October 29, 2015
In a fantasy sports draft some of your later picks can be the most important. Like affiliate, most of the heavy hitters are well known and everyone is vying for their partnership. But, your long-tail players, those diamonds in the rough, can produce massive, unexpected results for your team and can make or break your fantasy season. In the affiliate space, these might be partners that haven’t quite hit your radar, but could show strong performance in your Q4 portfolio. Let’s take a look at a few that fit this description in the mobile category.
Kiip is a neat mobile advertising network that connects consumers with a favorite brand during a positive moment on their phone. For example, Kiip offers pop-up when I hit my water intake goal, thereby associating my personal win with a “reward”. As a publisher, Kiip provides brands with unique targeting opportunities during critical junctures of psychology. Kiip touts access to over 3,000 apps and over 90MM users, and I think it’s worth a test.
There are many merchants out there still not taking advantage of location-based mobile advertising. Whether you’re a retailer or a brand, hitting up consumers with a special offer in the moment is a great way to beef up sales. Spotzot has years of success behind its belt and is a pro at delivering ready-to-buy consumers.
If you run financial offers, you’ll want to look into working with Credit Sesame. Credit Sesame’s consumers are seeking financial education and a better credit score. Traffic from Credit Sesame is high quality for financial offers, due to the demographics of this publisher and the longevity of its users. With so much value offered to consumers (free credit score, free ID theft protection, personalized offers) consumers spend more time on this site overall, while also coming back to it for months to come.
Billed as the ultimate shopping hack, Jet.com is a great app for smart consumers. Working with Jet.com brings your brand in front of the eyes of a smart and savvy demographic of consumers that is continuing to grow at a fast pace. Also, Jet.com shoppers can earn JetCash by using their jetanywhere program allowing them to shop at over 600 brands outside of the Jet.com site.
If you’d like to see the our roster of 27 affiliates picked to perform this Q4, check out our Affiliate Draft Picks.
October 02, 2015
Looking for the right affiliates to get the job done? Preparing for Q4 is no small task and if you’re a smaller merchant that doesn’t have much wiggle room for paid placements, it’s a good idea to make a favorable impression with some of our top Q4 affiliates before it’s too late. Take a moment to review your affiliate list and see who your current top performers are. Reach out to them with new and exciting offers that are specific to each upcoming holiday. Provide exclusive promotional codes and semi-exclusive offers to ensure you’ll make sales this holiday season.
RetailMeNot is one of the whales in the space, and you’ll want to make sure they’re joined and active in your affiliate program. Once a relationship is established, you may be able to negotiate a holiday placement or two with strong commission increases and exclusive vanity codes.
Other top performers include: Savings.com, ShopAtHome, and CouponCabin, who offer special, seasonal placements for a more effective reach. But don’t wait until the last minute to recruit or negotiate deals, as these affiliate sites fill-up quickly and placement comes at a price.
I’d also like to suggest a few more noteworthy affiliates for you smaller merchants. Goodshop.com provides the shopping deals on the internet, and also makes a donation to the nonprofit or school of your choice for almost every purchase you make.
Offers.com is a leading online destination for consumers to save time and money. Offers.com serve up the top coupon codes, product deals and other offers from more than 8,000 stores and brands. Offers also strives to help the community through events like volunteering for Habitat for Humanity and awarding a $2,500 scholarship each year to deserving, savings-minded college students. Be sure to check out their Holiday Savings Centers and savings tips on the best ways to save, a few of their more popular holiday content pieces.
Also look into adding UltimateCoupons to your program. UltimateCoupons’ team of veteran bargain hunters is committed to hand-testing and delivering the latest and best coupons to their audience on a daily basis. They partner with thousands of top retailers, and have one of the largest collections of coupons on the web.
Take the time to create a memorable relationship with these top performing publishers and make a statement! You’re still a growing company building a name for yourself, so offer the best savings and biggest deals and beat your competitors’ prices. Drive traffic and increase revenue for your affiliate program this holiday season!