October 26, 2016

Strideline Chooses Schaaf-PartnerCentric to Manage its Affiliate Program!

Author : Dana Pezzin


Founded 2009 in Seattle, Strideline was started by two high school seniors with a passion for providing athletes and polished individuals with distinctly colored, performance oriented crew socks that inspire a feeling of confidence and swagger unparalleled by any other sock company in the world. The idea was to meet the demand in Seattle for colored crew socks that were not simply an afterthought – but a distinctive part of an outfit. To fund their first order, they pooled together $700 of graduation money and sent it to a manufacturer for their first 1,000 pairs featuring the Seattle city skyline. With the support from loyal customers, they were sold out in just three weeks!

Now available in retail stores throughout the country, Strideline’s selection has expanded and its success in Seattle has propelled them into new markets! What better time to get in on its affiliate program?!

Program Benefits:

  • Cross Device Tracking Enabled 
  • Commission: 10%
  • Action: Customer must complete an online purchase within our shopping cart
  • Lead: $0 payout
  • Action: Customer submits info for Get Free Design here: http://wwww.strideline.com/customsocks/b
  • Cookie/ Referral Period: 90 Days

The Strideline Affiliate Program is being professionally managed by Megan Sabo and Saralyn Holloway.

October 24, 2016

Spooky Halloween Deals You’ll Want to Take Advantage Of!

Author : Dan Bryant


Why did the ghost go into the bar?  For the BOOze.  OK, so you need some last-minute Halloween ideas.  Or maybe you just want to promote some Halloween ideas.  Here are a few you don’t wan’t to miss out on!


1. SimpleCanvasPrints.com (CJ Affiliate by Conversant)

Put your Picture-Worthy Halloween Costumes on Canvas! 60% off Canvases at Simple Canvas Prints.

2. Tours4Fun.com (ShareASale, CJ Affiliate by Conversant)

Halloween Spooktacular Tours! A cold breeze on the back of your neck. Shifting shadows at the edge of your eye. Echoes of footsteps in empty streets. Halloween descends upon the world, creeping out of every crevice from the Edinburgh Vaults to the Roman Catacombs to haunt the streets. No city is free from its ghoulish grip, so don your mask and join the ghosts and ghouls as they follow Jack the Ripper’s bloody trail through London, stalk the ghostly halls of Dracula’s castle, climb the haunted parapets of Notre Dame, and unearth voodoo tombs down in New Orleans. Right now, you can save up to 15% off Halloween Spooktacular Tours from Tours4Fun!

3. SuperCheapSigns.com (Affiliate Window)

Create Custom-shaped Stickers, Posters, Yard Signs and more for Halloween at Super Cheap Signs! Save 10% off Posters! Use Code: POSTERS10.

4. Cost Plus/World Market (CJ Affiliate by Conversant, Impact Radius)

Frightful Delights in the Cost Plus World Market Halloween Shop! Use code: savebig10 to save 10% on your purchase.

5. SouthMoonUnder.com (CJ Affiliate by Conversant, Impact Radius)

Great looks for your Halloween Party. 15% off with code: SHOPSMU15 at South Moon Under. Free Shipping on orders $75+.

6. GelPro.com (Linkshare)

Standing all night at the door handing out candy? Stand in comfort with a GelPro mat! 10% off $119, 15% off $249, 20% off $349, or 25% off $499. Enter Code: BMSM16 at checkout.

7. TyentUSA.com (ShareASale)

Halloween Spooktacular! Up to $1,500 in Gifts and Savings on Award Winning Water Ionizers! Use code: SpookySave at checkout and get FREE Gifts!

8. 360Training.com  (CJ Affiliate by Conversant, ShareASale, Avantlink)

Spooktacular Savings at 360Training! Get 15% OFF Site-wide w/ code: 360SPOOK15 (Exp.10/31/16) Enroll Today!

9. Have you had too much candy? Spartan Race (Impact Radius)

Avoid Holiday Weight Gain and Train for a Spartan Race today! Save $10 and 10% off any US Spartan Race registrations! Use codes: SPEAR10 and FINISH10. Sign Up Now!

10. Aquasana (Linkshare)

Stay Healthy this Holiday Season! Save 50% off Whole House Water Filters at Aquasana.com, Use Code: LSWH50, Valid through 11/14.

11. Farm Fresh to You (CJ Affiliate by Conversant)

15% Off Your First Box with code: EATFRESH

12. VitaminWorld (Impact Radius, Linkshare)

Halloween Sale: $15 off $75 or $25 off $100 + Free Shipping! Use code: HOWL831. Ends 10/31 11:59 PM PST.


Schaaf-PartnerCentric wishes you a HAPPY HALLOWEEN and we hope you enjoy these spoooooky deals!

