October 29, 2015
In a fantasy sports draft some of your later picks can be the most important. Like affiliate, most of the heavy hitters are well known and everyone is vying for their partnership. But, your long-tail players, those diamonds in the rough, can produce massive, unexpected results for your team and can make or break your fantasy season. In the affiliate space, these might be partners that haven’t quite hit your radar, but could show strong performance in your Q4 portfolio. Let’s take a look at a few that fit this description in the mobile category.
Kiip is a neat mobile advertising network that connects consumers with a favorite brand during a positive moment on their phone. For example, Kiip offers pop-up when I hit my water intake goal, thereby associating my personal win with a “reward”. As a publisher, Kiip provides brands with unique targeting opportunities during critical junctures of psychology. Kiip touts access to over 3,000 apps and over 90MM users, and I think it’s worth a test.
There are many merchants out there still not taking advantage of location-based mobile advertising. Whether you’re a retailer or a brand, hitting up consumers with a special offer in the moment is a great way to beef up sales. Spotzot has years of success behind its belt and is a pro at delivering ready-to-buy consumers.
If you run financial offers, you’ll want to look into working with Credit Sesame. Credit Sesame’s consumers are seeking financial education and a better credit score. Traffic from Credit Sesame is high quality for financial offers, due to the demographics of this publisher and the longevity of its users. With so much value offered to consumers (free credit score, free ID theft protection, personalized offers) consumers spend more time on this site overall, while also coming back to it for months to come.
Billed as the ultimate shopping hack, Jet.com is a great app for smart consumers. Working with Jet.com brings your brand in front of the eyes of a smart and savvy demographic of consumers that is continuing to grow at a fast pace. Also, Jet.com shoppers can earn JetCash by using their jetanywhere program allowing them to shop at over 600 brands outside of the Jet.com site.
If you’d like to see the our roster of 27 affiliates picked to perform this Q4, check out our Affiliate Draft Picks.