June 29, 2016
At Schaaf-PartnerCentric, one of our favorite things about the affiliate marketing industry is the fantastic partnerships we’ve been able to form. Affiliate Window is one of those, and today we are excited to have PR & Marketing Coordinator, Courtney Lowenthal, guest posting on our blog. Continue reading to find out five summer content ideas!
With the lack of gifting holidays during the summer months, this time of year tends to lend itself as a slow period for both advertisers and publishers. Although this season can be quieter than others, the warmer weather brings the opportunity for consumers to participate in more activities and events, most of which require new purchases. So, if you’re a publisher and looking to beat the heat (and summer slump), check out these content ideas from Affiliate Window, sure to boost sales over the next few months.
Sporting Events and Equipment
No matter which state or country you are in, summer is a time full of major sporting events. Aside from the typical MLB season, this summer will be jammed packed with events including the UEFA Euros, Wimbledon, Tour de France and of course, the Rio Olympic Games which begin in August. Although many of these events are hosted internationally, all provide the opportunity for people to come together and watch games, purchase gear and host parties for family and friends. From decorations and recipes, to jerseys and décor to cheer on their favorite teams, publishers have an abundance of content topics to choose from that will help your readers enjoy the games. Why not create a guide on ‘How to host an Olympics party’ or ‘Wimbledon Party Essentials’, to name a few.
The warmer weather also increases consumer’s involvement in outdoor activities such as cycling, tennis, hiking and golf. Publishers can create blog posts on their favorite local golf courses, or gather reviews of equipment for more experienced athletes.
Love it or not, wedding season is upon us which means consumers are evaluating their party attire and searching for gifts. According to data from eBay, searches for ‘wedding presents’ and other wedding related items are set to surge this month, as June 2015 saw a 33% increase compared to the two months prior. To stand out from the traditional wedding bloggers, tailor your content to include gift ideas on a budget, DIY gifts or alternative wedding attire options.
BBQs and Gardening
There’s nothing better than firing up the grill for the first barbecue of the summer! Grilling equipment, outdoor furniture and summer recipes are great ways to target this market. Why not get even more creative and suggest ways how to spruce up gardens, make the most of smaller outdoor spaces, and garden on a budget.
Last Minute Travel
The peak travel booking season may be in January, but that doesn’t mean that all consumers have booked their summer vacations yet. Now is a great time for publishers to put together a list of the best last minute travel bargains on destination near and far. For those readers who are well prepared and have booked their travel in advance, create a guide full of the essential items they will need on their trip: beach apparel, sunscreen, travel adapters, headphones, car rentals, airports transfers…the list goes on!
Activities for Children
While summer is an exciting time of year for most people, let’s think about the parents who now have to keep their children entertained for two months! Here is where you can step in with a list of activities and toys perfect for a hot summer day, such as pools and trampolines, as well as trips to local theme parks, zoos, festivals, museums, and more. For most publishers, the more local the offers, the better as this will ensure you are targeting the correct audience. For those with larger amounts of traffic, try contacting local businesses directly to enquire about a partnership. If you don’t ask, you will never know what they can offer!
Slow season? I think not! With all of these content ideas, plus countless more possibilities, publishers have an endless number of ways to keep readers engaged this summer.
Thanks Courtney, and if you’d like to read more great performance marketing tips and tricks head over to the Affiliate Window blog.