October 19, 2016

Schaaf-PartnerCentric Expands on Influencer Marketing Service

Author : Dana Pezzin


Back in June of last year, Schaaf-PartnerCentric announced our influencer marketing service called REACH (Relationships, Exposure, Advocacy, Connection, Hype). We frequently heard from our clients how they’d like to partner with more content sites. REACH was developed to fill this need, by identifying and outreaching to highly influential content sites that target an audience a web retailer is seeking to engage with, and secure placements on their behalf. Since then, our service has evolved!

While the focus of our REACH service still centers around collaborating with content sites (such as blogs, review sites, news magazines, forums) that have a large audience and a strong social following, we have shifted to offering this service to our clients in a more proactive manner. The service has become an additional layer of support for our affiliate account managers that work so hard to expand on our client’s content partnership opportunities. Here are some examples of how we now provide content support:

  • Proactive outreach to identify content partnership opportunities, even outside of affiliate relationships, for full service clients to consider without any contractual obligations.
  • An additional layer of support for Schaaf-PartnerCentric account managers with clients that have placement budget for both affiliate and non-affiliate placements.
  • Performance based service fee for placements on non-affiliate contents sites, and no service fee for placements with content sites that are affiliates since this fuels program growth.

And, many of the service features remain the same! Client goals and objectives are clearly identified. Outreach is made to potential influencers and responsive influencers are vetted and partnership recommendations are made to the client. The entire process from placement negotiations to insertion order execution to placement proof are handled by our team. And, tracking a client’s KPI’s and delivering performance reporting is essential to properly determine the value of the placement. It’s also important to note that REACH can still be embraced by any web retailer, not just those serviced by Schaaf-PartnerCentric’s affiliate program management services.

Get in touch to learn more about why content marketing is an effective marketing strategy not to be missed!

Request a consultation

October 18, 2016

Schaaf-PartnerCentric is the Perfect Fit VILLA

Author : Dana Pezzin


Our style points just went through the roof because VILLA has joined the SPC family! VILLA strives to be the premier fashion retailer by fusing the best of fashion and music into a high energy shopping experience. VILLA is committed to delivering superior customer service along with financial support and volunteer service to the communities we serve. The VILLA affiliate program is a great way to earn commissions on everything from designer sneakers, apparel, accessories and much more. Be sure to sign up for the VILLA affiliate program and start earning today!

Program Benefits:

  • Promotional Publisher will receive an 5% payout. 
  • All other affiliates qualify for 6% payout.
  • Pepperjam Exclusive Advertiser

Sign up for the VILLA Affiliate Program here!

The VILLA Affiliate Program is being professionally managed by Tracie Gross.

October 12, 2016

Keep Calm and BeanBox On

Author : Dana Pezzin

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Schaaf-PartnerCentric is proud to announce we are now managing the BeanBox Affiliate Program! Bean Box delivers freshly roasted Seattle coffee to your doorstep! Every month they hand-pick unique gourmet coffees from premier Seattle roasters like Kuma, Slate, Herkimer, and Vita. Bean Box coffee subscription is a coffee-lover’s dream including gift options of tasting notes, roaster profiles, brewing tips, and artisan chocolate. Bean Box is a great addition to your coffee routine and the perfect gift for coffee every addict.

Program Benefits:

  • $6 flat per sale
  • 60-Day Cookie
  • ShareASale Exclusive Merchant
  • Affiliate Promotions
  • Managed by Schaaf PartnerCentric

The Bean Box Affiliate Program is being professionally managed by Daniel Bryant.

Click here to sign up for the Bean Box Affiliate Program.

October 10, 2016

Schaaf-PartnerCentric Offers Q4 Promotion You Won’t Be Able to Refuse!

Author : Dana Pezzin

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Extra! Extra! Attention, Business Owners! Schaaf-PartnerCentric is offering you the deal of the quarter and, trust me, you’ll want to take advantage of it! For a flat fee of $750, SPC will share with you a list of the best of the best Q4 placements based on your vertical, culled from all the Q4 opportunities we possess!  This list will not only give you knowledge the competition lacks, but will also include contact information and rank (based on best tracked performance for their vertical) so you may reach the BEST prospects BEFORE your competitors. You will have complete reign over contact and negotiations. However, for an additional fee, we will tackle communication and negotiations on your behalf and guarantee 20% – 40% savings on the rack rate. Additionally, we can offer you prime exposure and last minute inclusion on the top and niche affiliate partner sites during Q4!


Q4 Promo FAQ

Q: How many opportunities (different companies) are there?

A: The delivered list includes a ranking of the top 25 proven and select unique companies in a specific vertical, based on our team’s vast experience managing over $1M in placement budget.  Each company has multiple opportunities to choose from.

Q: What verticals are included?

A: The primary strength of this list is within the traditional retail space and the most popular verticals within.  If you are unsure if your vertical would be a fit for these lists, please inquire.  We are also happy to work on a customized basis for specific verticals if we feel there is a fit with the opportunities database.

