May 10, 2017

Happy Mother’s Day from Schaaf-PartnerCentric

Author : Dana Pezzin

We wanted to express our love and admiration for our own moms and also wish everyone celebrating a very happy Mother’s Day. A large number of Schaaf-PartnerCentric’s employees are mothers and when we saw Carhartt’s beautiful commercial honoring strong and courageous women, we appreciated all the hard work and dedication even more. We are proud to have clients like Carhartt, who respect all that women can do.

It’s not too late to order gifts for Mother’s Day. Whether you are treating yourself or your mom, check out some of these awesome deals from our clients:

Shoebacca

Mother’s Day Sale! 10% Off Women’s Shoes at SHOEBACCA.com using code MOTHERSDAY10

GelPro

25% off sitewide now through 5/14. Code: MOM2017. Use this link.

Carhartt

20% off women’s bags at Carhartt (5/5 – 5/15). No code needed

Cost Plus World Market

Get your top picks for mom! Buy more, save more at World Market (5/11 – 5/15). Online code is MOREMORE.

Journelle

Enjoy the friends and family sale and get 20% off full priced products from 5/5 – 5/21. Use code FNF2017 online or in-store.

VenueKings

$15 Off Ticket orders $200+ with code: LOVEMOM at VenueKings.com! Ends 5/15/17.

Tyent USA

Mothers Day Sale at TyentUSA.com! Up to $1,500 in Gifts and Savings on Tyent Water Ionizers! Use code: Moms4Tyent

 

As always, drop us a line if you have questions or want to see how Schaaf-PartnerCentric can help you grow your program.




April 28, 2017

Schaaf-PartnerCentric Welcomes PetGiftBox to the SPC Family

Author : Dana Pezzin

We are so excited to announce the addition of PetGiftBox.com to the Schaaf-PartnerCentric family! PetGiftBox’s team of pet lovers, experts and pets carefully select and curate each box to bring you and your BFF (Best Furry Friend) only the most tail-wagging, purr-inducing products available. Every month, your pet’s box is jam-packed with the best quality treats and the most fun-inspiring toys. Their hard-working quality control team includes discriminating pet lovers and savvy pet experts – and, of course, their own pets. PetGiftBox only select products for pet gift boxes that their own pets love, and every one of their products gets their exclusive “Paw Print of Satisfaction” before it is send to you. At PetGiftBox, you can rest assured that your box will be filled with only the highest quality products.

Program Benefits:

  • $14 Commission
  • 30 day cookie duration
  • ShareASale exclusive merchant
  • Professionally managed by Schaaf-PartnerCentric. If questions, please contact: affiliates@petgiftbox.com.

The PetGiftBox Affiliate Program is being professionally managed by Megan Sabo.




April 21, 2017

4 Reasons Why you Should Invest Dollars in Influencer Marketing

Author : Alisa Crowley

Just a decade ago, influencer marketing wasn’t a concrete strategy that brands were employing because it didn’t really exist. Sure, there were bloggers and various YouTube channels dedicated to fashion, reviews and trends but the brands were still setting the rules and telling consumers what they should be purchasing. Oh, how times have changed!

In a modern world full of competing viewpoints and general information overload, consumers want to know that they are making well-informed decisions when it comes to the brands that they support. The much-discussed millennial generation is comprised of over 75 million Americans. There is endless chatter about how to engage these millennial consumers. While it is known that they want to spend money on experiences and brands that aim to do good, how come so many large brands find it so difficult to connect with these coveted consumers?

