2016 is coming to a close and we can’t help feeling so blessed and thankful as we look back at our best year yet! This phenomenal year was Schaaf-PartnerCentric’s 10th year in business; a year of new adventures, milestones, and building meaningful relationships! Here’s a quick little recap of a few of our best’s from 2016!
Best Infographic– Thirty percent of all annual retail sales occur between Black Friday and Christmas. Everyone loves a success story and ours comes to you in the form of a fabulous informative infographic! Our Thanksgiving-Cyber Monday results infographic was our favorite this year! We were blown away by our results and know you will be too! See infographic here!
Best Blog Post- Our most beloved blog this year was our 10th Anniversary blog series! Schaaf-PartnerCentric started with 2 brothers and a dream and today is where meaningful relationships are built and everyone dreams of working. We are so fortunate to be members of the SPC family and so delighted you are too! Take a look at SPC’s 10th Anniversary series here!
Best News– Our pick for the Best News of 2016 should come as no surprise. In May, Pinterest announced it would allow affiliate links again! This is music to our ears and should be to yours too! If you aren’t sure why this is a game changer allow us to remind you here and here!
Best Edition of ‘Meet the Team:SPC MVPs’ – One of the most special of monthly series we write here at SPC is ‘Meet the Team: SPC MVPs’ where we help you get to know some of the SPC family a little better! But our favorite edition was when we introduced you to two of the incredible women that lead us at SPC, Stephanie Harris and Julie Ávila!
We hope your year has been as unforgettable as ours has and we THANK YOU for all the love and support you’ve given us over the last 1o years. We can’t wait to make more memories with you in 2017!!
HAPPY NEW YEAR from all of us at Schaaf-PartnerCentric!
Happy Holidays, ya’ll! At Schaaf-PartnerCentric we adore and appreciate our SPC family more than we could ever say! This holiday season we sent our beloved team members, partners and clients the gift of a tasty gingerbread kit for our Gingerbread House Contest! All kits included gingerbread home pieces, assorted candies, frosting, and m & m’s with SPC team members faces on them! We are overjoyed with the beautiful, creative, delicious submissions we received and are excited to share the results with you!
The award for Holiday Spirit goes to….. Nancy Lee from MyRegistry!!!
The award for Best Teamwork goes to…… the eBates Sales Support Team!!!
The award for Creativity goes to….. Moosejaw!!!
Congratulations to our contest winners and thank you to all who participated!! We hope you enjoyed making and munching on your beautiful gingerbread houses as much as we loved receiving them!
Happy Holidays from all of us at Schaaf-PartnerCentric!
Picking up last-minute holiday gifts? Satisfying you’re New Year’s resolution or getting organized for a fabulous 2017? Tis’ the season for smart shopping and these members of the Schaaf-PartnerCentric family have the deals you must take advantage of!
Save on Last-Minute Healthy Holiday Gifts + Get a Jump Start on your New Years Resolution to Get Healthy!
Save 50% Off Whole House Water Filters at Aquasana! Coupon Code available in LinkShare, Valid 12/1-12/31/16. Shop Now!
Affiliate Exclusive! Save 50% off Select Drinking Water Filter Systems at Aquasana! Coupon Code available in LinkShare, Valid 12/15/16 through 1/31/17. Shop Now!
Checks-SuperStore.com (CJ & SAS):
Get a Jump Start on your New Years Resolution to Get Organized!
Affiliate Exclusive! Save 20% off Designer Checks! Coupon code available in CJ and ShareASale. Valid through 12/31/16. Shop Now!
Affiliate Exclusive! Save 20% off Computer Checks at Checks SuperStore! Coupon code available in CJ and ShareASale, Valid 12/21/16-1/31/17, Shop Now!
Modern Bathroom (CJ)
This is a great opportunity for homeowners to buy themselves something special for the holidays, and at a great price!
Friday, Dec 23 to Tuesday, Jan 3 (12 days total!)
