December 07, 2013
When last you read Affiliate Marketing Digest, you were in the grips of Cyber Weekend madness. We hope your Cyber Week was a productive one. And now, as you take a
well-earned breather from all of the holiday stress, here’s a look at the news of the week:
A new study from CJ demonstrates clearly that coupon sites are not ‘margin killers’ but are a powerful force among value-conscious consumers.
We’ve got a mixed bag of news on the affiliate nexus tax front this week. While Amazon reinstated affiliates in the state of Illinois, the U.S. Supreme Court officially denied the Amazon/Overstock petition.
Speaking of Cyber Weekend, we’ve been sharing the statistics from Black Friday and Cyber Monday, which is now officially the BIGGEST online shopping day in history, having grown 18% compared to 2012. Among the big winners this year is Pinterest, which tripled (yes – tripled!) the revenue it sent to online retailers. Shall we agree to put a pin in this one as not only one to watch – but one to get active with in the future?
We all love a good white paper in the morning,and Affiliate Window has a new white paper for us this week called How Value Attribution Will Shape the Future of Affiliate Marketing. It’s pretty much required reading.
We’ve got a look at the social force behind Amazon.com, which drives a huge volume of social sales. While we’re on the subject of big brands, it probably doesn’t come as any surprise you to learn that big brands have the edge when it comes to search engine rankings. Read some of the many reasons why.
We’ll close with some actionable tips to make things sweeter for you in 2014, including five ways to get creative with your paid search campaigns AND 14 steps to improve your LinkedIn presence.
That’s it for this week. Thanks for reading!
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