Q: What fields are included in the list?

A: Publisher name, Publisher IDs, Best Contact Name and Email, URL, Recommended Placements, Average Cost Details, Alexa Rankings, Social Metrics, and Link To View The Most Up-To-Date Media Package

Q: Are these opportunities all affiliate-based?

A: Yes these will all be partners who participate in performance-based platforms who may offer either a rev share or a paid placement opportunity for Q4 (which will always be indicated in our lists).  We can work on a customized basis on opportunities outside of the affiliate space – if this is of interest, please inquire.  A sampling of these top influencer opportunities will be included in each list as a bonus feature to make use of outside of the affiliate space.

Q: If I want to work with you to do more of the heavy lifting and actual contacting, negotiating, etc how does that work?

A: We will work with you on the commissions and budget, and act on your behalf to secure the top placements at the best possible cost, while you are responsible for the IO and fees.  Because of the additional work involved in this type of arrangement, the fee will be higher than $750 but please inquire for customized pricing for Q4.

We are so looking forward to working with you!

To take advantage of this offer and for more information, contact sales@schaafpc.com.

October 07, 2016

Be Our Guest! Schaaf-PartnerCentric 10 Year Anniversary DisneyWorld Recap

Author : Dana Pezzin


Schaaf-PartnerCentric is celebrating 1O YEARS in business!  As ya’ll know, SPC is one big happy family and our team’s work makes the dream work!  We love our employees and when we work hard, we play hard! Where better to play together and reminisce on countless happy memories than the Happiest Place on Earth? This September we sent our team and their beautiful families to Orlando for fun in the sun at Disney World and we want to share our adventure with you! Beautiful meals, lip sync battles, penthouse dining partnered with Disney World firework displays and Magic Kingdom scavenger hunting are just a few of the unforgettable moments we will always cherish! We hope that you, our valued clients and partners, get a kick out of these memories and feel as though you were there with us!


Mickey & Minnie threw us a fabulous welcome party…


We wined & dined at the top of the Disney Contemporary and had an unrivaled view of the beautiful fireworks show…

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We made new friends and amazing memories with dear old ones…


And we scavenged all over the Magic Kingdom…

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Hakuna Matata, SPC Family! We hope you are celebrating 10 years with us wherever you are!!

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October 05, 2016

Meet the Team: SPC MVPs

Author : Dana Pezzin

If you’ve ever met anybody from our team in person, you can probably tell that the Schaaf-PartnerCentric team is one big, happy family.  We’re incredibly proud of our employees and wanted to give you; our valued clients and partners, the chance to get to know our team on a deeper level. In this monthly series, Meet the Team: SPC MVPs, we highlight a few of our team members to give more insight into who they are and how our company functions. This month we are excited to introduce you to Elia, Khristinè, and Megan!


Elia (right) & his fiancè, Jason (left) attending an 80’s theme party as Revenge of the Nerds!

Elia Badran

Affiliate Program Manager

How long have you worked at SPC? 2 years

What does your typical work day look like? I have my standard day to day tasks:  answering both client and publisher emails, reviewing program metrics to stay on top of and report on weekly/monthly fluctuations, client weekly calls, internal strategy meetings. However, the part that really excites me is the out of the norm requests where clients have a specific KPI they are focusing on and need help optimizing.  Thinking outside of the box to help with these initiatives is something I thrive on because it takes me out of the standard tasks, and let’s me fully leverage my critical thinking skills.  I LOVE collaborating with my clients on new ideas.  It’s all about working together with the common goal of growth in the most efficient and streamlined way possible. 

What do you enjoy most about the industry? This industry is ever changing, and has grown leaps and bounds since I first entered it back in 2007. I love the visibility I get from the various advertiser verticals I have the opportunity to manage, as well as the plug and play of what publisher distribution works with one advertiser vs. another.  I keep learning and growing with my clients, and I love that. The other part is the people I have the privilege of working with, both internal here at SPC as well as my clients and publisher partners.  Regardless of the side of business I am working with, one thing has remained constant in the last 9+ years, and that is the multitude of kind, collaborative, and intelligent people I have grown to know and can depend on.

What movie title best describes your life? “Life As A House”. Outside of this movie being shot in my hometown of Palos Verdes, CA, the theme is something that absolutely resonates with me.  Relationships with yourself and others, like houses, need to be built and maintained. I’m an exceptionally relationship oriented individual, and I operate with the understanding that we all are constant works in progress.  Relationships are hard work, but when you devote enough time to yourself, and by extension to your relationships, both personal and business related, you will come out with a beautiful end result.

