December 12, 2016

Congratulations to the New PMA Board of Directors

Author : Morgan Simon

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From all of us at Schaaf-PartnerCentric, congratulations to the new board of the Performance Marketing Association! Our very own Tom Rathbone, Head of Technology, will be representing Schaaf-PartnerCentric on the board. SPC has a long history of being involved with the PMA board and we are thrilled to be serving alongside such innovative, reputable industry leaders.

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“I’m excited to bring our expertise to the PMA to help advance the industry. I will be working alongside some very talented folks and I think our mix of backgrounds and expertise will make this a productive year,” says Tom.

The PMA is the only trade association to represent the performance marketing industry. The PMA’s mission is to champion and protect accountable performance marketing. To learn more about the PMA and sign up as a member visit thepma.org.




December 02, 2016

SPC’s Thanksgiving through Cyber Monday Results

Author : Dana Pezzin

Marketing Coordinator at Schaaf-PartnerCentric

We worked hard over the Thanksgiving break…and have the numbers to show it! Check out our results below.

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Impressed by these stats? We’d love to help your program have results like this too! Click below to set up a consultation with our team.

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March 29, 2016

E-Hydrate Joins the SPC Family!

Author : Dana Pezzin

Marketing Coordinator at Schaaf-PartnerCentric

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E-hydrate has chosen Schaaf-PartnerCentric to professionally manage their affiliate program and we couldn’t be happier!

Embracing the age-old ideal that “you are what you eat“, all of E-hydrate’s hydration, nutrition and energy products are natural with great tasting real flavors born in the kitchen, not a laboratory.  You may not be training for the next marathon, but we all want to feel better, look better and stay active! Providing your body the nutrients required to stay strong and your mind sharp, no matter what your fitness level or intensity of your workout, E-hydrate is changing the way you look at health.

Learn more about E-hydrate here!




November 13, 2015

Introducing the Better Rest Affiliate Program

Author : Jessica Griffin

Senior Sales & Marketing Specialist at Schaaf-PartnerCentric

Better Rest Affiliate Program

We are happy to announce that the Better Rest affiliate program is being professionally managed by Schaaf-PartnerCentric.

Better Rest Solutions is the online seller of the SoClean 2 CPAP sanitizer. The SoClean is extremely unique, as it enables CPAP users (a sleep apnea (OSA) therapy) to sanitize their CPAP equipment hands-free and in the comfort of their own homes. A clean, sanitized CPAP along with its connective equipment is extremely important to maintain. If users do not address the clean maintenance of their CPAP, they tend to either not use their doctor prescribed CPAP equipment or they breathe in air that is contaminated with bacteria, viruses, and mold; which in turn exposes the user to becoming sick.

Benefits of the Better Rest affiliate program:

  • Earn 10% for every sale you refer to Better Rest Solutions
  • Average sale amount is $299
  • Patented technology and one-of-a-kind product
  • Large niche market
  • Cookie return days: 90 Day
  • Managed by Schaaf-PartnerCentric

The Better Rest affiliate program is professionally managed by Scott Mason. Learn more and join the program on ShareASale and AvantLink.




August 21, 2015

Meet The Team: Alex Reno

Author : Dana Pezzin

Marketing Coordinator at Schaaf-PartnerCentric

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Welcome to our fourth “Meet The Team” blog post, where I interview new members of Schaaf-PartnerCentric and talk to them about how they ended up in the affiliate marketing industry as well as how their experience is here at Schaaf-PartnerCentric. In today’s Meet The Team blog, I have decided to interview Alex Reno who is the Project Manager of Technology for Schaaf-PartnerCentric.

What is your background and how did you find Schaaf-PartnerCentric?

“I graduated from UCSB and worked in sales for four years at SantaBarbara Magazine. After working in Publishing, I decided I definitely wanted to jump into the online world and work with CJ Affiliate. I was a part of the agency team at CJ Affiliate for a couple years and then moved into the integration side of the house for about 2 more. After working in the affiliate marketing space for 4 years, I now have the opportunity to be a part of the Schaaf-PartnerCentric team as the Project Manager of Technology.”

