June 25, 2015
Nevada passed a click-through nexus law that affects the affiliate marketing industry. Nevada AB380 has two effective dates – one on July 1st and one on October 1st, 2015. If you are an out-of-state retailer, as most of our merchants are, compliance is required by October 1, 2015. The enactment of this bill was based on the existing nexus laws in Colorado and New York. As a result there is a work-around included similar to the New York bill, using non-solicitation.
For more information, check out our Affiliate Nexus Tax Guide, last updated May 2015.
June 22, 2015
We are excited to announce the launch of REACH, our newest service offering! REACH is an engagement solution that provides curated outreach and guaranteed placements on influencer websites and social outlets. Web retailers can now expand beyond performance marketing through Relationships, Exposure, Advocacy, Connection, and Hype.
The traditional performance marketing model rewards publishers for sale conversions, but REACH shifts that model to compensate based on the ability to engage with consumers, and ultimately influence their behavior online. Rather than rewarding influencers for the conversion of a sale, REACH tracks and reports engagement metrics like the number of shares or comments for each placement.
REACH can be embraced by any web retailer, not just those serviced by Schaaf-PartnerCentric’s affiliate program management services.
REACH helps web retailers:
- Maximize brand exposure.
- Build hype and exposure for new product launches.
- Roll out targeted giveaways and contests to unique audiences.
- Build a brand ambassador program with a troop of bloggers at the ready.
- Open the door for long-term relationships with bloggers and influencers.
- Increase a brand’s community awareness and engagement.
- Build brand authority with original content.
We’ll be offering special launch promotions through September. If you’re interested in learning how REACH could help your brand, please request a consultation.
June 17, 2015
On Saturday, June 13th, Chairman and Co-founder of Schaaf-PartnerCentric, Brook Schaaf, got married. The wedding ceremony was held at the First United Methodist Church, with the reception at Hotel Ella, on a warm and humid day in Austin, Texas. Allison Stevens Schaaf displayed no outward signs of trepidation, and the wedding ceremony itself could not have been more picturesque.
The evening was filled with delicious, paleo-inspired food, embarrassing stories from family members, and a full dance floor. The newly weds have plans for a month-long honeymoon in Africa.
It was a beautiful evening spent celebrating the love and partnership of two beautiful people. The Schaaf-PartnerCentric team extends only the highest of well wishes for Mr. & Mrs. Schaaf.
If you would like to see more photos of the wedding as well as other articles we post from Schaaf-PartnerCentric, check out our Facebook page here.
June 16, 2015
Welcome to our second “Meet The Team” blog post, where I interview new members of Schaaf-PartnerCentric and talk to them about how they ended up in the affiliate marketing industry and how their experience is here at Schaaf-PartnerCentric. In today’s Meet The Team blog, I have decided to interview Gayoung Lee who is an Affiliate Marketing Analyst for Schaaf-PartnerCentric.
What is your background and how did you find Schaaf-PartnerCentric?
“Before Schaaf-PartnerCentric, I was a Marketing Manager at an exhibitionist center in Korea and spent seven years as a director in a private school in South Korea. I started using Social media campaigning in Korea and the U.S. and I received a MBA from St. Edwards University in Austin. What brought me to Schaaf-PartnerCentric was their need for a Korean Marketing Analyst and I was amazed by the size of the industry and it’s potential for growth.”
What do you do for SPC and what do you like the most about your position?
“My daily routine starts by checking my emails with publishers and then creating weekly and monthly reports for clients with data. I also aid in recruitment and generate sales and new accounts as well as data mine for potential client recruitments. Other duties that I have throughout the day are PR reports, correcting data, aiding with program manager support and trademark monitoring. Whenever I am free from working on reports, I also work as the team photographer by taking pictures for new members as well as pictures for our networking events.”
“What motivates me when working is knowing that I am helping people by giving them good information. I love learning more about the industry as well as compiling data and integrating it into reports. I take pride in being very detail-oriented and making sure all of my data is correct before presenting it to clients.”
What do you like the most about SPC?
“I love the company culture, the idea of how it was founded, and especially the team members that I work with. I like the idea that everyone is open for change and improvements with the company.”
What do you work on outside of SPC?
