January 30, 2014

Case Study: Recruiting Affiliates for a Fun Brand


Affiliate recruitment is one of the key functions and responsibilities of any affiliate manager, and it’s the
subject of a case study we wrote based on our management of the Moosejaw affiliate program.

Moosejaw is a long-standing client. Great brand. Great products. And a great approach to everything
they do under the “Moosejaw Madness” theme.

In this case study, our affiliate management team talks about the challenges we faced when we started
management of the Moosejaw affiliate program back in 2007. That challenge was finding the right
affiliates for the brand.

We ne

eded to find affiliates who were a good fit with Moosejaw culture. Stephanie Harris, who managed
the affiliate program for five years, said, “Our real job was to get affiliates excited about this merchant
and to let them see that this merchant is willing to offer contests and promotions. We look for affiliates
who have a sense of humor and who match the Moosejaw culture.”

The recruitment effort was successful – and  today the Moosejaw affiliate program continues to thrive
and grow. Read our Moosejaw case study.

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