Influencer marketing has become a great tool for brands to access because it allows them to reach a targeted audience in a more authentic way. A millennial might not trust a large clothing brand, but if their favorite blogger is touting the clothing and the company’s ethics, that millennial could very well turn into a loyal follower and consumer. Here are just four reasons why you should make influencer marketing a part of your overall marketing strategy:

  • Consumers Want Trusted Brands Only – In 2015, the percentage of brands people trusted in North America was only 22%. That’s quite low when you consider the fact that every brand wants to be considered reputable and attract loyal consumers. The term “influencer” is bestowed upon individuals who have built trust in order to grow a targeted and loyal following. If a brand works with an influencer and that influencer gives an honest review of a product, it builds trust for the brand. A consumer will feel comfortable making a purchase because a blogger they admire and respect has touted the benefits of the brand.
  • Authenticity is Valued – According to Forbes, “43% of millennials rank authenticity over content when consuming news.” Consumers are savvier than ever and want to make sure they support genuine brands who champion causes and are honest and clear with their values. The easiest way to convey this authenticity is to work with influencers who respect the brand and vertical. They often have a targeted group of followers who engage with them for their honesty. The key here is to work with influencers who understand your brand and who are authentic with their reviews and opinions. Fortune 500 brands can often appear “faceless.” Because they are so large, they can’t connect with consumers the way an influencer can. Influencers aren’t on the corporate payroll and have more freedom to express themselves in a “real” way. There are no canned statements and PR departments when you’re a blogger telling people about the brands and products you genuinely like.
  • Know Your Audience to Make Meaningful Connections – Plain and simple, make sure you understand the audience you’re trying to connect with before you consider influencer marketing. A fashion blogger won’t build meaningful relationships with your target audience if your brand sells car accessories. Know how your intended audience thinks and understand their unique demographics.
  • Take A Targeted Approach – Now that you know how influencer marketing can help your brand connect with targeted consumers in a genuine way, how do you get started? REACH is Schaaf-PartnerCentric’s service offering that focuses on engaging influencers. We act as an extension of your team and partner with the best and most relevant influencers for your brand. With our years of knowledge and expertise in the industry, we have established many meaningful relationships with influencers and understand their unique audiences. Based on campaign objectives, we then report on chosen metrics.

The ideal REACH clients are brands that are looking to begin or expand their influencer marketing efforts, regardless of whether or not they have an existing affiliate program. If you’re ready to see what influencer marketing can do for your brand or just want to learn more about REACH, contact us.




April 20, 2017

SmartShyp Joins the SPC Family!

Author : Dana Pezzin

Whether you’re a successful shop owner on Etsy or a reputable big business, SmartShyp is the one of the best and most user-friendly ecommerce shipping software out there.. SmartShyp offers some of the best features in the industry, allowing you to spend only a few minutes on shipping your products, instead of spending hours every week creating shipping labels and standing in post office lines. Save your money and sanity through discounted shipping rates, simplified label printing, order processing, and tracking using SmartShyp.

Program Details:

  • $20 – $150 Commission
  • 30 day cookie duration
  • Impact Radius exclusive merchant
  • Professionally managed by Schaaf-PartnerCentric. If questions, please contact: smartshyp@schaafpc.com.

The SmartShyp Affiliate Program is being professionally managed by Dan Fink & Krissy Stonebraker.




April 12, 2017

Why Should I Work with an Affiliate Marketing Agency?

Author : Alisa Crowley

Choosing an Affiliate Management Agency vs. Managing the Affiliate Channel Internally

We get it. With so many opposing viewpoints and endless how-to articles, it’s hard to know how and where to manage your affiliate program most effectively. At Schaaf-PartnerCentric, our goal is to implement your program right the first time and ensure that it is performing optimally. With a team of dedicated industry experts, we employ strategies that are tailored to your brand’s unique needs so you can see faster ROI.

After 6 months of Schaaf-PartnerCentric taking over management for a large retail-based client, traffic grew by 33% year over year and sales revenue grew by 59%. If this stat isn’t reason enough to work with us, below are some other points to consider:

A Dedicated Team of Experts

An in-house affiliate manager often works alone and can’t rely on a centralized team of experts to assist with creative, recruitment, analysis and tech. Instead, these team members are often in different departments and are far removed from the affiliate marketing channel. Due to this, the affiliate channel falls by the wayside in a sea of competing initiatives.

