June 24, 2014

Going Global with Your Affiliate Program: Things to Consider When Attracting Cross-Border Traffic

Author : wade

Going global with your affiilate programBy Peter Bexelius,
International Team Leader,

The United States alone is a large online marketplace.  In numbers, roughly $260B of e-commerce goods and services were transacted in 2013*.  And according to Forrester, the forecast for 2017 is $370B**.  While that’s a large and impressive number, did you know that in terms of growth, western European will outpace US in the next few years and grow by a  compound annual growth rate of 11% (vs. 9% in the US) to reach an estimated $260B by 2017.**

Ecommerce in Asia-Pacific is projected to surpass North America as a region this year, and China alone is expected to surpass the US by 2016.***

If we’ve managed to convince you that “There’s gold in them there hills’, or at least an opportunity worth considering, where do you begin?
Before targeting international online traffic for your affiliate program, ask yourself if:

1.  You sell products or services that serve multiple markets (such as consumer electronics, fashion or software) that are not highly localized.  Examples of products not readily generating vast international sales, could be thermometers in Fahrenheit, or say a Green Bay Packers Cheese Head (http://thecoloradoobserver.com/wp-content/uploads/2012/06/cheesehead.jpg).

2.  You see web traffic from other countries (5%+).  This % is not a hard and fast rule, but more of an indication that there is a demand for your products outside of the US.  If possible, you could track the demand by region, to plan and prioritize your global expansion efforts.

If you’re unsure about either of these two factors, then you probably need to re-evaluate the potential of international traffic.  On the other hand, if the answer to both of those questions is yes, then the following list of considerations is helpful for planning purposes:

3. You’ll need to ship to local markets:  How will your product reach it’s global destination?  Some countries may require a different carrier.  Must have.

4. You’ll want a local language landing page:  Will you translate your product page to other languages?  Not a Must, but helpful, particularly in some regions where English is not as accepted, ex.  France, Germany, Italy.

5. You’ll want a functional shopping cart. Not only do shoppers prefer to complete the shopping in their preferred language, keep in mind the shopping cart address fields will need to be adjusted to capture and recognize international address conventions.  The former is not a Must, but the latter is a Must.

6. You’ll need to account for currency and total price in your shopping cart:  Buyers prefer to see the total price in their local currency, including S&H, and taxes and duties.  Must have.

7. You’ll need to offer global payment options in your shopping cart:  Not all countries have the same credit card adoptions as the US.  Other countries offer a variety of payment methods including payment on delivery, bank transfer, or eWallets to name a few.  Must

8. You’ll want to consider providing local language support: Does your site provide checkout FAQs in various languages?  Not a Must.

All of the above factors are intended to make the consumer feel as comfortable as possible with overcoming the fact that they’re buying from US merchant rather than a domestic competitor.

The above are mainly merchant specific considerations.  But affiliates will have some additional considerations, in order for them to gauge the opportunity:

  • Payment mechanism and currency for publisher payouts:  Will publishers get paid in their preferred currency?  And through what payment type (check, EFT, PayPal, etc)?
  • Creative/feeds in local language:   For best results, banners and links should be localized, including language, currency and date formating.
  • Affiliate program Ts&Cs in local languages:  This helps publishers understand what you accept and don’t.
  • Regional Pricing:  Some markets may differ from your default US commission structure.

With these items addresses, you’re ready to take advantage of the opportunity and demand outside of the United States and start going global with your affiliate program.  And we’re here to support you all the way. Contact Peter Bexelius, Schaaf-PartnerCentric’s International Team leader, to discuss your plans for global expansion today.

* http://www.emarketer.com/Article/Total-US-Retail-Sales-Top-3645-Trillion-2013-Outpace-GDP-Growth/1010756
** http://mashable.com/2013/03/12/forrester-u-s-ecommerce-forecast-2017/
*** http://www.emarketer.com/Article/Global-B2C-Ecommerce-Sales-Hit-3615-Trillion-This-Year-Driven-by-Growth-Emerging-Markets/1010575

May 10, 2014

Get Caught Up with Affiliate Marketing Digest

Author : Tom Rathbone

Head of Technology at Schaaf-PartnerCentric
Latest posts by Tom Rathbone (see all)


Happy Friday to you – and welcome to another edition of Affiliate Marketing Digest.

This week we’ve got a think piece about Affiliate Marketing Best Practices for Advertisers from Todd Crawford of Impact Radius. Definitely worth a read.

The National Retail Federation is urging Congress to pass the Cyber Intelligence Sharing and Protection Act, which would allow for sharing of Internet traffic data between companies and the government. This news comes just as it’s announced that retail data breaches declined in Q1 of this year.

That’s not the only lobbying that took place this week. More than 100 companies (including Amazon, Etsy, Netflix) are urging the Federal Communications Commission not to allow Internet providers to charge varying prices to Internet companies.

