Case Study

Case Study: From Network to Agency Management: Implementing Custom Solutions to Exceed Fiscal Goals

In November 2016, we took over management of a well-known and distinguished retailer who had, until then, been managed by a traditional affiliate network. This iconic brand has been instrumental in providing lasting and rugged work clothing to Americans for over 120 years. While under network management, the client expressed concern that they would miss […]

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Case Study

Increasing Sales & Revenue Through Site-to-Store Campaigns

The client, a prominent chain of specialty and import goods with over 270 stores across the US, wanted to drive incremental in-store sales and acquire new customers.  With a large online presence, notable brand awareness and a unique product mix  that consumers want to touch and see before they buy, there was a favorable  market […]

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Case Study

Affiliate Election 2016

Affiliate management comes with both conservative and liberal viewpoints. We at Schaaf-PartnerCentric want to help you make more sense of the State of the Affiliate Space with this handy downloadable. Here you will find our picks for the hottest content partners, which online affiliates are driving site-to-store economies, the ins and outs of commission rates, […]

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Case Study

Nexus Internet Sales Tax Reform Update

// ]]> Federal and state legislative activity regarding the internet sales tax reform remains to be a hot topic in the Performance Marketing Industry. We have worked in conjunction with our legal counsel to prepare this updated list of nexus legislation and activity in each state.  

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Case Study

Publisher Segmentation Strategy

Summary: Effective publisher segmentation is a critical component of many profitable affiliate programs. Find out how the Schaaf-PartnerCentric team helped elevate the success of a reputable water filtration company in only two months.

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Case Study

Successful Commission Strategy for Loyalty Space Case Study

The loyalty and cash back space are an important part of the affiliate community. To be effective, careful attention to publishers and payouts needs to be given and regularly reviewed. Schaaf-PartnerCentric employed this tactic to save a client upwards of $100,000.

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Case Study

REACH Case Study PDF

Summary: A boutique fashion retailer leveraged REACH services to supplement online branding efforts with influential websites. The REACH team was able to identify a handful of respected influencers in the space, securing highly relevant placements for the brand.

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Case Study

Creating Early Success in the Affiliate Channel

We understand that clients want to see (upward) movement in the affiliate channel right away, and we strive to deliver, as we did in the case of one large retailer in the gift space who wanted to increase affiliate activity during the 2013 holiday season. Our results were impressive. For the month of December this […]

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Case Study

Affiliate Program Audit Creates Opportunities

Challenge: We were contracted in the summer of 2011 to conduct an audit of the affiliate program for a discount merchant that offered products in the health and beauty category. An affiliate program audit is the kind of request we receive when an existing affiliate program reaches a certain size and performance levels off. A […]

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Case Study

Ensuring Quality for Lead Gen Client

Challenge: Schaaf-PartnerCentric’s experience with lead-based programs is extensive. One of our most long-standing clients is a leader in the lead generation space. Together we’ve built an affiliate program that provides attainable, sustainable growth. There is a special sort of attention that must be paid to lead-based affiliate programs, as the affiliate manager for this lead […]

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Case Study

Reinvigorating an Existing Affiliate Program

Challenge Schaaf-PartnerCentric was hired to manage an existing affiliate program for a fashion e-tailer in 2010. The goals set forth when we began our work were clear. First, the merchant was concerned about the effect trademark bidders were having on the program and the business at large. Second, the affiliate program had been down-trending for […]

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Case Study

Attracting Top Tier Affiliates

Challenge We were hired last year to work with a large e-tailer with a mature affiliate program. There merchant asked us to meet several goals at the outset including the addition of more top tier affiliates and an expansion of the number of productive affiliates. The immediate challenge, given the time of year, was to […]

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Case Study

Driving Growth Year Over Year

There is perhaps no better example of our success than this – the story of an e-tailer in a highly competitive niche. This merchant came to us a few years ago with a number of challenges. Challenge Most of all, the merchant needed a clear strategy to claim its share of the marketspace. “This program […]

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Case Study

Proving the Power of Tapping a Niche

When Schaaf-PartnerCentric took on  management responsibilities for an e-tailer in a competitive, seasonal niche in 2006, the primary challenge was convincing affiliates – particularly top performers – that this affiliate program wasn’t just a niche offering. Challenge “A lot of affiliates didn’t engage initially because they didn’t think the products were mass market enough to […]

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Case Study

Moosejaw: Creating Growth

Moosejaw’s affiliate program came under Schaaf-PartnerCentric management in 2007 and was launched on CJ and AvantLink, a network that caters specifically to outdoor gear merchants. The challenge: to sell affiliates on the experience of ‘Moosejaw Madness.’

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