Schaaf-PartnerCentric provides a unified and experienced account team who work together to deliver strategic solutions and get results. Every member on the account knows what is happening with a program and can provide support and insights in order to present unique solutions based on their individual expertise. While your in-house affiliate manager has to wait their turn to receive internal resources from other departments, our strategic affiliate manager has a dedicated services team to support them, ensuring their time is spent on high ROI activities. Finally, there are no competing marketing channels, priorities to juggle, or company politics to navigate. We are 100% focused on your affiliate program’s success and will keep you informed at every step of the process.

A Wide Span of Meaningful Relationships

An organization that hires an in-house affiliate manager will only be able to leverage that person’s previous experience and reach.

Schaaf-PartnerCentric touts over 60,000 partnerships and knows how to leverage those existing partnerships to help your individual program. There is no one-size-fits all solution to fully optimize a program and we provide a team of industry veterans who know how to drive success. We have experience working across 16 different networks globally, and are not limited to any one platform or network. Additionally, we maintain benchmark data on every affiliate partner, client vertical, and paid placement opportunity. An in-house team is unable to reference such benchmarks in order to optimize partner conversion rates, improve ROAS or negotiate lower cost paid placements with specific ROI goals. Lastly, in-house teams are typically not kept up to date on changing legal matters like Nexus, international laws or tax forms for partners. We have a team solely dedicated to these matters.

Always Optimizing

In order for an affiliate program to be successful, it needs to be properly managed. There is no set-it-and-forget-it solution if you want growth and ROI. It is often tempting to hire someone with limited experience to effectively manage an affiliate program because there is a misconception that affiliate marketing is simple to implement.

At Schaaf-PartnerCentric, you get a robust team that invests a lot of time and energy into making sure your program is doing as well as it can be and the right tactics are being employed. Our account managers have an average of 10 years of experience in the affiliate marketing industry. They have seen the space evolve and have evolved right along with it. They know what it takes to bring a program to its full potential and they understand that it’s often a team effort driven by research, data, insights and tech.

Long-run Cost Savings

Organizations are often lead to believe it is cheaper to hire an in-house affiliate manager. At Schaaf-PartnerCentric, many of our clients move to us after testing an in-house resource and quickly realize that the cost of their underperforming program far outweighs the savings from an in-house hire. For the price of one new hire, you get 5-6 affiliate experts added to your team. You also get complimentary technologies and tools, like compliance and fraud monitoring, as well as proprietary technologies for protecting margin. No onboarding, employee training, planning meetings or hand-holding required; just an immediate expert team providing faster and higher ROI.

Facing the Facts

When we take over programs that were previously managed by in-house teams, we usually find and fix just some of the following issues: Overpaid and underperforming partners, lower ROI relative to benchmarks, missed growth opportunities, compliance and traffic quality issues, concentration risk with 10 or fewer partners, coupon cannibalization, and tracking issues. With the ROAS lost from mismanagement and lack of optimization from an in-house manager, can you truly afford not to work with an affiliate marketing agency?

 

Have more questions? Ready to see how Schaaf-PartnerCentric can cost-effectively grow or jumpstart your affiliate program? Contact us today!

 




April 04, 2017

We Stand For Equal Pay

Author : Dana Pezzin

In the U.S., women earn about 76 cents per dollar earned by men on average, but the causes of the gender pay gap are a bit more complicated. Here at Schaaf-PartnerCentric we are committed to doing our part to close the gender pay gap, which is why we have pledged our commitment to equal pay for equal work and experience on Glassdoor.

Equal employment opportunity has been, and always will be, a fundamental principle at Schaaf-PartnerCentric where employment is based upon personal capabilities and qualifications without discrimination.

Pay equality is an important issue for all of us, and by taking the pay equality pledge, we are formally telling our employees, candidates and the world that we are committed to equitable pay practices. The more companies stand up for equal pay, the closer we get to closing the pay gap and making salary equity a reality for all.

