Happy Holidays, ya’ll! At Schaaf-PartnerCentric we adore and appreciate our SPC family more than we could ever say! This holiday season we sent our beloved team members, partners and clients the gift of a tasty gingerbread kit for our Gingerbread House Contest! All kits included gingerbread home pieces, assorted candies, frosting, and m & m’s with SPC team members faces on them! We are overjoyed with the beautiful, creative, delicious submissions we received and are excited to share the results with you!
The award for Holiday Spirit goes to….. Nancy Lee from MyRegistry!!!
The award for Best Teamwork goes to…… the eBates Sales Support Team!!!
The award for Creativity goes to….. Moosejaw!!!
Congratulations to our contest winners and thank you to all who participated!! We hope you enjoyed making and munching on your beautiful gingerbread houses as much as we loved receiving them!
Happy Holidays from all of us at Schaaf-PartnerCentric!
Picking up last-minute holiday gifts? Satisfying you’re New Year’s resolution or getting organized for a fabulous 2017? Tis’ the season for smart shopping and these members of the Schaaf-PartnerCentric family have the deals you must take advantage of!
Save on Last-Minute Healthy Holiday Gifts + Get a Jump Start on your New Years Resolution to Get Healthy!
Save 50% Off Whole House Water Filters at Aquasana! Coupon Code available in LinkShare, Valid 12/1-12/31/16. Shop Now!
Affiliate Exclusive! Save 50% off Select Drinking Water Filter Systems at Aquasana! Coupon Code available in LinkShare, Valid 12/15/16 through 1/31/17. Shop Now!
Checks-SuperStore.com (CJ & SAS):
Get a Jump Start on your New Years Resolution to Get Organized!
Affiliate Exclusive! Save 20% off Designer Checks! Coupon code available in CJ and ShareASale. Valid through 12/31/16. Shop Now!
Affiliate Exclusive! Save 20% off Computer Checks at Checks SuperStore! Coupon code available in CJ and ShareASale, Valid 12/21/16-1/31/17, Shop Now!
Modern Bathroom (CJ)
This is a great opportunity for homeowners to buy themselves something special for the holidays, and at a great price!
Friday, Dec 23 to Tuesday, Jan 3 (12 days total!)
10% off Modern Bathroom and Wyndham Collection brands
5% off all other brands
Affiliate Exclusive Offer! Save $100 off OutboundEngine Setup fee (normally $149)! No code needed, Signup for A Free Demo Now!
Save $25 off all Spartan SGX Classes (except level 2) + Chance to Win a FREE Season Pass (up to $800 value), Coupon Code available in IR.
Save 10% off and $10 off an upcoming Reebok Spartan Race! Codes available in IR. Sign up Today!
Ugly Sweater Socks Make the Perfect Last-Minute Holiday Gift! Enjoy FREE EXPRESS SHIPPING on any 4 pairs or more at Strideline! Find your perfect pairs for the holidays online now at Strideline.com! Discount auto-applied at checkout, No code needed. Valid for US customers only. Shop Now!
Super Cheap Signs (AW):
Save 10% off on Custom Posters at Super Cheap Signs! Use Code: POSTERS10. Different Sizes Available. Shop Now!
Save $5 Off your next Spinner Sign order – Use Code: SPINNER5, Shop Now!
$10 Off Lapel Sticker – Available for Quantity of 1000 or more – Use Code: LAPEL10, Shop Now!
Save 10% Off 24″X24″ Aluminum Signs, Use Code: ALUM10, Shop Now!
Merry Shopping, Happy Holidays and a blessed New Year to you and yours from all of us at Schaaf-PartnerCentric!
Calling all ‘pinning’ fanatics!! Whether you’re looking for the perfect dinnerware to impress your in-laws, seeking inspiration for your living room decor or hunting for the perfect outfit to wear to your company holiday party, Pinterest is the pretty little hub for all things fabulous. Its status has grown exponentially and quickly become the place where shoppers everywhere start their journey to from first-click to shopping cart check-out! This is why we are SO excited that Pinterest is allowing affiliate links again! This infographic says it all on why this is such great news. Take a good look because Pinterest is about to transform your affiliate program!
