May 18, 2016

Healthy Living Starts with Aquasana… Aquasana Starts with SPC!

Author : Dana Pezzin


Schaaf-PartnerCentric welcomes this small, but savvy Austin-based water filtration company to the SPC family!

Water is essential for life. Our bodies are more than 70% water and designed to run primarily on water and minerals. The water we drink, shower in and cook with can have a significant impact on our overall health. Aquasana Drinking Water Filters use best-in-class filtering technology to provide maximum reduction in water contaminants while leaving beneficial minerals such as calcium, magnesium and potassium in the water. The result is healthy, great-tasting water that provides optimum hydration for the human body.

If you want to live healthy, Aquasana is the perfect place to start! Learn more about Aquasana.

Simple Canvas Prints Chooses SPC to Manage its Affiliate Program!

Author : Dana Pezzin


No matter what your individual style is, no piece of art could be more special than that of a photo memory of one of your favorite adventures or most beloved family moments.  Schaaf-PartnerCentric is so excited to welcome Simple Canvas Prints to the SPC family! Simple Canvas Prints allows you to turn your prized photos into works of wall art. In a few simple steps you’ll be able to get your photos printed on high quality canvas, professionally stretched, and flawlessly packaged. Simple Canvas Prints allows its customers to upload their images from their computer, phone, Facebook, or Instagram and print them onto canvas AND they have virtually the best prices on the web, and shipping is free. Whether to add some warmth to your home or give a thoughtful timeless gift, Simple Canvas Prints is the place to go!

Learn more about Simple Canvas Prints!

The Simple Canvas Prints Affiliate Program is being professionally managed by Daniel Bryant.

Dads and Grads: You Don’t Want to Miss These Offers!

Author : Morgan Simon

If you are also a little bit shocked that June is right around the corner, we know the feeling. There is a good chance you’ve put off shopping for the perfect gift for your dad and all of the grads in your life, but worry not – we are here to help. Below is your complete guide to the season’s best offers, and with all of the cash you save we recommend booking yourself a nice little summer vacation.

For Dads…

  • The most important thing you MUST remember to do is send dad a card. Cherishables has you covered with Father’s Day Cards for only $0.99 Shipped (5-1/2 x 7-7/8 and 7-7/8 x 5-1/2 Flat) at with code: DAD99. Plus, you can get bonus discounts on popular gift items via email after card purchase! If you’d like to sign up for the Cherishables affiliate program you can do so here
  • Is your dad looking to get in better shape? Help him jumpstart his goal by ordering the Spartan FIT! Book: Transform Your Life in 30 Days. It’s 25% for Pre-Order with code FIT25 valid through 7/1/16. If you’d like to sign up for the Spartan Race Affiliate Program you can do so here
  • Maybe you have a dad who is uber-practical – no fancy wrist watches for him! If that’s the case, an Aquasana Whole House Water Filter might be the perfect gift for him! They are currently 50% off with code LSWH50, valid through 5/31/16. If you’d like to sign up for the Aquasana Affiliate Program, you can do so here.
  • Perhaps your father is more the informational type, in which case we have the perfect gift for him. Stratfor is having a Father’s Day Sale where subscription is only $109 – plus a $200 Gift Card for the Stratfor store! If you’d like to sign up for the Stratfor affiliate program, you can do so here.
  • Is your dad in dire need of a new wardrobe? How about some new SouthMoonUnder button downs? Great quality, good price and more creative than the tie you’ve gotten him the last five years. And you can get 15% Off Orders Over $150 using code SUMMER15 (valid 5/18-6/5)! If you’d like to sign up for the SouthMoonUnder affiliate program, you can do so here.