What do you do for SPC and what do you like the most about your position?

“It’s my job to make sure all the pieces of the puzzle fit together during a client integration. I make sure our integrations are moving along in an efficient manner with the highest quality from our team. It is our team’s job to make sure the client’s program is set up for success! I also work on post integration client requests. Additionally, I assist with developing our internal training processes and tools as well as new hire trainings and projects.”

“What I like most about my position is that I get to work with different clients daily and set them up for success in the affiliate world. Learning each client’s new business and how they run it is super cool! I also truly enjoy working on our internal training projects.”

What do you like the most about Schaaf-PartnerCentric?

“I love how Schaaf-PartnerCentric completely cares about their clients and always has their best interests at heart. We tailor the programs to make them successful for each of our client’s needs. I love how innovative and smart the entire Schaaf-PartnerCentric team is! We really keep up with the changing industry and I love collaborating with every person on different projects.”

What do you work on outside of Schaaf-PartnerCentric?

“I love running. Running is a way to clear my mind and relieve stress. I love bike rides, hanging out with family and friends, cooking, and reading. Travel is something I definitely would like to do more of down the line. Fun fact about me is that I have an obsession with organizing different things whether it be re-arranging my work files and desk, organizing a friend’s closet, or putting together a fun dinner party.”

What advice would you give to new hires here at Schaaf- PartnerCentric?

“I would advise new hires to not be afraid to dive in and ask about what people are doing within their role in the company. Always get feedback. Keep up with the changing industry and expect change, it will be for the better. Knowing exactly how your department works and what your contribution is to the company is very important. For remote workers, get into a routine of picking up the telephone daily and don’t be afraid to ask questions, especially because you are not in the office. People will appreciate your questions and feedback and this will help you grow.”

 

If you liked this blog, go check out my other Meet the Team articles. You can see what it is like being the Marketing and Events Coordinator here, learn more about the life of a Marketing Analyst here or walk in the shoes of our Graphic Designer here. If you want to get the latest Affiliate Marketing news, go ahead and give us a like us on Facebook,  follow us on Twitter, or subscribe to our newsletter.




June 16, 2015

Meet The Team: Gayoung Lee

Author : Dana Pezzin

Marketing Coordinator at Schaaf-PartnerCentric

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Welcome to our second “Meet The Team” blog post, where I interview new members of Schaaf-PartnerCentric and talk to them about how they ended up in the affiliate marketing industry and how their experience is here at Schaaf-PartnerCentric. In today’s Meet The Team blog, I have decided to interview Gayoung Lee who is an Affiliate Marketing Analyst for Schaaf-PartnerCentric.

What is your background and how did you find Schaaf-PartnerCentric?

“Before Schaaf-PartnerCentric, I was a Marketing Manager at an exhibitionist center in Korea and spent seven years as a director in a private school in South Korea. I started using Social media campaigning in Korea and the U.S. and I received a MBA from St. Edwards University in Austin. What brought me to Schaaf-PartnerCentric was their need for a Korean Marketing Analyst and I was amazed by the size of the industry and it’s potential for growth.”

What do you do for SPC and what do you like the most about your position?

“My daily routine starts by checking my emails with publishers and then creating weekly and monthly reports for clients with data. I also aid in recruitment and generate sales and new accounts as well as data mine for potential client recruitments. Other duties that I have throughout the day are PR reports, correcting data, aiding with program manager support and trademark monitoring. Whenever I am free from working on reports, I also work as the team photographer by taking pictures for new members as well as pictures for our networking events.”

“What motivates me when working is knowing that I am helping people by giving them good information. I love learning more about the industry as well as compiling data and integrating it into reports. I take pride in being very detail-oriented and making sure all of my data is correct before presenting it to clients.”

What do you like the most about SPC?

“I love the company culture, the idea of how it was founded, and especially the team members that I work with. I like the idea that everyone is open for change and improvements with the company.”

What do you work on outside of SPC?

“When I am not working in the office, I like to work on my Korean blog, manage a movie social media platform, and produce international documentaries. My other hobbies include loving animals, traveling, and taking photos.”

