February 17, 2017

Infographic: Flexing Customer Muscles

Author : Dana Pezzin

Dana Pezzin

Marketing Coordinator at Schaaf-PartnerCentric

Latest posts by Dana Pezzin (see all)

Schaaf-PartnerCentric is proud of our customers and the work we do to “beef up” their programs! If you’ve ever had any doubt about what we can do for YOUR program, allow us to squash them with these killer results for one of our fitness competition clients…

 




July 06, 2016

SPC Case Study: Publisher Commission Strategy

Author : Morgan Simon

Publisher Segmentation Case Study

We’ve mentioned on more than one occasion how much we love our clients. There isn’t any greater feeling of accomplishment than successfully growing our client’s programs, saving them money and increasing ROI. When we find a way to do this that is both innovative and scalable, we want to share it – which is exactly the case with our most recent case study.

Check it out to find out how the Schaaf-PartnerCentric team helped elevate the success of a reputable water filtration company in only two months.

And don’t forget, if you’d like us to produce similar results for you, click below for your free audit!

audit




May 18, 2016

Dads and Grads: You Don’t Want to Miss These Offers!

Author : Morgan Simon

dadsngrads_final

If you are also a little bit shocked that June is right around the corner, we know the feeling. There is a good chance you’ve put off shopping for the perfect gift for your dad and all of the grads in your life, but worry not – we are here to help. Below is your complete guide to the season’s best offers, and with all of the cash you save we recommend booking yourself a nice little summer vacation.

For Dads…

  • The most important thing you MUST remember to do is send dad a card. Cherishables has you covered with Father’s Day Cards for only $0.99 Shipped (5-1/2 x 7-7/8 and 7-7/8 x 5-1/2 Flat) at Cherishables.com with code: DAD99. Plus, you can get bonus discounts on popular gift items via email after card purchase! If you’d like to sign up for the Cherishables affiliate program you can do so here
  • Is your dad looking to get in better shape? Help him jumpstart his goal by ordering the Spartan FIT! Book: Transform Your Life in 30 Days. It’s 25% for Pre-Order with code FIT25 valid through 7/1/16. If you’d like to sign up for the Spartan Race Affiliate Program you can do so here
  • Maybe you have a dad who is uber-practical – no fancy wrist watches for him! If that’s the case, an Aquasana Whole House Water Filter might be the perfect gift for him! They are currently 50% off with code LSWH50, valid through 5/31/16. If you’d like to sign up for the Aquasana Affiliate Program, you can do so here.
  • Perhaps your father is more the informational type, in which case we have the perfect gift for him. Stratfor is having a Father’s Day Sale where subscription is only $109 – plus a $200 Gift Card for the Stratfor store! If you’d like to sign up for the Stratfor affiliate program, you can do so here.
  • Is your dad in dire need of a new wardrobe? How about some new SouthMoonUnder button downs? Great quality, good price and more creative than the tie you’ve gotten him the last five years. And you can get 15% Off Orders Over $150 using code SUMMER15 (valid 5/18-6/5)! If you’d like to sign up for the SouthMoonUnder affiliate program, you can do so here.

For Grads…

  • Priority one for graduates is sending out announcements, followed closely by sending out thank you cards after the fact. Cherishables is running a special here too! Graduation Announcement and Thank You Cards are  75% off + Free Shipping on orders of 25 or more with code RADGRAD16 at Cherishables.com. Offer applies to 5-1/2 x 7-7/8 and 7-7/8 x 5-1/2 sizes. If you’d like to sign up for the Cherishables affiliate program you can do so here
  • For the graduate headed straight into the working world, chances are they are going to need a desk. Help them out with some OfficeFurniture2Go.com furniture – you get free shipping in the U.S., no code needed! If you’d like to sign up for the OfficeFurniture2Go Affiliate Program, you can do so here
  • We hate to do this to you, but think back to your bedding from your college dorm days: not a pretty picture, right? Help your graduates out with some new bedding from BeddingStyle, and take 20% off Designer Bedding and Bath with code 20BED (valid 5/17 – 5/24). If you’d like to join the BeddingStyle Affiliate Program, you can do so here
  • Have you ever met a graduate who likes to clean? Me neither. That’s why Handy.com makes such a great graduation present – one thing off of there plate so they can focus on waking up before 8 a.m. to make it to their new job. Use the coupon code FIRST35 to get the first 2 hours for only $35! If you’d like to sign up for the Handy.com affiliate program, you can do so here




April 21, 2016

Biggest Misconceptions in Affiliate Marketing

Author : Megan Sabo

At Schaaf-PartnerCentric, we will be the first ones to tell you that affiliate marketing can be a bit confusing. We’d go so far as to say that the complicated landscape for performance marketing is part of what keeps us in business. With that said, we thought it would be beneficial to shed a little light on the top affiliate misconceptions we see. To do so, we chatted with Megan Sabo, one of Schaaf-PartnerCentric’s experienced Account Managers. Continue reading to learn about the top 6 misunderstandings (and the truths that accompany them!) she’s observed in the affiliate marketing industry…