For Grads…

  • Priority one for graduates is sending out announcements, followed closely by sending out thank you cards after the fact. Cherishables is running a special here too! Graduation Announcement and Thank You Cards are  75% off + Free Shipping on orders of 25 or more with code RADGRAD16 at Offer applies to 5-1/2 x 7-7/8 and 7-7/8 x 5-1/2 sizes. If you’d like to sign up for the Cherishables affiliate program you can do so here
  • For the graduate headed straight into the working world, chances are they are going to need a desk. Help them out with some furniture – you get free shipping in the U.S., no code needed! If you’d like to sign up for the OfficeFurniture2Go Affiliate Program, you can do so here
  • We hate to do this to you, but think back to your bedding from your college dorm days: not a pretty picture, right? Help your graduates out with some new bedding from BeddingStyle, and take 20% off Designer Bedding and Bath with code 20BED (valid 5/17 – 5/24). If you’d like to join the BeddingStyle Affiliate Program, you can do so here
  • Have you ever met a graduate who likes to clean? Me neither. That’s why makes such a great graduation present – one thing off of there plate so they can focus on waking up before 8 a.m. to make it to their new job. Use the coupon code FIRST35 to get the first 2 hours for only $35! If you’d like to sign up for the affiliate program, you can do so here

May 16, 2016

Pinterest Now Allows Affiliate Links

Author : Morgan Simon

Unless you’ve been living under a rock, you will remember last year Pinterest changed their policy and stopped allowing affiliate links. Tracking links were stripped from pins, thousands of publishers were outraged, and millions of dollars in revenue could no longer be tracked. Pinterest said the move was to stop spammers and ensure that the pinner experience was as authentic as possible. The rest of the world, however, had their doubts. There were hundreds of publishers who made a substantial portion of their living from sharing curated content on Pinterest via affiliate links.

Fortunately, it seems that Pinterest has seen the light and in an unexpected move is now allowing affiliate links as of last week. In a blog post published on May 12th, Pinterest explains “People come to Pinterest looking for new ideas to try, and the very best ideas come from businesses like yours. We understand that businesses and bloggers need a sustainable way to keep making great content. That’s why we’ve decided to allow affiliate links on Pinterest.”

Schaaf-PartnerCentric couldn’t be happier about the news, and we commend Pinterest for improving their systems and updating their policy to allow for affiliate links to be used again. “This is really exciting, game-changing news for many advertisers with products best discovered visually.  Last year’s changes to the Pinterest policy on affiliate links created a significant lost opportunity for many programs, and we are excited to introduce and re-introduce several of our clients to the Pinterest partnership right away.  Pinterest is a natural star for the affiliate world and we are eager to welcome her back into the fold,” says Schaaf-PartnerCentric CEO, Stephanie Harris.

While the announcement may only be four days old, our team has already begun strategizing how to best re-implement Pinterest into our client’s programs. Tracie Gross, Senior Affiliate Program Manager at SPC, is excited to explore the new possibilities for many of clients, “For my Clothing/Home clients, partnering with bloggers and content sites through the affiliate program had been an uphill battle. By not compensating sites that promote your products and goods, there’s no incentive to do so and therefore the advertiser misses out on a large number of traffic and conversions. With this announcement from Pinterest, this opens up so many possibilities for both bloggers/content site and advertisers.”

While Pinterest has been used by influence marketers throughout the past year, this recent policy change will neutralize the playing field and allow for smaller affiliates to monetize as well. As mentioned in the announcement, Pinterest spam detection systems have been greatly improved throughout the past year. As an agency known for our top-notch compliance team, we are thrilled about this improvement and believe it will give quality publishers of all sizes the chance to fairly utilize Pinterest as part of their affiliate strategy. While it goes without saying, we’ll mention it anyways – the benefits for our advertisers will be huge.

If you are a current client and want to know more about the recent Pinterest policy change, reach out to your Account Manager today. If you aren’t currently working with SPC but are interested in learning if Pinterest may make sense as part of your affiliate program, sign up for a complimentary program audit today:


May 13, 2016

SPC Wants Your Opinion: Incremental Revenue Survey

Author : Morgan Simon

Schaaf-PartnerCentric is currently working on a thought leadership piece on incremental revenue and the personalization of the commission segmentation process between advertisers and affiliates.  We are looking for insight from both advertisers and affiliates and your feedback is highly valuable to us.

