October 16, 2009

FTC now monitoring bloggers’ viral marketing efforts

Revenews has an interesting article this week about a move by the Federal Trade Commission this month to regulate user-generated content on blogs. This is a must-read for anyone who makes use of user-generated content (including product reviews or guest blog posts) as part of their viral marketing efforts.

This is the first time since 1980 that the FTC has revised its Guides Concerning the Use of Endorsements and Testimonials in Advertising – all in order to address the endorsements and testimonials that are such a part of the Web 2.0 way of doing things nowadays.

Read the full article, FTC Regulates Blogger, Viral Marketing Relationships: Analysis and compliance tips

Kevin Schwery

Kevin Schwery is a recent addition to the PartnerCentric team who brings more than a decade of experience in affiliate and internet marketing to his new role as affiliate program manager for the eBay Partner Network team.

Before becoming the third member of the PartnerCentric team that provides affiliate outreach, service and support to the eBay Partner Network, Kevin was an internet marketing manager for eBay. There he served as the relationship manager for eBay’s largest affiliate partners including
AT&T, Earthlink, Auctiva, Upromise and MyPoints.

Kevin’s expertise in analyzing and segmenting affiliate data to maximize quality traffic, techniques, and landing pages is a great addition to the PartnerCentric team. In his new role he will continue to use affiliate data to shape and optimize internet marketing spend on affiliate channels in terms of strategy, direction, and ongoing investments.

Prior to his work for eBay, was a strategic relationship manager for PayPal. He also has extensive experience in graphic and web design and marketing/sales.

Kevin lives in Carrol, Iowa.

Latest posts by Tom Rathbone (see all)