What advice would you give to new hires here at SPC?

“My job as a marketing analyst is very specific and the industry is always changing. New hires do not expect to know everything right away so keep an open mind when learning about the position. Everybody is nice and helpful so try not to stress out and remember to relax to the new information and the environment.”

If you liked this blog, go check out my article on what it is like being the Marketing and Events Coordinator here and go ahead and give us a like us on Facebook, follow us on Twitter or subscribe to our newsletter.




May 15, 2015

Meet The Team: Guallie Garcia

Author : Dana Pezzin

Marketing Coordinator at Schaaf-PartnerCentric

 

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Welcome to our first Meet The Team blog post, where I interview new members of Schaaf-PartnerCentric and talk to them about how they ended up in the affiliate marketing industry and how their experience is here at Schaaf-PartnerCentric. In today’s Meet The Team blog, I have decided to interview myself to show what it is like to be an entry-level marketer coming into the affiliate industry.

What is your background and how did you find Schaaf-PartnerCentric?

A little bit about myself, I received my BBA from The University of Texas at Austin in May of 2014 and attended the McCombs Business School where I majored in Marketing and minored in Management. What drew me into the Schaaf-ParterCentric office was not my classroom knowledge about affiliate marketing, but instead the nature of my position as a Marketing and Events Coordinator and the wonderful team-oriented culture that we all share here at SPC.

What is your role at Schaaf-PartnerCentric and why do you like your role? 

As a Marketing and Events Coordinator for Schaaf-PartnerCentric for a month now, it is my primary duty to work on general marketing practices, such as website updates on WordPress, blog writing, content creation, social media posting and moderation, and scheduling travel and events for our team. I can honestly say that this has been the best position I have had in my life so far! Not only do I get to learn so much as a young marketer, but I am always on my toes doing different tasks. In other words, I never have a boring day!

What do you love the most about Schaaf-PartnerCentric?

With an amazing culture of a small team filled with motivated workers, I get excited to come to work each day and tackle new projects that I own while getting help by a group of kind and educated affiliate marketers and managers. Not only do I get to work in the heart of downtown Austin, Texas, as the Marketing and Events Coordinator, I get to network with other clients and businesses that we work with at different events and get feedback on how we can be a better affiliate marketing company. This includes coordinating and attending happy hours, sharing our trips and new relationships on social media, and plan for team bonding retreats every year.

I can say that I am truly blessed to work with a great group of people and I could not be happier in this office. If any of you are reading this from SPC, I would like to thank you for this opportunity and I hope to help continue our growth as a strong Affiliate Marketing Agency.

If you liked this blog, go check out my article on the Avangate Happy Hour here and go ahead and give us a like us on Facebook, follow us on Twitter or subscribe to our newsletter.

 




May 15, 2013

Moosejaw Gear Sale: 20-40% off Pack, Tents and More

Author : Tom Rathbone

Head of Technology at Schaaf-PartnerCentric
Latest posts by Tom Rathbone (see all)

Moosejaw

Moosejaw.com is offering a Gear Sale now through May 27 featuring 20%-40% off packs, tents, footwear, clothing and gear from top brands such as Marmot, Osprey and Mountain Hardwear.

No coupon code is necessary to take advantage of this sale at Moosejaw.com.

Affiliates may promote this using the following Link IDs:
Avantlink Text Link: “Moosejaw Gear Sale”
Commission Junction Text Link: 11374736

Not promoting Moosejaw?
Learn more about the Moosejaw affiliate program and apply to join at SchaafPC.com.




May 10, 2013

Answers to Questions about the Marketplace Fairness Act

Author : Tom Rathbone

Head of Technology at Schaaf-PartnerCentric
Latest posts by Tom Rathbone (see all)

The Marketplace Fairness Act passed the U.S. Senate on Monday, and as the measure moves closer to becoming law we wanted to share answers to some of the question we’ve been getting about this legislation and its implications for the industry. Please remember that none of these answers constitute legal advice on the matter. We encourage you to stay informed and consult with your attorney before taking any action.

