January 21, 2014
Apologies to Charlie Sheen but these days you’re not #Winning unless you’re #Pinning!
Using Pinterest, that is.
A new study from Digital Trends says that Pinterest pins are now worth more than Facebook likes to retailers. Also, the Pew Research Center reports that for the first timePinterest is more popular than Twitter among U.S. adults who use the Internet. According to the report, 21% of U.S. online adults said they use Pinterest, up from 15% a year earlier, compared to 18% of online adults use Twitter, up from 16% a year earlier.
Pinterest has 70 million users, 80% of whom are women, so we’re not talking about a small opportunity here. Long story short, retailers should be engaging with consumers on Pinterest as much as possible.
We did an audit of our clients, who are a collection of savvy brands. Not surprisingly, the vast majority of our clients (86%) are making use of Pinterest to promote their products and services – and to encourage pins from consumers.
One of our most prolific Pinterest clients is Cost Plus World Market, which has more than 130,000 followers.World Market’s Pinterest page does a great job of organizing its products around themes such as “Laundry Shop,” “Dreaming of Desserts,” “Vintage Cool” and “Gifts for Him!”
Constant Contact uses Pinterest to create powerful content streams organized into themes such as “Quotes for Small Businesses,” “Grow Your Email List” and “Mobile Tips and Facts.” The brand has more than 20,000 followers on the Constant Contact Pinterest page.
LightInTheBox brands itself as a “chic within reach” company on Pinterest and does everything to back that up by the way it organizes its pinboards around themes such as “Hot Bridal Hairstyles,” “Rings We Admire,” “Happy Customers” (because of course sharing testimonials is a natural fit for social sharing sites like Pinterest), “Prom Queen” and “Wedding Inspiration.” The LightInTheBox Pinterest page has nearly 5,000 followers.
Moosejaw’s irreverent and conversational style carries through to Pinterest, where consumers are able to “embrace the madness” through inviting pinboards such as “Moosejaw’s Most Amazing Hair Contest,” “Things I Have Nightmares About” and “What I Want to Be When I Grow Up.” The Moosejaw Pinterest page has more than 3,300 followers checking out their collection of jackets, clothing and outdoor gear.
If you’re a retailer who’s looking to get more active on Pinterest, it helps to see what other brands are doing. You can check out what all of Schaaf-PartnerCentric’s clients are doing on Pinterest:
- Allianz Travel Insurance
- Bedding Style
- Christopher & Banks and CJ Banks
- Collections Etc.
- Constant Contact
- Cost Plus World Market
- Life Uniform/Uniform City
- Mini In The Box
- Nestle Waters
- Personal Wine
- Pets Best Insurance
- Plum District
- Quicken Loans
- The New York Times Store
- The Sharper Image
- Tommy Hilfiger
Schaaf-PartnerCentric is an affiliate program management agency that drives growth
for more than 60 affiliate programs. If you’re a retailer looking to grow your business
through affiliate marketing, request a consultation today to learn how Schaaf-PartnerCentric
can help you.
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