January 31, 2012

Brook Schaaf To Talk About Affiliate Lead Generation Best Practices at DOMAINfest Global 2012


Schaaf-PartnerCentric CEO Brook Schaaf will be discussing “Affiliate Lead Generation Best Practices” as part of a panel on the topic Tuesday atDOMAINfest Global 2012, which takes place Jan. 31-Feb. 2 at Fairmont Miramar Hotel & Bungalows in Santa Monica.

The session is for affiliates (also known as publishers) who want to know more about how to select an affiliate network or advertiser affiliate program. Brook will be joined on the panel by moderator James Keating and panelists Jay Weintraub, Peter Hamilton and Eoin Matthews.

“We’re going to be offering some great information for affiliates about how to create offer campaigns that resonate,” Schaaf said. “I’m looking forward to talking about best practices for designing an offer, finding quality traffic and tools and techniques that will help you improve conversation rates.”

A question and answer will follow the discussion, which begins at 3:30 p.m. Tuesday, Jan. 31, in the Fairmont Miramar Hotel’s Starlight Ballroom.
DOMAINfest attracts internet entrepreneurs who are passionate about technology and winning. For more information, visit http://domainfest.com/DOMAINfestGlobal2012/agenda.

About Brook Schaaf
Brook is the CEO of Schaaf-PartnerCentric, an outsourced program management (OPM) firm that oversees the affiliate marketing programs for more than 50 e-tailers. Brook has been in the performance marketing industry since 2000. He was the Affiliate Program Manager for multi-million dollar programs at Zappos.com, Shoes.com, and Edmunds.com, growing one from $25,000 to over $1,000,000 in monthly sales in less than two years. Brook has presented at Commission Junction University, Affiliate Summit, Affiliate Convention, Google Affiliate Network Summit, eComXpo, ad:tech’s Content Revenue Strategies, and the DMA. Brook is the past president of the board of the Performance Marketing Association and a current member of Entrepreneur’s Organization. For more information, visit https://www.schaafpc.com.

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