Top

Misconception 1: Affiliate Programs are high risk and low ROI. The truth…

  • The affiliate channel is inherently low risk due to the structure of a traditional pay-per-performance affiliate program, where you only need to pay commissions when an affiliate generates a sale or lead (sales are inherently less risky), and don’t need to pay for clicks or impressions
  • There is a huge opportunity for high ROI given that there are ongoing costs are typically only for affiliate management services and commissions, no other associated costs.

Misconception 2: Affiliate could cause arbitrage and conflict with other digital marketing channels. The truth…

  • You can setup restrictions regarding how the brand is promoted via other channels like paid search trademark terms restrictions, email marketing requires compliance with CAN-SPAM and prior written approval from the advertiser. You should also setup attribution for your affiliate program to help mitigate this issue.

Misconception 3: Coupon sites have either less value or no value when compared to other publishers in an affiliate program. The truth…

  • You should create strong promotions for products/ areas where you’d like to see more sales (such as a product that isn’t performing well in other channels) and only allow coupon affiliates to promote these types of promotions. You can also segment the commission structure and offer coupon affiliates lower commissions than other affiliates.
  • The best way to keep coupon sites from taking sales from the affiliate channel and other channels is to control the messaging on the coupon sites through the promotions you offer.

Misconception 4: You only need to provide affiliates with text links and banners, and you can use the same creative/ text link copy through the year. The truth…

  • For better conversion rates, you should try new link types such as video, content, smart links, etc.
  • You should also create new banners, text links, and offers on a quarterly basis (or more frequently to match what you’re doing in other digital channels) to prevent stagnant performance and coupon fatigue. Pull performance reports to see which banner sizes, text link copy, and offer types perform best and replicate for future needs. Bonus: Ensure your product data feed is regularly updated (daily is deal!).

Misconception 5: Your affiliate program needs to be in as many networks as possible. The truth…

  • It is often beneficial to consolidate your program into fewer networks for cost savings (your top 1-2 performing networks), and ensure that your top performers in the lower performing networks are okay with moving to the other networks. Also, it’s helpful to give incentives for moving networks to these performers i.e. 1st sale bonus in the other networks, limited time exclusive offer, temporary commission increase, etc.

Misconception 6: You don’t need to communicate with your affiliates, you can just set up the program and forget it. The truth…

  • You should set up a regular communication schedule with your affiliates to keep them informed of new creative (see above), offers,  as well as product updates and other newsworthy items that will keep your brand and products top-of-mind with your affiliates. Bonus: Include sample blog content for blogger affiliates to reuse in their blogs, makes it easy for them to promote you!




January 21, 2016

Journelle Affiliate Program Now Managed By Schaaf-PartnerCentric

Author : Morgan Simon

journelle_blog

We are excited to announce that Schaaf-PartnerCentric is now managing the Journelle Affiliate Program. Journelle is an emerging leader in the luxury lingerie business, bringing a fresh approach to the category through fashion-forward merchandise selection, sophisticated store design and exceptional customer care.  The name, taken from the archaic French word “journellement,” meaning daily, is a nod to the belief that wearing lovely lingerie is a everyday luxury. Founded in 2007 by Claire Chambers, Journelle’s mission is to help women feel wonderful from the inside out….starting at the underpinnings.

Journelle currently operates a portfolio of retail stores and a rapidly growing online business dedicated to helping women love and wear beautiful lingerie everyday. In 2014 Journelle added its own collection of lingerie and sleepwear to its offering of established and emerging designer lingerie brands.

The Journelle affiliate program is run through Impact Radius, eBay Partner Network and AvantLink and offers an 8% payout on sales and a 3 day cookie. The program is being managed by Schaaf-PartnerCentric affiliate program manager Kris Ritchie.




January 04, 2016

OfficeFurniture2go.com Affiliate Program is Being Managed by SPC

Author : Morgan Simon

officefurniture_blogWe are pleased to announce that Schaaf-PartnerCentric is now managing the OfficeFurniture2go.com affiliate program. OfficeFurniture2go.com is your trusted source for office furniture with more than 25 years of experience. We have an extensive inventory of Office Desks, including best selling designs in the Office Source Office Furniture Collection and Bush Office Furniture Collection. Our quality products meet your business furnishing needs.

We also offer free lifetime warranties on all of our products, giving you the peace of mind that your order will be protected by our policy if repair or replacement is needed. You can also rest assured that we only work with vendors who meet our standards for quality delivery – ensuring that your order arrives on time and damage free.

