January 06, 2017

Schaaf-PartnerCentric is Hiring: We Want YOU!

Author : Morgan Simon

It’s 2017 and the Schaaf-PartnerCentric team is doing BIG things. Our client’s programs are growing, we’re innovating our strategies, and our team is expanding! We are looking for hardworking, smart, passionate team players ready to make their mark in the affiliate marketing industry.

Why SPC? We’re great if we do say so ourselves. Besides the great company, we also offer:

  • Remote Work Environment
  • Competitive Pay
  • Annual Company Retreat (In 2016 we took our employees AND their families to Disney World!)
  • Flexible Vacation Time
  • Paid Volunteer Time Every Quarter
  • Health/ Wellness Reimbursement

We currently have several positions available – take a look below at all of our current openings:

Senior Affiliate Program Manager

Associate Affiliate Marketing Specialist

Strategic Opportunities Specialist

Full-Time Marketing Analyst

Internal Support




December 12, 2016

Congratulations to the New PMA Board of Directors

Author : Morgan Simon

blog_pmaboard

From all of us at Schaaf-PartnerCentric, congratulations to the new board of the Performance Marketing Association! Our very own Tom Rathbone, Head of Technology, will be representing Schaaf-PartnerCentric on the board. SPC has a long history of being involved with the PMA board and we are thrilled to be serving alongside such innovative, reputable industry leaders.

square_headshot_tomrathbone

“I’m excited to bring our expertise to the PMA to help advance the industry. I will be working alongside some very talented folks and I think our mix of backgrounds and expertise will make this a productive year,” says Tom.

The PMA is the only trade association to represent the performance marketing industry. The PMA’s mission is to champion and protect accountable performance marketing. To learn more about the PMA and sign up as a member visit thepma.org.




August 17, 2016

SPC Turns 10: Team Volunteer Day

Author : Morgan Simon

spc10_fireworks_blogimage

You read that right folks, Schaaf-PartnerCentric is officially 10 years old! In celebration of our anniversary, we will be starting a monthly series for the rest of 2016 where we will share some of the SPC behind-the-scenes story. Our focus as a company is on building meaningful relationships, and we truly believe that is what has allowed us to reach this milestone. We are eternally grateful to you; our employees, clients, affiliates, technology partners, and industry supporters for helping us get here. 

Last month we shared the Top Reasons that Employees Love Working at SPC, and this month we wanted to thank both our employees and our community by having a Schaaf-PartnerCentric Gives Back Day in honor of our 10th Anniversary. All employees were given a half day on July 21st to volunteer for a cause that was near and dear to their hearts. Because of our remote work environment, we have employees across the country and our team was able to devote time to a variety of organizations. Here are just a few of our favorite pictures from the day…

Cleaning Up the Local Lakes and Beaches

IMG_4229

Serving at Animal Shelters

IMG_6492 IMG_6489 IMG_6488 IMG_6487

Volunteering with CASA

IMG_0044 IMG_0042




July 27, 2016

Top Reasons Employees Love Working at SPC!

Author : Morgan Simon

spc10_fireworks_blogimageYou read that right folks, Schaaf-PartnerCentric is officially 10 years old! In celebration of our anniversary, we will be starting a monthly series for the rest of 2016 where we will share some of the SPC behind-the-scenes story. Our focus as a company is on building meaningful relationships, and we truly believe that is what has allowed us to reach this milestone. We are eternally grateful to you; our employees, clients, affiliates, technology partners, and industry supporters for helping us get here. 

Last month we shared our 10 top client quotes, and this month we wanted to share a bit more about what motivates our employees to provide such great service to our clients. Here are the Top Reasons our employees love working at Schaaf-PartnerCentric…

Fun Personalities

“The helpfulness, fun personalities and incredible knowledge of all the employees at SPC is why I enjoy working here!” – Kristine Kirschke, Affiliate Program Manager/ REACH Team Lead

Eager to Help Out

“I love the team! Everyone is so wonderful to work with and eager to help one another out.” – Erinn Groh, Affiliate Program Manager

Work/ Life Balance

“I LOVE so many things about working here, the people, the autonomy to be trusted to do what I do best, ability to work remote, but most importantly I love that around lunch time or random times of the day I can take a quick break to go downstairs and give my little boys a quick kiss and play with them.  That will never get old!” – Lisette Howard, Director of Client Services, Performance

