December 22, 2014
There is no consensus among advertisers about the use of big data in attribution. Marketers should be well-versed on attribution techniques and models to help achieve marketing goals. In this live webinar Brook Schaaf from Schaaf PartnerCentric and Todd Crawford from Impact Radius will explain how marketers could effectively leverage attribution data to optimize their affiliate programs.
- What is attribution and why would you need it
- What are the most common attribution models
- How to effectively leverage attribution data
- How to avoid mistakes in using attribution data
- What are the most common obstacles
Todd Crawford, Co-Founder & VP Strategic Initiatives, Impact Radius
Brook Schaaf, CEO and C-Founder, Schaaf-PartnerCentric
If you’re interested in determining how Schaaf-PartnerCentric might help your affiliate program, please request a consultation.
- SPC Sees 17% Increase in Black Friday Revenue Over Benchmark - December 3, 2015
- Singles Day Success for Schaaf-PartnerCentric Clients - November 24, 2015
- Introducing the Better Rest Affiliate Program - November 13, 2015