March 08, 2014
Thank you for joining us for Affiliate Marketing Digest and the weekly roundup of the latest affiliate marketing news.
We’re looking forward to seeing some of you tonight at the Affiliate Marketing Happy Hour at SXSW here in Austin. We’re sponsoring the event along with Affiliate Summit’s Shawn Collins and Missy Ward and David Vogelpohl of Marketing Clique, TapFire Mobile and We Move WP.
Voting opened this week for the sessions you’d most like to attend at Affiliate Summit East 2014. Schaaf-PartnerCentric has a few sessions under consideration, and we’d appreciate your vote. Find out how to vote here.
Today we’ve got insights from the latest study to emerge from The Pew Internet & American Life project. For many years now the Pew study has been painting a picture about how the Internet is seeping into our culture. The latest Pew survey finds that 89% of respondents said that they use the Internet to research products before purchasing. Not exactly breaking news, of course, but consider that in 1995 Pew found that just 14% of American adults were using the Internet.
The so-called Millennial generation, the first to grow up with the Internet, seems tailor-made to support e-commerce. Three-quarters of them own a smartphone, want the latest technology and are willing to shop around for the best deal, which includes visiting affiliate websites.
Which brings us to the good news that e-commerce continues to grow year over year. A new report says itgrew 23% in Central Europe last year. Mobile commerce accounted for 30% of e-commerce last year, according to a new study.
You know how we love to share actionable tips. This week we’ve got seven proven secrets of high-converting checkouts.
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