December 18, 2013
To work with coupon sites or not to? It’s a question we hear often – and as affiliate managers we stress the value of coupon sites and encourage clients to find a way to work with them.
The Strategic Insights team at CJ.com has just shared results of a survey in which 1,000 shoppers were asked about their use of coupons and coupon sites.
Among the key take-aways:
– Loyalty or familiarity with a brand does not stop price comparing behaviors
– Shoppers in the shopping basket are still seeking the best deal and are open to being influenced to buy from different retailers.
– Coupon sites introduce brands to new customers.
– They also keep an advertiser in the mix when shoppers are comparing prices.
– Shoppers seek the best price possible, regardless of familiarity with a retailer.
The statistics offered in the survey reinforce what we as an affiliate management agency know to be true – that coupon sites are an important part of the e-commerce equation.
Of those surveyed by CJ, 98% said they find coupon sites an essential part of the shopping experience. Furthermore, 58% of those surveyed consider coupons “extremely useful” when researching and shopping online.
We urge all clients and affiliate marketers to review the new CJ documents, which cover such topics as:
how coupons influence retailer choice
how coupons drive new customers
how coupons affect shopping cart abandonment
how coupons affect brand loyalty
ABestWeb has created a thread that enables you to share your thoughts about coupon sites and CJ’s report. You can read and join the ABestWeb thread, Why You Shouldn’t Ignore Coupon Sites.
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