Today, on Equal Pay Day, April 4, we stand alongside more than 3,000 organizations that have taken the Equal Pay Pledge on Glassdoor. Join us in this important conversation and share that you #StandForEqualPay alongside us.




March 21, 2017

Infographic: Leveraging Innovating Tracking Solutions

Author : Dana Pezzin

A large outdoor retail client, specializing in outdoor recreation apparel and gear, turned to Schaaf-PartnerCentric to gain more insight into how consumers were shopping on their site and understand how promotional codes were being used. If you’ve been on-the-fence about working with us, check out this infographic showing how we transformed this program and you’ll be certain we can do the same for you!




March 14, 2017

Etail West 2017 Recap

Author : Carina Powers

The Schaaf-PartnerCentric team enjoyed spending the first week of March at Etail West, in Sunny Palm Springs. The drive out was absolutely stunning, with green grassy hills lining the desert (yes, green grass!) and snow-capped mountains framing the valley.     

A few highlights from the show:    

Speaker Sessions:

You guessed it … Amazon is a concern for many retailers. In fact, there was an entire speaker track dedicated to the subject. My takeaway from these sessions was, “Make it easy for your customers to work with you.” In our space, we are primarily focused on making our own customers’ experience as easy as possible. From our first exploratory call with them to setting up a communication cadence that meets their needs, we provide full transparency. Our goal is always to make the choice to stay with us an easy choice for them. An equally important piece of the puzzle is making sure affiliates and performance marketers enjoy working with us. We ensure that our programs are set up in a way that makes it seamless for them to promote our customers. Another general theme, mentioned by Charlie Cole of Tumi, was, “Not all growth is good growth…you’ve got to look at margin folks!” We fully agree, and with our brand promise of faster ROI at every phase, we’re always growing while improving ROAS and protecting margin. In fact, we like to focus on driving sales to higher margin products and categories.

Attendees:

Wow, what a great mix of brands and an incredible attendee list! Companies ranged from retailers like eBags, Tumi, Target, Cabela’s, and Guess, to niche brands across all verticals like Bouqs (love their flowers!) and Virgin America. Attendees were generally categorized as Director, VP or above. This enabled us to have some great conversations as we like to discuss the performance marketing channel in the greater context of the marketing mix.  

Evening activities:

Well done, eTail West! What fun we had … unfortunately it rained (remember, I mentioned the greenery!) during the outdoor Carnival – but everyone moved inside and had a great time. The following night, there were four themed eTail-sponsored parties, food and drink on the house. We made the rounds and collected themed souvenirs from all four, taste-testing and cheers-ing new friends along the way.  

The Vibe:

I would say that most people I spoke with were quite optimistic about 2017 and the future. It was great to see so many conversations around optimization, and getting to that next level. Kudos to the eTail group who put on a great conference, making sure attendees were sugared up (cupcakes everywhere), well fed, and primed with liquid motivation (at all times). In all seriousness, they did a great job putting together a relevant speaker series, and creating an environment for both productivity and enjoyment.

Hot tip when in Palm Springs:

Go check out “The Nest” for drinks, happy hour or dinner, and some unmatched people watching. The Nest is a locals hangout, frequented by Palm Springs senior residents … the ones who know how to have a good time. You’ll know what I mean as soon as you walk in the door!

Next up: ShopTalk! Let’s get together …

Contact me at Carina.Powers@schaafpc.com to set up a meeting time!




March 10, 2017

Controlling for Quality: How Schaaf-PartnerCentric Avoids Affiliate Marketing’s Bad Rep

Author : Adam Howell

We all know there’s fraud out there – in fact, it’s a huge buzzword in digital marketing right now. Truly, it is crucial that all affiliate marketers monitor the quality of their traffic and converters. Picture this: You are an e-commerce jewelry company. Your affiliate program is skyrocketing, revenue is strong and everyone is happy. But suddenly, all that jewelry everyone bought is being returned. All your beautiful converters disappear in a puff of smoke. This type of problem happens too often in affiliate marketing.