We also share a look at social as it relates to the future of online shopping.

And you won’t want to miss the reasons why luxury brands cannot afford to ignore affiliate marketing.

For your tip of the week, CopyBlogger offers guidance on how to turn bland text into sparkling online content.

If you’re going to be in London next week for Affiliate Management Days, look us up. We’ll be there!


May 07, 2014

Schaaf-PartnerCentric Sending Reps to Affiliate Management Days London

Author : Tom Rathbone

Head of Technology at Schaaf-PartnerCentric
Latest posts by Tom Rathbone (see all)


Affiliate program management agency Schaaf-PartnerCentric is sending representatives to the Affiliate Management Days conference next week. Affiliate Management Days, where affiliate marketing teams and executives come together to share case studies, insight and the latest tools and techniques to effectively and successfully manage affiliate programs, takes place May 13-14 at Chelsea Football Club.

Schaaf-PartnerCentric’s lead international officer, Peter Bexelius, will be attending the conference along with the company’s Senior Technical Solutions Specialist, Tom Rathbone.

Today Peter serves as Schaaf-PartnerCentric’s lead resource for special projects and international business initiatives. Peter, who is fluent in Swedish, is joined in our international efforts by Karima Hassa, who has spent more than three years growing our clients’ programs in France, Italy and Arabic-speaking countries, and by Danilo Melo, who has spent more than a year growing our clients’ programs in Brazil and Portugal.

Tom Rathbone oversees all of Schaaf-PartnerCentric’s integrations of new clients and migrations of current clients – with more than 100 program integrations under his belt across a variety of networks. He is deeply involved in every integration, from helping choose a network to pixel firing logic and placement, to testing, and eventually to program setup and best practices. He is also experienced utilizing broader scale solutions such as tag managers, container pixels and multi-channel attribution modeling involving all marketing channels while remaining platform neutral.

In addition to providing strategic solutions utilizing cutting-edge technology in affiliate networks, Tom also uses this same industry knowledge and experience to work with emerging market affiliates offering advanced technologies and to find ways for the entire Schaaf-PartnerCentric client base to benefit from these affiliates.

Peter and Tom look forward to attending Affiliate Management Days. If you’re going to be in London for the conference and would like to set up a meeting, contact Peter or Tom today.

May 03, 2014

Catch up with Affiliate Marketing Digest

Author : Tom Rathbone

Head of Technology at Schaaf-PartnerCentric
Latest posts by Tom Rathbone (see all)


Spring has sprung, and May is here. While you contemplate that we’re nearly halfway through 2014, kick back and enjoy this week’s Affiliate Marketing Digest.


Schaaf-PartnerCentric’s Senior Affiliate Program Manager Dan Fink offers a look athow Google algorithm changes are affecting your affiliate program and offers tips for coping with the effects of lost traffic.


new survey by Impact Radius finds that 54% of marketers want to implement a tracking methodology that goes beyond last-click attribution.


ShareThis has gone to the trouble of calculating the cash value of a share, which makes for interesting reading.


We’ve got some bad news for moms this year. Kids are saying they’ll spend less on you this Mother’s Day.


Speaking of the kids, the FCC has made an update to the Children’s Online Privacy Protection Act. Find out how the change might affect your business.


For your tip of the week, we offer 50+ Common Mistakes Affiliates Make That Prevent Them From Making Money and
Nine Plugins for Growing Your Email List That Work So Well It Feels Like Cheating.



June 07, 2013

Congratulations to LightInTheBox: First Chinese Company to Have U.S. IPO in 2013

Author : Tom Rathbone

Head of Technology at Schaaf-PartnerCentric
Latest posts by Tom Rathbone (see all)


Congratulations are in order for LightInTheBox, which just became the first Chinese company to hold its IPO in the U.S. this year.

On its first day of trading on the New York Stock Exchange, LightInTheBox (ticker: LITB) shares rose 22% to $11.61, raising a total of $79 million. The strong opening of LightInTheBox also gave a boost to shares of other Chinese tech stocks. Online retailer Vipshop saw a 3% increase to $29.46, and search giant BaI Baidu increased 3.9% to $4.15.

Founded in 2007, LightInTheBox is a global sourcing platform that sells goods from Chinese suppliers to retailers. The company has 2.5 million users and earned $200 million in net revenues last year. We’re proud to be managing the affiliate program for this fast-growing company. The LightInTheBox site has expanded to reach more than 80% of global Internet users. LightInTheBox.com has been made available in more than 17 languages as it continues to expand its marketshare.

LightInTheBox.com is a leading e-tailer specializing in blue-ribbon consumer goods. If you’re not already a LightInTheBox affiliate, you can apply to join today at schaafpc.com.