Constantly Learning

“I love working at SPC because I love our smart, hard working, fun team. I love that we are a small company and it’s pretty easy to get to know everyone and that I’m constantly learning! Everyday!” – Adrienne Erreca, Director of Client Services, Operations

Willing to Try New Things

“I love that our leadership team supports trying new techniques and strategies – both for our clients and our own company. We are able to have creative freedom as employees, which in turn, makes us more innovative as a company.” – Morgan Simon, Senior Marketing and Business Development Manager

Direct Results

” I love working at SPC because of  my fantastic, supportive colleagues with a great senses of humor! I also love seeing direct results from my tasks (i.e. recruiting and optimizing a certain affiliate in a client’s program that ends up being a top performer!)” – Megan Sabo, Affiliate Program Manager

We Get Results

“I love working at SPC because great people work here!  We have a supportive environment, positive culture and celebrate success. We provide the highest level of service, work hard and get results.” – Angela Stockman, Affiliate Program Manager

Productive, Fantastic Team

“First and foremost, this is a fantastic team.  We really try to protect the culture — if there’s a bully, if there’s someone who’s not up to snuff, or if they are just not aligned with our values, we take action.  What that creates is a really strong team of talented, productive, like-minded people who really respect and like each other.  A lot of this team has been with each other for years and years.  I myself have been here for years and years.  This is a company that wants to make this place so good that an A player wants to stay forever.  And to that end, it’s a great work/life balance, while still being dynamic and interesting and fun.  We do our team and family retreats and you can see  how excited people are to see each other and get closer with their families.  This is a special thing and I think it takes a special company to invest in that kind of bonding and rapport-building.” – Stephanie Harris, CEO

Now that you know why our team loves working here, we’d love to chat with you. If you are interested in experiencing our rock star team first hand click here to setup your complimentary program audit. We want to work our magic for your company, too! 




June 29, 2016

Five Content Ideas for Summer by Affiliate Window

Author : Morgan Simon

At Schaaf-PartnerCentric, one of our favorite things about the affiliate marketing industry is the fantastic partnerships we’ve been able to form. Affiliate Window is one of those, and today we are excited to have PR & Marketing Coordinator, Courtney Lowenthal, guest posting on our blog. Continue reading to find out five summer content ideas!

summercontent

With the lack of gifting holidays during the summer months, this time of year tends to lend itself as a slow period for both advertisers and publishers. Although this season can be quieter than others, the warmer weather brings the opportunity for consumers to participate in more activities and events, most of which require new purchases. So, if you’re a publisher and looking to beat the heat (and summer slump), check out these content ideas from Affiliate Window, sure to boost sales over the next few months.

Sporting Events and Equipment
No matter which state or country you are in, summer is a time full of major sporting events. Aside from the typical MLB season, this summer will be jammed packed with events including the UEFA Euros, Wimbledon, Tour de France and of course, the Rio Olympic Games which begin in August. Although many of these events are hosted internationally, all provide the opportunity for people to come together and watch games, purchase gear and host parties for family and friends. From decorations and recipes, to jerseys and décor to cheer on their favorite teams, publishers have an abundance of content topics to choose from that will help your readers enjoy the games.  Why not create a guide on ‘How to host an Olympics party’ or ‘Wimbledon Party Essentials’, to name a few.


The warmer weather also increases consumer’s involvement in outdoor activities such as cycling, tennis, hiking and golf. Publishers can create blog posts on their favorite local golf courses, or gather reviews of equipment for more experienced athletes.

Wedding Season
Love it or not, wedding season is upon us which means consumers are evaluating their party attire and searching for gifts. According to data from eBay, searches for ‘wedding presents’ and other wedding related items are set to surge this month, as June 2015 saw a 33% increase compared to the two months prior. To stand out from the traditional wedding bloggers, tailor your content to include gift ideas on a budget, DIY gifts or alternative wedding attire options.

BBQs and Gardening
There’s nothing better than firing up the grill for the first barbecue of the summer! Grilling equipment, outdoor furniture and summer recipes are great ways to target this market. Why not get even more creative and suggest ways how to spruce up gardens, make the most of smaller outdoor spaces, and garden on a budget.

Last Minute Travel
The peak travel booking season may be in January, but that doesn’t mean that all consumers have booked their summer vacations yet. Now is a great time for publishers to put together a list of the best last minute travel bargains on destination near and far. For those readers who are well prepared and have booked their travel in advance, create a guide full of the essential items they will need on their trip: beach apparel, sunscreen, travel adapters, headphones, car rentals, airports transfers…the list goes on!

