September 17, 2016

Holiday Planning: Tips and Tricks To Make Sure Your Holiday Campaigns are Fa-la-la-la-lucrative!

Author : Tracie Gross

holidayplanning_blog

It’s never too early to plan for the holidays! No matter the budget you have to spend or the promotions you have running, there are ways you can optimize with what you have.  Here are some Tips and Tricks that have worked for me over the many holiday seasons (in no particular order):

1) Utilize Past History

Looking back at years past can help you plan out this holiday season.

Things to look at would be:

  • What promotions performed well?
  • What are key dates you should focus on?
  • What affiliates drove the most traffic/revenue?
  • What placements performed well and/or had a high ROI?  What placements did not?

2) Create a Plan

Now that you have the history, you can create your holiday plan/placements around what worked best and build from there. 

  • Set Your Budget – what is the max you can spend and still hit ROI for the season
  • Affiliate Reach Out –  Reach out to who performed well for you in the past during holiday and review their opportunities. Can you secure the similar placements that performed well in the past?  Ask if they can work on a commission increase or commission increase/flat fee hybrid. Also, what deliverables do they need? Will you be able to provide an exclusive offer for them?
  • New Opportunities – are there any new affiliates you would like to test during holiday or newly productive and you would like to do more with?  If you have budget leftover, this is a good opportunity to test during busy season.

3) Execution is Key

All too many times I’ve missed a placement screenshot or an affiliate missed placing it or a promo code was not set up correctly.  I’ve learned my lesson and now track everything in a Google doc and set calendar reminders. And share internally!

4) Post Holiday Analysis

I usually do not wait long to review how the holiday season performed. If there are any wins, I try and carry that into the new year. January is a strong month performance wise!  I also look at the placements that did not perform well and discuss with the affiliate. Do they have any insight why? Was it the promotion? Maybe they can offer a makegood?

Hope this information helps and happy holidays!




September 09, 2016

The Great Courses Affiliate Program Chooses Schaaf-PartnerCentric to Managed Its Affiliate Program

Author : Dana Pezzin

Friends studying outdoor

The Great Courses Plus has chosen Schaaf-PartnerCentric to manage its phenomenal affiliate program!

The Great Courses Plus is a subscription video on demand service that features unlimited access to nearly 5,000 videos from The Great Courses. Featuring brilliant, award-winning professors from the Ivy League and experts from National Geographic, the Smithsonian, and The Mayo Clinic to name a few, the Great Courses Plus service is one you do not want to miss out on!

Program Benefits:

  • 30-day Referral Window
  • 5% Commission
  • $20-40 Payout for paid subscriber
  • 30 day cookie

The Great Courses Plus Affiliate Program is being professionally managed by Dan Fink and Krissy Stonebraker.




OutboundEngine Chooses SPC to Manage Its Affiliate Program

Author : Dana Pezzin

outboundE

Announcing: Schaaf-PartnerCentric welcomes OutboundEngine to the SPC family!

OutboundEngine is a marketing automation platform that uses timely, targeted communications to engage with a businesses’ audience and identify customers who are likely to buy. The core of the cloud-based platform is the automatic delivery of professionally written and beautifully designed e-mail, social and content marketing programs, with every campaign customized with the client’s branding. They provide marketing services for these industries: Real Estate, Mortgage, Insurance, Home Services, Legal, Financial Advisors, Wellness and Promotional Products. This approach helps small businesses grow, while letting their owners focus on what they do best–serving their customers.

Program Benefits:

  • $18 Commission per valid lead + 12% monthly recurring revenue on Sale
  • 45 Day Cookie duration
  • Managed by Schaaf-PartnerCentric

*Please note: OutboundEngine only works with affiliates based in the US and Canada. 

Join today and start earning! 

The OutboundEngine Affiliate Program is being professionally managed by Megan Sabo.