January 17, 2014
We had more than 45 meetings over the course of two days in our two suites upstairs, including one(pictured at left) with Isabelle Shi of LightInTheBox and Bumsoo Kim of CouponPal. These meetings are a chance to talk about plans for the new year with our clients and with the publishers who will be promoting them.
International growth in the performance marketing space was a big topic of discussion, which gave us the perfect opportunity tointroduce everyone to Peter Bexelius, who is now leading our international outreach efforts. We’re looking to expand our business internationally – and Peter met several publishers and clients who are eager to be part of the expansion to other countries. If we missed you at the show, you can set up a time to talk with Peter.
We also took meetings with a number of content and blogger affiliates including wisebread.com and pocketyourdollars.com. Blogger and content affiliate outreach is a particular focus of ours this year, one that’s being fulfilled by Carrol Lee, our new Business Development Specialist.
Our meetings including conversations with all of our network contacts to ensure we’re up to speed on all new and future product enhancements so that we may continue to grow our clients’ programs.
Speaking of clients, Affiliate Summit West was our first opportunity to share the stellar results we were able to share in our 2013 Benchmark Report data. The majority of our clients saw 171% average growth YoY in 2013 – all while experiencing a decrease in their cost of sale by an average of 26%.
We want to thank all of the people who spent time with us during Affiliate Summit West. We look forward to seeing you all again soon. In the meantime, let’s stay connected in as many ways as we can!
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