July 24, 2014
The 2014 Affiliate Summit AffStat Report is now available for download. The report includes insights from 1,800 affiliates who were surveyed about their methods, preferences and strategies. Download the report at affstat.com.
The AffStat Report is a great barometer year over year about what affiliates are thinking and doing – and what they’re promoting and why.
Here are some key takeaways from the AffStat Report (including the top five responses for each):
What methods do you use to drive traffic to your website?
Search Engine Optimization – 72.4%
Blogging – 50.8%
Leveraging Social Networks – 48.5%
Email Marketing – 38.8%
Pay Per Click – 37.3%
What are the top five categories you typically promote?
Computer and Electronics – 34.3%
Clothing and Apparel – 32.8%
Health and Wellness – 27.6%
Business – 28.4%
Online Services – 25.4%
When selecting a merchant to promote, what is the top factor that sways your decision?
Product or Service Relevancy – 21%
Brand Awareness – 16%
Affiliate Program Reputation – 15%
Affiliate Network or Tracking Platform – 10%
Commission – 10%
Which of the Cost Per Sale Affiliate Networks do you belong to?
CJ Affiliate – 59%
Rakuten LinkShare – 52.2%
ShareASale – 50.7%
LinkConnector – 48.5%
ClickBank – 34.3%
What could your merchants provide you with to help you generate more business for them?
The most common responses were:
The 2014 Affiliate Summit AffStat Report also includes insights into affiliates themselves including how many affiliate programs they promote, how much they earn, education level, whether they work from home or office and more. You can download the full report at affstat.com.
- Rakuten to Acquire Ebates for $1 Billion - September 9, 2014
- CJBanks Merges with Expanded ChristopherandBanks.com - September 8, 2014
- Our Presentation on Commission Segmentation Gets Great Reviews - September 4, 2014