Question: What does the Marketplace Fairness Act mean for advertisers?
First, it’s important to note that the Marketplace Fairness Act is not yet law. It passed the U.S. Senate on May 6 but it now moves on to the U.S. House of Representatives for debate, which could take weeks or months. Our attorney, Gary Kibel, says it’s possible this will never by voted upon by the House. If the measure passes the House and becomes law, it would take effect on a state-by-state basis. It couldn’t be enacted until the state simplifies current tax law. More than 20 states have already done so in anticipation of this would-be law.

Question: Does this mean that any retailers that do not have their shopping carts set up to collect tax from each state now have to adjust their sites to do so?
That depends. Retailers with less than $1 million a year in out-of-state sales would be exempt. Also,  no sales tax would be collected from customers in a state that doesn’t have a sales tax (unless of course the state enacts a sales tax).

If this becomes law states will be allowed to require all online sellers to collect sales tax regardless of whether they have a physical presence in the state. States that decide to participate would have to simplify their tax systems and pay for sales tax collection software.  And no new national sales tax would be created. Those affected by this are retailers with more than $1 million in out-of-state sales, regardless of whether they are a pure-play or multichannel retailer.

According to the PMA: “The bill contain a new approach to sales tax reform, a ‘no-nexus’ concept that simply allows states to require out-of-state retailers to collect their sales taxes. The ‘no-nexus’ approach lets states keep their current sales tax policies in place, a critical requirement in getting bi-partisan support, and necessary to ensure passage.  Since all retailers (online and offline) would be required collect sales tax  on all purchases, online retailers will be able to reinstate their affiliate programs.”

Would this also mean that any non-solicitation agreements that are in place for affiliates would become void?  
Not necessarily. If an affiliate signed an agreement with a marketers not to engage in certain activities, that is still a binding agreement between the parties despite the new law. The parties to that agreement would have to agree to void/terminate the agreement. Our attorney, Gary Kibel, said he assumes everyone would want to do so.

As the PMA explained in their press release today: “The ‘Affiliate Nexus Tax’ laws created a loophole for over 1,000 online retailers: they could avoid collecting sales tax for those 9 states if they sever advertising agreements with these 76,000 Internet advertising businesses. The results were not at all what was intended: these 9 states not only did not collect new sales taxes from online retailers, but they lost income tax revenue from the devastation to the incomes of those 76,000 small businesses.”

Question: If retailers will be collecting sales taxes in all states will the retailers  be able to work with any publisher regardless of if there is a Nexus law in their state?
The PMA answered this one, too: “Passage of the Marketplace Fairness Act will require all retailers, whether online or offline, to collect sales tax for all states, and remove the ability to avoid collection obligation if they sever Internet advertising agreements,” said Rebecca Madigan, executive director of the Performance Marketing Association. “This will allow online retailers to reinstate their advertising agreements and get 76,000 small Internet advertising companies back in business.”




May 04, 2013

Jewelry.com Mother’s Day Coupon: Swarovski Penants and Earrings only $19

Author : Tom Rathbone

Head of Technology at Schaaf-PartnerCentric
Latest posts by Tom Rathbone (see all)

https://www.schaafpc.com/sites/default/files/imagecache/120x60_scale-crop… dotcom LOGO.jpg” />Time is running out and this weekend if your last chance to take advantage of Jewelry.com’s Mother’s Day coupon. You can get Swarovski pendants and earrings for only $19 with coupon code SWAROV19 at Jewelry.com. The offer is good through May 6, 2013, which is the last day we offer free shipping in time for Mother’s Day delivery.

When promoting this, be sure to replace INSERTPID with your PID. The tracking link is
Tracking Link:  http://www.kqzyfj.com/click-INSERTPID-11357112

If you are not working with Jewelry.com in the CJ network, sign up through the link below.
https://members.cj.com/member/accounts/publisher/getadvertiserdetail.do?…

Read more about the Jewelry.com affiliate program managed by Schaaf-PartnerCentric athttps://www.schaafpc.com/client/jewelrycom.