November 24, 2015
Singles Day, held on 11/11, quickly became a formidable holiday for online retailers prepping for Q4. Almost solely celebrated in China, Singles Day is now the largest trading day in the world. Alibaba saw a 60% increase in revenue year-over-year, with the majority of those sales in the cosmetics category.
One of our e-commerce retailers saw phenomenal year-over-year revenue growth through the affiliate channel due to a few strategic placements. One complicated placement required 25 alterations to an affiliate’s commission rate, but was the major contributor to the 1050% growth in revenue for the holiday. Other efforts, like vanity codes and temporary cash-back increases to targeted affiliates, also augmented revenue.
We’re looking forward to similar successes with Black Friday and Cyber Monday just around the corner.
November 13, 2015
We are happy to announce that the Better Rest affiliate program is being professionally managed by Schaaf-PartnerCentric.
Better Rest Solutions is the online seller of the SoClean 2 CPAP sanitizer. The SoClean is extremely unique, as it enables CPAP users (a sleep apnea (OSA) therapy) to sanitize their CPAP equipment hands-free and in the comfort of their own homes. A clean, sanitized CPAP along with its connective equipment is extremely important to maintain. If users do not address the clean maintenance of their CPAP, they tend to either not use their doctor prescribed CPAP equipment or they breathe in air that is contaminated with bacteria, viruses, and mold; which in turn exposes the user to becoming sick.
Benefits of the Better Rest affiliate program:
- Earn 10% for every sale you refer to Better Rest Solutions
- Average sale amount is $299
- Patented technology and one-of-a-kind product
- Large niche market
- Cookie return days: 90 Day
- Managed by Schaaf-PartnerCentric
The Better Rest affiliate program is professionally managed by Scott Mason. Learn more and join the program on ShareASale and AvantLink.
November 10, 2015
Whether your affiliate program is large or small, you have probably put some thought into your Q4 paid placement strategy. If you’re selling a niche product, this can be particularly complex, and a limited-to-no budget makes it even more difficult. Don’t worry. There are options available. But before you get started, here are a few things to think about:
Know your budget, and don’t put all of your eggs in one basket. If your budget is $2,000, consider four placements at $500 each or ten placements at $200 each.
Publisher inventory is limited, so only certain publishers are willing to negotiate. Offer what you can, and try to cover the difference in a commission increase as a show of good-will.
A placement that is right for one merchant may not be right for you. Different placements perform better from one merchant or product to another, however, if you have deep pockets, we have seen great results from Brad’s Deals in just about every Q4 placement across verticals.
Be prepared to offer your best deal of the year. Customers have extremely high expectations on Black Friday and Cyber Monday. Don’t let them down.
If you do not have a paid placement budget, opportunities are still available. Many top publishers offer holiday placements in exchange for a commission increase and an exclusive offer or vanity code. Take advantage of this.
Mr. Rebates has commission-only inclusions for their holiday event, and loyalty publishers like Mr. Rebates typically offer a portion (if not all) of the commission increase to the customer in the form of cash back. Goodshop includes merchants in their “Goodshop Sunday” event (following Black Friday) in exchange for either an exclusive offer or double commission, which doubles the donation to charity. In 2014, Goodshop donated a portion of nearly every sale to the customer’s choice of one of over 110,000 participating causes.
When planning for Q4 placements, have patience with your research and negotiations and you can uncover a few diamonds in the rough.
If you’d like to see the our roster of 27 affiliates picked to perform this Q4, check out our Affiliate Draft Picks.