked to submit their favorite cookie recipe. We had close to 50 recipe submissions, with a panel of 7 judges to decide on the Top 10 recipes to make the cut for this year’s Cookie Stuffing gift box. We interviewed our judges to see if they really know cookies! Watch the video to meet our judges!

2014 Schaaf-PartnerCentric Cookie Stuffing – Judge Interviews from Hansi Holzhammer on Vimeo.

December 03, 2014

Cyber Week Affiliate Promotion for Spartan Race – 20% Off Races and Shop Apparel

Author : Jessica Griffin

Hey Spartan Race Affiliates – we wanted to give you a heads up on a great offer from Spartan Race that will be valid through 12/5.


SAVE 20% OFF ALL U.S. Reebok Spartan Races AND Spartan Shop Products with code CYBER20

Promotion details:
+ Valid through 11:59pm EST THIS FRIDAY 12/5/14unnamed
+ Valid for US races only, including Hawaii. Cannot be retroactively applied or combined with any other offers including GovX
+ Valid for all heats

If you’re not joined to the Reebok Spartan Race Affiliate Program, you can join through Commission Junction or Rakuten Marketing (previously LinkShare).
Any questions about the Spartan Race Affiliate Program, please contact Megan Sabo at

If you’re interested in determining how Schaaf-PartnerCentric might help your affiliate program, please request a consultation.

December 02, 2014

3 Tricks to Working with Coupon Affiliates

Author : Dana Pezzin

coupon affiliates

Coupon and deal sites have exploded in popularity over the past few years, as online shoppers have adopted a habit of looking for coupon codes for their favorite online stores. For a merchant with an affiliate program, this causes some contention as a coupon site will often receive affiliate credit in a last-cookie wins scenario. Merchants feel this is unfair, as they often feel that the coupon site did not drive the sale. Other merchants are concerned that if they don’t have coupons, they risk losing the sale to a competitor who has a coupon. It’s possible for a coupon code from a competitor to sway the consumer to hit the “purchase now” button to convert the sale on their site instead. There is an argument to be made for both stances but if you decide that using coupons works with your business model, here are a few tricks to employ to ensure a mutually-beneficial relationship with your coupon affiliates:

1. Clearly state your coupon policy within your affiliate program terms within the network and on any affiliate information page hosted on your site.

2. Actively police codes on all of your coupon publishers’ sites. Other affiliate partners get upset when they see another affiliate promoting a coupon that is against the program terms.

3. When providing codes, be clear about how they are allowed to be used such as start date, an end date, and any other restrictions.

Another strategy is to give specific coupons to certain affiliates, such as for specific items or product categories. Generic codes are great, but an exclusive code that is meant for one publisher offers that publisher a competitive advantage above everyone else.

Pro tip: You can often use an exclusive code as a bargaining chip for extra exposure like a site placement or a newsletter inclusion.

If you’re interested in learning more about the role of coupons in affiliate, download our free introductory slide deck.