June 17, 2014
Carrol Lee, one of our business development gurus, shared her insights about affiliate recruitment today at Performance Marketing Summit in Denver. The event is a single-day series of sessions sponsored by Affiliate Summit.
In her presentation, “Affiliate Marketing from the Trenches,” Carrol discussed the affiliate recruitment process from identifying qualified prospects and doing your outreach to getting commitments and gaining new productive affiliates.
Among the key takeaways from the presentation was Carrol’s recommendation that you need to read your prospective affiliate’s blog to learn more about the business so that you can personalize your communication.
Other topics covered include vetting prospective affiliates to ensure you’re recruiting the right publishers as well as best practices in affiliate recruitment and tracking your affiliate recruitment efforts.
“Recruiting your new content affiliates is only half the battle,” Carrol said. “Driving conversions is the second half.”
A Performance Marketing Summit event took place recently in Austin, and another event is planned
on Sept. 30 in Salt Lake City.
Thanks to everyone who attended Performance Marketing Summit.
Here’s what attendees are saying about our affiliate recruitment presentation on Twitter.
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