November 09, 2013
Welcome to Friday and another edition of Affiliate Marketing Digest. Our lead story this week is a new Nielsen survey that says of those who research products via smartphone, the majority (82%) buy in-store while 45% buy online. In a related item, mobile shopping is turning Thanksgiving Day into a prime holiday shopping day.
It’s Q4 – or as we have taken to calling it – the New Year Prediction Thunderdome. In the coming weeks everyone will be offering their thoughts on the hottest trends to come in 2014 – but this week Affiliate Window got a head start on the soothsaying.
The PMA has announced its list of candidates for the 2014 Board of Directors. Schaaf-PartnerCentric has long been a supporter of the PMA and its critical role as advocate for the industry – and we look forward to the work they’re planning for the new year. We’re happy to be a part of it. Several of our team members serve on the various PMA Member Groups. If you’re not currently a member, consider joining the PMA today. Your industry needs you!
CJ has just shared videos of all sessions and keynotes from CJU 2013. If you missed the conference or need a recap, you may view all of the videos online now.
Several of our clients have good news to share this week. Stamps.com is featured in a story about the survival of Web 1.0 companies, and Joss & Main just concluded a photo shoot with celebrity Nicole Ritchie. We’d also like to welcome our newest client, Domain.com.
We’ve got a few thought pieces that will help you evaluate your current social media campaigns, including an infographic that compares the effectiveness of social media vs. email and a new report that compares the value of Facebook vs Twitter ads.
Happy Friday to you!
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