January 20, 2016
With 2015 behind us, now is the time we look back and analyze what strategy and extra hustle turned a typically strong fourth quarter into a record breaker. One of the benefits of representing so many different verticals and brands is that the Schaaf-PartnerCentric team gets to experience and apply many different strategies. Below are a few samples of some key strategies that really made a difference for our partners during Q4:
- Activator – One strategy that worked out tremendously well was purchasing placements with non-productive partners. Sometimes in programs you’ll have publishers that for a myriad of reason may not be active coming into Q4. A great way to get on their radar is to utilize a strong offer with purchasing a placement. Even if the placement doesn’t come back ROI positive, (in this case it did) usually this puts you on the radar with that publisher and you are now much more entrenched on their site so you’ll see sales far beyond the fourth quarter. In the end, the overall revenue you get out of that simple placement purchase is so much more than looking at the short term run of that specific placement.
- Growth – Early adoption of expanding our client’s global reach really helped set the bar high for many clients in Q4. Focusing on not only the large sale dates in the US, but also around the world helped us grow sales with foreign deal sites and drop shippers. Opening discussion with these sites and activating them was only the beginning. Throughout the final quarter, we also communicated offers with them in such a way that made them feel as important as they were to us, resulting in many extra placements and impressions.
- Technology – Earlier in the year Google Mobilegeddon had already taken place, so our team and clients were already well aware that the mobile landscape was going to be very important to Q4 success. With mobile sales for online retailers increasing over 100% year over year and a third of consumers shopping during Black Friday and Cyber Monday through mobile devices this was a good bet to make. In order to utilize this channel as effectively as possible our clients created mobile specific offers and creative, picked up a lot more site to store utilization, and made sure their sites were mobile certified to increase the volume of mobile specific publishers we could partner up with.
The above strategies are just a drop in the bucket in terms of what our clients utilize during Q4. If you’re interested in trying new things – maybe you’ve never had an offer before and want to see how it performs – we’ve found that the fourth quarter is a great time to give it a go. If you need support along the way, it’s never too early to start planning! Shoot us an e-mail at firstname.lastname@example.org to see how we can work with you to help your affiliate program thrive in 2016.