April 23, 2010
The AffStat 2010 survey is now published – and it’s a must-read for affiliates, affiliate managers, merchants and networks. More than 1,100 affiliates were surveyed and shared their insights into processes, preferences and strategies.
The survey provides keen insights into affiliates through their answers to such questions as:
Do you maintain an opt-in e-mail list for your site(s)?
Do you promote your affiliate links in PPC search engines?
Do you prefer network or independent affiliate programs?
How many affiliate programs do you actively promote?
Do commission payment policies affect your decision to promote an affiliate offer?
Have you successfully requested an increase in commission from an affiliate manager?
How often would you like to hear from your affiliate managers?
What is your preferred method for finding out information from an affiliate manager?
What is the highest reversal rate you would accept?
What is the most important factor in choosing a merchant?
Does your affiliate marketing plan currently incorporate marketing on social networking sites?
Download the AffStat 2010 report here.
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