Schaaf-PartnerCentric is celebrating 10 years in business and we have so much to be thankful for! Here are just a few of the many blessings we give thanks for this holiday season!
1. Our Team-
“I am thankful to you all that choose to work for SPC every day- I know each and every one of you has options and I do not take for granted that it’s a voluntary decision on your part every day to get up and recommit to excellent work and your team here at SPC. THANK YOU!”
– Stephanie Harris, CEO of Schaaf-PartnerCentric
“Our employees are truly some of the best in the industry. They go above and beyond every day and are a dream team to work with!” – Julie Àvila, VP of Client Services
“I am so thankful for our amazing team and this wonderful company. When I tell my friends about the perks I have, they are always jealous!” – Alexis Simek, Project Manager of Technology
2. Our Clients! – Where would we be without our amazing and loyal clients?! We are especially thankful for those of you who’ve been with us from the start!
“I’m grateful for clients that view us as an extension of their team, not merely a service provider.” –Tom Rathbone, Head of Technology
“I’m thankful for our clients who trust us to grow their programs and hit their KPI’s.”
– Julie Stepkowski, Sr. Affiliate Program Manager
3. Our Partners, big and small!- We are grateful for our wonderful affiliate and technology partners who have joined with us in meeting countless client goals with quality products, technology and services. Affiliate marketing truly is a relationship business and we couldn’t do what we do best without them!
4. Work/Life Flexibility-
“I am thankful for being able to drop my little girls off at school in the morning since home is my office.” – Erinn Groh, Affiliate Program Manager
“I am thankful for the flexibility I have working for SPC. I can meet my family in South Korea while working!” – Gayoung Lee, Affiliate Marketing Analyst
5. Our Values-
“I am so thankful not only to work for a thriving company with brilliant individuals, but most of all that I work for a company to be PROUD of and who is proud of me. Schaaf-PartnerCentric values and utilizes my gifts both personally and professionally. It is such a blessing to work for leaders who care for and genuinely appreciate their team members.”
– Dana Pezzin, Marketing Coordinator
6. A Thriving Industry-
“I am thankful for the ever-changing and exciting industry we work in and the phenomenal network agency reps we get to partner with to help our clients meet their goals every day.”
– Dan Fink, Sr. Affiliate Program Manager
7. The Internet- The Internet has made it possible for even the smallest companies to sell their products and services around the world and to work with employees in remote locations like SPC. And the rise of social media allows for a direct line to customers and clients which can create very targeted opportunities. Without the internet we wouldn’t thrive as a company and you wouldn’t be reading this post!
8. Mobile growth-Mobile growth has been outpacing other advertising sectors and is expected to remain on this trajectory because of the explosive growth of mobile devices. We are grateful for the added growth opportunities and marketing strategies this can translate to for our clients (like pay per call, geo targeting, online to offline, etc).
9. Team Bonding at DisneyWorld- SPC treated the team and their beloved families to an unforgettable trip to DisneyWorld this past September and it was an unbelievable opportunity to spend time together and bond with each other and our loved ones!
10. Passion- 10 years ago two brothers driven by passion and a dream, Brook & Forrest Schaaf, started Schaaf-PartnerCentric. Flash forward 10 years and their dream is now a reality driven by a dream team of very passionate employees!
“I am thankful for the most amazing team in the industry.”
Tis’ the season of delectable dishes, wonderful company and AMAZING shopping! We’re baking pies, decking the halls and the hustle and bustle of the holiday season is keeping us busy so Schaaf-PartnerCentric wants to give you the gift of this fabulous infographic! We hope you enjoy!
Another fabulous Halloween has come and gone and the Schaaf-PartnerCentric team danced, trick-or-treated, and toured haunted houses galore all in their amazing costumes and makeup! They were too good not to share!