Activities for Children
While summer is an exciting time of year for most people, let’s think about the parents who now have to keep their children entertained for two months! Here is where you can step in with a list of activities and toys perfect for a hot summer day, such as pools and trampolines, as well as trips to local theme parks, zoos, festivals, museums, and more. For most publishers, the more local the offers, the better as this will ensure you are targeting the correct audience. For those with larger amounts of traffic, try contacting local businesses directly to enquire about a partnership. If you don’t ask, you will never know what they can offer!

Slow season? I think not! With all of these content ideas, plus countless more possibilities, publishers have an endless number of ways to keep readers engaged this summer.  

Thanks Courtney, and if you’d like to read more great performance marketing tips and tricks head over to the Affiliate Window blog




June 28, 2016

10 Favorite Client Quotes in Honor of SPC’s 10th Anniversary!

Author : Morgan Simon

spc10_fireworks_blogimage

You read that right folks, Schaaf-PartnerCentric is officially 10 years old! In celebration of our anniversary, we will be starting a monthly series for the rest of 2016 where we will share some of the SPC behind-the-scenes story. Our focus as a company is on building meaningful relationships, and we truly believe that is what has allowed us to reach this milestone. We are eternally grateful to you; our employees, clients, affiliates, technology partners, and industry supporters for helping us get here. 

To kick off the celebrating, we’d love to share 10 of our very favorite client quotes from the past 10 years…

One Step Ahead

“The best part about working with Schaaf has been the day to day communication with our account manager.  She is always one step ahead of us in shaping goals for our affiliate program.  She’s always very responsive and doesn’t hesitate to look in to any issues that arise.  I also have gained full trust in her and Schaaf that they’re putting our best interests first and won’t do anything we’re not comfortable with.”

Going Above and Beyond

“I wanted to reach out and inform you about the outstanding job done by [your account managers] recently. We were are all collaborating on a large project recently, but then the [New York Office] was hit by Hurricane Sandy followed up by a major snow storm. When I was finally able to return back to work I was overjoyed to see that they took all responsibilities upon themselves to manage the entire project. They clearly went above and beyond to ensure the mission was completed. Having employees like these two ladies says a great deal about the quality of Schaaf-Partner Centric. I want to thank you and them for helping us out when we needed it most.”

Great Partnerships

“We really enjoy doing business with Schaaf-PartnerCentric and their clients. They consistently keep adding to their great portfolio of advertisers, and I have been extremely impressed with the knowledge and dedication of their account teams. We have great partnerships with many of their clients and are looking forward to expanding our business with them. We have a big presence in the software sector and Schaaf-PartnerCentric has played a key role in our growth.”

True Professionals

“It has been an absolute pleasure to work with our Account Manager and Schaaf-PartnerCentric over the last several years. They are true professionals and understand what it takes to create win-win partnerships.”

Dedicated to Producing Results

“Schaaf-PartnerCentric has been one of the most responsive and data-driven agencies we’ve worked with. The Program Managers at Schaaf-PartnerCentric are always open to testing new strategies for optimization, and they’re dedicated to helping us grow our programs and producing results. We’re grateful for our relationship with Schaaf-PartnerCentric, and we’re excited to continue to grow our business with their help!”

Professional and Responsive

“Schaaf PC has been an amazing partner to work with for a number of merchants we have across our sites. They’re entire team is always very professional, very responsive, and always ensures that the relationships forged through affiliate benefit all parties involved. I would not hesitate to recommend them to any brand at any level that wishes to grow their business through the affiliate marketing channel.”

Impart Confidence

“Working with Schaaf-PartnerCentric gives me confidence while running marketing campaigns. Their expertise is undeniable! It’s great to have a partner that helps me help achieve goals and investigate new opportunities in a friendly and timely manner. I can depend on Schaaf-PartnerCentric to come through when I need it.”

Passionate about Performance Marketing

“Schaaf-PartnerCentric is always reliable with their passion, which makes you happy during work and their professional way of conducting business. They have such magic power to have you believe that you can count on them. And it always turns out you can indeed.”