10% off Modern Bathroom and Wyndham Collection brands
5% off all other brands
Affiliate Exclusive Offer! Save $100 off OutboundEngine Setup fee (normally $149)! No code needed, Signup for A Free Demo Now!
Save $25 off all Spartan SGX Classes (except level 2) + Chance to Win a FREE Season Pass (up to $800 value), Coupon Code available in IR.
Save 10% off and $10 off an upcoming Reebok Spartan Race! Codes available in IR. Sign up Today!
Ugly Sweater Socks Make the Perfect Last-Minute Holiday Gift! Enjoy FREE EXPRESS SHIPPING on any 4 pairs or more at Strideline! Find your perfect pairs for the holidays online now at Strideline.com! Discount auto-applied at checkout, No code needed. Valid for US customers only. Shop Now!
Super Cheap Signs (AW):
Save 10% off on Custom Posters at Super Cheap Signs! Use Code: POSTERS10. Different Sizes Available. Shop Now!
Save $5 Off your next Spinner Sign order – Use Code: SPINNER5, Shop Now!
$10 Off Lapel Sticker – Available for Quantity of 1000 or more – Use Code: LAPEL10, Shop Now!
Save 10% Off 24″X24″ Aluminum Signs, Use Code: ALUM10, Shop Now!
Merry Shopping, Happy Holidays and a blessed New Year to you and yours from all of us at Schaaf-PartnerCentric!
Schaaf-PartnerCentric is honored to be nominated by Affiliate Summit for the OPM of the Year Pinnacle Award! We have a long history with the Pinnacle Awards (we have been nominated four times and were named Agency of the Year in 2013) and are thrilled to be in the running this year.
For those unfamiliar with the Pinnacle Awards, Affiliate Summit says it best: “The Affiliate Summit Pinnacle Awards are affiliate marketing’s most prestigious, competitive honor for the leaders in the space. Award winners are recognized because they are innovative leaders with vision and influence.”
As an agency, we are constantly looking to innovate our strategies, implement best practices and exceed our client’s expectations. We strive to Build Meaningful Relationships in everything we do, and as in year’s past, we are very appreciate of the Pinnacle Award nomination recognizing our hard work.
If you would like to view all awards and nominees, you can do so here.
If you’ve ever met anybody from our team in person, you can probably tell that the Schaaf-PartnerCentric team is one big, happy family. We’re incredibly proud of our employees and, in this monthly series, we give you; our valued clients and partners, the chance to get to know our team on a deeper level. This edition of Meet the Team: SPC MVPs is a very special one highlighting two of our fearless leaders, Stephanie Harris & Julie Ávila!
Name: Stephanie Harris
How long have you worked at SPC? Over 10 years!!!!
What do you value most about Schaaf-PartnerCentric? The culture — the people I get to work with every day make me laugh, make me push myself, make me smarter, make me proud to call them my teammates. During our best and worst days, how we work and who we are, are what I value most.
What is your favorite thing about the industry? That it’s all about relationships. At the end of the day, this is a channel that relies on meaningful connections. The success lies in the affiliates you know and trust, the clients you represent and promote, and the partners you lean on for strategy, innovation, and new technology. When it all comes together, you’re bringing new customers and increased ROI to the table in a very real and measurable way. It’s a great way to spend the day.
What are you most proud of SPC for? We have been in business for over ten years, and many of the clients I first started managing all those years ago are STILL clients today. We enjoy long standing partnerships that have grown and evolved over time, and it’s amazing to see the progress of the work we have done together.
Is there anything else you want readers to know about you?I am having my 4th baby in a few weeks, and all have been born during my time at SPC. This is a special place that allows people to grow and expand both professionally and personally. I’ve been afforded a work/life balance I wouldn’t trade for the world, and it would not be possible if not for the supportive, family-friendly, flexible company we have. Thank you SPC!
What are your new years resolutions?
Read one new business book each month
Spend more time in one on one coaching with the staff
Get some sleep!!!
Name: Julie Ávila
Position: VP Client Services
How long have you worked at SPC? 42 months!