Program Details:

  • 8% Commission Payout
  • 45 Day Cookie duration
  • Data Feed Available

The OfficeFurniture2go.com affiliate program is being managed by Schaaf-PartnerCentric Affiliate Manager Megan Sabo, to sign up for the program go here.




November 13, 2015

Introducing the Better Rest Affiliate Program

Author : Jessica Griffin

Jessica Griffin

Senior Sales & Marketing Specialist at Schaaf-PartnerCentric

Better Rest Affiliate Program

We are happy to announce that the Better Rest affiliate program is being professionally managed by Schaaf-PartnerCentric.

Better Rest Solutions is the online seller of the SoClean 2 CPAP sanitizer. The SoClean is extremely unique, as it enables CPAP users (a sleep apnea (OSA) therapy) to sanitize their CPAP equipment hands-free and in the comfort of their own homes. A clean, sanitized CPAP along with its connective equipment is extremely important to maintain. If users do not address the clean maintenance of their CPAP, they tend to either not use their doctor prescribed CPAP equipment or they breathe in air that is contaminated with bacteria, viruses, and mold; which in turn exposes the user to becoming sick.

Benefits of the Better Rest affiliate program:

  • Earn 10% for every sale you refer to Better Rest Solutions
  • Average sale amount is $299
  • Patented technology and one-of-a-kind product
  • Large niche market
  • Cookie return days: 90 Day
  • Managed by Schaaf-PartnerCentric

The Better Rest affiliate program is professionally managed by Scott Mason. Learn more and join the program on ShareASale and AvantLink.




June 08, 2015

Join the Allied Shirts Affiliate Program Today!

Author : Dana Pezzin

Dana Pezzin

Marketing Coordinator at Schaaf-PartnerCentric

Latest posts by Dana Pezzin (see all)

alliedshirts_logo

We are happy to announce that Schaaf-PartnerCentric is now managing the Allied Shirt Affiliate Program.

At Allied Shirts their love for T-shirts goes beyond the cotton. They strive to offer custom, great looking t-shirts for all of life’s milestones. T-shirts are an awesome way to let your personality out and to remember a special event or give your team some real spirit.

Allied Shirts works to infuse every aspect of the company with their love of T-shirts. Their team literally checks every shirt order that comes in for print quality and overall look. You never have to worry whether you uploaded the image incorrectly or if it will look great on a Tee. They check it over, and if necessary, fix it. They do all this by hand for every individual order. What does this mean for the customer? It means that your T-shirt order is going to come out right and look great. Allied Shirts guarantees it.

To learn more and join the Allied Shirts affiliate program click here.

The Allied Shirt affiliate program is professionally managed by Kris Ritchie, Schaaf-PartnerCentric Affiliate Program Manager.

If you’re interested in determining how Schaaf-PartnerCentric might help your affiliate program, please request a consultation.




April 27, 2015

Introducing the Pelican Water Affiliate Program!

Author : Dana Pezzin

Dana Pezzin

Marketing Coordinator at Schaaf-PartnerCentric

Latest posts by Dana Pezzin (see all)

Pelican Water Affiliate Program

We are happy to announce that the Pelican Water affiliate program has launched under Schaaf-PartnerCentric management.

Pelican Water Systems is the official, factory-direct retail website for Pelican Water Systems, providing professional knowledge and leading technologies in whole house water filtration, countertop water filtration systems, UV bacteria disinfection systems, as well as salt-free water softening and conditioning systems. Pelican Water products use cutting-edge technology and enable customers to go green by eliminating wasteful and harmful salt brine discharge that is polluting our valuable fresh water resources.

To learn more and join the Pelican Water affiliate program click here.

The Pelican Water affiliate program is professionally managed by Tracie Gross, Schaaf-PartnerCentric Affiliate Program Manager.

If you’re interested in determining how Schaaf-PartnerCentric might help your affiliate program, please request a consultation.




April 14, 2015

Introducing the StartMeeting Affiliate Program!

Author : Jessica Griffin

Jessica Griffin

Senior Sales & Marketing Specialist at Schaaf-PartnerCentric

StartMeeting Affiliate Program

We are happy to announce that the StartMeeting affiliate program has launched under Schaaf-PartnerCentric management.

StartMeeting is a new audio and web conferencing service to help businesses communicate more efficiently. It is the product of a tenured executive management team with a combined 80+ years of telecommunications and multi-point communications experience. This experience has established a customer base of 15-20 million monthly users on various other communications services.

To learn more and join the StartMeeting affiliate program click here.

The StartMeeting affiliate program is professionally managed by Elia Badran, Schaaf-PartnerCentric Affiliate Program Manager.

If you’re interested in determining how Schaaf-PartnerCentric might help your affiliate program, please request a consultation.