Is there anything else you’d like readers to know about you? One of my passions has always been creative writing, and back in high school, one of my short stories centered around a son losing his mother (thankfully, not based on true events, folks!) was mentioned in our local newspaper.  Writing has always been an outlet for me to expel anything positive or negative in my life. 


Kristinè goes nuts over Kauai!

Kristiné Kirschke

Affiliate Program Manager & Team Lead Content/Influencer Marketing

How long have you worked at SPC? 6 years

What does your typical work day look like? Many, many emails to respond to! It really comes down to staying on top of priority projects and tasks, and working as hard as you can to accomplish them that day! The funnest part of my day is discovering a great partner for a client to work with, and of course, working with SPC teammates.

What do you enjoy most about the industry? It is ever-evolving which can make it challenging, but never boring! And, if you have been in the affiliate space for some time like I have been, the colleagues you work with and the good friends you make become like family.

When you were little, what did you dream of being when you grew up? Looking back at my ‘school days’ book that my mom had me fill out and she pasted my school picture in, there were questions about what you wanted to be when you grew up. It changed all the time! One year I wanted to be a nurse and the next year I wanted to be a ballerina….I would not have been good at either!!

Is there anything else you’d like readers to know about you?  I love to be social but am also a loner…is that possible? 

Megan and her hubby, Marc, snowboarding at Stratton Mountain in Vermont!

Megan Sabo

Affiliate Program Manager

How long have you worked at SPC? 2+ years

What does your typical work day look like? Every day is different but usually consists of answering client and publisher inquiries and requests, as well as calls and discussions with clients, affiliates, my SPC colleagues, etc. plus a variety of regular and ad hoc tasks that are scheduled each day, week, month!

What do you enjoy most about the industry? I really enjoy how dynamic the industry is, as well as the variety of clients I work with and per above, every day is different which makes it exciting and challenging!

What movie title would best describe your life? The Pursuit of Happiness.

Is there anything else you want readers to know about you? I lived in Colorado for 11 years, and hiked 5 of of the 54 “Fourteeners” aka 14,000–foot peaks (some a few times)! 


Ciao, everyone! Tune in next month to get to know your SPC family a little better!

October 01, 2016

Don’t Believe Q4 is the Season for Your Product Line? Think Again!

Author : Erinn Groh


The gift giving season is upon us and for many merchants this means the sales start to roll in… CHA-CHING!  Unfortunately, Q4 doesn’t bring holiday cheer for all merchants. This can be true for any merchant that sells products specific to the spring/summer months or items with no true seasonality (such as products that are considered necessities more than wants).  What should merchants like this do? Instead of going quiet during Q4, here are some tips to make the most of the season and drive a little more revenue:

  1. Test, Test, Test

Take this time as an opportunity to test out offers that you normally wouldn’t through the affiliate channel. Test your tried and true coupons against a variety of offers your customer base has never seen before.  You can test $ off vs. % off, free shipping vs. low flat rate shipping, new customer specific offers, free gifts with purchase and deals with spending threshold. These tests should not only identify your top performing offer, but also provide you with insight as to which offers work best with different segments of your customer base. By testing and analyzing results now, you will be equipped with the best offers when entering your peak season.  Plus, you may even find that this Q4 drove more revenue than usual!

  1. Fake it ‘til you Make it!

Make your site and products relevant to the season. Add a little holiday language to your site, affiliate links and banners.  If you have the ability to run promotions, push a Black Friday coupon out to your affiliate channel. If you make it seem like you have a product you can sell NOW, your customers will be more likely to buy NOW. You will be happily surprised to see an increase in conversion and higher than usual sales!

  1. Participate in Low Risk Placement Opportunities

So, you may be thinking, “why would I participate in Q4 placements when I am unlikely to see a return?” This is a very valid question. The goal here is not to spend any flat fees on placements but get enough coverage within the affiliate channel to remain top of mind. Look for opportunities where you can supply a small increase in commission in exchange for holiday placement. Consider participating in increased cash back opportunities on Loyalty/Rewards sites and don’t be afraid to ask your publishers if they have any remnant spots available that you may be featured in free of charge.  Remember, there are more consumers shopping now and more eyeballs will be on you if you are in the right spot.  Even if they aren’t ready to buy now, your brand will be remembered for when the customer is ready to make that purchase.

  1. Play on Obscure Holidays

It may seem that Thanksgiving, Black Friday, Hanukkah and Christmas are the only holidays in Q4, but there are plenty more! Run a quick search and look for all the upcoming national holidays. You are likely to find a holiday relevant to your product or service that you can form a promotion around.  Do your products Kick Butt in the industry? If your answer is “hell-yeah” then “National Kick Butt Day” (October 10th) is a great time for you to create a sale. Sell Mattresses? Well, November is National Sleep Month and could be your time to shine.  Put on your creative cap, have fun and make the most of what is available.

Be sure to test out these tips this Q4 and turn your off season into a lucrative one!