What do you value most about Schaaf-PartnerCentric? The fact that everyone here is in it together. In my past life, I’ve worked at several different companies but have never experienced a culture like this…where everyone is truly willing help each other out and looking out for the best interest of the company. This company is full of smart, hard working individuals but what makes them so unique to me, is that this team also has a strong “ownership mentality” and they’re always looking for new ways to grow the business. I also value the fact that even though we are a 100% virtual workforce, we find a way to support each other personally or professionally every day.
What is your favorite thing about the industry? I love that I never know what’s next. Things are evolving very quickly in the space which opens up countless numbers of opportunities for our organization and the programs we manage. I also love the relationships I’ve developed over the years with our partners. I can always count on good catch up sessions when attending conferences!
What are you most proud of SPC for? I can go on and on and on here but if I had to narrow it down to 2 things, I’d say that (1) I’m proud of SPC for not being afraid to try new things and (2) proud of the amount of integrity we bring to work every day.
Is there anything else you want readers to know about you? (This can be either personal or professional!) Hm… I am pretty much an open book. Let’s see…I am scared of heights but I loved skydiving, I love anything spicy, I have a natural unibrow, I speak 2.5 languages (and would like to learn 2 more), my kids are my favorite people to be around and I probably curse too much. I also really, really love a good joke/prank so if you have one to share please hit me up!
What are your new years resolutions? My new years resolutions are to read one professional/leadership related book per month, to travel with my family to somewhere new in the world, nail down 2 new yoga inversion poses and, most important of all, to laugh every day.
From all of us at Schaaf-PartnerCentric, congratulations to the new board of the Performance Marketing Association! Our very own Tom Rathbone, Head of Technology, will be representing Schaaf-PartnerCentric on the board. SPC has a long history of being involved with the PMA board and we are thrilled to be serving alongside such innovative, reputable industry leaders.
“I’m excited to bring our expertise to the PMA to help advance the industry. I will be working alongside some very talented folks and I think our mix of backgrounds and expertise will make this a productive year,” says Tom.
The PMA is the only trade association to represent the performance marketing industry. The PMA’s mission is to champion and protect accountable performance marketing. To learn more about the PMA and sign up as a member visit thepma.org.
One constant always true for an affiliate program is the goal to differentiate from its competitors. We can do this through payouts, product offerings, publisher communication and the tools available to those publishers. What I’d like to focus on in this article is one of the most important tools we can provide our publishers: the creative they use to put our products and services in front of the customer.
Updating the main creative of a program is often overlooked and can lead to a poor representation of your company’s brand as well as the products you are trying to sell. Not only that, but this area is a ripe opportunity for you to interact with and convince your publishers that your program is worth running. Publishers want to know that you are just as invested in the affiliate model as much as they are, if creative is updated on a consistent basis this will assure publishers that you are invested. Giving publishers access to a strong creative arsenal can increase a programs performance on two fronts, with both conversion and activity.
Putting new creative in the hands of your publishers is just one aspect of developing a strong creative footprint. Before supplying new banners or text links, they should be tested on your own campaigns in various channels. This way you can tell publishers with confidence that they have the best creative for their type of marketing and what kind of conversion to expect. Available data on performance allows publishers to push out budget for campaigns quicker and get your program in front of more eyeballs.
Recently, one of my clients, Allianz Global Assistance, conducted a publisher survey where we found that publishers felt having strong creative assets was just as important has having a strong product offering. With this information in hand we took a look at our creative library and worked on creating a piece of creative that would be worthwhile for publishers to take notice of and incorporate into their marketing channels growing both their commissions and our revenue. This new creative was a quote widget as seen below:
A creative tool such as this widget brings the consumers one step closer to the publisher and reduces the chance of losing them once they make it over to the merchant’s site.
As mentioned, there are many ways to separate your program from the herd. Building out a creative library and keeping it relevant and useful is one of the more cost effective ways of creating more activity in your program. Not only will your publishers appreciate the time and effort you put towards your brand image in their tools, but the testing you do to make sure that creative work will also help your other channels be more profitable.