“When I am not working in the office, I like to work on my Korean blog, manage a movie social media platform, and produce international documentaries. My other hobbies include loving animals, traveling, and taking photos.”
What advice would you give to new hires here at SPC?
“My job as a marketing analyst is very specific and the industry is always changing. New hires do not expect to know everything right away so keep an open mind when learning about the position. Everybody is nice and helpful so try not to stress out and remember to relax to the new information and the environment.”
If you liked this blog, go check out my article on what it is like being the Marketing and Events Coordinator here and go ahead and give us a like us on Facebook, follow us on Twitter or subscribe to our newsletter.
June 08, 2015
We are happy to announce that Schaaf-PartnerCentric is now managing the Allied Shirt Affiliate Program.
At Allied Shirts their love for T-shirts goes beyond the cotton. They strive to offer custom, great looking t-shirts for all of life’s milestones. T-shirts are an awesome way to let your personality out and to remember a special event or give your team some real spirit.
Allied Shirts works to infuse every aspect of the company with their love of T-shirts. Their team literally checks every shirt order that comes in for print quality and overall look. You never have to worry whether you uploaded the image incorrectly or if it will look great on a Tee. They check it over, and if necessary, fix it. They do all this by hand for every individual order. What does this mean for the customer? It means that your T-shirt order is going to come out right and look great. Allied Shirts guarantees it.
To learn more and join the Allied Shirts affiliate program click here.
The Allied Shirt affiliate program is professionally managed by Kris Ritchie, Schaaf-PartnerCentric Affiliate Program Manager.
If you’re interested in determining how Schaaf-PartnerCentric might help your affiliate program, please request a consultation.
June 01, 2015
Online retailers work hard on a primary store brand, but they also need to be mindful of their affiliate program’s brand. Offering compelling terms and consistently showcasing good management practices moves the affiliate program needle quicker, so it’s no surprise that supported programs with good reputations are the best publisher recruiting tools.
There are steps a merchant can take to establish affiliate program authority in any given vertical. By planning and investing time cultivating a strong program brand, merchants can mitigate risks and lower costs. Below are five important components for building a strong affiliate program brand.
Program Manager Visibility
Perhaps the most important component of building and maintaining a strong affiliate marketing program is having a knowledgeable, personable, and easy to access day-to-day program manager. Extra points for a manager who’s a thought leader, or one engaged in meet-ups, tradeshow panels, forums, etc. The more visible the program manager the better. Having an effective program manager matters, so choose wisely and understand their worth.
Affiliate programs launching (or re-launching) can get great online publicity. Creating hype often starts with a merchant press release and blog post. Follow-up with a social media blitz linking back to the authoritative source (generally the blog) and encourage others to share. To spice things up offer a launch promotion like “First 5 affiliates to send $1,000 in sales gets a $100 cash bonus”.
Dialed First Impression
Create a solid first impression for new publishers coming on board. Pay close attention to network acceptance email templates and craft the welcome with a branded, sincere, informative note that’s not too long. If possible embed a discount code in the email and mention launch promos or incentives. Reach out with a personalized 1:1 intro to any key publishers who sign-up, in addition to the packaged welcome email.
Maintained Ad List
There is nothing worse for an affiliate program’s brand than having stagnant, outdated, or expired banners and text ads available for publishers. If it’s summer time and there are winter banners, that’s a key indicator to serious publishers that support for the program is lacking. Stay on top of ad creative, be sure to sync all promos with networks, and send out notification emails to maximize publisher exposure to the offers.
Effective, to-the-point publisher communication is key. Publishers get many emails daily from many merchants so program-wide messages should be useful and include promotions, special offers or codes that generate strong sales. Consistent and potent outreach that impacts revenue for publishers sets a standard, and ultimately helps an affiliate program shine.
Build a strong affiliate program brand, become more visible and attract top publishers. Program managers can utilize the five tips in this article, and other simple measures, to help their programs stand out. Everyone wants access to the same top players. By supporting publishers and doing performance marketing better, a more healthy program develops which translates to a stronger ROI over time.
If you’re interested in learning how Schaaf-PartnerCentric builds respected affiliate programs for online merchants, please request a consultation.