Schaaf-PartnerCentric takes an extremely vested approach to handling fraud. Below are just a few of the ways we ensure compliance:

  • Our Internal Support team proactively monitors known violators network-wide
  • Your dedicated account manager is constantly on the look-out for major changes or discrepancies week-to-week by publisher to identify trends that seem suspicious
  • Vanity code and promotional audits are conducted bi-monthly to proactively address any potential issues

Additionally, here are a few other best practices to prevent against fraud:

  • Analytics – Look at the quality of your visitors that are converting via certain partners. Now, we know that not everyone has the best tracking tools but even with a free version of Google Analytics, you can see metrics that indicate if these partners are truly high quality. Did the consumer come to your site, spend 30 seconds on the site and then buy a $10K ring? That’s a sign to start digging.
  • Customer Reps – Track the returns, refunds, and complaints from each affiliate partner. Sometimes this can involve walking over to your customer reps team and talking with them about something a consumer said. But if your consumer is calling to say, “I was incentivized to buy this ring and return it,” you might have a problem.
  • Legality – Make sure your affiliate marketing agreements state that if a product is returned, the commission is de-valued or nulled. That way, you are also making sure your company isn’t losing money. In addition, make sure your agreements also have strong minimums in returns/complains. If, suddenly, ten of out of the last fifteen purchases made are returned, there needs to be a solid legal plan to opt out of the contract or stop using the affiliate.

 

By incorporating these best practices, you will be on your way to having a strong affiliate program. To learn more about how Schaaf-PartnerCentric ensures that your affiliate marketing program maximizes ROI while protecting it against fraud, contact us.




Meet the Team: SPC MVPs

Author : Dana Pezzin

If you’ve ever met anybody from our team in person, you can probably tell that the Schaaf-PartnerCentric team is one big, happy family.  We’re incredibly proud of our employees and, in this monthly series, we give you; our valued clients and partners, the chance to get to know our team on a deeper level. This edition of Meet the Team: SPC MVPs we introduce you to some of the newest members of the SPC family: Carina Powers, Alisa Crowley and Brian Vaughn!

 

Carina & her manfriend ringing in the New Year!

Name: Carina Powers

Position: Sales Representative

How long have you worked at SPC? About a month! But I previously worked at Impact Radius in partnerships and was a partner of SPC … so we’ve been working together for 2+ years! A large part of my decision in joining SPC was based on the time we spent working together as partners. I always appreciated the leadership, values, and awesome people that SPC was so clearly all about.

What does your work day typically look like? I start my morning by listening to Swedish news and then reading about industry trends while enjoying some coffee and the gorgeous view of Santa Barbara, the ocean and the Channel Islands. I spend the work day speaking with new potential customers about how we can help them to drive incremental growth through their affiliate program, or educating advertisers on why affiliate marketing should be a part of their marketing mix! I have a lot of fun researching brands, and talking to the people that represent them. I usually take a walk or hike in the evening, or paddle board in the harbor, or head to East Beach to play some volleyball!

What do you enjoy most about the industry? How quickly it changes … I love that there is always something new to learn. I find that successful people in this industry are generally fun, social, curious, smart and hard working, all things I appreciate in others. Generally, the “work hard, play hard” mentality seems to be a result of a quickly evolving industry.

Is there anything else you’d like readers to know about you? I love teaching in the marketing department at Santa Barbara City College, that’s my little way of giving back and connecting with the community. It is so fun to hear from past students about the businesses they have started, and where they are at today.

What is the best piece of advice you have ever received and who gave it to you? Hmmm… “Do your best, no more, and no less.” I came across this piece of advice many years ago and it has always stuck with me. There is something fun to me about introspection, and being open to continuous improvement and evolution. At the same time, it is important to be grounded and thankful for the here and the now. I try to keep a healthy balance between looking ahead and appreciating where I am today. It is important to me that I put my best foot forward, but that I don’t overextend myself … back to that work hard play hard theme! 😉

What would you say is your biggest passion? Adventure .. exploration …experience …learning…getting out of the comfort zone and into the new. I love all things travel … new food, people, cultures. There is something exhilarating about experiencing differences in people that at the end of the day, somehow, make us all feel so similar. I love exploring new places and all their differences, and coming home with yet another reference point that proves how similar we all are as humans, all of the differences and fears or concerns quickly fade and turn to appreciation … we are all more alike than different, after all!

