January 04, 2014

Affiliate Marketing News for You!


Happy New Year! – and welcome to the first 2014 edition of Affiliate Marketing Digest.


Let’s start with the good news, shall we? Actually, it’s all good news – just as it should be. Online sales increased by 10% year over year in 2013, so let’s all raise our glasses to that.


If you care about customer engagement (of course you do!) you should enjoy reading about a new study that says companies with the strongest omnichannel strategy retain an average of 89% of their customers. Companies that aren’t taking the omnichannel challenge are plugging along with only a 33% retention rate.


We’re endlessly fascinated by the news from Zappos, which has adopted a new approach to company structure. It’s called a holacracy – and we’re already Googled that for you. https://www.google.com/search?q=holacracy Don’t miss this story. It’s good for a week of water-cooler chatter.


PerformInsider takes on a recent Forbes article that posed the question: If Affiliate theft on the rise?


Don’t miss the 11 Essential Ingredients Every Blog Needs. And the Schaaf-PartnerCentric team of affiliate managers offers up some affiliate manager do’s and don’ts for the new year.


You’ll also want to check out some time-saving Excel shortcuts that every marketer should know.


We’ve also got some milestones to talk about for our industry friends. David Rodnitzky is celebrating two work anniversaries including six years as CEO/Founder of 3Q Digital and three years as advisor to Guestmob. Congratulations, David!


We also offer congratulations to Cameron Feuerstein just celebrated his first anniversary with ForMeToCoupon.


Speaking of coupons, if you’re planning to attend PubCon on Jan. 28 in Austin, we’ve got a coupon code that will save you 20% on your registration. Use code rc-7269320 when registering.


That’s a wrap for this week. Welcome to 2014! Let’s make it a great year.


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