Understands the Industry

“The Schaaf-PartnerCentric Team is communicative, flexible and understands the multi-channel options within affiliate marketing. The team is friendly and open to new ideas that benefit both the merchant and the publisher. Whether on the phone, via email or meeting face-to-face, their team instills pride in their merchants, partnerships and emphasis on relationship building.”

Overcome Barriers

“Schaaf-PartnerCentric has helped us overcome barriers in recruiting new categories of publishers. Through dedication and perseverance Schaaf-PartnerCentric has helped us tap into new categories to help expand our affiliate program and reach a wider audience.

The team at Schaaf-PartnerCentric has made our life easier as an advertiser in many ways. We can trust Schaaf-PartnerCentric to recruit the best publishers for our program on a daily basis. With their knowledge and network of affiliates they’re a key asset in growing the amount of active publishers in our different campaigns.”

Now that you know why our clients love us, we’d love to chat with you. If you are interested in experiencing our rock star team first hand click below to setup your complimentary program audit. We want to work our magic for your company, too! 

slide-out-cta-template-1




May 18, 2016

Dads and Grads: You Don’t Want to Miss These Offers!

Author : Morgan Simon

If you are also a little bit shocked that June is right around the corner, we know the feeling. There is a good chance you’ve put off shopping for the perfect gift for your dad and all of the grads in your life, but worry not – we are here to help. Below is your complete guide to the season’s best offers, and with all of the cash you save we recommend booking yourself a nice little summer vacation.

For Dads…

  • The most important thing you MUST remember to do is send dad a card. Cherishables has you covered with Father’s Day Cards for only $0.99 Shipped (5-1/2 x 7-7/8 and 7-7/8 x 5-1/2 Flat) at Cherishables.com with code: DAD99. Plus, you can get bonus discounts on popular gift items via email after card purchase! If you’d like to sign up for the Cherishables affiliate program you can do so here
  • Is your dad looking to get in better shape? Help him jumpstart his goal by ordering the Spartan FIT! Book: Transform Your Life in 30 Days. It’s 25% for Pre-Order with code FIT25 valid through 7/1/16. If you’d like to sign up for the Spartan Race Affiliate Program you can do so here
  • Maybe you have a dad who is uber-practical – no fancy wrist watches for him! If that’s the case, an Aquasana Whole House Water Filter might be the perfect gift for him! They are currently 50% off with code LSWH50, valid through 5/31/16. If you’d like to sign up for the Aquasana Affiliate Program, you can do so here.
  • Perhaps your father is more the informational type, in which case we have the perfect gift for him. Stratfor is having a Father’s Day Sale where subscription is only $109 – plus a $200 Gift Card for the Stratfor store! If you’d like to sign up for the Stratfor affiliate program, you can do so here.
  • Is your dad in dire need of a new wardrobe? How about some new SouthMoonUnder button downs? Great quality, good price and more creative than the tie you’ve gotten him the last five years. And you can get 15% Off Orders Over $150 using code SUMMER15 (valid 5/18-6/5)! If you’d like to sign up for the SouthMoonUnder affiliate program, you can do so here.

For Grads…

  • Priority one for graduates is sending out announcements, followed closely by sending out thank you cards after the fact. Cherishables is running a special here too! Graduation Announcement and Thank You Cards are  75% off + Free Shipping on orders of 25 or more with code RADGRAD16 at Cherishables.com. Offer applies to 5-1/2 x 7-7/8 and 7-7/8 x 5-1/2 sizes. If you’d like to sign up for the Cherishables affiliate program you can do so here
  • For the graduate headed straight into the working world, chances are they are going to need a desk. Help them out with some OfficeFurniture2Go.com furniture – you get free shipping in the U.S., no code needed! If you’d like to sign up for the OfficeFurniture2Go Affiliate Program, you can do so here
  • We hate to do this to you, but think back to your bedding from your college dorm days: not a pretty picture, right? Help your graduates out with some new bedding from BeddingStyle, and take 20% off Designer Bedding and Bath with code 20BED (valid 5/17 – 5/24). If you’d like to join the BeddingStyle Affiliate Program, you can do so here
  • Have you ever met a graduate who likes to clean? Me neither. That’s why Handy.com makes such a great graduation present – one thing off of there plate so they can focus on waking up before 8 a.m. to make it to their new job. Use the coupon code FIRST35 to get the first 2 hours for only $35! If you’d like to sign up for the Handy.com affiliate program, you can do so here




May 16, 2016

Pinterest Now Allows Affiliate Links

Author : Morgan Simon

Unless you’ve been living under a rock, you will remember last year Pinterest changed their policy and stopped allowing affiliate links. Tracking links were stripped from pins, thousands of publishers were outraged, and millions of dollars in revenue could no longer be tracked. Pinterest said the move was to stop spammers and ensure that the pinner experience was as authentic as possible. The rest of the world, however, had their doubts. There were hundreds of publishers who made a substantial portion of their living from sharing curated content on Pinterest via affiliate links.