We hope your tummies are full of candy and you too had an unforgettable holiday!
Witches and warlocks, ghosts and ghouls, vampires and zombies- to name a few! You’ve got your costumes picked out, your candy buckets ready and this infographic rocks Halloween more than Jason or Freddy!
Why did the ghost go into the bar? For the BOOze. OK, so you need some last-minute Halloween ideas. Or maybe you just want to promote some Halloween ideas. Here are a few you don’t wan’t to miss out on!
1. SimpleCanvasPrints.com (CJ Affiliate by Conversant)
Put your Picture-Worthy Halloween Costumes on Canvas! 60% off Canvases at Simple Canvas Prints.
2. Tours4Fun.com (ShareASale, CJ Affiliate by Conversant)
Halloween Spooktacular Tours! A cold breeze on the back of your neck. Shifting shadows at the edge of your eye. Echoes of footsteps in empty streets. Halloween descends upon the world, creeping out of every crevice from the Edinburgh Vaults to the Roman Catacombs to haunt the streets. No city is free from its ghoulish grip, so don your mask and join the ghosts and ghouls as they follow Jack the Ripper’s bloody trail through London, stalk the ghostly halls of Dracula’s castle, climb the haunted parapets of Notre Dame, and unearth voodoo tombs down in New Orleans. Right now, you can save up to 15% off Halloween Spooktacular Tours from Tours4Fun!
3. SuperCheapSigns.com (Affiliate Window)
Create Custom-shaped Stickers, Posters, Yard Signs and more for Halloween at Super Cheap Signs! Save 10% off Posters! Use Code: POSTERS10.
4. Cost Plus/World Market (CJ Affiliate by Conversant, Impact Radius)
Frightful Delights in the Cost Plus World Market Halloween Shop! Use code: savebig10 to save 10% on your purchase.
5. SouthMoonUnder.com (CJ Affiliate by Conversant, Impact Radius)
Great looks for your Halloween Party. 15% off with code: SHOPSMU15 at South Moon Under. Free Shipping on orders $75+.
6. GelPro.com (Linkshare)
Standing all night at the door handing out candy? Stand in comfort with a GelPro mat! 10% off $119, 15% off $249, 20% off $349, or 25% off $499. Enter Code: BMSM16 at checkout.
7. TyentUSA.com (ShareASale)
Halloween Spooktacular! Up to $1,500 in Gifts and Savings on Award Winning Water Ionizers! Use code: SpookySave at checkout and get FREE Gifts!
8. 360Training.com (CJ Affiliate by Conversant, ShareASale, Avantlink)
Spooktacular Savings at 360Training! Get 15% OFF Site-wide w/ code: 360SPOOK15 (Exp.10/31/16) Enroll Today!
9. Have you had too much candy?Spartan Race (Impact Radius)
Avoid Holiday Weight Gain and Train for a Spartan Race today! Save $10 and 10% off any US Spartan Race registrations! Use codes: SPEAR10 and FINISH10. Sign Up Now!
10. Aquasana (Linkshare)
Stay Healthy this Holiday Season! Save 50% off Whole House Water Filters at Aquasana.com, Use Code: LSWH50, Valid through 11/14.
11. Farm Fresh to You (CJ Affiliate by Conversant)
15% Off Your First Box with code: EATFRESH
12. VitaminWorld (Impact Radius, Linkshare)
Halloween Sale: $15 off $75 or $25 off $100 + Free Shipping! Use code: HOWL831. Ends 10/31 11:59 PM PST.
Schaaf-PartnerCentric wishes you a HAPPY HALLOWEEN and we hope you enjoy these spoooooky deals!