What can make you laugh even on your worst day? When my seemingly very serious, calculated, thorough boyfriend gets me with one of those hilarious, random, spontaneous, out of the blue dance moves or ridiculous comments/jokes.

 

Alisa & her hubby Andrew adventuring in beautiful Ireland!

Name: Alisa Crowley

Position: Marketing Manager

How long have you worked at SPC? 2 weeks!

What does your work day typically look like? The best thing about marketing is that its ever-evolving based on the needs of the organization. There is no “one size fits all” approach and it’s important to stay nimble. My days this week have included a lot of research and interviews with team members. By gathering background on what has been accomplished in the past and what is being done currently, it’s easier to create a robust and tailored marketing plan for the future.

What do you enjoy most about the industry? Getting to meet people from all over the world and hearing different perspectives. Also, the opportunity to provide real value.

Is there anything else you’d like readers to know about you? Professionally: I have worked in both the affiliate marketing space as well as traditional marketing and advertising agencies. Personally: I have never met a fashion blog that I didn’t like. #guilty

What is the best piece of advice you have ever received and who gave it to you?  “Just keep swimming.” -Dory. It’s a simple mantra but have more profound words been spoken? I think not.

What would you say is your biggest passion? There are a few! I love to travel and I would say that traveling with my husband to new countries is high up on the list. I am also passionate about reading (nerd alert), good TV and pretending to be a foodie (aka just eating more than I should under the guise of experiencing new cuisine).

What can make you laugh even on your worst day?  My dogs, Nina and Zeus. Also, the Dunkin Donuts SNL commercial. I am equal parts embarrassed and impressed by my commitment to re-watch it 10 billion times. 

 

Brian and his sweet little one, Elise, hiking one of their favorite nature trails!

Name: Brian Vaughn

Position: Associate Account Manager

How long have you worked at SPC? Two months!

What does your work day typically look like? After waking up and getting my daughter ready (usually around 6:00 AM) I start going through my email for any pressing matters that need to be addressed. Once I get through my emails I take my daughter to her babysitter about 8:00 AM(which is my next-door neighbor) then return to check in with our client services team for daily updates around 9:30 AM, and with my account team at 10:00 AM. After 10:30 AM I dedicate my day working on reports, emails, and client calls. Somewhere around the middle of the day I take a break to grab a bite to eat and go visit my daughter (this is the best part about my day because I get to see my daughter so much more now that I don’t have to commute). When I get back from my break I pick up on my tasks right where I left off and continue this until about 5:00 or 6:00.

What do you enjoy most about the industry? This industry continues to evolve and you need to continue to use your creativity to adapt to the changes. I love how this makes every day different, when you wake up you never know what that day is going to bring you.

Is there anything else you’d like readers to know about you? I love to tinker on things to learn new skills. I bought a 1969 Ford Bronco that was not running and had body damage with no knowledge in auto mechanics or body work. With the help of a good friend it is now running and the looking great.

What is the best piece of advice you have ever received and who gave it to you?  “Do your best and leave everything out on the field!” This was ingrained in me back from my little league sports, but I feel this pertains to everyday. If you try your best every day and leave everything out there, you will have no regrets.

What would you say is your biggest passion? I love the outdoors! Some of the best times I have ever had has been backing in the middle of nowhere catching fish. Being in the wilderness and sleeping on the ground can clear your head.

What can make you laugh even on your worst day? For some reason my wife knows exactly what to do no matter what mood I am in to make me laugh. I will fight it a lot of the time (just because I like to be stubborn towards her), but she can always get me to laugh no matter what.