Fortunately, it seems that Pinterest has seen the light and in an unexpected move is now allowing affiliate links as of last week. In a blog post published on May 12th, Pinterest explains “People come to Pinterest looking for new ideas to try, and the very best ideas come from businesses like yours. We understand that businesses and bloggers need a sustainable way to keep making great content. That’s why we’ve decided to allow affiliate links on Pinterest.”

Schaaf-PartnerCentric couldn’t be happier about the news, and we commend Pinterest for improving their systems and updating their policy to allow for affiliate links to be used again. “This is really exciting, game-changing news for many advertisers with products best discovered visually.  Last year’s changes to the Pinterest policy on affiliate links created a significant lost opportunity for many programs, and we are excited to introduce and re-introduce several of our clients to the Pinterest partnership right away.  Pinterest is a natural star for the affiliate world and we are eager to welcome her back into the fold,” says Schaaf-PartnerCentric CEO, Stephanie Harris.

While the announcement may only be four days old, our team has already begun strategizing how to best re-implement Pinterest into our client’s programs. Tracie Gross, Senior Affiliate Program Manager at SPC, is excited to explore the new possibilities for many of clients, “For my Clothing/Home clients, partnering with bloggers and content sites through the affiliate program had been an uphill battle. By not compensating sites that promote your products and goods, there’s no incentive to do so and therefore the advertiser misses out on a large number of traffic and conversions. With this announcement from Pinterest, this opens up so many possibilities for both bloggers/content site and advertisers.”

While Pinterest has been used by influence marketers throughout the past year, this recent policy change will neutralize the playing field and allow for smaller affiliates to monetize as well. As mentioned in the announcement, Pinterest spam detection systems have been greatly improved throughout the past year. As an agency known for our top-notch compliance team, we are thrilled about this improvement and believe it will give quality publishers of all sizes the chance to fairly utilize Pinterest as part of their affiliate strategy. While it goes without saying, we’ll mention it anyways – the benefits for our advertisers will be huge.

If you are a current client and want to know more about the recent Pinterest policy change, reach out to your Account Manager today. If you aren’t currently working with SPC but are interested in learning if Pinterest may make sense as part of your affiliate program, sign up for a complimentary program audit today:

slide-out-cta-template-1




May 13, 2016

SPC Wants Your Opinion: Incremental Revenue Survey

Author : Morgan Simon

Schaaf-PartnerCentric is currently working on a thought leadership piece on incremental revenue and the personalization of the commission segmentation process between advertisers and affiliates.  We are looking for insight from both advertisers and affiliates and your feedback is highly valuable to us.

If you are an affiliate, please take this survey.

If you are an advertiser, please take this survey.

We will be publicly sharing the survey results once our piece is published, and the findings will be used in a presentation Schaaf-PartnerCentris CEO Stephanie Harris is giving at Affiliate Summit East on “Managing Incremental Revenue” this year.

If you have any additional feedback or questions, don’t hesitate to let us know and in the meantime feel free to download our latest white paper on Creating an Affiliate Program that Drives Incremental Revenue…

IncRev




March 21, 2016

The Ultimate Affiliate Program Checklist

Author : Morgan Simon

If you’re an advertiser, you’ve likely done your fair share of research on your affiliate program. But as your program evolves it is a good idea to revisit the basics every once in a while to make sure your program is set up for success.

To help you with this, we asked our team of experienced Affiliate Managers what key things your affiliate program plan should include. Our handy Marketing Coordinator, Dana then designed into an infographic you can print out and put next to your desk so it stays top of mind year-round…

aff_program_checklist_infographic_full

Now we want to hear from you! What other items are on your checklist? When do you typically do the planning and evaluation for your program? If you need help with your program plan and execution, we’re happy to help. We’re currently offering advertisers with an existing affiliate marketing program a complimentary audit. Simply click on the button below, fill out the form, and we’ll follow up with next steps!

slide-out-cta-template-1