The gift giving season is upon us and for many merchants this means the sales start to roll in… CHA-CHING! Unfortunately, Q4 doesn’t bring holiday cheer for all merchants. This can be true for any merchant that sells products specific to the spring/summer months or items with no true seasonality (such as products that are considered necessities more than wants). What should merchants like this do? Instead of going quiet during Q4, here are some tips to make the most of the season and drive a little more revenue:
Test, Test, Test
Take this time as an opportunity to test out offers that you normally wouldn’t through the affiliate channel. Test your tried and true coupons against a variety of offers your customer base has never seen before. You can test $ off vs. % off, free shipping vs. low flat rate shipping, new customer specific offers, free gifts with purchase and deals with spending threshold. These tests should not only identify your top performing offer, but also provide you with insight as to which offers work best with different segments of your customer base. By testing and analyzing results now, you will be equipped with the best offers when entering your peak season. Plus, you may even find that this Q4 drove more revenue than usual!
Fake it ‘til you Make it!
Make your site and products relevant to the season. Add a little holiday language to your site, affiliate links and banners. If you have the ability to run promotions, push a Black Friday coupon out to your affiliate channel. If you make it seem like you have a product you can sell NOW, your customers will be more likely to buy NOW. You will be happily surprised to see an increase in conversion and higher than usual sales!
Participate in Low Risk Placement Opportunities
So, you may be thinking, “why would I participate in Q4 placements when I am unlikely to see a return?” This is a very valid question. The goal here is not to spend any flat fees on placements but get enough coverage within the affiliate channel to remain top of mind. Look for opportunities where you can supply a small increase in commission in exchange for holiday placement. Consider participating in increased cash back opportunities on Loyalty/Rewards sites and don’t be afraid to ask your publishers if they have any remnant spots available that you may be featured in free of charge. Remember, there are more consumers shopping now and more eyeballs will be on you if you are in the right spot. Even if they aren’t ready to buy now, your brand will be remembered for when the customer is ready to make that purchase.
Play on Obscure Holidays
It may seem that Thanksgiving, Black Friday, Hanukkah and Christmas are the only holidays in Q4, but there are plenty more! Run a quick search and look for all the upcoming national holidays. You are likely to find a holiday relevant to your product or service that you can form a promotion around. Do your products Kick Butt in the industry? If your answer is “hell-yeah” then “National Kick Butt Day” (October 10th) is a great time for you to create a sale. Sell Mattresses? Well, November is National Sleep Month and could be your time to shine. Put on your creative cap, have fun and make the most of what is available.
Be sure to test out these tips this Q4 and turn your off season into a lucrative one!
It’s never too early to plan for the holidays! No matter the budget you have to spend or the promotions you have running, there are ways you can optimize with what you have. Here are some Tips and Tricks that have worked for me over the many holiday seasons (in no particular order):
1) Utilize Past History
Looking back at years past can help you plan out this holiday season.
Things to look at would be:
What promotions performed well?
What are key dates you should focus on?
What affiliates drove the most traffic/revenue?
What placements performed well and/or had a high ROI? What placements did not?
2) Create a Plan
Now that you have the history, you can create your holiday plan/placements around what worked best and build from there.
Set Your Budget – what is the max you can spend and still hit ROI for the season
Affiliate Reach Out – Reach out to who performed well for you in the past during holiday and review their opportunities. Can you secure the similar placements that performed well in the past? Ask if they can work on a commission increase or commission increase/flat fee hybrid. Also, what deliverables do they need? Will you be able to provide an exclusive offer for them?
New Opportunities – are there any new affiliates you would like to test during holiday or newly productive and you would like to do more with? If you have budget leftover, this is a good opportunity to test during busy season.
3) Execution is Key
All too many times I’ve missed a placement screenshot or an affiliate missed placing it or a promo code was not set up correctly. I’ve learned my lesson and now track everything in a Google doc and set calendar reminders. And share internally!
4) Post Holiday Analysis
I usually do not wait long to review how the holiday season performed. If there are any wins, I try and carry that into the new year. January is a strong month performance wise! I also look at the placements that did not perform well and discuss with the affiliate. Do they have any insight why? Was it the promotion? Maybe they can offer a makegood?