If you are an affiliate, please take this survey.

If you are an advertiser, please take this survey.

We will be publicly sharing the survey results once our piece is published, and the findings will be used in a presentation Schaaf-PartnerCentris CEO Stephanie Harris is giving at Affiliate Summit East on “Managing Incremental Revenue” this year.

If you have any additional feedback or questions, don’t hesitate to let us know and in the meantime feel free to download our latest white paper on Creating an Affiliate Program that Drives Incremental Revenue…


PS I Adore You Adores Schaaf-PartnerCentric, and the Feeling Is Mutual!

Author : Dana Pezzin


PS I Adore You has given SPC the absolute privilege of managing their affiliate program! PS I Adore You is a daily deal site which offers fresh, on-trend items in order to shine a light on courageous children battling cancer. A portion of the proceeds from every purchase funds their fight against cancer. Items include kids and women’s clothing, decorations, jewelry, home items and crafts products. 

Program Benefits:

  • 8%+ Commission
  • 60-Day Cookie
  • ShareASale Exclusive Merchant
  • 2-Tier Bonus – $5 for Referrals Using the Join Text Link
  • Affiliate Promotions
  • Managed by Schaaf-PartnerCentric

Find out more about PS I Adore You!

The PS I Adore You Affiliate Program is being professionally managed by Daniel Bryant.

May 10, 2016

Trends and Moves in the Digital Landscape: May Edition

Author : Tom Rathbone

We don’t want to brag, but at Schaaf-PartnerCentric, when it comes to employees, we have the best. You’ve likely heard us mention that our Affiliate Managers have an average of 10 years in the industry, but have you heard about our technology team? From program implementation to solving tracking issues to addressing attribution, they are performance marketing experts through and through. We’ve been keeping their expertise to ourselves and our clients, and have decided it is time we share their wealth of knowledge with the world. We will be doing this through a new monthly series called ‘Trends and Moves’ where Tom Rathbone, Schaaf-PartnerCentric Head of Technology, will share news stories and updates on where the industry is headed.

May Trends & Moves: Bot Buying

As consumers begin to engage in brands more conversationally, it opens the door to a different level of interaction ­ where purchasing is done proactively at a time of need or desire, not relying on a consumer to come looking.

This involves consumers interacting with a bot conversationally, which then goes out and makes a purchase for you. Facebook opening this up is the biggest shift here, as bots move from a site popup (“How can I help you today?”) towards interaction that can immediately result in a purchase right when a consumer would need it.

What effects could this have?

It will certainly pull dollars away from the traditional marketing channels we are so used to seeing funds go towards.  And here, at Schaaf-PartnerCentric, where we spend countless hours thinking about the future trends of performance marketing, we have been actively seeking, engaging, and nurturing relationships with affiliates partners utilizing this technology. As the year progresses, we expect to see more and more affiliates innovating and leveraging the world of bots. Here are a few real-world example of bots in the digital landscape…

The week when digital marketing entered the bots era
“Now, chat bots — as well as chats with, you know, actual humans — have begun to populate websites, like helpful sales associates promptly showing up as you walk through the door of a store in a mall. It’s so much more convenient to ask a sales associate/bot what you really need, than having to figure out yourself what that is and where to find it.”- Marketing Land

How I sent Mark Zuckerberg flowers using a Facebook Messenger bot
“To test this pitch, I decided to send him a bouquet using Messenger’s new ability. And it worked!” – Marketing Land

Slackobot: Taco Bell pilots an order bot on Slack
The Mexican food chain has teamed with workplace messaging service Slack to refine a bot capable of processing and arranging food pickups. TacoBot leverages artificial intelligence for group and single ordering through natural language – fully equipped with Taco Bell’s sharp and witty personality. Read More here.

Have you been working with bots, as a developer, advertiser, or other? Feel free to drop me a line – I’d love to learn more about your experiences!

May 09, 2016

Schaaf-PartnerCentric Welcomes Great Low Carb Bread Co. & So Do Our Waistlines!