Calling all ‘pinning’ fanatics!! Whether you’re looking for the perfect dinnerware to impress your in-laws, seeking inspiration for your living room decor or hunting for the perfect outfit to wear to your company holiday party, Pinterest is the pretty little hub for all things fabulous. Its status has grown exponentially and quickly become the place where shoppers everywhere start their journey to from first-click to shopping cart check-out! This is why we are SO excited that Pinterest is allowing affiliate links again! This infographic says it all on why this is such great news. Take a good look because Pinterest is about to transform your affiliate program!
Schaaf-PartnerCentric is celebrating 10 years in business and we have so much to be thankful for! Here are just a few of the many blessings we give thanks for this holiday season!
1. Our Team-
“I am thankful to you all that choose to work for SPC every day- I know each and every one of you has options and I do not take for granted that it’s a voluntary decision on your part every day to get up and recommit to excellent work and your team here at SPC. THANK YOU!”
– Stephanie Harris, CEO of Schaaf-PartnerCentric
“Our employees are truly some of the best in the industry. They go above and beyond every day and are a dream team to work with!” – Julie Àvila, VP of Client Services
“I am so thankful for our amazing team and this wonderful company. When I tell my friends about the perks I have, they are always jealous!” – Alexis Simek, Project Manager of Technology
2. Our Clients! – Where would we be without our amazing and loyal clients?! We are especially thankful for those of you who’ve been with us from the start!
“I’m grateful for clients that view us as an extension of their team, not merely a service provider.” –Tom Rathbone, Head of Technology
“I’m thankful for our clients who trust us to grow their programs and hit their KPI’s.”
– Julie Stepkowski, Sr. Affiliate Program Manager
3. Our Partners, big and small!- We are grateful for our wonderful affiliate and technology partners who have joined with us in meeting countless client goals with quality products, technology and services. Affiliate marketing truly is a relationship business and we couldn’t do what we do best without them!
4. Work/Life Flexibility-
“I am thankful for being able to drop my little girls off at school in the morning since home is my office.” – Erinn Groh, Affiliate Program Manager
“I am thankful for the flexibility I have working for SPC. I can meet my family in South Korea while working!” – Gayoung Lee, Affiliate Marketing Analyst
5. Our Values-
“I am so thankful not only to work for a thriving company with brilliant individuals, but most of all that I work for a company to be PROUD of and who is proud of me. Schaaf-PartnerCentric values and utilizes my gifts both personally and professionally. It is such a blessing to work for leaders who care for and genuinely appreciate their team members.”
– Dana Pezzin, Marketing Coordinator
6. A Thriving Industry-
“I am thankful for the ever-changing and exciting industry we work in and the phenomenal network agency reps we get to partner with to help our clients meet their goals every day.”
– Dan Fink, Sr. Affiliate Program Manager
7. The Internet- The Internet has made it possible for even the smallest companies to sell their products and services around the world and to work with employees in remote locations like SPC. And the rise of social media allows for a direct line to customers and clients which can create very targeted opportunities. Without the internet we wouldn’t thrive as a company and you wouldn’t be reading this post!
8. Mobile growth-Mobile growth has been outpacing other advertising sectors and is expected to remain on this trajectory because of the explosive growth of mobile devices. We are grateful for the added growth opportunities and marketing strategies this can translate to for our clients (like pay per call, geo targeting, online to offline, etc).
9. Team Bonding at DisneyWorld- SPC treated the team and their beloved families to an unforgettable trip to DisneyWorld this past September and it was an unbelievable opportunity to spend time together and bond with each other and our loved ones!
10. Passion- 10 years ago two brothers driven by passion and a dream, Brook & Forrest Schaaf, started Schaaf-PartnerCentric. Flash forward 10 years and their dream is now a reality driven by a dream team of very passionate employees!
“I am thankful for the most amazing team in the industry.”