Author : Dana Pezzin


SPC is proud to announce that we are officially managing the Great Low Carb Bread Co. Affiliate Program!  Founded in 2013, Great Low Card Bread Co. provides the highest quality ingredients, best tasting ready made bread products without all the carb laden junk most products use.  Offering sliced bread, bagels, hamburger & hot dog buns, sub rolls, pasta, brownies, muffins, granola, bread crumbs and pizza crusts, this groundbreaking company is giving all us foodies a reason to celebrate!  

Welcome to the Schaaf-PartnerCentric family, GLCBC! Learn more about Great Low Carb Bread Co. here!

May 04, 2016

Meet the Team: SPC MVPs

Author : Dana Pezzin

If you’ve ever met anybody from our team in person, you can probably tell that the Schaaf-PartnerCentric team is one big, happy family.  We’re incredibly proud of our employees and wanted to give you; our valued clients and partners, the chance to get to know our team on a deeper level. We are thrilled to introduce to you a new series, Meet the Team: SPC MVPs! In this monthly post, we will highlight a few of our team members to give more insight into who they are and how our company functions. This month we are excited to introduce you to Lisette, Jessica and Beth!

Lisette, her husband Eron and son, Ethan at the LA Dodgers game! (Not pictured: baby Owen sleeping at home)


Lisette Howard

Director of Client Services, Performance

How long have you worked for SPC?

A combined total of 5 years. (I left for a year, but they couldn’t keep me away long.)

What does your typical day look like?

Every day starts off with a “ROCK huddle”, where we each go around sharing a piece of good news along with our #1 priority for the day.  This really lays the pavement for what my focus of the day will be although there are always curve balls to be thrown. 🙂  After ROCKS, I typically spend my days working closely with our account managers to help drive strategy, ensure clients are happy, and help to build out our performance side of the company.

What do you enjoy most about the industry?

I love that the industry is always changing.  There is always something new to learn, a new publisher model to uncover, new strategies

What movie title would best describe your life? 

One Flew Over the Cuckoo’s Nest? Groundhogs Day?? As Good As it Gets? lol, I have a 3 year old and an 8 month old so the title changes depending on the day. 🙂

Is there anything else you want readers to know about you?

I fully believe in the work hard/play hard mentality.  When I’m not at the computer working(hard to pull me away at times) I’m either with my two boys and husband going on adventures, getting together with friends/family, or traveling.

Jessica at the Sidewinder in SPC’s home of Austin, TX!

Jessica Griffin – 

Business Development 

How long have you worked at SPC?

It’ll be 5 years come Memorial Day!

What does your typical work day look like?

The Sales & Marketing team does a morning pow-wow to talk about our main priorities for the day, then I start knocking out meetings. I speak to companies of all sizes and types, talk to them about their goals, and see where our services might be a fit. My day is about 85% phone calls and Go To Meetings, and about 15% coordination with my colleagues on an advertiser’s specific use case. 

What do you enjoy most about the industry?

I like that it’s still small enough to be a community. Everyone knows everyone, which can make it easier to get things done at times. 

What movie title would best describe your life?

Frozen. I mean, who can survive in a 73-degree environment?! Are we living in Antarctica?

Is there anything else you want readers to know about you?

Full introvert here, guys. I’m not weird, just awkward.  

Beth and her hubby of 29 years, Laurence, on date night!


Beth Baratte-

Strategic Opportunities Specialist

How long have you worked at SPC?

38 days!

What does your work day typically look like?

Tranquil beachy office, great spa music playing, calming candle lit– serene environment–to do lists in front of me & 3 computer screens

What do you enjoy most about the industry?

The people, the opportunity to be creative… and the ability to meet new folks and help grow their businesses

When you were little, what did you want to be when you grew up?

I wanted to be a newscaster!

Is there anything else you want readers to know about you?

I always look for the good in people and see the glass 1/2 full! SMILE! Everyday is a GIFT! Give of yourself and you will be gifted in tenfolds!


That’s all, folks! Tune in next month to get to know your SPC family a little better!